12 MARKETING IDEAS FOR ANY SUPPLEMENT BUSINESS IN 2017

12 MARKETING IDEAS FOR ANYSUPPLEMENT BUSINESS IN 2017 By http://www.abhnatures.com/

People are more health-conscious than ever before, and this is reflected in the booming vitaminand supplement industry. Phil started his company, Brain Essentials, from a one-room apartmentjust after college, and moved to a 2,500 square foot warehouse just two years later. He’s madegreat strides, but is now looking to break through to the next level.He’s asked for feedback from his customer base and researched current market trends.Theconsistent message he’s received from customers is a desire for more high-quality supplementchoices. He’s also ready to raise more awareness about his product line and brand ethos.Taking this feedback into consideration, Phil has made some key strategic and marketing movesfor Brain Essentials, and it’s paid off exponentially. Perhaps your supplement business can benefitfrom this experience? Consider the following 12 ideas to help breathe new live into your vitaminand supplements business:

1. Become a More Valuable ResourceIncreasing numbers of people are buying their vitamins online. However, before they make theirdecisions about products and brands, they are doing their homework. How well does your currentwebsite explain your product line and how each supplement can enhance well being? Resolve in2017 to make your online presence a valuable educational resource for clients so that they keepreturning – and ultimately buy more supplements from you.2. Master Social MediaIs your social media game all that it could be? Most everyone is on Facebook,Twitter andLinkedIn, so you’ll want to create a compelling presence on all the top platforms. Ensure thatyour branding and logo are consistent with your website and marketing material across allplatforms. Post shareable, click-worthy content that sets your brand apart from the rest. Connectit with your growing database of articles and blog posts on your website so that news and interestabout your brand can go viral.

3. Banner Ads and Pay Per ClickOnline advertising is crucial to success in the current supplement market space.Without traffic atyour website and online store, you won’t make the big sales numbers you’re looking for. As youwait for numbers from social media to increase, consider buying banner ads and pay-per-clickadvertising from sites your target audience frequents and using your most relevant keywords.4. Affiliate ProgramsIt has worked for Amazon and countless other companies.Why not pay others to spread the wordabout you? An affiliate program pays other website owners and bloggers a percentage for any salethat comes through their site. Affiliate programs motivate other bloggers to write about you andprofile your products so that more vitamin users can learn about your offerings.

5.Your First ImpressionAssess the home page of your website. Do you love what you see, or is it looking a bit dated?Perhaps it’s time for a refresh? Remember that you only have one chance to make a firstimpression.This extends to your social media pages and marketing material as well. Does yourlogo and approach to marketing have that “wow” factor? If not, 2017 is the time to make a positivechange and set yourself apart.6.Video MediaIf it’s in the budget, consider having a professionally produced infomercial made to air ontelevision. If that’s not quite in the budget, a television commercial can get your product andcompany in front of more sets of eyes. At the very least, you should have aYouTube channeland/or video advertising campaign. Our culture is very visual, and video advertising can be justwhat’s needed to catapult your brand to the next level. If possible, get a local celebrity or talentedathlete to appear in the ads and endorse your products.

7. StayTrue toYourselfWhy did you get into the supplement business in the first place? It was likely a passion for healthand a desire to share that passion with others. Perhaps vitamins or supplements have helped you toovercome an illness, become a better athlete or substantially raise your quality of life? Don’t beafraid to tell your story, or at the very least, ensure that it shines through in the spirit of yourbrand.Your story and connection to a healthy lifestyle will inspire others to seek the same, andthey’ll feel a more personal connection to your business and brand.8. Magazine and Radio AdvertisingAds in health, beauty and fitness magazines as well as radio spots are a time-tested way to raiseawareness about a supplement brand, and they can still be an effective component of a multi-pronged approach.

9. Grassroots AdvertisingWhile the hope is that more of your target audience will come across magazine or radioadvertising while they are sitting in waiting rooms, you can also use a more grassroots approach.Make your own brochures and flyers and ask to leave them in the waiting rooms and receptionareas for gyms, salons, spas, and other clinics that attract a high volume of your target audience.10. Classes, Camps andTrade ShowsBecome active in the health and wellness community by hosting or sponsoring relevant classes andhealth camps.You can also raise awareness about your company and products by participating as avendor in trade shows.

11. Stay FlexibleThe supplements market is changing rapidly, and there seems to be a new trend every few monthsor so. Supplement company owners should stay aware of these trends and prepare to adapt to thechanging marketplace in order to better serve their customers.12. ReassessYour PartnershipsOne of the most important things Phil of Brain Essentials did was to change his supplementmanufacturer. His past supplier had missed some deadlines, and his customers had become morediscerning about the ingredients and additives included in their supplements.Partnering with a company like ABH Natures can take your line of vitamin and supplementproducts to new levels.You can expand your product line and offer a more impressive array ofhigh-quality capsules, softgels, tablets, liquids and powders. Doing so can substantially increaseyour customer base and brand loyalty.

Vitamin and supplement businesses face stiff competition in a crowded marketplace. However,Phil never lost sight of the reason he started Brain Essentials.While Phil may be a fictional character in a story, the ideas discussed here have providedmarketing gold to many vitamin and supplement businesses. Give these 12 approaches a try foryour company in 2017, and make it your most profitable year yet!Reference :http://www.abhnatures.com/12-marketing-ideas-for-any-supplement-business-in-2017/