The Best of Mamaia PPT

The Best of Mamaia

MA.REB (Mamaia Rebuilt ) We are a marketing company that deals with the promotion of different areas a high tourist potential in wich it isn’t used fully. That happens on the waterfront of Mamaia (in the city of Constanta in Romania). A tourist area, long more than 20 km, in which tourist potential isn’t tapped, and it is for this that we chose there strategic areas (lake Siutghiol, aqua park and restaurant)from which starting to give fervor and influx of tourists to this place.

Aqua Magic One of the most important attractions of this place is Aqua Magic, a water park and place of entertrainment for tourists, designed by noted architect Sergei Petrov. It is located at the entrance of the station and has a capacity of 3000 visitors, with an area of 4000 square meters.

For its attractive force, it should be upgraded in order to double its visitor capacity by building more water attractions. Also it would be necessary to build slides that ensure fun for the kids, while stimulating the return of more youth, and a relaxation area for adults.

Strengths  Excellent staff efficiency  Good quality of food  Customer protection  Easily accessible  Excellent management structure

Weaknesses  Poor hygiene  Confined spaces  Few attractions  Few agreements with other companies (such as hotels)  Outdated equipment

Opportunities  A market dominated by a weak competitor  Market development  New jobs, new services

Threats  Opening a new water park (competition)  Climate changes  New regulations

Poor hygiene Confined spaces Expand into the surrounding Increase staff territory Increase share capital (Increase members and sponsors) Construction of new Discounts with hotels Maintenance of equipment structures thanks to cooperatives Few agreements with other Outdated equipment structures Few sights

Problems Solutions Consequences - Hygiene + Increase + attractions Touristic staff - Spaces + Expand into + Constructio the n of new surrounding territory structures - Attractions + Construction + Touristic of new structures attractions

Maintenan - Efficient + ce of + Increase equipment equipment staff - Convention + with hotels + attractions. Discounts Turistic

Choice of the cooperative • 27 employees (hours 8.00 AM-5.00 PM) Beta srl. • End of the project18 march (700.000) • Interest increased by 5%in case of delay Alfa srl. • 20 employees (hours 9.00 AM-3.00 PM) (500.000) • End of the project 30January (except if exended it.). • 30 employees (hours 8.00AM -6.00PM ) Gamma srl. • End of the project 20 March. (600.000) • Interest increased by 7% in case of delay.

COSTS AMOUNT Budgeted costs 2.000.000.00 Purchase ground 700.000.00 Cooperative 600.000.00 Reconstruction of outdated equipment 400.000.00 (funded by sponsor) Recruitment of staff 300.000.00 Costs made 2.000.000.00

Lake Siutghiol The lake Siutghiol, known as Ghiolul Mare in local folklore or lago Mamaia in turistic language. It has a length of 7,5 km and a width of2,5 km. On its 1900 hectares is possible excercise different watersports, such as water ski, jet ski or yachting. The lake has different islands of paper source or limestone islands, one of these is Ovidiu Islands, on which is located a restaurant. It is separated from the sea by an offshore bar that gave rise to the Mamaia beach.

To increase this area it is necessary a water purification and plus publicity of different planned activities.

Strengths. • Abundance of flora. • If necessary navigable. • Geographical placement.

Weaknesses • Polluted water. • Little sponsorship. • Inefficient resource management.

Opportunities • Increasing attention to the spread of protected areas. • Increase in employment in the various activities.

Threats. • Illegal building. • Natural disasters.

Polluted water. Sponsorship. Purification. Flyers distribution. Funding town of Constanta. Creation of new activities. Increased employee. Operational efficiency.

Costs Amount Budgeted costs 210.000 Purification 150.000 Publicity 5000 Recruitment of staff 10.000 Development of new activities 45.000 Costs made 210.000

AZZURRO RESTAURANT Located on the coast of Mamaia one of the few ristaurants that offers also italian tradition and culture. Although the good quality of food there was a popular discontent due to the lack of efficiency of the staff and the location considered to have little impact.

STRENGTHS  Proper localization.  Excellent quality 'of food.  Abundant flow of regular customers.  Attractive prices.  Internet bookings.

WEAKNESSES  Few staff efficiency.  Poor impact of location.  No more publicity.  Insufficient numbers of tourists.  No more attention to detail.

OPPORTUNITIES  Creation of italian specialities that promote the curiosity of customers.  More attention to the health food.  Organization of theme nights.

THREATS  Increasing competition in the field of Italian gastronomy.  Loss of regular suppliers.  Inertia in the management of the restaurant.

Few staff efficiency. No more publicity. • Combination of enjoy and New recruitment. gastronomy. • Brochure distribution. • Publicity on social. • Increase billboards CAPITAL INCREASE. Fundings. • Organization of theme nights. • Creation of italian specialities. Restructuring of local. Adapting to the Italian style. • Restructuring of local. Insufficient numbers of Poor impact of location. No more attention to detail. tourists.

COSTS AMOUNT Budgeted costs 400.000 Recruitment of staff 10.000 Publicity of the local 5.000 Internal restructuring 50.000 External restructuring 335.000 Costs made 400.000

Presented by G ENNARO D I D I O, FA B I O M A IELLARO C O NCET TA M I LVATT I , M A R IAP IA P O N T ICELLI , F R A NCESCO T ROT TA , V I N CENZ O VA L LE .