00.[VN] Mega Campaigns Pitch Deck - Final

Shopee End-of-year sale 9.9 - 10.10 - 11.11 - 12.12 Get ready for the Biggest Sale of the Year! June 2019

Get ready for 9.9 - 10.10 - 11.11 - 12.12 Super Shopping Day Shopee 9.9 - 10.10 - 11.11 - 12.12 Super Shopping Day is here! Pre-hype: 21 Aug - 8 Sep Big Sale: 9 Sep Get ready for a massive sale event like no Post: 10 Sep - 12 Sep other, with unbelievable deals, top-tier celebrities, exciting games, jaw-dropping Pre-hype: 1 Oct - 9 Oct prizes and more. Big Sale: 10 Oct Post: 11 Oct - 13 Oct Brace yourselves for extensive exposure nationwide as we mobilise our array of *Tentative web, social and mobile channels to draw the crowds and boost your sales. Pre-hype: 27 Oct - 8 Nov Big Sale: 11 Nov Be a part of the biggest online sale event of Post: 12 Nov - 14 Nov the year today. *Tentative Pre-hype: 25 Nov - 9 Dec Big Sale: 12 Dec Post: 13 Dec - 15 Dec *Tentative

Agenda Throwback amazing 2018 Mega Campaign in 2019 Join us NOW

THROWBACK AMAZING 2018

Shopee has become the #1 Online Shopping Platform Rank #1 Shopping App As confirmed at App Store/Google Rank #1 web visit More than 41 million website visits/month Millions of Social Media Followers More than 14 million followers on Facebook and IG Most Popular E-Commerce Platform According to iprice.vn report

Shopee brought many successful big campaigns in 2018 >5.8 Million Transactions in 24 hours >11 Million Transactions in 24 hours >12 Million Transactions in 24 hours

MEGA CAMPAIGNS IN 2019

Join us again for our end-of-year campaign and achieve IMPRESSIVE RESULTS This year, we’re aiming HIGHER! 12xUp to Increase in ORDERS! 12x 10x

Lots of NEW mechanics & engagement for Brands to participate in

Communication pushes to MAXIMISE REACH 1 MASS MEDIA Extensive coverage from TVC and TV Show TV Show and TVC is broadcasted on popular channels to enhance campaign image 2 OFFLINE ACTIVATION Awareness & Branding from offline events & OOH Offline event and OOH with partners participated in

Games and livestream to DRIVE ENGAGEMENT 3 SHOPEE GAMES Promote your deals & voucher through excited games and activities Stay engaged with Shopee Games, hosted by top tier influencers 4 SHOPEE LIVE Engage customers with new Livestream and encourage immediate purchase Shopee App livestream with Famous reviewers

HIGH TRAFFIC & CONVERSION through our influencers & partnerships 5 EXTERNAL REACH Top celebrities to attract organic traffic & orders 6 ATTRACTIVE PARTNERSHIP Drive conversion with special bank and non-bank cooperation

An exclusive peek into our END-OF-YEAR CELEBRATION MON TUE WEB THU FRI SAT SUN MON TUE WEB THU FRI SAT SUN *Tentative 1 234 1 MON TUE WEB THU FRI SAT SUN 5 6 7 8 9 10 11 2345678 1 2 34 5 6 12 13 14 15 16 17 18 9 10 11 12 13 14 15 19 20 21 22 23 24 25 16 17 18 19 20 21 22 7 8 9 10 11 12 13 26 27 28 29 30 31 23 24 25 26 27 28 29 14 15 16 17 18 19 20 30 21 22 23 24 25 26 27 28 29 30 31 *Tentative *Tentative Big Day Pre-Hype Day MON TUE WEB THU FRI SAT SUN MON TUE WEB THU FRI SAT SUN Thank-You Day 1 23 1 4 5 6 7 8 9 10 2345678 11 12 13 14 15 16 17 9 10 11 12 13 14 15 18 19 20 21 22 23 24 16 17 18 19 20 21 22 25 26 27 28 29 30 23 24 25 26 27 28 29 30 31 (Campaign calendar of 10.10, 11.11 & 12.12 to be updated)

JOIN US NOW TO ENJOY BIG SALES & BIG REWARDS!

Package Options DIAMOND PLATINUM GOLD 14 brands on 9.9 22 brands on 9.9 100 brands on 9.9 12 brands on 10.10 18 brands on 10.10 40 brands on 10.10 16 brands on 11.11 26 brands on 11.11 100 brands on 11.11 18 brands on 12.12 30 brands on 12.12 100 brands on 12.12 Bidding Process* First-come-first-serve basis Add-ons: Exclusive Support Ala-Carte *Ranking will be determined on a campaign by campaign basis 15

Overview of our 9.9 EXCLUSIVE SELLER PACKAGES

Overview of our 10.10 EXCLUSIVE SELLER PACKAGES

Overview of our 11.11 EXCLUSIVE SELLER PACKAGES

Overview of our 12.12 EXCLUSIVE SELLER PACKAGES

Get EXTRA EXPOSURE with our hot-selling ala-carte deals

CONTACT US to get more offer

APPENDIX

Appendix A - Online Marketing Asset Values CHANNEL Ad Format Value per visit ($) Remarks FACEBOOK INSTAGRAM - Photo ads $0.25 Value validation: - Video ads 1. Visit number tracker on Google Analytics x per GOOGLE - Carousel ads $0.25 visit; or - Collection ads $0.15 2. Receipt from Facebook/Google clearly $0.85 specifying campaign details; or - Photo ads 3. Sharing of \"Read Access\" for account running - Video ads ads with Shopee team for validation. - Carousel ads - Collection ads - Search ads - Display ads - Trueview ads - Bumper ads

For 500 pcs quantity Valuation (1 post/story) USD 500 - Shopee logo only USD 150 - Tier 3 10k - 99k followers USD 700 - Shopee content min 25% billboard size USD 400 - Tier 2 100k - 499k followers USD 1,500 - Shopee content min 50% billboard size USD 700 - Tier 1 >=500 followers Valuation per 1 board/month Định giá cho mỗi 100 điểm ảnh USD 1,000 - Shopee logo only USD 30k - Text,, Shopee logo and message (per 30 secs) USD 1,500 - Shopee content min 25% billboard size USD 20k - Logo everything at Shopee, end frame (min 2 USD 3,500 - Shopee content min 50% billboard size secs) Valuation On spend basis, min. 10 media attendees. Shopee logo, Shopee content in PR massage.

Appendix B: Package Illustration (Homepage) PACKAGE DETAILS No 1 Search pre-filled (20 hours) 1 Homepage Banner & In-cat banner (App + PC) 22 Homepage Logo brand feature on Skinny banner (shared) (20 3 5 hours) 4 6 Floating icon (App + PC) (20 hours) 7 Brand of the day banner 5 Shop card feature on Homepage 6 Banner on Shopee Mall 7 Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 8 Hot SKU feature on Campaign page 93 Campaign page Featured as Hero Brand (Brand banner, 1 scroll 10 (L1) collection) 11 Voucher feature on Campaign page Shop logo 12 Brand page (L2) Feature Brand card in Brand page (SKU + logo + 13 slogan) 14 4 Feature shop logo in Brand page Push exposures Push notification (sent to max 100K relevant users) 15 Post on Facebook on Shopee Fanpage (14 mil fans) 16 Post + Story on Shopee Instagram (124K followers) 17 Communication 18 Brand name & products mentioned in PR articles Feature in Email Direct MKT 19 Game Game Spin the wheel (brand sponsor voucher/gift) 20

Appendix B: Package Illustration (Main microsite) PACKAGE DETAILS No Search pre-filled (20 hours) 1 9 2 10 Homepage Banner & In-cat banner (App + PC) 11 13 3 14 Homepage Logo brand feature on Skinny banner (shared) (20 12 15 hours) 4 5 Floating icon (App + PC) (20 hours) 6 7 Brand of the day banner 8 9 Shop card feature on Homepage 10 Banner on Shopee Mall 11 Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 12 Hot SKU feature on Campaign page 13 Campaign page Featured as Hero Brand (Brand banner, 1 scroll 14 (L1) collection) 15 16 Voucher feature on Campaign page 17 18 Shop logo 19 20 Brand page (L2) Feature Brand card in Brand page (SKU + logo + slogan) Feature shop logo in Brand page Push exposures Push notification (sent to max 100K relevant users) Post on Facebook on Shopee Fanpage (14 mil fans) Post + Story on Shopee Instagram (124K followers) Communication Brand name & products mentioned in PR articles Feature in Email Direct MKT Game Game Spin the wheel (brand sponsor voucher/gift)

Appendix B: Package Illustration PACKAGE DETAILS No Search pre-filled (20 hours) 1 2 Homepage Banner & In-cat banner (App + PC) 3 Homepage Logo brand feature on Skinny banner (shared) (20 16 hours) 4 16 5 Floating icon (App + PC) (20 hours) 6 7 Brand of the day banner 8 9 Shop card feature on Homepage 10 Banner on Shopee Mall 11 Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 12 8 Hot SKU feature on Campaign page 13 Campaign page Featured as Hero Brand (Brand banner, 1 scroll 14 (L1) collection) 15 16 Voucher feature on Campaign page 17 18 Shop logo 19 20 Brand page (L2) Feature Brand card in Brand page (SKU + logo + slogan) Feature shop logo in Brand page Push exposures Push notification (sent to max 100K relevant users) Post on Facebook on Shopee Fanpage (14 mil fans) Post + Story on Shopee Instagram (124K followers) Communication Brand name & products mentioned in PR articles Feature in Email Direct MKT Game Game Spin the wheel (brand sponsor voucher/gift)

Appendix B: Package Illustration (Communication) PACKAGE DETAILS No Search pre-filled (20 hours) 1 2 Homepage Banner & In-cat banner (App + PC) 17 3 Homepage Logo brand feature on Skinny banner (shared) (20 hours) 4 5 Floating icon (App + PC) (20 hours) 6 7 Brand of the day banner 8 9 Shop card feature on Homepage 10 Banner on Shopee Mall 11 Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 12 Hot SKU feature on Campaign page 13 Campaign page Featured as Hero Brand (Brand banner, 1 scroll 14 (L1) collection) 15 16 Voucher feature on Campaign page 17 18 Shop logo 19 20 Brand page (L2) Feature Brand card in Brand page (SKU + logo + slogan) Feature shop logo in Brand page Push exposures Push notification (sent to max 100K relevant users) Post on Facebook on Shopee Fanpage (14 mil fans) Post + Story on Shopee Instagram (124K followers) Communication Brand name & products mentioned in PR articles Feature in Email Direct MKT Game Game Spin the wheel (brand sponsor voucher/gift)

Appendix B: Package Illustration (Communication) PACKAGE DETAILS No Search pre-filled (20 hours) 1 2 Homepage Banner & In-cat banner (App + PC) 18 3 19 Homepage Logo brand feature on Skinny banner (shared) (20 hours) 4 5 Floating icon (App + PC) (20 hours) 6 7 Brand of the day banner 8 9 Shop card feature on Homepage 10 Banner on Shopee Mall 11 Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 12 Hot SKU feature on Campaign page 13 Campaign page Featured as Hero Brand (Brand banner, 1 scroll 14 (L1) collection) 15 16 Voucher feature on Campaign page 17 18 Shop logo 19 20 Brand page (L2) Feature Brand card in Brand page (SKU + logo + slogan) Feature shop logo in Brand page Push exposures Push notification (sent to max 100K relevant users) Post on Facebook on Shopee Fanpage (14 mil fans) Post + Story on Shopee Instagram (124K followers) Communication Brand name & products mentioned in PR articles Feature in Email Direct MKT Game Game Spin the wheel (brand sponsor voucher/gift)

Appendix B: Package Illustration PACKAGE DETAILS No Search pre-filled (20 hours) 1 2 Homepage Banner & In-cat banner (App + PC) 3 Homepage Logo brand feature on Skinny banner (shared) (20 hours) 4 5 Floating icon (App + PC) (20 hours) 6 7 Brand of the day banner 8 9 Shop card feature on Homepage 10 Banner on Shopee Mall 11 Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 12 Hot SKU feature on Campaign page 13 Campaign page Featured as Hero Brand (Brand banner, 1 scroll 14 20 (L1) collection) 15 16 Voucher feature on Campaign page 17 18 Shop logo 19 20 Brand page (L2) Feature Brand card in Brand page (SKU + logo + slogan) Feature shop logo in Brand page Push exposures Push notification (sent to max 100K relevant users) Post on Facebook on Shopee Fanpage (14 mil fans) Post + Story on Shopee Instagram (124K followers) Communication Brand name & products mentioned in PR articles Feature in Email Direct MKT Game Game Spin the wheel (brand sponsor voucher/gift)

THANK YOU