Readers Digest Australia May 2022

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A BOSCH UNLIMITED PROANIMAL CORDLESS VACUUM (BCS61PE2AU) VALUED AT $579.00 THE BOSCH UNLIMITED PROANIMAL CORDLESS VACUUM is ideal for pet owners. Enjoy effortless handling and flexible cleaning thanks to the lightweight design and included ProAnimal accessory kit. Clean with power. #LikeABosch. For your chance to win, simply tell us in 25 words or less why you trust Bosch. To enter, visit the giveaway page at www.homeoftrustedbrands.com.au *Full terms and conditions can be found online. Entries close May 30, 2022.

2022 Trusted Brands 2022 Winners Special Supplement 100% voted by consumers. View all results at www.trustedbrands.com.au 151

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT 2022 A Sign Of Trust In Australia The Reader’s Digest Trusted Brands ‘Trustmark’ logo is a long-standing trust signal. Any brand that has won the right to use this logo can be trusted for its quality, value, customer insights, innovation and social responsibility. I t’s a well-known fact in business make purchasing decisions, the need PHOTOS: GETTY IMAGES that consumers don’t buy a for trust remains constant. particular product or service just because they like the brand – The challenge for brands is to they choose one brand over another build and maintain trust in the because they also trust that brand. e-commerce environment where That trust exists thanks to a brand’s the face-to-face sales pitch is less solid performance in the market, prevalent. Marketing experts now performance that is well known as point to ‘trust signals’ as the tools being reliable, consistent and good that give customers insights and value for money. Despite technology confidence to determine whether making it easier for consumers to investing their trust in a brand is worthwhile. 152 100% voted by consumers. View all results at www.trustedbrands.com.au

Trust signals are badges, star THE POWER OF ratings, reviews and award logos that TRUST SIGNALS tell a customer that this brand enjoys the confidence of other customers. Two in three consumers rely on trust signals to help them make an According to Trustpilot, an informed purchasing decision, international consumer review according to research conducted by website, trust signals tell a consumer consumer review website Trustpilot. that the brand is backed by social Common trust signals are: proof, and this backing by other consumers in the market has a strong • Positive star ratings and reviews influence over a customer’s shopping • Customer testimonials behaviour. These trust signals • An approved or authorised seller are powerful tools in influencing shopping behaviour in both existing badge and future customers. • Case studies Trust signals appear on websites, • Award logo across social media, on billboards, • Company logo television and radio advertising and • Media publisher quote also in shopfronts. They can also • Social influencer endorsement appear on the packaging of products • Public figure endorsement or even on the back of company 100% voted by consumers. View all results at www.trustedbrands.com.au 153

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT “When customers see TOP 20 TRUSTED BRANDS trust signals — visual WINNERS* representations of social proof such 1 Dettol as badges, ratings, reviews and logos 2 Band-Aid — it understandably elicits a strong 3 Bunnings Warehouse influence on shopping behaviour.” Trustpilot 4 Cadbury vehicles. While varying in form, they 5 Woolworths are all designed to capture shoppers’ purchasing confidence. Each signal 6 Dulux informs the consumer that buying a product or service from this brand is a 7 Dyson good financial, emotional and lifestyle decision. It suggests certainty and 8 Royal Flying Doctor Service an alignment in values between the of Australia consumer and the brand. For a motor company, for example, it’s a five-star 9 Cancer Council Sunscreen industry rating for guaranteed reliable vehicles. 10 Panadol For the winners of the Reader’s 11 Glen 20 Digest 23rd consecutive Trusted Brands Awards, it’s the internationally 12 Twinings recognised Trustmark logo. 13 Bega Cheese A strong trust signal 14 Dairy Farmers The Reader’s Digest Trusted Brands survey has an established 15 Toyota reputation as a premier consumer- based and international measure of 16 Westinghouse brand preference, with a singular focus on brands Australians trust 17 Bridgestone 18 Finish 19 Vicks 20 Weber * Of brands surveyed the most. Backed by a global company over 100 years strong, the Reader’s Digest Trusted Brands Winner and Highly Commended 154 100% voted by consumers. View all results at www.trustedbrands.com.au

Trustmark logos provide 2022 that trust assurance for customers. Only brands and territory, to complete an online with the highest quality questionnaire. Catalyst Research first and reliability enjoy the asked each individual participant to privilege of carrying name the brands they trust for each the Trustmark in their category. This was an unprompted marketing campaigns, question to ensure the rating of top as well as on their brands in each of the 75 categories, as websites, social media, selected by Australians, was without products, packaging and prejudice. promotions. The participants were then asked It provides an to rate which was their most trusted objective and reliable brand in each category, and explain reference for consumers because why. only the Trusted Brand Trustmark logo identifies those brands that In each category, one overall stand out above the others within Winner was awarded, along with the same category of product and two Highly Commended brands. service by consistently delivering on These brands scored higher in their quality, and has a positive image in respective categories than the other the eyes of consumers. brands polled. The Trusted Brand We are confident that the results Trustmark logo of the 2022 Reader’s Digest Trusted provides an objective Brands survey provide a truly and reliable reference accurate measurement of Australian for consumers consumer sentiment. How the survey was conducted The 2022 Trusted Brands survey was independently conducted by leading research company Catalyst Research. It invited a sample of over 3000 Australian adults, from every state 100% voted by consumers. View all results at www.trustedbrands.com.au 155

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT 2022 Australia’s Most CATEGORY WINNER ›› Australian Iconic Brand Bunnings Warehouse ›› Bank of the Year Bendigo Bank ›› Aged Care & Retirement Villages Anglicare ›› Air Conditioner Fujitsu ›› Air Freshener Glen 20 ›› Airlines Qantas ›› Australian Wine Club/Subscription Cellarmasters ›› Barbecues Weber ›› Breakfast Food Sanitarium Weet-Bix ›› Car Rental Budget ›› Cars Toyota ›› Charity Royal Flying Doctor Service of Australia ›› Cheese Bega Cheese ›› Coffee Machines Breville ›› Confectionery Cadbury ›› Contact Lens Solution Easy Vision (Specsavers) ›› Cough & Cold Medicine Vicks ›› Cruise Operators Royal Caribbean ›› Dishwashers Bosch ›› Dishwashing Tablets Finish ›› DIY Power Tools Bosch ›› Electricity Provider AGL ›› Fabric Softener/Conditioner Cuddly ›› First Aid Dettol ›› Fridges Westinghouse ›› Funeral Insurance Suncorp ›› Garden Power Tools (exc. Lawn Mowers) Bosch ›› Gardening Products Yates ›› Gas Suppliers AGL ›› Glues & Construction Adhesives Selleys ›› Health Insurance Medibank ›› Hearing Services Hearing Australia ›› Home & Contents Insurance AAMI ›› Honey Manuka Health ›› Household Cleaning Products Dettol ›› Humidifiers & Vaporisers Dyson ›› Incontinence Products TENA 156 100% voted by consumers. View all results at www.trustedbrands.com.au

Trusted Brands 2022 HIGHLY COMMENDED Uniting Australian Unity Daikin Panasonic Air Wick Glade Singapore Airlines Virgin Naked Wines Australian Wine Club BeefEater Jumbuck Uncle Tobys Oats Carman’s Muesli Hertz Avis Mazda BMW Guide Dogs RSPCA Mainland Devondale De’Longhi Lavazza Lindt Darrell Lea RevitaLens (Acuvue) Renu (Bausch & Lomb) Codral Benadryl P&O Cruises Princess Cruises Fisher & Paykel Miele Morning Fresh Fairy Ryobi Makita Origin EnergyAustralia Comfort Fluffy Band-Aid Elastoplast Samsung LG Apia Australian Seniors Ryobi Victa Seasol Scotts Osmocote Origin EnergyAustralia Bostik Tarzan’s Grip Bupa AAMI Specsavers Audiology Audika Allianz Suncorp Capilano Beechworth Pine O Cleen Ajax Vicks Philips Poise Depend 100% voted by consumers. View all results at www.trustedbrands.com.au 157

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT CATEGORY WINNER ›› Irons Sunbeam ›› Jewellers Michael Hill ›› Kettles & Toasters Breville ›› Laundry Appliances Fisher & Paykel ›› Laundry Detergents OMO ›› Lawn Mowers Victa ›› Life Insurance AAMI ›› Microwaves Samsung ›› Milk Dairy Farmers ›› Optometrists Specsavers ›› Ovens Bosch ›› Pain Relief Panadol ›› Paint Dulux ›› Pet Care (exc. Food) Frontline ›› Pet Insurance RSPCA Pet Insurance ›› Plasters & Adhesive Bandages Band-Aid ›› Property Developers Stockland ›› Real Estate Agencies Ray White ›› Residential Aged Care NSW Salvation Army ›› Residential Aged Care QLD Blue Care ›› Residential Aged Care SA Salvation Army ›› Residential Aged Care VIC Anglicare ›› Residential Aged Care WA Salvation Army ›› Retailers (exc. Supermarkets) Bunnings ›› Sealants & Fillers Selleys ›› Skin Care (Anti-Ageing) Nivea ›› Solar Panels LG Solar ›› Stain Removers Vanish Napisan ›› Sugar Substitutes Equal ›› Sunscreen Cancer Council ›› Superannuation AustralianSuper ›› Supermarkets Woolworths/Safeway ›› Tea Twinings ›› Tyres Bridgestone ›› Vacuum Cleaners Dyson ›› Vegetarian/Vegan Food Vegie Delights ›› Vitamins & Supplements Blackmores ›› Yoghurt Dairy Farmers 158 100% voted by consumers. View all results at www.trustedbrands.com.au

HIGHLY COMMENDED 2022 Philips Kambrook Pandora Prouds Sunbeam Smeg LG Westinghouse Dynamo Cold Power Honda STIHL Allianz Suncorp Panasonic LG Devondale Pauls OPSM Laubman & Pank Westinghouse Miele Nurofen Voltaren Wattyl Taubmans NexGard Advantage (Bayer) Woolworths Pet Insurance Coles Pet Insurance Elastoplast Smith & Nephew Metricon AVJennings LJ Hooker Professionals Anglicare Uniting Ozcare Anglicare Southern Queensland Resthaven AnglicareSA Australian Unity Bupa Aged Care Bethanie Amana Living Kmart JB Hi-Fi Poly Bostik Dove Sukin SunPower Q Cells White King Sard Wonder Natvia Splenda Nivea Banana Boat HESTA Australian Retirement Trust Coles Aldi Lipton Dilmah Goodyear Michelin Electrolux Miele Yumi’s Quorn Swisse Nature’s Way Tamar Valley Yoplait 100% voted by consumers. View all results at www.trustedbrands.com.au 159

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Bunnings Warehouse 2022 WINNER AUSTRALIAN ICONIC BRAND Australian Iconic Brand Hardware Stores A Part Of Australian Culture B unnings Warehouse has To help speed up shopping trips, once again been voted Australia’s Most Trusted Bunnings introduced an app that Iconic Brand. If there was one positive for Australians lets customers browse products at spending more time at home during the pandemic, it was being able to home, create a shopping list, and revitalise and improve their homes and gardens. Across the country, shows them a map of where to find Australians undertook projects to turn their surroundings into spaces each item at their local store. to enjoy. They tackled tasks on that ‘To Do’ list – fixing, painting, From its humble beginnings gardening and building those things they’d previously not had time to do. in 1886, when brothers Arthur Bunnings transformed its and Robert Bunning opened operations during the pandemic, maintaining strict COVID-19 their first hardware store in measures to protect its staff and customers, and making buying Perth, the company has grown easier with contactless collection of online orders from its carparks. into a mega-retailer stocking Helping its customers stay busy doing their DIY projects also served trusted and leading Australian to ease the boredom and support mental wellbeing during long and global brands. Through the periods at home. years, Bunnings has stayed true to its roots, consistently offering high levels of service, value and experience. Come what may, Bunnings supports Australians with low prices, the widest range and best customer service conveniently located in their local area. Offering the convenience of a large store with a friendly family and community focus has made Bunnings the 2022 Most Trusted Iconic Brand. The Editors 160 Australians trust Bunnings Warehouse. Visit www.trustedbrands.com.au

2022 2022 Retailers Australian Iconic Brand

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Anglicare Southern Age 2022 ges Queensland d Care & Retirement Villa WINNER AGED CARE & RETIREMENT VILLAGES “My parents FOUR-TIMES WINNER are residents. Great for the Anglicare Southern elderly and Queensland is one offer a variety of the state’s most of services.” experienced, and trusted not-for-profit MALE, 55-59, NSW organisations, with a proud 150-year history “Anglicare has of caring for an excellent Queenslanders. Committed to those in need through reputation for key values of love, care, hope and humility, Anglicare caring about Southern Queensland has a proven reputation of the elderly delivering an exceptional standard of service to senior and their members of the community and their family. needs.” Its person-centred care models ensure best-practice FEMALE, 70-74, WA care across all its in-home, retirement and aged care services. Staff focus on every individual’s specific “Well- needs, goals, interests and passions, supporting established, them to live the life they want. By providing this experienced individualised care to enrich quality of life, and aged care through being engaged in an ongoing process for brand that’s continuous improvement, the organisation stood the test continually strives to enhance its service delivery. of time.” It regularly monitors feedback and outcomes and is committed to excellence in care, contemporary MALE, 75+, NSW practice and care models. Throughout the pandemic, Anglicare Southern Queensland teams have worked tirelessly to support the safety and wellbeing of their residents, ensuring they could maintain connection with their loved ones, and keeping families informed. Visit www.anglicaresq.org.au 162 Australians trust Anglicare Southern Queensland. Visit www.trustedbrands.com.au

Age 2019-2022 ges d Care & Retirement Villa

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Australian Unity Age 2022 ges HIGHLY COMMENDED d Care & Retirement Villa AGED CARE & RETIREMENT VILLAGES “Provides ESTABLISHED IN 1840, good home care and Australian Unity was the retirement country’s first member- care.” owned wellbeing company, delivering health, wealth FEMALE, 75+, NSW and care services. Being a member-governed company “This (or mutual) gives Australian company has Unity the freedom to invest money back into the services a stand-out and solutions that matter most to its members. reputation.” Starting out as a provider of retirement living through MALE, 75+, VIC the acquisition of existing retirement communities, Australian Unity has grown to become a developer of “Trustworthy new retirement communities throughout New South and helpful.” Wales, Victoria and Queensland, as well as a provider of aged care, home and disability services. MALE, 40-44, ACT Beverly Smith, Executive General Manager “My brother of Residential Communities, said community was not connectedness is one of the seven pillars of Australian sorry for the Unity’s Wellbeing Index and is a guiding principle of their decision to go holistic model of care called Better Together®. with them.” “This model of care creates a sense of connection and FEMALE, 70-74, VIC community for residents and is expressed in built form through the creation of small households with higher staff-to-resident ratios, and is consistent with the Aged Care Royal Commission’s recommendations.” Consistent with Australian Unity’s pursuit of accelerated-growth opportunities in healthy ageing precincts, the mutual has acquired the Greengate retirement and aged-care business, comprising three established communities – two in Sydney and one in Brisbane – as well as a development site in Brisbane. Visit www.australianunity.com.au 164 Australians trust Australian Unity. Visit www.trustedbrands.com.au

Join a community that celebrates ageing It’s important to look after your wellbeing as you age. It’s why our Better Together® model of care UZYX^TZW\\JQQGJNSL‫ܪ‬WXYXT^TZHFSPJJUJSOT^NSL the life you always have. Learn more at australianunity.com.au/readersdigest

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Fujitsu General 2022 WINNER AIR CONDITIONER Air Conditioner “I’ve used TO BE Fujitsu air conditioners. AUSTRALIA’S They’re always efficient and FAVOURITE effective.” AIR® means FEMALE, 60-64, ACT more than simply being “Been around a leading air a long time. conditioning Never heard brand; it means a bad thing.” being the best air conditioning FEMALE, 30-34, SA/NT company to deal with. Committed to creating a holistic customer-care experience, Fujitsu General ensures they “Always are there for the entire customer journey. Fujitsu General provided a Assist, the brand’s comprehensive service network, good service.” deploys Fujitsu-trained technicians to all Australia’s major capital cities and provides access to dedicated Service MALE, 35-39, VIC/TAS Agents in other parts of the country. “They all seem With over 100 models of air conditioners on offer extremely across wall mounted, cassette, ducted and floor and reliable and ceiling consoles, Australian consumers are spoilt for long-lasting.” choice. However, customers may not realise that to ensure products are developed to suit Australia’s range FEMALE, 18-24, QLD of climates and conditions, the local Fujitsu General team works closely with the Japanese R&D department, and before a product is released to market it undergoes extensive testing in Fujitsu’s state-of-the-art R&D centre in Japan. This year, Fujitsu General added more R32 refrigerant products to their range, demonstrating their ongoing commitment to lowering the environmental impact and global warming potential of its products. Visit www.fujitsugeneral.com.au 166 Australians trust Fujitsu. Visit www.trustedbrands.com.au

HITS YOUWHEN THE TEMPERATURE JUST GET A FUJITSU! RECEIVE A FUJITSU DIGITAL PREPAID MASTERCARD® UP TO $200 UP TO $250 on selected on selected COOLING ONLY SPLIT SYSTEMS REVERSE CYCLE SPLIT SYSTEMS ELIGIBLE PRODUCTS MUST BE PURCHASED BY 1/08/2022. PREPAID MASTERCARD MUST BE CLAIMED ONLINE BY 30/09/2022. SCAN FOR ENTRY DETAILS AUSTRALIA’S FAVOURITE AIR & FULL TERMS & CONDITIONS *Purchase by 4:59pm AEST 1/08/22. Claim by 4:59pm AEST 30/09/22. Domestic and residential purchases only. Eligible models only, see website for list. Exclusions apply, see full terms and conditions. Proof of purchase and payment required. Customers will need their outdoor model and serial numbers and indoor model number to complete their claim. Full terms and conditions available at fujitsugeneral.com.au/promotions. The Fujitsu Prepaid Mastercard® is issued by EML Payment Solutions Limited ABN 30 131 436 532 AFSL 404131 pursuant to license by Mastercard Asia/Pacific Pte. Ltd. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. Mastercard prepaid cards can be used at all merchants that accept Mastercard prepaid cards. Terms and conditions apply. Promoter is Fujitsu General (Aust.) Pty Limited (ABN 55 001 229 554) of 1 Telopea Place, Eastern Creek NSW 2766.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Weber 2022 WINNER BARBECUES Barbecues “Great THE CUSTOMER IS products. Easy to use EVERYTHING AT and clean.” WEBER. And ensuring MALE, 30-39, customers create NSW/ACT the most incredible meals on their “The brand I Weber barbecue is use and I think just one of the ways is excellent the barbecue kings quality.” focus their time and energy. Weber FEMALE, 30-39, recently released a new range of products to help guide SA/NT consumers to make the barbecuing process simple and mouth-watering. Weber Connect Smart Barbecue Hub “I have had is a Bluetooth and Wi-Fi enabled cooking assistant that the best provides step-by-step instructions. From prep to set-up, experience when to flip and when to serve are all dished up on your with this smartphone or tablet via the Weber Connect app, giving brand.” Aussies the confidence to make delicious meals simply. Weber Connect is also embedded into some Weber FEMALE, 30-39, QLD barbecues, transforming the barbecue device into an outdoor guided cooking masterpiece and helping ensure incredible results every time! The Weber brand was built on flavour, and watching people’s expressions change when they first try food cooked on a Weber barbecue is its reward. This customer-centric mindset evident today started back in 1978 when Ross McDonald started selling and demonstrating Weber barbecues in Adelaide. When a customer bought a barbecue, Ross would deliver it personally and show them how to create incredible meals on their new Weber. Visit www.weber.com/au 168 Australians trust Weber. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Weet-Bix 2022 WINNER BREAKFAST FOOD Breakfast Food “Amazing FOR THE TENTH YEAR IN for kids.” A ROW, Australians have FEMALE, 18-29, SA/NT declared Sanitarium Weet-Bix™ their Most “Delicious, Trusted Breakfast Food. healthy Australians young and old and tasty.” have long been proud to call themselves Weet-Bix kids. FEMALE, 30-39, In fact, more than 90 years after Sanitarium launched NSW/ACT its now-iconic wholegrain cereal, you’ll find Weet-Bix in almost half of all Australian homes – and it still represents “Weet-Bix has simple, honest nutrition that the whole family will love. always been my favourite.” Alongside the classic ‘two with milk’ approach, Aussies love piling them high with fruits, nuts and seeds, MALE, 40-59, QLD smashing them into smoothies, smothering them with spreads and even dipping them in yoghurt. But of “My son loves course the age-old battle lines remain drawn – do you these. He used do them crunchy or soggy? to eat three per morning when In response to changing tastes and health needs, growing up.” there’s now a wide range of Weet-Bix options including Weet-Bix Bites, Weet-Bix Gluten Free, Weet-Bix Little FEMALE, 60+, WA Kids Essentials and Weet-Bix Cholesterol Lowering, a clinically proven cereal that can help to reduce LDL cholesterol by up to 9% within four weeks. Weet-Bix remains Australian owned and made, but perhaps what makes it quintessential to the Australian cultural experience is its passion to help Aussie kids achieve their potential. Whether it’s combating food and nutrition insecurity through nationwide support of breakfast clubs, fostering physical activity through Weet-Bix Active Bands™ or building self-esteem, Weet- Bix has always been about much more than breakfast. Visit www.weetbix.com.au 170 Australians trust Weet-Bix. Visit www.trustedbrands.com.au

*serving suggestion 2013-2022 Breakfast Food WINNER FOR THE LAST 10 YEARS!

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Budget 2022 WINNER CAR RENTAL Car Rental “I’ve used Budget and didn’t have a single issue.” FEMALE, 18-29, SA/NT “They are the LAUNCHING IN AUSTRALIA IN 1965, BUDGET founder most price Bob Ansett decided to shake up the 1960s car rental competitive.” market by focussing on a personal approach and customer service. With the industry dominated by FEMALE, 40-59, government contracts and airport locations, this set VIC/TAS Budget apart from the rest. In 1979 it won a tender for airport car rentals and has gone from strength to “I recently strength. Today, Budget is one of the leading car rental hired a truck companies across the globe, with over 250 locations in and was Australia alone. very happy with the To stay at the top of the rental industry, Budget service they evolves with the times by monitoring market trends, provided.” looking for new, innovative ideas, and getting feedback from customers on improvements it can MALE, 40-59, make. Each touchpoint allows customers to provide VIC/TAS their thoughts pre- or post-rental. One such change was Digital Check-In, launched at the start of the pandemic, Budget believes this will continue to be a mainstay of the company as it helps customers get on the road faster with minimal contact during check-in, adding to their peace of mind. Visit www.budget.com.au 172 Australians trust Budget. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Royal Flying 2022 Doctor Service Charity WINNER CHARITY “It gives FORMED BY back to the community THE REVEREND the most.” JOHN FLYNN MALE, 30-39, NSW IN 1928 with “Always the aim of there when extending you need it.” the ‘mantle of safety’ to those MALE, 40-59, QLD who live, work and travel in the bush, the Royal Flying Doctor Service “Long- (RFDS) has been there for people in rural and remote standing part Australia ever since, because it believes that where of Australia’s you live should not determine your health status and medical life expectancy. By providing ongoing primary health history and emergency medical services to those who live in with an the outback for the past 94 years, the RFDS has been extraordinary reducing this disparity in health outcomes. purpose.” As a national health charity, the RFDS works closely FEMALE, 18-29, WA with local communities to tailor health services, such as GP and nurse clinics, dental services, telehealth for chronic-disease management, mental health services, allied health services and emergency medical care, and has contact with more than 1000 patients a day. With a fleet of 79 aircraft and 163 road-service vehicles, the RFDS delivers services across 7.69 million square kilometres. As part of Australia’s national health service, the RFDS has been involved in the pandemic response. This has included respiratory clinics, COVID-19 testing stations, transporting COVID cases to hospitals, and the roll-out of vaccines to remote communities, working closely with Aboriginal Medical Services in a community-led approach. Visit www.flyingdoctor.org.au 174 Australians trust Royal Flying Doctor Service. Visit www.trustedbrands.com.au

Overcoming barriers to healthcare Keep the Flying Doctor flying. Learn how you can support us. www.flyingdoctor.org.au

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Guide Dogs 2022 HIGHLY COMMENDED CHARIT Y Charity “Help vision- MEET STELLA. impaired people live Stella was born a close-to- with a rare eye normal life. condition called The dogs are Achromatopsia, wonderful which means she companions can only see black, for people and white and grey their guides in and has trouble their everyday with her vision lives.” in bright light. Despite this, Stella has big dreams to become an artist or a vet when she grows up. Stella uses FEMALE, 60+, NSW/ a white cane and is currently learning Braille. She also loves dogs and is very excited at the thought that one day ACT she might have her very own Guide Dog. “Amazing in Stella has been on a mission to increase awareness for the work they Achromatopsia in her local community and, over the last do for vision- two years, has raised more than $16,000 for Guide Dogs impaired through her ‘Rainbow Days’. people. They rely on To recognise Stella’s amazing efforts, a generous Guide volunteers Dogs supporter recently gifted tickets for Stella and her and donations family to visit the ‘Matisse: Life & Spirit’ exhibition at the to keep their Art Gallery of NSW, where Stella was able to spend the work going.” day admiring the works of one of her favourite artists. FEMALE, 60+, QLD Each year Guide Dogs organisations across the country help thousands of Australians, including children just like Stella, to lead independent, safe and fulfilling lives. This is made possible not only by the trust Clients place in their services but by the trust of the community who help fund over 75 per cent of services through donations; placing their trust in Guide Dogs to use their funds responsibly and for the purpose intended. Visit www.guidedogs.com.au 176 Australians trust Guide Dogs. Visit www.trustedbrands.com.au

The power of trust. For over 60 years, Guide Dogs Australia has been transforming the lives of people with low vision or blindness. To achieve this, trust must be at the heart of everything we do; from the trust our Clients place in us to provide the support and care they need, to the trust between a Guide Dog Handler and their Guide Dog. This trust also extends to the community whose generosity and faith in the work we do is helping to transforming lives every day. We are proud to be one of Australia’s Highly Commended Charity Brands.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT RSPCA 2022 HIGHLY COMMENDED CHARIT Y Charity “A good, “EVERYONE AT THE trustworthy brand.” RSPCA IS THRILLED FEMALE, 18-29, that our beloved charity VIC/TAS has once again been honoured as Highly “They Commended among work hard Readers’ Digest’s most to protect Trusted Brands in animals.” 2022,” says Richard Mussell, CEO of RSPCA Australia. FEMALE, 40-59, QLD “The RSPCA has just celebrated 150 years of caring for and protecting animals across Australia, so it’s a great “A charity privilege to remain as one of Australia’s most loved, close to my trusted and respected not-for-profit organisations.” heart.” Every year in Australia, the RSPCA cares for more FEMALE, 18-29, than 120,000 animals in need through its nationwide NSW/ACT networks of animal shelters. In addition, RSPCA Inspectors investigate over 65,000 complaints of “They animal cruelty and neglect. have been consistent The RSPCA also does an enormous amount of throughout important work in prevention and advocacy; as well as my lifetime.” educating the community about responsible pet care and animal ownership. These efforts are always soundly MALE, 40-59, WA backed by science and evidence, cementing its role as Australia’s leading authority and most credible voice in animal welfare. So whether you’re adopting a pet, going along to the Million Paws Walk, shopping for RSPCA Approved products in the supermarket or voicing your concern on an important animal welfare issue, you can be assured the RSPCA continues to work hard to earn and maintain the special and trusted place it holds in the hearts of Australians. Visit www.rspca.org.au 178 Australians trust RSPCA. Visit www.trustedbrands.com.au

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2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Cadbury 2022 WINNER CONFECTIONERY Confectionery “A family IN 1922, favourite for generations.” BRITISH FEMALE, 60+, SA/NT BROTHERS “Consistent RICHARD quality and superior AND GEORGE taste.” CADBURY, FEMALE, 30-39, NSW/ACT sons of founder John, selected Tasmania as the home for the first Australian Cadbury factory after “Totally discovering the cool-climate town of Claremont hooked on offered high-quality milk. This year marks 100 years Cadbury.” of making chocolate at the iconic Tasmanian factory, and Cadbury is celebrating its century by launching MALE, 40-59, WA a range of ten Cadbury Dairy Milk centennial packs which highlight the past ten decades of iconic “The best moments that brought Australians together. The brand EVER. ” centennial packaging on Cadbury Dairy Milk blocks reflects stories of progress, challenge and inspiration FEMALE, 30-39, WA – moments that Cadbury is proud to be a part of. John Cadbury believed chocolate could make the world a better place and built his company on its generous, visionary and pioneering values. Cadbury today still embraces these values and has a proud history supporting communities through national sporting partnerships, environmental and conservation efforts, and in response to some of our most recent natural disasters and national crises. The winning confectionery brand will continue to delight consumers in 2022 with new and innovative chocolate products, including new Cadbury Caramilk Breakaway which brings two innovations together with a combination of Caramilk caramelised white chocolate and layers of Breakaway wafer in an irresistible block. Visit www.cadbury.com.au 180 Australians trust Cadbury. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Royal Caribbean 2022 WINNER CRUISE OPERATORS Cruise Operators “Provides CRUISE TO UNFORGETTABLE good value- for-money DESTINATIONS with Royal cruises to a Caribbean. Committed to number of creating memorable family destinations.” holidays, the 2022 Trusted Brand winner will be back MALE, 60+, SA/NT in our waters at the end of the year with its world-class, “Have been technologically-advanced on this ships. With sailings on Ovation cruise line. of the Seas® departing from Impressed Sydney and Quantum of the with the Seas® departing from Brisbane service.” in summer 2022/23 offering a huge variety of brand-new FEMALE, 40-59, experiences and returning favourites, NSW/ACT there’s no time like the present to be planning your next holiday. “Lovely ships.” Boasting modern accommodation, delicious dining, including Tuscan- FEMALE, 30-39, inspired cuisine at Jamie’s Italian SA/NT by Jamie Oliver, and Only On Royal activities, such as the North Star® observation capsule, sky-diving simulators, bumper cars and surfing on the FlowRider®, a Royal Caribbean family holiday is the best value around. Royal Caribbean ships also bring with them impressive sustainability credentials, with 100 per cent of the fleet equipped to be landfill-free, while Royal Caribbean International is recognised for its ‘Save the Waves’ ocean conservation programme and for partnerships with WWF-Australia and Taronga Conservation Society Australia. Visit www.royalcaribbean.com.au 182 Australians trust Royal Caribbean. Visit www.trustedbrands.com.au

AUSTRALIA’S MOST TRUSTED CRUISE OPERATOR 2 YEARS RUNNING 2021 2022 Cruise Operators Cruise Operators Whatever adventure you seek, you’ll find all sorts of ways to fill your days with loads of laughter and memories - all onboard the world’s most innovative ships. RoyalCaribbean.com.au 1800 754 500 Visit your local travel advisor

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT P&O Cruises 2022 HIGHLY COMMENDED CRUISE OPERATORS Cruise Operators “Long- WITH 2022 THE YEAR OF TRAVEL, Australians are established looking forward to escaping on the high seas with the company, with nation’s favourite homegrown cruise line. high standard of delivery Operating for nearly 90 years, P&O Cruises has and good pioneered South Pacific Island cruising as well as reputation.” delivering a huge variety of domestic and event-based cruises that explore the magic of the Aussie backyard FEMALE, 40-59, QLD and our ‘love’ of a good holiday. “I’ve had great After a voluntary extended pause in operations, holidays on the transformation of the P&O fleet and its return to P&O ships.” cruising is the top priority. P&O Cruises are welcoming two grand-class ships, Pacific Adventure® and Pacific FEMALE, 30-39, Encounter®, joining the ever-popular Pacific Explorer®. SA/NT Both additional ships are fitted with a huge range of well-loved P&O signature features as well as a host “Famous for of exciting new ones. Other improvements include a lifetime enhanced health measures and protocols, improved of luxury impacts on the natural environment, a refresh experiences.” of onboard experiences and the introduction of personalised digital applications that will streamline MALE, 60+, NSW/ACT the pre and post cruise journey and everything in-between. P&O Cruises can’t wait to welcome guests back onboard. Visit www.pocruises.com.au 184 Australians trust P&O Cruises. Visit www.trustedbrands.com.au

We're Coming Home… In 2022, P&O Cruises will be welcoming two grand-class ships, Pacific Adventure® and Pacific Encounter®, to join the ever-popular Pacific Explorer®, as we return to Australian cruising. Both new ships are fitted with a huge range of well-loved P&O signature features and a host of exciting new ones, plus enhanced health measures and a refresh of the onboard experiences. We can’t wait to welcome you back onboard. BOOK TODAY POCRUISES.COM.AU | VISIT YOUR LOCAL TRAVEL AGENT | CALL 13 24 94 #LIKENOPLACEONEARTH

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Princess Cruises® 2022 HIGHLY COMMENDED CRUISE OPERATORS Cruise Operators “Have WITH 15 SHIPS SAILING TO 330 DESTINATIONS, a done five Princess cruise is more than just a holiday, it is the stuff cruises with dreams are made of and will provide lasting happy them. Very memories. Unique onboard experiences include a wide satisfied.” variety of entertainment, dining and relaxation options. FEMALE, 60+, QLD Princess also caters for those wanting something a little different, “Great such as its Local service.” Connections shore excursions MALE, 40-59, VIC/TAS and onboard cultural immersion “Loyalty programs in and trust certain regions. with this And through company.” its Local Partnerships program, Princess’s guests are supporting community-based activities that focus on FEMALE, 40-59, conserving natural heritage and celebrating culture. VIC/TAS Princess has partnered with community organisations in the Bay of Islands. The focus is on conservation activities “Good to encourage the return of native wildlife. service and welcoming To make your experience even more effortless, staff.” the cruise operator created its MedallionClassTM. This wearable device replaces the traditional cruise MALE, 60+, VIC/TAS card to significantly expand touch-free options and ensure personalised service by the Princess crew. MedallionClassTM is available fleet-wide, and guests can enjoy food and drinks delivered on demand, dining and activity reservations, turn-by-turn wayfinding, keyless stateroom entry, and fast Wi-Fi. And with TrulyTouchless™ experiences, you’re in complete control – from embarkation to payments. Visit www.princess.com 186 Australians trust Princess Cruises. Visit www.trustedbrands.com.au

New Winter 2022 Australia cruises on sale now BOOK NOW Contact your Travel Agent | 1300 385 631 | princess.com To be read in conjunction with the Passage Contract available at princess.com/legal/passage_contract which passengers will be bound by. A credit card surcharge of 1.1% for Visa and Mastercard and 2.75% for AMEX, and a 1.0% surcharge for PayPal will apply to direct bookings made through our website or call centre. No surcharges apply to debit cards. Travel agents may charge additional fees - check with your travel agent. We are currently assessing enhanced health and safety protocols, in light of COVID-19 and how ļñÕŘ Č²Ř õČĭ²Ëļ ĔŁİ êŁļŁİÕ ĔêêÕİõčëĴʣ cŁİ ²ËļŁ²Ć ĔêêÕİõčëĴ Č²Ř ŕ²İŘ êİĔČ Ŗñ²ļ õĴ ÑõĴĭĆ²ŘÕÑ õč ļñõĴ ŤŘÕİʣ ƒļ²Ř ŁĭѲļÕÑ Ĕč ËŁİİÕčļ ‹İ²ŕÕĆÑŕõĴĔİõÕĴ²čÑAÕ²Ćļñ˯ƒ²êÕļŘĭİĔļĔËĔĆĴ²ļĭİõčËÕĴĴʣËĔČʣ²İčõŕ²ĆĭĆËļݲÑõčë²Ĵ|İõčËÕĴĴİŁõĴÕĴ]ɿʀɾɽʄʆʆʅʁʁʀʣ

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Bosch 2022 WINNER DISHWASHERS Dishwashers “A great BRAND TRUST IS SOMETHING BOSCH CONTINUOUSLY quality and reliable STRIVES FOR. It understands the importance of building brand.” confidence in the minds of its customers so that they can rest assured that their Bosch dishwasher will not only FEMALE, 18-29, meet, but exceed expectations. Bosch’s German heritage VIC/TAS has a strong foundation in precision engineering and exceptional quality, “Great, with the ultimate easy-to-use goal of making life products.” in the kitchen easier and more enjoyable. FEMALE, 60+, WA “Our products are “Consistently always designed good with the customer customer in mind,” says service and Jessica Deuscher, products.” Marketing Manager at Bosch. “Our FEMALE, 30-39, expertise in home VIC/TAS appliances shines through with our user-friendly yet aesthetically pleasing designs, and our commitment to “Smart and continually developing new innovations in the kitchen, useful.” such as the Home Connect app.” MALE, 30-39, NSW This innovative feature enables you to start, stop and monitor the status of your dishwasher – even when you’re not home. Featuring suggestive programmes, tablet top-up reminders and mid-cycle adjustment and customisation, the Home Connect app makes doing the dishes simple. In addition, it also tells you the estimated water and energy consumption of wash cycles, so you can look out for the environment and your utility bills at the same time. Visit www.bosch-home.com.au 188 Australians trust Bosch. Visit www.trustedbrands.com.au

Bosch is the No.1 brand worldwide for dishwashers.* Discover the new Series 6 dishwasher range, available in freestanding, built under and integrated designs. bosch-home.com.au Innovative features: Speed on demand Shorten the wash cycle time by up to 50% even after the program has started. ExtraClean zone Three times more water saturation on tougher to clean items placed in the middle of the upper basket. Remote control Pair your dishwasher with your smart device via the Home Connect app to control programs remotely. Protect your glassware Upper basket contains glass shelf with silicone holders and sliding protectors for greater stability. Model number: SMU6HAS01A *Source: Euromonitor International Limited; volume sales 2021

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Fisher & Paykel 2022 HIGHLY COMMENDED DISHWASHERS Dishwashers “Love this FISHER & PAYKEL BEGAN ITS JOURNEY into the home brand for appliance business when Olive Paykel asked her its superior husband to import a refrigerator she’d seen in a 1934 qualities.” edition of American Ladies’ Home Journal. Others in New Zealand also wanted the latest model fridge, and so FEMALE, 60+, WA began a fast-growing appliance importing business. When the New Zealand government banned imports “Works of manufactured products a few years later, Fisher effortlessly and Paykel responded by designing their own home each time, appliances. producing exceptionally Since then, Fisher & Paykel has made it their mission clean dishes.” to improve people’s lives with their products, just like its latest design of dishwasher – the DishDrawer™ FEMALE, 40-59, WA Dishwasher. Beautifully designed to complement your kitchen appliances or blend seamlessly into the kitchen “Always good cabinetry, DishDrawer™ Dishwasher gives you the products. freedom to design your kitchen the way you live. Reliable and trustworthy.” For a busy household, the Double DishDrawer™ Dishwasher features the ergonomic convenience of FEMALE, 60+, drawer accessibility and split-load capability – allowing NSW/ACT you to wash one drawer and stack the other or wash both at once using different wash cycles. Visit www.fisherpaykel.com 190 Australians trust Fisher & Paykel. Visit www.trustedbrands.com.au

LIVE LIFE OUT OF DRAWERS DishDrawer™ Dishwashers are exceptionally quiet, remarkably efficient and endlessly configurable. fisherpaykel.com

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Bosch 2022 WINNER DIY POWER TOOLS DIY Power Tools “Best made AT THE HEART OF BOSCH is a long history of innovation tools that last that is inspired by improving the lives of the people the longest.” who use its products, be it the simple design of its best-selling IXO screwdriver, or the local development MALE, 45-49, VIC of a sustainable wastewater system that saves 165 tonnes of industrial waste every year. “One power bank works on As the all their 18V winner of power tools.” Reader’s Digest Most MALE, 55-59, QLD Trusted DIY Power Tools “This brand Brand nine gives me years running, peace of Bosch is mind.” committed to providing FEMALE, 30-34, NSW DIYers with tools of the highest quality, empowering people to make, build and create the projects they set “Reputable their minds to. Bosch DIY also offers an extensive 18V and trusted battery ‘Power for All’ cordless tool range that allows brand.” DIYers to effortlessly switch between any building, cleaning or gardening task with a single long-lasting FEMALE, 40-44, NSW power source (18V batteries range from 1.5Ah to a powerful 6.0Ah battery capacity). This year Bosch has expanded its 18V cordless range for an even broader application of tasks, including new cordless vacuums, multi-tools, saws, paint sprayers, tackers and glue guns. Bosch’s social media platforms provide DIYers with a place to share their passions by showcasing their local home projects in regular competitions and other online activity. Visit www.bosch-diy.com/au/en 192 Australians trust Bosch. Visit www.trustedbrands.com.au

2013-2022 DIY Power Tools THE Battery for your Home. The 18V POWER FOR ALL system has over 60 tools in the cordless range covering gardening, cleaning and DIY power tools for your next project. Your Most Trusted Brand since 2013. Scan to view the Bosch website

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Comfort Fa 2022 er HIGHLY COMMENDED bric Softener/Condition FABRIC SOFTENER/CONDITIONER “The best WHILE LAUNDRY DETERGENTS ‘take out’ the dirt from creamy your clothes, Comfort Fabric Conditioners ‘add back’ texture. the softness, helping to make them more comfortable Love the to wear as well as smelling fresh all day long. Comfort’s fragrances.” Fragrance Collection has been created by world- renowned fragrance houses to give your clothes an FEMALE, 60+, exquisite luxurious all-day scent, with choices such as NSW/ACT Amber and Rose, Vanilla Orchid or Rainforest Fresh. Its luxurious softness smooths fabric fibres to prevent “Excellent stiffness, making your clothes, towels and bedsheets for all types soft and gentle to touch. of fabric and smells New on the market is Comfort’s revolutionary Inwash nice, too.” Scent Booster Beads. Using scent-lock technology, the Booster Beads infuse clothes with luxurious freshness MALE, 60+, VIC/TAS for up to 12 weeks from wash to wear and come in warm notes of Magnolia and Bergamot made from 100 per “Trusted cent pure extract of botanical fragrances. soft feeling.” Recommended by leading washing machine MALE, 40-59, manufacturers, Comfort reduces the wrinkles in clothes VIC/TAS when they dry and helps the iron to glide over them. Comfort also moisturises fabric so that electrostatic charge is decreased, making surfaces less likely to stick to each other. Visit www.unilever.com.au 194 Australians trust Comfort. Visit www.trustedbrands.com.au

Fa 2022 er bric Softener/Condition

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Australian Seniors 2022 HIGHLY COMMENDED FUNERAL INSURANCE Funeral Insurance “Australian LAUNCHED IN Seniors is a time-tested 1998 to meet quality the needs product.” of the often neglected over FEMALE, 40-59, 50s market, NSW/ACT Australian Seniors have “The best since helped to provide countless funeral Australians insurance.” protect the most important things in life – whether it’s their family’s future, valuable assets, or their long- FEMALE, 40-59, planned retirement activities. VIC/TAS Australian Seniors pride themselves on carefully “We have had selecting underwriters that share their vision of great service providing insurance that’s simple, easy to understand, from them.” and cost-effective. They also offer exclusive discounts to Australians over 50, providing added value and a MALE, 60+, WA sense of community. Australian Seniors are always thinking of ways they can support the over 50s. For example, their Supporting Seniors initiative highlights causes important to the seniors community and provides funding to relevant groups. Australian Seniors’ quality products and award- winning customer service team have been recognised by both clients and the insurance industry. With policies that help the seniors market (from hard-working over 50s, to self-funded retirees, to pensioners) take control of what matters most to them, Australian Seniors are committed to providing the Australian seniors community with value for years to come. Visit seniors.com.au 196 Australians trust Australian Seniors. Visit www.trustedbrands.com.au

Quick payout to your family1 2022 Funeral Insurance Protect loved ones from your funeral costs with Seniors Funeral Insurance  Australian residents aged 18–79 are guaranteed acceptance  Choose cover amount that suits you, from $3,000 to $15,000  100% of cover amount paid to you if diagnosed with terminal illness2 Funeral Car Home & Life Contents Landlords Pet Call 1300 248 703 or visit seniors.com.au 1 Claims generally paid within one business day from receiving completed documentation. 2 Cover for accidental death and accidental serious injury only in the first 12 months. Terminal illness with diagnosis of 12 months or less to live. This is general information only. Consider the relevant Product Disclosure Statement or Policy Booklet, and Target Market Determination available from seniors.com.au to ensure the products are right for you. All products are promoted and distributed by Australian Seniors Insurance Agency, a trading name of Greenstone Financial Services Pty Ltd (GFS) ABN 53 128 692 884, AFSL 343079. The insurer for car, home, landlords, travel and pet insurance products is The Hollard Insurance Company Pty Ltd ABN 78 090 584 473, AFSL 241436, and for life and funeral insurance, Hannover Life Re of Australasia Ltd ABN 37 062 395 484, AFSL 530811. Seniors Pet Insurance is arranged and administered through PetSure (Australia) Pty Ltd ABN 95 075 949 923, AFSL 420183. Terms and conditions apply. H6705_AUS_TBA_03/22

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Bosch 2022 WINNER GARDEN POWER TOOLS Garden Power Tools “Quality ERGONOMICALLY DESIGNED GARDENING TOOLS premium products that are light and compact is a top priority for Trusted that are Brands Garden Power Tools winner Bosch. And with its reliable and extensive DIY trustworthy.” 18V battery ‘Power for All’ MALE, 45-49, QLD cordless tool range, you can “I’ve a number effortlessly of Bosch switch tools and between never had any gardening problems.” tasks with a single long- MALE, 70-74, SA lasting power source to easily complete gardening jobs without interruption. A great example of this is its hedge- “Their cutting range. The Bosch-designed Anti-Blocking System products are built into each tool changes the running direction of the definitely the blades when met with resistance to provide excellent best quality.” conditions for clean, powerful and continuous cuts without frustrating setbacks such as stalling. FEMALE, 30-34, VIC This year, Bosch has expanded its 18V cordless range “Well-built of power tools for an even broader application of tasks, products and including grass and hedge shears. And in the 36V very robust.” cordless category, Bosch has launched its EasyRotak 36V and AdvancedRotak 36V battery powered MALE, 70-74, SA lawnmowers – which have all the stamina of a heavy- duty, fuel-powered lawnmower with a quarter of the noise. Built with a sleek, compact design, the mowers can be easily folded and stored in small spaces but can handle the largest Australian backyards in a single charge of the removable battery. Visit www.bosch-diy.com/au/en 198 Australians trust Bosch. Visit www.trustedbrands.com.au