Cheng Xin Mei_Branding Guidelines_GD1

BRAND GUILDELINES

Brand Guidelines 04 Logo Philosophy PG 06 Table of Contents includes the philosophy behind the logo design and typeface. 01 About Us PG 02 05 Logo Guidelines PG 07-17 Visuals that capture the brand in a glance, a brief description of what Primary logo and alternatives that the company does and contacts can be used, colour scheme and a guideline on the logo application. 02 Brand Story PG 03-04 06 Corporate Identity PG 18-22 Tells the Juara Enterprise background, the founder. and the history of Includes all the Corporate Identity the company as a franchise. stationeries for the brand. 03 Vision Mission PG 05 Includes the company’s belief, the goals set by Juara Enterprise and Values. 1

Brand Guidelines 01 About Us Reasonable Price, Good quality & Good service. Juara Enterprise is a hardware store based in Sandakan, the east Malaysia. Supplying good quality hardware tools , good service and free delivery within nearest area. 2

Brand Guidelines 02 Brand Story History Juara Enterprise is a hardware store based in Sandakan, Sabah. It have been established since 2002. In the year 2009, the previous owner was unable to run this business, so he rented the licence to the new owner name Cheng Nyuk On. Their main business operate is to apply hardwares to estate and goverment department. 3

Brand Guidelines 02 Brand Story Brand Personality Juara Enterprise is di erent from others hardware shop because customers can buy every single products. All products are veri ed to be 100% original. Target Market The company mainly target on end users ( plumber , household...) and the custruction workers. 4

Brand Guidelines Good tools, can make your day easier.

Brand Guidelines 03 Vision Mission Vision To be one of the best hardware store in Sabah and be the rst choice to customer for home improvement. Mission Hire experinced salesman to promote and sell our products. Provide professional courses to the sta so that they can give valuable opinion to customers. 5

Brand Guidelines 04 Logo Philosophy 76

Brand Guidelines 05 Logo Guidelines Logo Proportion Measuring using letter L, the letter L derived from the slogan. Logo Proportionate 7

Brand Guidelines 05 Logo Guidelines Logo Sizing Minimum Size The small-size of logo drawing is optimized for standard print applications. Maximum Size The large-size of logo drawing is optimized for large-scale applications such as signage. Logo Sizing 8

Brand Guidelines 05 Logo Guidelines Logo Application Application 01 The application 01 is suitable use on the namecard, stationery and shop sign. 9

Brand Guidelines 05 Logo Guidelines Logo Application The application 02 are suitable use on the price tag and apply to signages that more than 3 feets. Application 02 10

Brand Guidelines 05 Logo Guidelines Logo Colour PANTONE 274 C PANTONE 7687 C R32 G23 B81 R26 G66 B138 C100 M100 Y37 K30 C100 M80 Y13 K0 PANTONE 7690 C PANTONE 298 C R0 G117 B169 R60 G180 B229 C90 M42 Y15 K2 C68 M8 Y2 K0 Logo Colour Application 11

Brand Guidelines 05 Logo Guidelines Logo DO and DON’T Please allow adequate spacing at all times. Logo Application 12

Brand Guidelines 05 Logo Guidelines Logo DO and DON’T Photogarphy example. Do not charge the size or position of the logo. Logo Application 13

Brand Guidelines 05 Logo Guidelines Logo DO and DON’T Business card example. JUARA ENTERPRISE JUARA ENTERPRISE . . CHANG NYUK WAI CHANG NYUK WAI Manager Manager +60-19 538 6369 +60-19 538 6369 089-226216 089-226216 [email protected] [email protected] Taman Indah Jaya, Block B, Lot 14B, Taman Indah Jaya, Block B, Lot 14B, Ground floor, Sandakan, Sabah. Ground floor, Sandakan, Sabah. Do not change the size or position of the logo. Logo Application 14

Brand Guidelines 05 Logo Guidelines Logo DO and DON’T Letterhead example. TO : Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh TO : Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh NAME SURNAME euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad NAME SURNAME euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Creative Director minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex Creative Director minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit P: +11 123 456 7890 esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et P: +11 123 456 7890 esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et E: [email protected] accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis E: [email protected] accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis A: 123, Street Name, Country, 12345 dolore te feugait nuacilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed A: 123, Street Name, Country, 12345 dolore te feugait nuacilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euisfbgbbvvbvbvbvfa ghhnmmm,m.l;ukyjghdgdfaere dfdgfhgh diam nonummy nibh euisfbgbbvvbvbvbvfa ghhnmmm,m.l;ukyjghdgdfaere dfdgfhgh laojdbdumfn d d sdf sd fsdd sdg dfgdfdf sd sdf sdfg dfgsdfg dfgd fghdf ghdfshsh laojdbdumfn d d sdf sd fsdd sdg dfgdfdf sd sdf sdfg dfgsdfg dfgd fghdf ghdfshsh agag aa agag aa Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hen commodo consequat. Duis autem vel eum iriure dolor in hen Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nuacilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed dolore te feugait nuacilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam aojdbdumfn d d sdf sd fsdd sdg dfgdfdf sd sdf sdfg dfgsdfg dfgd fghdf ghdfshsh diam aojdbdumfn d d sdf sd fsdd sdg dfgdfdf sd sdf sdfg dfgsdfg dfgd fghdf ghdfshsh 016 826 8681 (Mdm Chung) / 019 538 6369 (Mr Chang) 016 826 8681 (Mdm Chung) / 019 538 6369 (Mr Chang) juaraenterprise17@ gmail.com juaraenterprise17@ gmail.com Do not charge the transparency of the logo. Logo Application 15

Brand Guidelines Envelope example. 05 Logo Guidelines Front Logo DO and DON’T Front Back Back Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy adipiscing elit, sed diam nonummy nibh euismod nibh euismod Do not use di erent colours of the logo. Logo Application 16

Brand Guidelines 05 Logo Guidelines Logo DO and DON’T Do not use distort logo. Do not change the colour of brand’s name . Do not change the colour Do not expand the logo. Do not expand the logo. of logo. Logo Application 17

Brand Guidelines Regular 05 Logo Guidelines Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam Logo Typeface nonummy nibh enuismod tincidunt ut laoreet dolore magna aliquam erat hi. Primary font Heading Italic Franklin Gothic Demi (Regular) Lorem ipsum das sin a dolor sit amet, Aa consectetuer adipiscing elit, sed diam nonummy nibh enuismod tincidunt ut laoreet dolore magna aliquam erat hi. Paragraph font Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()_+= “”:?></~ ,. 18

Brand Guidelines Regular 05 Logo Guidelines Lorem ipsum das sin a dolor sit amet, consectetuer adipiscing elit, sed diam Logo Typeface nonummy nibh enuismod tincidunt ut laoreet dolore magna aliquam erat hi. Secondary font Body text Paragraph font Myriad Pro (Regular) Aa Bb Cc Dd Ee Ff Gg Hh Aa Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()_+= “”:?></~ ,. 19

Brand Guidelines 06 Corporate Identity Stationery Namecard design Front JUARA ENTERPRISE . Back CHANG NYUK WAI Manager +60-19 538 6369 089-226216 [email protected] Taman Indah Jaya, Block B, Lot 14B, Ground floor, Sandakan, Sabah. 20

Brand Guidelines 06 Corporate Identity Stationery Letterhead design Letterhead design TO : Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh TO : Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh NAME SURNAME euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad NAME SURNAME euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Creative Director minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex Creative Director minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit P: +11 123 456 7890 esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et P: +11 123 456 7890 esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et E: [email protected] accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis E: [email protected] accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis A: 123, Street Name, Country, 12345 dolore te feugait nuacilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed A: 123, Street Name, Country, 12345 dolore te feugait nuacilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euisfbgbbvvbvbvbvfa ghhnmmm,m.l;ukyjghdgdfaere dfdgfhgh diam nonummy nibh euisfbgbbvvbvbvbvfa ghhnmmm,m.l;ukyjghdgdfaere dfdgfhgh laojdbdumfn d d sdf sd fsdd sdg dfgdfdf sd sdf sdfg dfgsdfg dfgd fghdf ghdfshsh laojdbdumfn d d sdf sd fsdd sdg dfgdfdf sd sdf sdfg dfgsdfg dfgd fghdf ghdfshsh agag aa agag aa Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hen commodo consequat. Duis autem vel eum iriure dolor in hen Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nuacilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed dolore te feugait nuacilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam aojdbdumfn d d sdf sd fsdd sdg dfgdfdf sd sdf sdfg dfgsdfg dfgd fghdf ghdfshsh diam aojdbdumfn d d sdf sd fsdd sdg dfgdfdf sd sdf sdfg dfgsdfg dfgd fghdf ghdfshsh 016 826 8681 (Mdm Chung) / 019 538 6369 (Mr Chang) 016 826 8681 (Mdm Chung) / 019 538 6369 (Mr Chang) juaraenterprise17@ gmail.com juaraenterprise17@ gmail.com 21

Brand Guidelines 06 Corporate Identity Stationery Envelope design Front Back Envelope design Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod 22

Brand Guidelines 06 Corporate Identity Stationery Application of Logo The logo will apply at shop sign Shop sign design 23

Brand Guidelines RM xx 06 Corporate Identity Price tag design Application of Logo RM xx Plastic bag design The logo will apply at price tag. Price tag will be adhered to the products’ packaging. The logo will apply at plastic bag. After the customer purchase the necessary tools, it will put it in the plastic bags. 24

Dear Designers/ Constractors/ Printers Brand image is a vital part of creating a Brand Awareness in consumers’ mind. It begins with the Company Logo Design as an asset of the Branding Procedure. A Corporate and Consistent Logo will provide a clear, focused and memorable observation from consumers in brand awareness. Hence, designers must follow this Manual Guide of Corporate Ldentity due to set the path of branding “Juara Enterprise” in a professional way among the Competitors. Your contribution is highly appreciated. Thank You.

089-226216 ( Tel / Fax) [email protected] Taman Inda Jaya, Block B, Lot 14B, Ground oor,Sandakan, Sabah.