Readers Digest Australia May 2022

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2022 TRUSTED BRANDS SPECIAL SUPPLEMENT AnglicareSA 2022 HIGHLY COMMENDED RESIDENTIAL AGED CARE SA esidential Aged Care S R Quotes from AnglicareSA survey. “The chef makes AFOR MORE THAN 160 YEARS, the best meals – the taste, AnglicareSA has taken presentation care of South Australians and selection in need. That tradition of meals is continues today with wonderful … I’m services including aged care especially fond and support delivered with of the desserts.” compassion, respect, and clinical excellence to older MARY, RESIDENTIAL South Australians, enabling AGED CARE RESIDENT them to live with dignity and maintain independence. “We are all very spoiled here – The importance of thank you for trust in the provision of all that you do essential care and support services has never been more and the time important, said AnglicareSA Executive General Manager you give.” of Aged Care Services, Graydn Spinks. “Our service to others with compassion and dignity is an important part DAPHNE, RESIDENTIAL of how we work every day with people experiencing AGED CARE RESIDENT some of the most difficult times of their lives and often when they are feeling most vulnerable,” he said. “Everybody looks after As one of the state’s most trusted aged care providers, us so well, AnglicareSA operates six residential aged care homes, nothing is too caring for 565 residents, and also provides in-home care much trouble – and independent living across Adelaide. I’m very happy here.” More than 900 aged care employees, supported by generous volunteers, together serve more than ALAN, RESIDENTIAL 2000 older South Australians. “Building and maintaining AGED CARE RESIDENT solid, trusted connections with the people we serve, and our frontline aged care employees has been critically important, especially during the challenging environment of the past couple of years,” said AnglicareSA Chief Executive Officer, Grant Reubenicht. Visit https://anglicaresa.com.au 250 Australians trust AnglicareSA. Visit www.trustedbrands.com.au

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2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Selleys 2022 WINNER SEALANTS & FILLERS Sealants & Fillers “I use this ‘IF IT’S SELLEYS, IT WORKS’ is the motto the brand brand all the has lived by since its founder opened up shop in time and it Sydney in 1939. For more than 80 years, Selleys has has never let been offering high-quality, innovative products that me down.” help ordinary Australians achieve results that deliver pride and a feeling of achievement in their home FEMALE, 30-39, QLD decorating and renovation projects. “They have As a result of COVID-19, hardware stores across the a huge range country saw an influx of everyday Australians trying of reliable their hand at DIY for the first time. The success and products.” satisfaction of completing a job is what every DIYer strives towards, but all too often novices end up feeling FEMALE, 60+, overwhelmed with their lack of skills and confidence. NSW/ACT Selleys aims to create even easier ways to tackle DIY “I have used tasks, like it did with the brand-new waterproof tape Selleys for format of its popular Storm Sealant, and continues many years to innovate with new DIY-friendly tube formats of its and always award-winning sealants and fillers. This means that found them to everyone, no matter their skill level, can see their be excellent.” project go from task to triumph. FEMALE, 60+, Visit www.selleys.com.au NSW/ACT 252 Australians trust Selleys. Visit www.trustedbrands.com.au

2022 Sealants & Fillers SUCCEEDS IN SECONDS with Selleys No More Gaps® easy-to-use tube. 2019 2020 2021 2022 AUSTRALIA’S MOST TRUSTED BRAND Sealants & Fillers Sealants & Fillers Sealants & Fillers Sealants & Fillers IN SEALANTS & FILLERS* *Readers Digest, voted by Australians

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Poly 2022 HIGHLY COMMENDED SEAL ANTS & FILLERS Sealants & Fillers “Works well CELEBRATED for preparing decorative surfaces, on many Poly is a trusted brand of choice amongst everyday surfaces.” Australians and trade professionals alike. FEMALE, 40-59, The premium quality, tailored range of sealants VIC/TAS and fillers are ready to use and make it easy to fill fine surface imperfections, offering a DIY solution for all “Good painting preparation tasks. product for preparation With a continued focus on innovation that makes before paint preparation simple and easy, you can rely on painting.” Poly to help you achieve a great finish every time. MALE, 60+, VIC/TAS Prep with one of Poly’s range of premium products for a quality finish you will be proud of. Unsure of how to prep a wall for painting? Or how to fill a large crack or hole? Don’t panic, Poly provides handy guides and videos to these questions and more on its website. Visit www.poly.com.au “They make good, reliable products.” FEMALE, 40-59, VIC/TAS 254 Australians trust Poly. Visit www.trustedbrands.com.au

START YOUR PAINT PREP WITH 2022 Sealants & Fillers

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Sukin 2022 HIGHLY COMMENDED SKIN CARE (ANTI-AGEING) Skin Care (Anti-Ageing) “Sukin is an THE FUNDAMENTAL GOAL OF SUKIN is to make excellent sustainable, natural choices affordable and attainable brand, for everyday Australians. The homegrown skin, hair fragrance and beauty products company thoughtfully selects free and caters a perfect blend of natural ingredients while standing for sensitive true to its sustainable values. As part of its clean skin.” promise, Sukin was one of the first cruelty-free, vegan and carbon-neutral beauty brands in the country. FEMALE, 40-59, QLD Sukin has been at the forefront of Australia’s health “Environ- and wellness movement since it was launched in 2007. mentally Its range provides all Australians with fairly priced conscious beauty products that are natural and sustainable. brand, that On the environment front, Sukin is always looking to seeks to advance and improve and has committed to using reduce its 100% recyclable, refillable, reusable or compostable packaging.” containers and packaging by the end of 2025. MALE, 18-29, VIC/TAS Sukin’s commitments to the environment don’t stop there, though. Since 2018, it has been a major sponsor of Greening Australia and Reef Aid. Visit www.sukinnaturals.com.au “Gentle on the skin. Amazing!” FEMALE, 18-29, VIC/TAS 256 Australians trust Sukin. Visit www.trustedbrands.com.au

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2022 TRUSTED BRANDS SPECIAL SUPPLEMENT White King 2022 HIGHLY COMMENDED STAIN REMOVERS Stain Removers “Trusted. FOR A JOB WELL DONE, you Removes can trust White King. “Our stains fundamental values are our effectively, points of difference,” said gentle on Justin Butterfield, Head of clothes.” Marketing. “Unlike most competitor brands, White King FEMALE, 40-59, prides itself on manufacturing NSW/ACT Australian-made products for Aussie households.” “Most reliable one.” White King has been supporting Australian FEMALE, 30-39, communities and creating local NSW/ACT jobs for over 40 years. Recently it invested in new capital and “Best reviews equipment to bring more of all the manufacturing to our shores, brands.” allowing White King Fabric Stain Lift to become proudly FEMALE, 18-29, Australian-made, with the same formula the brand’s VIC/TAS customers know and trust. “Removes No matter how big the cleaning job, generations of stains easily.” Australians turn to White King because they’ve found it works the first time and every time. In return, White FEMALE, 40-59, SA/NT King enjoys extensive loyalty from consumers and its name has become synonymous with quality. “We strengthen this trust by maintaining the highest standard of efficacy and product innovation to provide powerful cleaning solutions,” said Mr Butterfield. White King aims to pave the way for a cleaner and greener Australia, by developing environmentally conscious products with the same trusted quality. Visit www.pental.com.au 258 Australians trust White King. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Equal 2022 WINNER SUGAR SUBSTITUTES Sugar Substitutes “Best- 2022 MARKS ANOTHER MILESTONE FOR EQUAL – tasting sugar a brand that believes enjoying life shouldn’t make you substitute.” feel guilty or make you compromise on taste just to save calories. This year is Equal’s 40th birthday and MALE, 60+, SA/NT to celebrate 40 years of sweetening consumers’ lives across the globe, Equal has revamped the look and “Excellent feel of its brand across its entire range – continuing sweet taste the same heritage and great taste that consumers without the have loved for years, now in a refreshed look. The calories.” folks at Equal are thrilled about being voted the most trusted Sugar Substitute for 10 years in a row! They FEMALE, 30-39, are happy that Australians who want to cut back on SA/NT sugar and calories choose Equal to still enjoy the great sweet taste they crave. Equal’s wide range of products “Good appeals to different consumer needs, from on-the- benefits for go sachets for sprinkling on cereals and smoothies, people who convenient tablets for beverages to an easy-to-scoop can’t use jar perfect as a kitchen staple. sugar.” Equal has also made a commitment to drive FEMALE, 60+, QLD sustainability across its range to have a positive impact on the planet. Starting with its most loved Spoonful “Excellent Granules – which previously came in a plastic jar and brand.” now has been reintroduced in a sustainable glass jar that provides 69% plastic reduction. MALE, 40-59, VIC/TAS Visit www.equalchoice.com.au 260 Australians trust Equal. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Banana Boat 2022 HIGHLY COMMENDED SUNSCREEN Sunscreen “Fantastic A HOUSEHOLD NAME IN SUN PROTECTION, Banana sunscreen Boat has protected Aussie families while they have for the whole fun in the sun for four decades. Uniquely formulated family.” for the harsh Australian sun, Banana Boat’s range of sunscreens provide the highest level of sun protection, FEMALE, 40-59 giving us the freedom to say yes to time spent NSW/ACT outdoors all year round. Whether at the beach, pool, picnics or just playing in the backyard, Banana Boat “Good has a solution for you and your family. value with a memorable Made in Australia, Banana Boat is dedicated to name.” creating more environmentally friendly sunscreens, with the whole range being reef-friendly. MALE, 40-59, NSW/ACT Banana Boat is also committed to sun safety education and has developed the “Sun Safe School Program” which introduces key sun safe behaviours to primary school children while encouraging an active outdoor lifestyle. Visit www.bananaboat.com.au “Works great, easy to apply even for fussy children.” FEMALE, 40-59, QLD 262 Australians trust Banana Boat. Visit www.trustedbrands.com.au

TIME OUTSIDE MEANS FUN TIME! 2022 KEEP THE FUN GOING WITH PROTECTION YOU CAN TRUST Sunscreen BANANA BOAT SUNSCREEN LASTS AS LONG AS THE FUN DOES. Always read the label. Follow the directions for use. Wear protective clothing, a hat and sunglasses in addition to sunscreen. Reapply frequently. Avoid prolonged high-risk sun exposure.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT AustralianSuper 2022 WINNER SUPERANNUATION Superannuation “A reputable AUSTRALIANSUPER recognises that for many super fund Australians, retirement is not something they think with an easy- about often. It also understands that members trust to-use website them to invest their money and make decisions in their to track best interest. In its unwavering focus on doing what’s savings and best for members, AustralianSuper shows members investments.” how the small actions they make today will FEMALE, 18-29, have a big impact on VIC/TAS their retirement in the future. “I have been with them a As one of the long time world’s largest super and totally funds, and one trust them of Australia’s top to look after performing funds my money.” over the long term, AustralianSuper doesn’t take lightly the trust members place in it. “As a profit-for-member FEMALE, 40-49, WA fund, our focus is to make profit for members, not from them,” says Rose Kerlin, Group Executive, Membership “Good & Brand. “We use our size to access a wider range of returns, investment opportunities around the world. Consistent reliable with our brand promise to be members’ ‘trustworthy product.” guide’, we provide information, articles, tools, seminars, webinars and advice to help members make decisions MALE, 60+, WA that will set them up for retirement.” AustralianSuper offers many contact options including online, email, phone, chat, social and the popular app. australiansuper.com Investment AustralianSuper Balanced investment option compared to the SuperRatings Fund Crediting Rate Survey - SR50 Balanced (60–76) Index to 31 December 2021. Investment returns are not guaranteed. Past performance is not a reliable indicator of future returns. 264 Australians trust AustralianSuper. Visit www.trustedbrands.com.au

Make the most of yours, with Australia’s most trusted super fund. Ten years as your ‘most trusted’ super fund is why over 2.6 million Australians are with AustralianSuper.1,2 When it comes to making the most of yours, choose the fund with a history of strong long-term performance.3 2020 2021 2022 2013-2022 Superannuation 1. Readers Digest Most Trusted Brand – Superannuation 2013-2022. Awards are only one factor to consider when choosing a super fund. 2. As at 31/12/21. 3. AustralianSuper Balanced investment option compared to the SuperRatings Fund Crediting Rate Survey - SR50 Balanced (60–76) Index to 31 December 2021. Investment returns are not guaranteed. Past performance is not a reliable indicator of future returns. This may include general financial advice which doesn’t take into account your personal objectives, financial situation or needs. Before making a decision consider if the information is right for you and read the relevant Product Disclosure Statement, available at australiansuper.com/pds or by calling 1300 300 273. A Target Market Determination (TMD) is a document that outlines the target market a product has been designed for. Find the TMDs at australiansuper.com/TMD. AustralianSuper Pty Ltd ABN 94 006 457 987, AFSL 233788, Trustee of AustralianSuper ABN 65 714 394 898.

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Dilmah 2022 HIGHLY COMMENDED TEA Tea “Very rich “WHEN WE FIRST LAUNCHED DILMAH IN AUSTRALIA taste both as a tea bag and IN 1985, it was the first time Australians had tasted leaves.” fine Ceylon Tea, ethical and garden fresh,” says Dilhan Fernando, son of Dilmah Founder, Merrill J. Fernando. MALE, 60+, QLD “My father’s commitment to Single Origin, Garden “Delivers Fresh, Pure Ceylon Tea is what ensures the taste and natural tea natural goodness in our Dilmah Tea. Thirty seven years that tastes later we honour that founding commitment without great and compromise.” is environ- mentally “My father devoted his life to offering his customers friendly.” the finest tea. When he saw the commoditization in tea in the 1950s, he began his mission to offer fine FEMALE, 40-59, Ceylon Tea, handpicked, packed fresh at source VIC/TAS without blending, to offer the real taste of tea, naturally and ethically. He also pledged kindness “Responsibly to people and nature, and so Dilmah Tea shares sourced its profits with the less fortunate through our from highest MJF Foundation, and with nature through Dilmah quality tea Conservation. Every Dilmah customer is a part of the estates.” effort we make to serve humanity by changing the lives of thousands every year.” FEMALE, 18-29, WA “We are a family of tea growers and there is no greater honour for us than to share our passion with tea drinkers around the world. Now joined by my brother Malik and I, soon the third generation of the Dilmah family, together with my father we invite tea drinkers around the world, ‘do try it!’” Visit www.dilmah.com.au 266 Australians trust Dilmah. Visit www.trustedbrands.com.au



2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Bridgestone 2022 WINNER TYRES Tyres “Bridgestone FOR THE NINTH STRAIGHT YEAR, motorists have voted offers the best Bridgestone as Australia’s Most Trusted Tyre Brand. durability and Bridgestone remains the sole winner of the coveted title performance since the introduction of the category. I have had with a tyre.” Bridgestone continues to be recognised for its wide range of safe, reliable, durable and quality tyres amongst MALE, 50-54, QLD Australian motorists, with the company’s extensive industry knowledge and technology also highlighted in “It’s the brand the 2022 findings. I always have on my car.” While Bridgestone’s reputation has been built on its acclaimed products and service, Bridgestone Australia & FEMALE, 55-59. WA New Zealand Managing Director, Heath Barclay, believes that the company’s ambition for innovation and its “Amazing community support is also a driving factor behind the brand with years maintaining Australian motorists’ trust. quality tyres.” “We’re honoured to be Australia’s Most Trusted Tyre FEMALE, 18-24, QLD Brand for a ninth consecutive year,” Mr Barclay said. “Bridgestone places great importance on not just providing safe and reliable tyres, but also playing a role in creating value for Australian motorists through innovation and community support.” Bridgestone continues to invest in the future of sustainable mobility not only through its own product development, but through its continued support of the Bridgestone World Solar Challenge, and by creating safer roads through investment in the RYDA road safety education program. Bridgestone also won Reader’s Digest’s 2022 Quality Service Awards for tyre retailers. Visit www.bridgestone.com.au 268 Australians trust Bridgestone. Visit www.trustedbrands.com.au

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2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Yumi’s 2022 HIGHLY COMMENDED VEGETARIAN/VEGAN FOOD egetarian / Vegan FoodV “Good range YUMI’S MISSION is of vegetarian to make it easier for options.” more Australians to enjoy delicious, FEMALE, 30-39, real vegetarian SA/NT food every day. And with seven out “Quality of ten Australians and such a interested in eating big range.” less meat, creating enticing plant-based FEMALE, 18-29, food is something VIC/TAS Yumi’s has close to its heart. Using only the “Fresh, highest quality fresh high-quality veggies,Yumi’s has products created a range of that taste scrumptious Falafels, fantastic.” Veggie Bites and Veggie Burgers so you don’t need to sacrifice taste in order to eat more plant-based meals. FEMALE, 40-59, SA/NT Yumi’s started as a small family business in inner Melbourne. Two brothers worked together to create delicious food for their families and local community. As word of their tasty products spread, they started producing food on a larger scale. But one thing never changed: they always remained true to the original recipes and ingredients. “Yumi’s still operates like a big kitchen today with fresh vegetables delivered daily, mostly from Australian farms. They are then chopped, roasted and mixed in house to produce our delicious food,” said Susan Booker, Head of Marketing. Visit www.yumis.com.au 270 Australians trust Yumi’s. Visit www.trustedbrands.com.au

V 2022 egetarian / Vegan Food fTrhoembreesat lfoinogdrecdoimenetss Available Now from your favourite supermarket

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Trust By The Numbers Trust Signals & Social Proof Buying online isn’t a passive act. Thanks to social media, product review sites and customer reviews within e-commerce websites, the performance and trustworthiness of a brand is powerfully transparent. A 2019 study by Trustpilot across multiple international markets, revealed the power of ‘trust signals’ that publicise this social proof of a brand’s performance. 66% of customers said 98% PHOTOS: GETTY IMAGES the PRESENCE OF SOCIAL PROOF increased their of customers likelihood of buying a product. can identify at least one 86% of customers said positive type of trust star ratings and reviews on the symbol that homepage were the trust signals increases their likelihood most likely to drive them to make a purchase. to make a purchase. SOURCES: HTTPS://AU.BUSINESS.TRUSTPILOT.COM/GUIDES-REPORTS/BUILD-TRUSTED-BRAND/WHY-AND-HOW-SOCIAL- PROOF-INFLUENCES-CONSUMERS; HTTPS://WWW.BIGCOMMERCE.COM.AU/BLOG/ECOMMERCE-TRUST-SIGNALS/#WHY-IS- CUSTOMER-TRUST-IMPORTANT-IN-ECOMMERCE; HTTPS://WWW.TAILORBRANDS.COM/BLOG/BRANDING-STATISTICS 272 100% voted by consumers. View all results at www.trustedbrands.com.au

CUSTOMERS PREFER DIFFERENT TRUST 2022 SIGNALS THROUGHOUT THE BUYING JOURNEY. 86% 50% OF SHOPPERS SAID ENDORSEMENTS prefer an authentic and honest FROM PUBLIC FIGURES were effective when they did brand personality on social their initial online research. media. TESTIMONIALS POSITIVE STAR RATINGS INFLUENCED & REVIEWS WERE 60% THE MOST IMPORTANT TRUST SYMBOL. OF CUSTOMERS of customers said a WHILE STAR RATINGS 82% positive star rating AND REVIEWS made them more likely to make a purchase. SWAYED 50% OF CUSTOMERS WHEN THEY WERE COMPARING DIFFERENT RETAILERS AGAINST EACH OTHER. 100% voted by consumers. View all results at www.trustedbrands.com.au 273

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT DOCTORS, Champions in Trust We trust them with our lives so it’s no surprise that doctors are this year’s most trusted professionals, as voted by Australians. M otivated by a commitment adopted by the World Medical PHOTOS: GETTY IMAGES to ‘do no harm’ in the Association at its second General delivery of life-preserving Assembly in 1948. The Declaration care, doctors are details the serious responsibility viewed as exemplary members of doctors accept in treating their the community. In an era that has patients and carries with it a number seen unprecedented disruption of ethical considerations that to public health practices, doctors doctors willingly agree to follow for have remained ever determined to the entirety of their working lives. It deliver the highest quality medical makes it clear that being a doctor is assistance, to manage the needs of more than treating the sick – being the sick and protect the wellbeing of a doctor is making a commitment their patients. to uphold the humanitarian goals of medicine. The trust we universally place in these hard-working, clever and Every intake of fresh-faced trainee highly focused professionals is doctors recite the Physician’s based on a time-honoured tradition. Pledge as a group, side-by-side with their peers. It is often accompanied The Physician’s Pledge The by the presentation of their 2500-year-old Hippocratic Oath stethoscope at the ‘Stethoscope remains the guiding ethical and Ceremony’. An essential ‘doctoring’ professional code, followed tool, the stethoscope is described in by doctors the world over. Its the Declaration of Geneva as: “one contemporary successor is the of the symbols of being a doctor Declaration of Geneva, which was 274 100% voted by consumers. View all results at www.trustedbrands.com.au

2022 … claimed to have the highest The stethoscope positive impact on … perceived is a symbol of trustworthiness.” trustworthiness. It reveals to a patient The Pledge is as old as the that help is here. It profession itself. It identifies the even has its own emoji profession’s ethical parameters such as the doctor-patient when needed, preserving a relationship, medical confidentiality, patient’s privacy as well as teaching and respect for teachers and the intricacies of medicine to the colleagues alike. Drawn from next generation of doctors. In 2017 religions, philosophies and cultures, the Pledge was amended to include it highlights that a doctor’s daily self-care for doctors, reflecting the work not only requires the highest fact that long hours, increasing skill, but also the highest moral workload and occupational stress conduct and accountability. The can impact a doctor’s ability to pledge also outlines the profession’s deliver patient care effectively. This professional obligations, such as amendment has proved particularly promoting the wellbeing of patients important during the Pandemic to the best of their ability with years. respect and compassion, acting responsibly, seeking consultation 100% voted by consumers. View all results at www.trustedbrands.com.au 275

2022 TRUSTED BRANDS SPECIAL SUPPLEMENT Because of the social issues psychologists/counsellors and doctors encounter in their supermarket workers. At the work, they are often leaders in bottom of the pack are journalists, their community. Their opinions professional actors, professional are valued and their voices sports people, social media speak for those who can’t. It’s producers and politicians. no wonder, above all other professions, that doctors have In what has been a year in which earned our trust in 2022. doctors carried the burden of the pandemic’s health crisis, it’s clear to Professions that provide see how doctors – and not politicians life-saving services have – have been voted the most trusted consistently filled the top five profession in Australia in 2022. most trusted positions each year. So it’s no surprise that this year TOP 10 TRUSTED PROFESSIONS the other professions to rate in the top five are: 2. nurses, 3. paramedics, 1 Doctors 4. firefighters and 5. pharmacists. 2 Nurses Professions that provide life-saving 3 Paramedics services have consistently filled 4 Firefighters the top five most trusted positions 5 Pharmacists 6 Police Officers The poll asked participants to nominate the profession they trust 7 Scientists the most. Although the list changes from year to year, professions such 8 Teachers as doctors, paramedics, nurses 9 Vets and firefighters are constants in 10 Farmers the top five. The next most trusted professions are pharmacists, police officers, scientists, teachers, vets and then farmers. This is followed by pilots, dentists, members of the armed forces, social workers, 276 100% voted by consumers. View all results at www.trustedbrands.com.au

Laser reveals microscopic dust 1 Dyson’s most powerful, intelligent cordless vacuum2 Counts and measures the size of dust particles3 >10µm >60µm Allergens, pollen Microscopic >500µm dust, skin flakes Sugar, fleas >180µm Dust mites, fine sand 1. Laser engineered for hard floors. Effectiveness of laser influenced by ambient light conditions, debris type and surface. 2. Suction tested to IEC 62885-4 CL5.8 and CL5.9, loaded to bin full, in Boost mode. 3. Quantity and size of dust displayed on screen varies depending on usage. Examples shown may occur within one or more displayed size range. Some particles have a range including sizes smaller than 10µm, which may not be detected.

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