Real Deal Layout-02

JANUARY 2021 Reviving The Lost Waterways Previous Month Previous Month Previous Month Previous Month Highlights Highlights Highlights Highlights

Reviving Once upon a time, there The Lost was a city abundant Waterways with rivers and canals. Like the blood vessels inside 02 human bodies, the waterways stretched all around and served as the lifeline for its citizens. They allowed those living there, as well as those visiting, to travel to any part of the city seamlessly and make full use of the resources found within them. The beauty and magnificence of that Dhaka now only remain in peoples’ imaginations as with each passing year, it seems the

They allowed those living there, as well as those visiting, to travel to any part of the city seamlessly and make full use of the resources found within them. waterbodies in Dhaka vanishes usefulness and even existence. Once upon a time, bit by bit, and not even the Many of the still existing canals there was a city once mighty rivers were able to are dried up or clogged up with abundant with rivers protect themselves. garbage if not encroached by and canals. Like the someone powerful – leading to blood vessels inside Dhaka used to have 58 canals water being logged on the city’s human bodies, the that made peoples’ lives easier. streets for hours even when waterways stretched The city had a natural drainage there is light rain. As a result, all around and system thanks to them. Today, waterlogging has been one of the served as the lifeline less than half of those canals primary and long-standing issues for its citizens. remain with most of them ailing the citizens of Dhaka. being in less than sorry states. While the natural drainage However, a sliver of hope can systems were reinforced with now be seen on the horizon artificial means to bolster as the concerned authorities their capabilities and lifespan, seem to have finally focused illegal encroachment and years on the need to solve this of neglect have devasted their waterlogging crisis as the 03

recent (and final) draft of the DWASA had If successful, even if not fully, Dhaka Area Plan (DAP) 2016- been responsible it will have a profound positive 2035 heavily highlighted the effect on the quality of life reclamation and the restoration for the in the city – not to mention of the waterbodies, including maintenance increase the desirability of the 26 still revivable canals, since 1988 but those certain locations. Areas located within the city. While many people such as Kallyanpur, Ibrahimpur, the recent version of the DAP believe that Rayerbazar, Shahjahanpur, isn’t without its fair share of they had largely Rampura, Segunbagicha, criticisms, authorities aim failed in their Khilgaon and Bashabo will to free the city dwellers of greatly see a reduction of the suffering stemming from duties. waterlogging once the canals waterlogging via restoring and begin to revive. Currently, improving the waterbodies. residents of these areas suffer Another step in the right direction was taken on the final day of the past year when the two Dhaka City Corporations formally took charge of the canals and and the drainage system of the city from Dhaka Water Supply and Sewerage Authority (Dwasa) – which has been in the works since 2012. DWASA had been responsible for the maintenance since 1988 but many people believe that they had largely failed in their duties. With this signing, the Dhaka South City Corporation (DSCC) and the Dhaka North City Corporation (DNCC) will be maintaining the existing 26 canals along with 2,200 kilometers of pipe drains and surface drains in Dhaka, and they have already sprung into action. The main objective of the city corporations is to quickly eradicate or significantly reduce waterlogging issues in the city by removing illegal structures & encroachments, re-excavating the canals and cleaning & clearing trash. In addition to reviving these vital waterbodies, the overall conditions of the canals and their banks is to improve along with certain beautifications as per the DAP. DSCC plans to appeal to ECNEC for a Tk900 crore project approval to bolster their efforts. 04

greatly whenever it rains and waterlogging. The waterways And while it might give people a momentary pause and the waterbodies of Dhaka take several years about living there. However, were once a great reason the fortune of the areas with in making the city a great to fully revive canals may turn for the better hub of commerce, industry all canals, the if similar sincerity is shown and residence; a successful effect can soon be in restoring the canals as revitalization will no doubt observed as the is shown during the signing help Dhaka gain even more waterbodies ceremony. prominence than it currently holds. And while it might take get revived For now, there is little the several years to fully revive all one by one. people of Dhaka can do but canals, the effect can soon be hope for the best and hope observed as the waterbodies for a city that is free from get revived one by one. Map by James Rennell, 1781 05

Previous Month Highlights Dhaka Buy Sell - December The real estate market started off with great optimism this year, with a rosy view of huge potential in the real estate sector. Initially, there was plenty of residential demand in Dhaka, be it for apartments, buildings or plots. However, the uncertainty of the pandemic diverted the whole situation into a different path. The month of December gathered around 6.76% of property listings in this entire year, projecting quite a good scenario. In Dhaka, out of the total listings, 21.77% generated solely from Mirpur, followed by other areas like Pubachal, Bashundhara R/A and Mohammadpur. In terms of market growth, Mugda alone led to 900% growth in December. Moreover, people were more interested to buy / sell properties which came with 3 bedrooms within a size range of 1201-1500 square feet. According to the price, apartments costing between 40 lakhs to 50 lakhs drew 18.38% listings during December, which can be an indication that people were gradually becoming interested towards real estate investment. The preferable locations during December were Mirpur, Bashundhara and Uttara. In case of asking 06

price, Shiddheswari made came from apartments which of it were secondary. Nadda commendable market growth at fall under the range of 60 and Shegunbagicha had a a rate of 182.57%. lakhs to 70 lakhs, especially greater rate of market growth from areas like Dhanmondi, in December, with 175% and On the demand front, 7.48% of Mirpur and Uttara. Among 200% respectively. leads came in December out the total leads 25.22% were of the total number of leads primary in nature and the rest earned in 2020. 6.88% leads 07

Dhaka Rent - December Rental listings in Dhaka dropped Chattogram to draw more listings during by 36.59% in December. In spite Buy Sell - the month. Bayazid was still of the decrease in the number December holding 33.33% of the market of rental listings, Mirpur and growth and 22.22% market Mohammadpur remained in a Chattogram market contributed share in December, while other strong position during December, only 3.53% listings in areas were nowhere close to with Mirpur having 19.94% and December. Given the fact that this rate. Mohammadpur 11.44% listings. the country was going through Besides, Demra showed a 600% another wave of the pandemic, 3 bedroom apartments between market growth in December, the real estate market slowed 1501 - 2000 square feet were making it a new rental prospect down a bit during the month. the ones to make it in the top for Bproperty. Only two locations, Bayazid position of listings during the and Double Mooring managed month. Given the fact that the In case of rental listings, 2 market has not regained fully, bedroom apartments were mainly sought after, probably because tenants were wanting to go with affordable rental housing options. There have been 59.58% rental listings for 2 bedroom apartments in December, which is quite a lot. Out of the total listings we received in December, 96.1% were completed projects. That means a majority of the rental properties became vacant and were available for rental purpose. While focusing on the price segment, we got a picture that listings in December were the highest for apartments with rent between Tk 10000 - Tk 15000, around 38.68% of the total; mostly from Baridhara, Gulshan and Mohakhali DOHS. Sizewise, the overall market share also noticed a pattern in the rental side, where throughout the year apartments below 1000 square feet were having more listings, with 73.22% of the market share reaching the highest rate in December. Overall, December proved to be a good month for budget wise listings, since rental apartments below 10000 square feet managed to grab 28.96% market share. 08

people were seen struggling listings, mainly from Double 9.70% listings in December in terms of stretching their Mooring. Moreover, in terms 2020, mostly from areas like budget for buying apartments. of lead generation Halishahar Bayazid, Halishahar and Hence the leads which we got showed 200% growth in market Bakalia. Besides in this same in December, 45.71% of them share in this particular month. month, there has been a 200% came from apartments below market growth deriving from 36 the 30 lakh budget range. Chattogram Goshail Danga Ward. Market Rent - share wise Bayazid remained The month of December only December in the strongest position by contributed to 3.32% in the gaining 22.27%. total number of price wise The rental segment in listings in 2020. Apartments Chattrogram helped in attaining Apartments which offered 2 with a price range of 40 lakhs bedrooms falling under the to 50 lakhs had 27.27% of size of 1000 square feet. When 09

it came to price, December less than Tk 10000 rental in apartment budget preference listings were mostly under expense, given the entire was also noticed in December, Tk 10000 rent. The highest economic scenario of the when 32.54% of the market average asking prices in country. Everyone remained share was taken by apartments Chattogram were in areas like conscious about saving up cash with a rent between Tk 10000 - Khulshi, Muradpur, Jamal Khan. for other essential purposes. Tk 15000. Nonetheless, 77.78% market On the lead front, Uttar Lalkhan growth for apartments which Expectation for saw the highest number of were offering rent of Tk January 2021 leads approaching for rental 25000 to Tk 30000. This is apartments. December alone also a great achievement for The fact that the pandemic contributed in generating us, considering the situation acted as a major stumbling 10.18% leads for the rental through which the real estate block for the real estate market segment. Besides, it came as market has been going for the is indisputable, but amidst all no surprise that people were past few months. A new change opting for apartments with 10

Apartments which offered 2 bedrooms falling under the size of 1000 square feet. When it came to price, December listings were mostly under Tk. 10000 rent. The highest average asking prices in Chattogram were in areas like Khulshi, Muradpur, Jamal Khan. They allowed those living there, as well as those visiting, to travel to any part of the city seamlessly and make full use of the resources found within them. these issues Bangladesh’s real gaining back the momentum. to change the fate of the real estate sector came up with The overall steps undertaken estate sector with plenty of new ways of adapting to it. As by the government in order to projects and investments coming we have already noticed how facilitate the sector has been along the way. the market condition improved truly commendable. Besides, after the lockdown was lifted, our Foreign Minister also stated Developments a beacon of hope returned that he aims to evolve from in the Real for many. Additionally, the the category of LDC’s (least Estate Sector government measures taken developed countries) by the first through this budget brought few months of 2021. This one 2020 has been a crucial year fruitful results by the end of incident will surely pave the way for the real estate sector in the year. Especially the act of for more opportunities in the Bangladesh. Starting off with a allowing undisclosed income real estate sector in Bangladesh. positive note and then suddenly for real estate investment All in all, January 2021 in every has tremendously aided in possible way has the potential 11

facing an unprecedented halt sector also began to thrive is so eagerly planning to to eventually resuming all the gradually as new investments implement successfully operations on an active level came on board due to activities are Padma Bridge, Dhaka has been quite challenging for in both the public and private Metro Rail, Dhaka Elevated everyone. On a brighter side, sector. Given the fact that huge Expressway and Bangabandhu our government’s emphasis construction / mega projects Sheikh Mujibur Rahman Tunnel on improving the entire sector are waiting in the pipeline, under the Karnaphuli River in made it convenient for everyone usage of cement and the overall Chattogram. to keep the sector going. growth of the sector is more The implementation of single likely to see their brighter On the other hand, the newly digit interest rate, along with days real soon. 4 major mega developed Detailed Area Plan reduction in stamp duty and projects are scheduled to (DAP) established by the approval of investing previously reach its completion stage by government is set on to build undisclosed income in real 2022, which will lead to heavy a new Dhaka for everyone. As estate generated massive engagement in the real estate per the Institute of Architects response in this sector. sector. The 4 major mega Bangladesh (IAB), they stated projects which the government that this version of DAP will On the other hand, the cement demolish 70% of the natural 12

water bodies in Dhaka city. further widen the scope and On the other hand, This major stride in the urban feasibility of running the entire the newly developed development side is going to plan of developing commercial Detailed Area Plan be bring another window of buildings in Dhaka in a (DAP) established opportunity in the real estate smoother fashion. by the government sector and make the entire city is set on to build more dynamic and livable for Even though the entire country a new Dhaka for the future generation has just started to revive the everyone. activities and growth of this Moreover, the introduction sector, a lot is yet to come and of municipal bonds has been turn into a reality. As of now, a constructive move which everyone is looking forward to will morph the urban and the REHAB fair which is likely infrastructure development to be held in March 2021, scenario in Bangladesh. which might help greatly in Allowing both institutional stirring up the real estate scene and individual investors to further in Bangladesh. invest in municipal bonds will They allowed those living there, as well as those visiting, to travel to any part of the city seamlessly and make full use of the resources found within them. 13

The Right Time to Invest in Residential Real Estate 14

Making an investment in the right factors involved in you should first take a good the real estate sector is identifying the right time to lay look at your daily expenses, one of the most crucial out money on real estate. This starting from house rent, decisions of an individual’s article will rundown on how you car expenses, utility bills, life. Choosing the right time can figure out the right time to children’s expenses, other kinds to buy the right property invest in residential real estate. of savings and so on. On the can prove to be a challenge, contrary, if you have enough especially if someone is buying Are You cash reserves and do not even an apartment or making any Financially require to take any form of sort of real estate investment Stable? loans from banks that would for the first time. It takes all be a great idea as it will save types of steps, formalities A real estate investment is a you from the hassle of paying and requirements to finally lifetime decision and deciding installments. reach the end stage of buying the right time to invest in a property. One should follow residential real estate can A lot of people have a certain steps and assess prove to be pivotal. When perception that age limits you consider buying a home, the tendency to invest in real the most important factor estate. For many, financial to consider is your financial stability comes more into play condition. After all, it is not when someone decides to feasible to invest all your invest in real estate. Regardless money behind a property of the age, old or young, if and not have any left over to someone can afford buying a manage a regular life. new apartment while ensuring an extra cash reserve, they If taking a loan seems required, should step forward and make the investment without further hesitation. After all, it is not feasible to invest all your money behind a property and not have any left over to manage a regular life. 15

Choosing The Right Property The selection process of a property is a major attribute which will guide you in determining the right time to invest in residential real estate. Deciding on the right property can be a dilemma, given the number of options to choose from. There will be several plots of various sizes and price ranges. Other than that you may also have to select from the ready apartments to the ones which are going through construction. Your criteria list should also include the location and the neighborhood of the apartments. These are important factors as eventually these will lead you to a life you will be settling for. You cannot invest blindly and should complete your due diligence when it comes to buying an apartment or land. Apart from emphasizing on the location of the property, also go for an entire apartment inspection. Start with all the formalities and paperwork. Once that is done, try to get a check on the reputation of land owners or the developers who are involved with the property, the types of the construction materials used to complete the project, and the possible return you may derive from this investment in the long run. Once all the necessary steps and processes are fulfilled, see which are most appropriate for you and then begin making a decision. 16

Have You Set Your Goals Right? Everything we do in life serves a purpose. Likewise, ask yourself regarding the purpose you have behind buying a land or an apartment in the location you desire the most. This one step will pave the way for you by providing answers in regards to your right time to invest in residential real estate. Try to figure out whether you have a long term goal or a short term one. Do you want to own a house of your own or do you prefer paying rent to landlords? All these questions are actually relevant when it comes to buying any property. You should opt for the one which will prove to be more convenient for you. Are you more comfortable with paying monthly rent or is it more feasible to make monthly installments? Paying rent will give you the freedom of changing apartments from time to time. Whereas, in spite of being in a fixed location, buying an apartment will give you a sense of ownership at the end of the day. You should access these factors beforehand and finally go for the one which will align with your set goals. Market Scenario We are aware of the fact that the real estate industry is cyclical in nature and is susceptible to macroeconomic factors like economic growth rates, interest rates, population growth rate, etc. Nonetheless, interest rates greatly impact the housing sector and play a 17

major role in making a decision per our research we found that the right manner, will come of buying a property. However, both buyers and sellers were in handy for individuals who if we want to consider the real in some kind of dilemma even have been waiting for ages to estate market in light of the though the market remained grab the opportunity to become current pandemic, the scenario indifferent, ending up with a homeowner. To start off, might seem a little different. sellers searching for potential Bangladesh Bank slashed the buyers and buyers looking out interest rates to single digit The global real estate market for suitable apartments. and fixed it at 9%, in order to witnessed a major halt due attract more investors to the to the pandemic situation. Budget real estate sector through bank Investments or any kinds of Regulations loans. Considering a bank loan property buying or selling for housing purposes has never was disrupted to a significant The new budget of FY 20-21 been this convenient. Even for level. The massive level of laid out notable changes in those who were reluctant would unemployment, reduction in regards to the real estate consider it to be a right time to wage rates, and business losses sector. The government came invest in residential real estate. further fueled the uncertain up with effective measures in situation. On a brighter note, order to help the sector gain Apart from this, having the from the second half onwards some momentum. The favorable middle income to lower with the ease on lockdown, conditions, if implemented in income families in mind the things began to change. government introduced a zero- According to industry experts, equity home loan. This step can lowered interest rates coupled with a reduction in residential property prices triggered the increase in demand for apartments in the global markets, which eventually aided in some recovery of this sector. As far as Bangladesh is concerned, the real estate market scenario was stable and showed optimistic signs before the pandemic. The economic growth rate and political stability of the country drew a lot of buyers towards investing into the real estate sector. However, everything came to a halt as soon as pandemic fears spread across the country. Since then, the situation has been quite challenging. Due to lockdown, people maintained social distance to their best level and managed to view properties under such circumstances. As a result, investors’ plans remained on hold and developers on the other side faced difficulty with their ongoing projects. Due to unavailability of labor and raw material supply, it was increasingly difficult to complete projects. However, as 18

They allowed those living there, as well as those visiting, to travel to any part of the city seamlessly and make full use of the resources found within them. After all, it is not feasible to invest all your money behind a property and not have any left over to manage a regular life. be a major gateway for a lot of registration fees are likely to the dream of owning a house of people to find their ideal homes drive more growth in the real your own. in the long-run. The government estate sector in the future and has even allowed undisclosed bring commendable change Nowadays, even technological income to be invested in the to the whole infrastructural advancements have moved into real estate sector without dimension. the real estate sector, making having to face any form of it even easier to find the right scrutiny by the Anti-Corruption Are you property for you. The more you Commission (ACC) and the Ready for the get yourself educated on the National Board of Revenue Commitment? current changes and adapt to it, (NBR). This particular decision the easier it will be for you to has the potential to attract a Real estate investment holds identify the right time to invest huge level of investments in the the potential to generate in residential real estate. Assess real estate sector. lucrative returns, considering the factors of profitability you will cautiously make your and try to comprehend how Interestingly, the government move and take a wise decision. bright your future can be due even deducted the registration These sort of major decisions to this investment. Once you cost of apartments to 10% require an intense level of have considered all the factors from 14%, which will consist willpower and commitment, rationally and eventually buy an of other fees associated with and it will help you to achieve apartment, this can be the best property buying. Removing place to enjoy and experience all the extra pressure of 4% the special moments in your life. 19

Big Data World: How to Apply Data in Real Estate for Property Agents Real estate agents bear that you can locate them using a cult of personality multiple GIS systems. Location to engage customers. is a very important part of They deal with them both analyzing factors of real estate. with person al integrity and a Henceforth GIS can help us professional approach. But with understand, visualize, and the integration of technology in analyze locality intelligence. the real estate business forming Site selection, pricing, locality proptech, a new dimension has amenities, demography, popped up. Data in real estate neighborhood condition, all now plays an intricate role can be integrated into a single in developing the dynamic of module using open source data the real estate business. As a domains. And this is the area result, professional agents have where GIS becomes the real begun analyzing their leads player of the data in real estate. from a business perspective. This means one lead data will Cluster generate multiple leads. Here Analysis are some fascinating ways of application of these data in real With the change of locations estate. and locality, the transition of real estate performance Geographic happens dramatically. Due Information to the socio-cultural and System (GIS) macroeconomic conditions, a city’s multiple neighborhoods The best way to integrate data act in different ways. Some in real estate is by mapping neighborhoods have cluster- them in by using geo-tags and based housing societies with clustering units. This means specific rules and bylaws. 20

21

Some have mass-market houses. The role of cluster analysis is to rigorously identify the patterns of data in real estate. This identification helps to determine, which of the properties will perform similarly and which will be diverging. Also, the cluster analysis helps in mapping the time frame of the property performance in a particular location. As a result, we get segments of data that helps the investors to decide their way forwards. Automated Valuation Models (AVM) The work of automated They allowed those living there, as well as those visiting, to travel to any part of the city valuation models is to harness seamlessly and make full use of the resources found within them. data in order to process an estimation of a property’s models help to determine real- (ROI). Time Series Forecasting market value. Most of these time values through performing uses various models and data needs assessments of buyers tools to forecast the real estate The AVM models and sellers. The AVM models market. For example, for only are exclusive data are exclusive data science one set of data in real estate, science tools for the tools for the synthesization TSF uses Auto-Regressive synthesization of of data in real estate. Using Integrated Moving Average data in real estate. this technology, a company (ARIMA) model for short-term Using this technology, can automatically bid on any predictions. For multiple sets a company can property, providing the owners of data, which are directly or automatically bid or sellers ready liquidity for indirectly related to real estate, on any property, their assets. TSF uses a combination of providing the owners Vector Auto-Regression (VAR) or sellers ready Time Series and Vector Error Correction liquidity for their Forecasting Models (VECM). They help to assets. (TSF) analyze and project a broad range of factors for predicting Time Series Forecasting is the future of real estate. a futuristic technology in real estate. It helps us to The real estate industry has understand and predict real significantly shifted toward estate activities in the future. using open-source data and This technology safeguards generating data-driven results. investment opportunities, The future progress of the development deals, and ensures industry lies in the utilization a higher return on investment of data in real estate with accurate rendering and processing of information. 22

Quick and Easy We have so many things Decor Ideas for planned for the New New Year Year. Why not plan out some New Year decor ideas for your home as well? Welcome the New Year by giving your home a makeover. Now, many of you might think redoing the decor of your home might burn a hole in your pockets. Don’t worry, today’s simple tips for New Year decor ideas will have you covered, and that too without costing you too much money. Let’s get started! They can be found Hang New in many different Curtains colors, patterns, and textures. Be One of the best ways to sure to measure the instantly change up the look of dimensions of your your home is by hanging new doors and windows curtains. They can be found in properly before many different colors, patterns, purchasing curtains. and textures. Be sure to measure the dimensions of your doors and windows properly before purchasing curtains. The best place to buy curtains includes Gulshan, New Market, Bashundhara City, Mouchak, and Elephant Road. If you want to brighten up your home decor, then go for bright colors like sky blue. On the other hand, if you’re looking for a regal look, purple is the way to go. Remember to not buy curtains that have too much design or artwork on them, as they might look messy. Uniform patterns look good on curtains. Also, 23

They allowed those living there, as well as those visiting, to travel to any part of the city seamlessly and make full use of the resources found within them. keep in mind that the curtains just one side of a room to the room you’re placing it in. you will buy will be used year create an accent wall. Vibrant You can either choose a single round, so get ones that can be colors such as yellow or purple colored cushion with a design used in all seasons. are best for accent walls. If on it, or multi-colored cushions. you use brighter colors, your But whatever you do, be sure Put in New room would look spacious. to keep similarly designed Bedsheets The opposite is true for darker cushions following the same shades. Bright colors are more color scheme, or else they will Another great New Year decor appropriate for living rooms look out of place. idea is to put in new bed sheets and bedrooms, with darker in your bedroom. Your bedroom colors being preferred for Make Changes is where you go to rest after a use in study rooms and home with Furniture long hard day. And the smell offices. Creating an accent wall of fresh new bed sheets, along is a quick easy New Year decor You do not have to change all with its vibrant colors, can idea that you can apply to your the furniture in your home help you feel more refreshed home. to achieve a new look. There mentally. Cotton and satin are three things that you can are great materials for bed Bring in New do. First, you can buy extra sheets, with cotton being on Cushions furniture like a new bright the more on the comfortable sofa or couch. You can also side and satin providing a Cushions are an easy and add a new indoor swing inside classy look. If you’re looking surefire way to change up the your balcony if you have the for something different, you look of your home. And out of necessary space. These things can also buy the Nakshi Kantha all the new year decor ideas can instantly spruce up the style embroidered bed sheets that I have suggested today, look of your home. Another that are available in different this is by far the easiest. And way to change up the look of fashion outlets throughout it is also one element that is your home is by bringing in Dhaka. present in every living room, no old furniture from your family matter how big or small your home. It will add a vintage look Color your sofas are. Cushions are also to your home. One other great Walls great for bedrooms, especially technique is to free up space kids’ bedrooms. And if you have by selling unused furniture Don’t panic seeing this. This an indoor swing inside your that is taking up a lot of space isn’t a suggestion for you to balcony, a cushion will go great in your home. After freeing up color all the walls in your with that. When choosing your space, rearranging the furniture home. Rather, you can color cushion covers, be sure to keep inside your home will give it a in mind the color scheme of completely new look. 24

Bproperty Wins Bproperty has won Bronze Digital Marketing in the Best Content Award for Marketing category in Tarar Bari the Digital Marketing Awards 2020, hosted by Bangladesh Brand Forum. This award was the culmination of years of hard work and dedication from our marketing team, which resulted in the creation of Tarar Bari, the web series for which we won this prestigious award. While competing for this award, Bproperty had to contend with stiff competition, and had to stand out from a strong lineup of entries. In today’s article, we will look more closely at Bproperty’s Digital Marketing Award win. 25

The Digital and received more than 650 Tarar Bari Marketing nominations for 16 different Awards categories. Out of these 650 Here at Bproperty, we wanted nominations, 78 nominations to break the mold of our Bangladesh Brand Forum received awards. And Bproperty identity as just being a real started the Digital Marketing was amongst the recipients, estate brand, and wanted Summit in 2014 to recognize winning Bronze in the Best to establish Bproperty as a the hard work done by digital Content Marketing category, lifestyle brand. One of the first marketing professionals, and for its show Tarar Bari, which steps taken towards that was to empower digital marketing features the lives and the creating a YouTube channel. agencies so that they create homes of numerous celebrities And from that, came Tarar Bari. more beautiful and brilliant in Bangladesh. The fact that The idea behind Bproperty work. It was renamed the Tarar Bari had competed with Tarar Bari was simple. It was Digital Marketing Awards so many other illustrious to let people know of their most in 2017, and has been held digital campaigns from some favorite celebrity’s lifestyle, every year since. This year’s of Bangladesh’s best digital and also to look at the homes Digital Marketing Awards was marketing agencies makes that they live in. The show has the 4th edition of the event, Bproperty’s Digital Marketing had two seasons, and featured Award win more significant. some of Bangladesh’s most 26

popular celebrities, including The series has amassed over The AVM models Bappa Mazumder, Fahmida 3.36 million views on Facebook are exclusive data Nabi, Sabila Nur, Bidya Sinha and 11.5 million views on science tools for the Mim, Chanchal Chowdhury, and YouTube. It has also greatly synthesization of Tahsan Rahman Khan. It ended boosted Bproperty’s brand data in real estate. up being a huge hit with the image, with over 116 million Using this technology, viewers, and helped Bproperty’s impressions on YouTube and a company can YouTube channel get the 10.5 million impressions on automatically bid coveted YouTube Silver Play Facebook. There was also a on any property, Button. It also was the reason high amount of engagement providing the owners behind Bproperty’s Digital with viewers, with over 11 or sellers ready Marketing Award Win. thousand comments on YouTube liquidity for their and 196 thousand engagements assets. The Story Behind on Facebook. Bproperty’s Digital Marketing Not only has this helped endear Award Win Bproperty to the masses, but it has also enabled Bproperty’s With the awards normally lifestyle oriented YouTube dominated by digital marketing channel to gain more than agencies, it’s difficult for in- 100,000 subscribers, earning house marketing campaigns it the coveted YouTube Silver by companies to get proper Play Button. All this has made recognition. But Bproperty it a shoo-in for winning the Tarar Bari isn’t your average Bronze award for Best Content marketing campaign. The web Marketing at the Digital series was very popular with Marketing Awards 2020. If you viewers, on all social media wish to view the award-winning platforms, including Facebook Tarar Bari, click here. Tell us and YouTube. your thoughts about Bproperty’s Digital Marketing Award Win in the comments below. 27

28