TFF Awards Journal 2022

T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDSHearst Magazines applauds the T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS2022 Fragrance Foundation Award nominees. We are honored to support the fragrance industry with premium content, including ve nominated features: two print stories and three digital articles. Louis Vuitton’s Latest Fragrance Is Basically a Rom-Com in a Bottle The Soothing Power of Scent Why Are We Still Describing Perfumes as Oriental?

T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS A SPECIAL CONGRATUL ATIONS TO THE HONOREES Hall of Fame Inductee | Je Gennette , Macy’s Inc. Lifetime Achievement Perfumer | François Demachy, Dior

T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS CONGRATULATIONS TO ALL 2022 FINALISTS AND HONOREES HALL OF FAME JEFF GENNETTE CHAIRMAN & CHIEF EXECUTIVE OFFICER, MACY’S INC. LIFETIME ACHIEVEMENT PERFUMER FRANÇOIS DEMACHY DIOR PERFUMER - CREATOR THANK YOU TO OUR MEMBERS FOR THEIR DEDICATION IN SUPPORTING OUR MISSION: INSPIRING THE WORLD TO DISCOVER THE ARTISTRY AND PASSION OF FRAGRANCE ENGAGE CONSUMERS GIVE BACK NURTURE TALENT GROW AND EXPAND OUR ENHANCE MEMBERSHIP COMMUNITY TO INCLUDE CREATE EXPERIENCES DIVERSE MEMBERS 4

THANK YOU FOR YOUR SUPPORT! COTY T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS FIRMENICH GIVAUDAN HEARST IFF INTERPARFUMS MACY'S, INC. MANE PARFUMS CHRISTIAN DIOR PUIG TAKASAGO ARCADE BEAUTY CHANEL COSMO INTERNATIONAL FRAGRANCES DIPTYQUE/BYREDO ESTEE LAUDER COMPANIES L'OREAL LVMH NORDSTROM PARLUX ROBERTET SEPHORA SYMRISE VICTORIA'S SECRET CARTIER EUROITALIA INTERNATIONAL COSMETICS & PERFUMES SHISEIDO ULTA 5

HALL OF FAME JEFF GENNETTE MACY’S INC. T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS How do you create a bona fide “fragrance young age to get management experience was what destination” for shoppers? Just ask Je Genne e, first drew me to the company. I thought I would stay Macy’s, Inc. Chairman and Chief Executive O icer, a couple of years and then go to business school, who has positioned Macy’s, Bloomingdale’s, and but here I am four decades later. I wouldn’t change Bluemercury as precisely that. The enterprising a thing. leader, who the Fragrance Foundation is honoring with this year’s prestigious Hall of Fame Award, has What lessons did you learn early on in your career long understood the power of storytelling and at Macy’s that have continued to be relevant in interactive experience in perfume retail. He has your role as Chairman and CEO? made fragrance central to the shopping experience, intuitively recognizing how intrinsically There are two lessons that still guide me today. connected it is with fashion and beauty. One, is the importance of being your authentic self. When you can come to the workplace living your This understanding comes from experience. truth, you can fully engage, innovate and bring Genne e began his nearly four-decade retail career di erent viewpoints to the table. The other is to in 1983 as an executive trainee at Macy’s West in always focus on the customer. Without an San Francisco. In March of 2017, Genne e was unwavering focus on what is right for the customer, elected Chief Executive O icer of Macy’s, Inc., and you can’t successfully lead a retail business. Chairman in February 2018. Over the years, he has served in key roles as EVP and Director of Stores for What have been your proudest career Macy’s Central, and as Chief Merchandising O icer, achievements? keeping fragrance front-and-center in the retailer’s merchandising mix. Hopefully that will continue to evolve over time, but right now I would say that I’m most proud of Genne e’s deep understanding of the consumer — successfully steering Macy’s, Inc. through the most from how they wish to move through a store to how challenging parts of the Covid-19 pandemic. Our they buy, use, and gi scent — has propelled team really came together to recover the business Macy’s, Inc. to the top tier of fragrance retail. Even and emerge as a healthier and stronger company. more meaningful is the tone that he has set: His I’m so proud of the incredible work that all my commitment to diversity, equity, and inclusion has colleagues did to continue to deliver for our positioned Macy’s, Inc. as a role model in making customers during this unprecedented time. the fragrance world open and equitable for all. How and why is fragrance so important to Macy’s? What does it mean to you to receive the Fragrance Foundation Hall of Fame Award? The Fragrance business is important for our company because it evokes powerful, emotional I am incredibly honored to be receiving this award, connections for our customers. Together with our but most importantly, I think it’s a testament to the fragrance partners, we have built the business into role Macy’s, Inc. has played in elevating and growing a powerhouse in the beauty industry, giving the fragrance industry. I humbly accept this award customers the opportunity to discover new scents on behalf of my entire team and our valued that complement their unique personal style. fragrance partners, without whom this wouldn’t be possible. What are some of the key ways that you keep customers engaged with fragrance at Macy’s, What led you to first join Macy’s? Bloomingdale’s and Bluemercury? Macy’s is well known in the industry for its executive We continue to invest in the fragrance shopping development program, and the opportunity at a experience across our stores and digital platforms. 6

PORTRAIT BY MICHAEL AVEDON “ALWAYS FOCUS T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS ON THE We’ve developed rich, creative, sensory experiences that support this emotional purchase. CUSTOMER. This includes collaborations with our valued partners WITHOUT AN on product launches, storytelling and leveraging UNWAVERING customized digital tools that enable us to bring the FOCUS ON WHAT very best of the in-store experience to online IS RIGHT FOR shoppers. THE CUSTOMER, It is also important for us to innovate and find new YOU CAN’T ways to engage our customers with the fragrance SUCCESSFULLY business through experiences like our recent integration of scents into the Macy’s Flower Show. LEAD A RETAIL We’ve also continued to inspire discovery through BUSINESS.” digital channels as showcased by our live shopping programming on Macys.com and The business continues to expand, adding new and Bloomingdales.com. returning customers to the category. The past couple of years have further highlighted the What have been the biggest changes you have seen importance of fragrance and scent memory for our in consumer behavior regarding fragrance over the customers. Fragrances reminded them of locations years? they missed or special memories during these trying years. They have also become the perfect We have seen fragrance explode as the perfect gi for self-treat for those seeking a pick-me-up. any occasion. Today we enjoy a strong business in custom gi sets and baskets for all gi ing holidays. What do you predict for the future of fragrance It’s not only a staple gi for Mother’s Day or retail? Valentine’s Day, but fragrances have also become the go to gi for marking special moments in people’s The next evolution in the business has begun. lives. We have also seen customers evolve to become We’ve started to see how the customer is seeing true fragrance connoisseurs, increasingly fragrance as part of their whole lifestyle. They want knowledgeable and discerning about what makes a scent for themselves, their home, car and o ice. fragrance unique and how that fits with their personal They are making fragrance an essential part of their style. ecosystem. We also see a huge opportunity for growth, particularly in the luxury segment. How would you characterize the current state of fragrance retail? How does TFF’s DEI initiative #FragranceForwardTFF resonate with Macy’s values and practices? Macy’s, Inc. and The Fragrance Foundation both see diversity, equity and inclusion as bedrock values. They are paramount to creating an equitable future that allows colleagues to be their authentic selves, that reflects and values diverse customers, and one that supports our shared communities. We applaud the work that The Fragrance Foundation is doing to create a more equitable world for all. 7

Congratulations to The Fragrance Foundation Hall of Fame Honoree JEFF GENNETTE Chairman & CEO of Macy’s, Inc. Thank you, Je , for your incredible partnership and unique vision. Your contribution as a driving force in our beauty industry is legendary. Congratulations! Coty proudly supports The Fragrance Foundation and all of tonight’s honorees. T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS

T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS

The Estée Lauder Companies warmly congratulates JEFF GENNETTE Chairman & CEO, Macy’s Inc. for his 2022 Hall of Fame Award at this year’s Fragrance Foundation Awards

CCoonnggraratutulaltaiotinosns JEFF GENNETTE CCHAAIIRRMMAANN&&CECOE,OM,AMCAY’CSYIN’SCI.NC. HALL OF FAME AWARD HALL OF FAME AWARD Dear Je , Congratulations on your Hall of Fame award, recognizing DyoeaurrJbeo,ld and visionary leadership in the fragrance industry. lCLbeiorakindnegegrCraslhhtouirvpliaseittn,iioahtnhnasepDofprniaoingyroe,rayusnrsocHuaeanuinldlndodumfseFtorrasymmt. aLeeninkadetwsCtahorhderfi,sjproteioaycnwoignDentirooizori,cnfyglfoieruyanogutunsrrad’ bneliorvcsleedtastan.onddthveispioonwareyr oWf fitrahgyraonucrebtoribllriainngtloMvaecayn’dshtaepapmin,eysos uinthoacvleienhtesl’pliveeds.tWo iitnhtyrooudrubcreilliant Macy’s Wteecferxxoaaecpnmgitaeter,riaerdyninoegutcounreeacwhtseeapofvtsruaeoklrthftotmooenrglleipilyeflreoiteiodhunentrighnrspttraroootorotfudinngugntecerhreoestwdhhffurirepaaccrgegalirnernatadneonnwctcsecob,fsenrraafi.tiognndredgmannitwlcmliieoneenetmasxhpreoeoeffrruneiaetexubnwcrcleieetc, seliendtonetttwsoheainrdlivwees. are With love, WYoituhrloDvieo,r family DIOR team aWndarcmoncgornatgurlaattiuolnastitoonaslltTohaellFTrahgerFanracegrFaonucnedaFtoiounnndoamtioinneensoamndinweeinsners. and winners.

LIFETIME ACHIEVEMENT PERFUMER FRANÇOIS DEMACHY DIOR PERFUMER - CREATOR Anyone who has watched the documentary NOSE: making. Apart from that, it was because I failed in all The Most Secret Job in the World, which follows my e orts to become a doctor or join the medical François Demachy on his travels around the globe, field in one way or another. At the time, my father is unlikely to forget witnessing the master was extremely desirous that I should become a perfumer’s passion for selecting exquisite raw doctor, so I tried to obey him, but at the same time I materials—just as anyone who has smelled his wanted to do something di erent. So, I decided to creations, including Dior Eau Sauvage and Dior Joy, try perfumery. is unlikely to forget experiencing their olfactive magic. You are known for your love of naturals and your engagement with raw materials. How has that Raised in Grasse, where his father was a passion shaped your career? pharmacist, Demachy studied medicine before T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS turning to perfumery and embracing the bounty of When you learn something in your youth, it stays his native soil. He spent years as the Director of with you. It leaves a stamp in your mind. And that’s Research and Development at Chanel, and in 2006 what happened to me. I was very lucky because I became the Perfumer-Creator for Dior, where he had the experience of working early on with some dreamed up imaginative and evocative fragrances very technically knowledgeable and for the Maison until retiring in 2021. well-established perfumers, even though they were not well known because they remained on the From meticulous perfume cra sman to somewhat sidelines. They showed me how to use raw reluctant—or at least very humble—movie star, materials, particularly those from Grasse, and Demachy is a true legend in the industry. He is flowers especially. There is no perfume without known for his gentleness and thoughtfulness, and flowers—that’s what I learned—and it became part for his dedication—especially through his and parcel of who I am. So, when I am making a relationships with raw material producers in formula, it just comes out instinctively. It is innate. Grasse—to making sure that beautiful ingredients will be available to perfumers for a long time to How would you describe your style as a perfumer? come. “Maybe in the future I could be a producer of raw materials myself,” he says, speculating on what This is such a complicated question for me to he might do next. “Who knows? Perhaps I will try. It answer. Let’s say that I tend to be extremely fussy. I would be a nice way for me to complete the am very fastidious. Perfume for me starts o with circle—to be at the very beginning of perfume.” an idea, and then I give that idea a shape, and then I put that shape into practice and work to improve it. What does it mean to you to be awarded TFF That’s how l like to proceed. I go into the ni y gri y. Lifetime Achievement Perfumer? As I mentioned, I had two great professors. One was Jean Cavallier, the father of Jacques Cavallier, who It’s hard to say, because there are two feelings. On taught me that in a mixture of items no one product the one hand, it means it’s the end of my career in a should stand out. For instance, if you have a cypress way. On the other hand, I am delighted, of course! I note, if it’s there with other products, it should not am so proud to receive this award. It is a real honor. stick out. A balance is required. My other professor was Henri Robert, who at the time was the perfumer What made you want to be a perfumer? for Chanel, and he trained me on certain features of raw materials – not the raw material as such, but As the French say, when you eat, you get hungrier: certain characteristics – and how to use them Your appetite comes as you eat. I would say that I properly in a perfume. It’s all this knowledge that didn’t really feel a calling or anything like that to be le its stamp on me and on my formulas. Like a perfumer, but my one big advantage is that I grew everyone, I have my preferences—not that I make up in Grasse. And when you are in Grasse, you are perfume for myself, but there are certainly never very far away from perfume and perfume ingredients that I like to use. Patchouli and amber, 12

“IT’S A STORY T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS OF FEELING, OF EMOTION. I HAVE TRIED TO MAKE PERFUMES THAT ARE A SOURCE OF PLEASURE FOR ALL.” in particular. I can’t say I have a style, exactly. But There is not really very much of a di erence. When it’s true that I like to give perfumes a feeling of you talk of perfume, it is a universal language. In roundness, if that makes sense. fact, that’s the specialty of perfume. If I were to draw a parallel, the closest would be cooking or You created a modern classic with Dior Eau cuisine. You may not be Chinese, for instance, but Sauvage. What do you think is the secret to its you might still love Chinese food. It’s a similar quest success? for di erent tastes, for di erent experiences. Think of our love of spices, though they are used I don’t know if there is a secret to it. If there were a di erently around the world, or lavender, rosemary, recipe, I would have used it again and again. I think aromatic herbs—they speak to a universal desire most of all it’s about continuity. You start o by for pleasure. I think that is what this whole thing is choosing your ingredients, and I was very lucky about. It’s a story of feeling, of emotion. That has because I was able to select my own ingredients, my always intrigued me. I have tried to make perfumes own raw materials, which was a huge advantage. It’s that are a source of pleasure for all, that have a like in a restaurant where the grand chef selects his universal appeal. own ingredients, and more than half of the end result comes from the quality of those ingredients. What do you consider to be your greatest legacy? And then of course there are certain characteristics of the raw materials. Amber, for instance, is very Legacy, indeed! I don’t know. Maybe it will be some animal-like. It has a sensuous e ect that is deeply of the products I have made. What I am most proud and profoundly appealing to us even if we are of is that I actively participated in the renewal of unaware of it. It’s not something you distinguish, certain very exceptional raw materials from but you feel it, and you want it. So, there you go. di erent countries, and particularly from Grasse. I Sauvage appeals to the unconscious—that’s how I can see the results of the e ort today. There are so did it. many perfume houses, so many companies that want to come to Grasse now. Ten or fi een years Having lived in New York and Grasse and traveled ago, Grasse had lost its role, but now it is coming so extensively, what have you observed about the back, and I am so proud of this achievement. I would way that people engage di erently with fragrance take that as my legacy. around the world? 13

TO OUR DEAR FRANÇOIS DEMACHY, Your creativity, your humanity, your boundless generosity, have indelibly marked our House. During 16 years you created timeless masterpieces like Sauvage, Gris Dior and Oud Ispahan. You fostered partnerships between our House and artisans from Grasse and around the world, granting Dior perfumes the beauty of the noblest ingredients. We congratulate you on the Lifetime Achievement Perfumer Award and thank you for this extraordinary legacy. YOUR DIOR FAMILY FOREVER.



LOUIE SCHWARTZBERG AWARD WINNING ARTIST & FILMMAKER T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS For more that 40 years, filmmaker Louie other, losing things we o en take for Schwartzberg has been capturing the slow, granted like seeing friends and family, intricate processes of nature. Whether by going out to eat or seeing a movie. filming flowers as they open up in Appreciating the li le things in life, being time-lapse, or tracing the fascinatingly grateful for what you do have, is a beginning complex world of mushrooms, as he did in step going forward out of this pandemic. his riveting 2019 documentary Fantastic Fungi, Schwartzberg aims to guide our eyes How does gratitude connect to nature, and and hearts to understand and appreciate to its preservation? the beauty of the natural world around us. His next film, which will premiere later this When you watch a bee pollinate a flower, year, will be titled Gratitude REVEALED, filling you with wonder and awe, that makes and devoted to all of the ways that our you present in the moment, and that beauty experiences—and the planet we live and awareness engenders gratitude. on—can be be er when we take the time to Gratitude for the sweet fragrance the feel thankful for each other and this flowers give, gratitude for the fruits, nuts, incredible web of life that we are a part of. seeds, and vegetables that will unfold from what I just witnessed. And since I love it, In 2021, Schwartzberg was TFF’s partner for and comprehend that it is the foundation of Fragrance Day, when his short films of life, I will do everything I can to protect it. blooming flowers featured prominently throughout the event and on social media, What does gratitude mean for you illustrating perfectly and profoundly the personally? occasion’s floral theme. That collaboration has proven to be important and enduring, My parents were Holocaust survivors, so which is why TFF has the honor of showing a living under their roof I saw how grateful trailer for Gratitude REVEALED—and they were for every blessing that came their spotlighting Schwartzberg once again—at way, a roof over their heads, food on the the 2022 Fragrance Foundation Awards. table, a steady job, and the miracle of being able to have children a er what they went What led you to start working on your next through. film, which is about gratitude? How does gratitude connect to the world of I started it over a decade ago when I showed the senses – in particular, smell? a teaser trailer at a TEDx SF event, and it went viral. That led to a book, an interview I am grateful for the colors, pa erns, with Oprah on Super Soul Sunday, and lots rhythms, textures and aromas that flowers of heart-warming comments as people said give us, seducing us to love and care for they watch it every day and turned it into a them, manipulating me to have cameras practice. During the pandemic I could not filming them in time lapse non-stop, 24/7, travel, so I finally assembled the nuggets of for over four decades. Squeezing 40 years wisdom and magic moments I have been into 20 hours of film. capturing over the last 40 years, and built this mosaic of gratitude, weaving people How do you think people can become more together who are diverse, sharing their mindful about experiencing life from a wisdom, luminaries and remarkable perspective of gratitude? ordinary people, who all have a story and a gi to share. One of the hardest aspects of When you are grateful, you are present, the pandemic was disconnection from each which is what mindfulness is all about: Not 16

“WHEN YOU T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS WATCH A BEE POLLINATE A FLOWER, FILLING YOU WITH WONDER AND AWE, THAT MAKES YOU PRESENT IN THE MOMENT, AND THAT BEAUTY AND AWARENESS ENGENDERS GRATITUDE.” thinking about the past or future, but truly What have been some of the most being present with another person or in profound examples of gratitude that you nature. Being present with yourself is what witnessed when making your film? meditation strives for, and we can shortcut that practice by just being grateful. Filming Erik Weihenmayer, the blind ice climber who climbed Mount Everest. He What can we do to encourage it in others? lost his vision as a teenager and yet overcame adversity and climbed the seven If you express your gratitude for others, it highest summits, and had a family. actually makes you feel good. And the Courage and resilience are a big part of person you shared your gratitude with will gratitude because, as Erik said, share the gi of gratitude with someone “sometimes things are taken away, and they are grateful for, and the energy of love sometimes things are given to you, and you and compassion keeps rippling out have to appreciate the things that you exponentially. have.” These are the stories I love to tell. How can taking the time to appreciate the What do you consider the mission of your small, beautiful things around us – like work as a whole? blooming flowers or the scent of a perfume – enhance our happiness? To unveil the mysteries, by making the invisible, visible, so we can celebrate life. Not only do these moments of appreciation make us present, which is a medicinal and What has been most satisfying about your good for the soul, but it also pulls you out of collaboration with TFF? the draining world of social media, being distracted by eye candy that is not Working with Linda Levy and her team, who nutritious. When you fill your mind with bring such passion and creativity to this good feelings, there is li le room le for wonderful event and organization. negative thoughts to enter. 17

JERRY VITTORIA LINDA G. LEVY CHAIRMAN, PRESIDENT, THE FRAGRANCE FOUNDATION PRESIDENT, FINE FRAGRANCE THE FRAGRANCE FOUNDATION WORLDWIDE, FIRMENICH T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS The past two years have been challenging across the Personal fragrances have become more important than world and in all industries. TFF President Linda G. Levy ever before. Instead of the commercial push consumers and Jerry Vi oria, TFF Executive Commi ee Chairman in the USA perceived in the past, where fragrance was and President, Fine Fragrance Worldwide Firmenich, merely a marketing promotion for sexual a raction, it is have guided TFF through these di icult times. They have now truly realized to be a significant enhancement in made the organization even stronger, expanding their lives. Fragrance is directly connected to the brain membership and engagement, while also instigating the where it stimulates memories of places, people and past important and impactful #FragranceForwardTFF experiences. As a result, while the population was forced initiative, which is already making strides in furthering to stay home or go out less, this transportive impact on inclusivity throughout the industry. Since the last one’s daily life brought comfort and pleasure to our in-person Fragrance Awards celebration took place in restricted lifestyle. 2019, much has changed in regard to consumer habits, fragrance distribution and marketing. But one thing Fragrance is also the invisible accessory! While fashion remains true: We are all still wearing fragrance and became more casual in the virtual world, and lipstick scenting our surroundings. In fact, we are doing so even o en was o en not seen, fragrance brought the finishing more than ever before—and appreciating what fragrance touch. Another change was that home fragrances such means as it enriches our lives. Here, Jerry Vi oria and as candles, di users and room sprays became a major Linda G. Levy discuss the state of the industry in 2022, enhancement for the lifestyle changes we experienced. and what we can anticipate in the future. These scents elevate our lives creating di erent areas at home for work, relaxing or dining. What would you say has been the most significant change in the fragrance industry over the past year? As shopping accelerated online when stores were closed, shoppers turned to the selection of a fragrance Jerry Vi oria: The post-Covid rebound in the fragrance via free or low cost sampling, and discovery sets. This industry has been stronger than anyone may have allowed consumers to experience fragrances over time anticipated. It’s fantastic to see fragrances sustaining and at home versus the pressure of more immediate their growth leadership in beauty versus cosmetics and decision making in stores. skin care. Consumers have truly embraced fragrance, post-Covid, and have continued to try new fragrances in How has TFF activated its strong DEI message, and how multiple formats. will this mission continue in the future? In the world of perfumes, consumers continue to trade LGL: Our announcement of #FragranceForwardTFF and up to higher quality levels, such as eau de parfum, our DEI Pledge o icially kicked o in October and was intense versions and absolutes, while the luxury and enthusiastically received by thousands in the fragrance artisanal brands continue their strong growth. We are community. Vast media coverage and the live webinar seeing how consumers increasingly value the richness of declared our commitment to our #1 DEI priority. our highest quality materials, both of natural origin and molecules. They are finding these intense versions even Now we are moving forward together to ensure that the more appealing. fragrance community welcomes, appreciates and celebrates people of all backgrounds. We will continue to Brands are also pu ing more value on sustainable reach out to colleges and universities following the storytelling and embracing this as part of their launch premiere of Scents of Success at Spelman College. strategies. Fragrance houses are reacting to consumer Students will learn that a career path in fragrance has demands for environmentally friendlier options by many di erent entry points, and that the industry proposing “clean + green” alternatives, as well as intends to recruit, hire, train and retain diverse teams biodegrade formulas and upcycled raw materials. that reflect the entire USA population. Linda G. Levy: The most significant change is the We are galvanizing our industry to join together in all we consumer's interest in and appreciation of fragrance. do. We will change the fragrance industry to reflect the Prior to the pandemic, personal fragrance was USA population: with every race, background, LGBTQIA+, considered expendable, and smell the least significant of and disability. All our members are fully commi ed and the six senses. These two major factors radically working together to achieve our ambitious goals. reversed and have significantly impacted fragrance Progress is good but this is a multi-year challenge and consumption in a major way. Loss of smell, a factor there is still a lot to do. impacting many with Covid, brought this sense to the 18 forefront in its significance physically and mentally.

“WE CANNOT “WE ARE MOVING HELP BUT BE FORWARD TOGETHER TO OPTIMISTIC ENSURE THAT ABOUT THE THE FRAGRANCE IMMEDIATE COMMUNITY FUTURE OF OUR WELCOMES, BUSINESS. OUR APPRECIATES CONSUMERS ARE AND IN LOVE WITH CELEBRATES FRAGRANCE, PEOPLE OF ALL PERFUMES AND BACKGROUNDS.” SCENTS LIKE NEVER BEFORE.” PORTRAITS BY MICHAEL AVEDON We will o er thoughtful, meaningful, exclusive content T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS via virtual events. We expect, plan and hope to continue What has been the impact of the drive towards greater with more and more in-person events. And our online 19 sustainability on the industry? educational course will relaunch this year, o ering a two hour course with TFF certification to all who can JV: Most of our members have set very ambitious ESG participate to learn the basics of fragrance. objectives, both in the mid-term and longer term, to minimize their carbon footprint and eventually have a Sustainability will be a focus in 2022 and going forward negative carbon impact, with many se ing to achieve for the community to share a focus on reaching the this goal by 2030. consumer to inform and educate. There is a strong movement towards the use of What are your predictions for the fragrance industry as a recyclable materials, removing unnecessary plastic and whole? providing more refillable options. We are increasingly using renewable and biodegradable materials. JV: We cannot help but be optimistic about the Moreover, our supply chains are becoming more immediate future of our business. Our consumers are in transparent, with much improved traceability and love with fragrance, perfumes, and scents like never certifications by leading NGOs in the sustainable space. before. They are experimenting with, and embracing, new forms and new innovations. They are increasingly How has the membership of TFF grown, and how have seeking quality with the brands they love and inspiring you gone about engaging indie brands? new brands, and also customized and even individualized options. LGL: The membership of TFF has grown to 100 + member companies. Our virtual free events and our media The fragrance industry will continue to lead the way in exposure have significantly expanded our audience and sustainability and show the way for consumers to brought The Fragrance Foundation to the a ention of embrace environmentally friendly options and steer the industry, as well as consumers. them away from greenwashing. TFF Membership includes small brands as well as Diversity, Equity, and Inclusion (DE&I) will continue to be medium and large size companies. We will continue to of fundamental importance for the whole industry. Of expand with our membership application process so that particular importance is the recruitment of outstanding, small brands that have reached a phase in their new and diverse talents, giving opportunities in the development can join us where we can nurture them, add métiers of Evaluation and Perfumers, for example, that value through our resources, and connect them to the have previously been perceived out of reach. community. An Indie Panel of Advisors was established with experts in the industry that are not a iliated with How does it feel to be returning to in-person events? fragrance companies. The Panel joins us on Zoom meetings, and we connect indies to specific advisors for JV: I cannot wait! The awards ceremonies have always individual limited sessions one on one. been the biggest highlights of the year in the fragrance industry and, while we have enjoyed the virtual events, What will TFF prioritize in the next year? there is nothing like being all together under one roof. Our industry, in the end, is a very human one and I believe LGL: Our #1 priority will remain DEI for the industry, we all miss the personal connections we have and the membership, and educating students that fragrance is a buzz of the awards show. A er three years, this year will career path. #FragranceForwardTFF will be a part of all no doubt be the best ever! we do, and we will continue with specific DEI event focused events.

FRAGRANCE OF THE YEAR - WOMEN’S LUXURY T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS House of Bō Nest New York Tom Ford La Mar Indian Jasmine Perfume Oil Soleil Brûlant Estée Lauder Companies Givaudan Robertet Rodrigo Flores-Roux Jerome Epine e Givaudan Daniela Andrier FRAGRANCE OF THE YEAR - WOMEN’S PRESTIGE Carolina Herrera Gucci Jimmy Choo Jo Malone London Versace Very Good Girl Flora Gorgeous Gardenia I Want Choo Scarlet Poppy Cologne Intense Dylan Turquoise Interparfums Puig Coty Estée Lauder Companies Euroitalia Givaudan Firmenich Givaudan Mane Firmenich Louise Turner, Honorine Blanc Sonia Constant, Sophie Labbe Quentin Bisch Antoine Maisondieu Mathilde Bijaoui & Shyamala Maisondieu & Louise Turner 20

FRAGRANCE OF THE YEAR - MEN’S LUXURY Creed Gucci House of Bō Parfums Christian Dior Tom Ford T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS Viking Cologne The Alchemist’s Garden Espiritu Sauvage Elixir Ombre Leather Parfum International Cosmetics Givaudan Estée Lauder Companies A Gloaming Night LVMH & Perfumes Eau de Parfum Rodrigo Flores-Roux Francois Demachy Givaudan Olivier Creed Coty Sonia Constant & Firmenich Alberto Morillas Olivier Gillotin FRAGRANCE OF THE YEAR - MEN’S PRESTIGE Burberry Hermès Moncler Paco Rabanne Ralph Lauren Burberry Hero H24 Eau de Toile e Pour Homme Phantom Ralph's Club Interparfums Puig Coty Shiseido IFF L'Oréal Takasago Christine Nagel Givaudan Loc Dong IFF Aurelien Guichard Antoine Maisondieu & Christophe Raynaud Dominique Ropion 21

FRAGRANCE OF THE YEAR - UNIVERSAL LUXURY T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS Byredo Chanel Diptyque Paris Gucci Tom Ford Young Rose  Le Lion de Chanel Orpheon The Alchemist’s Garden 1921 Ébène Fumé Eau de Parfum Givaudan Eau de Parfum Eau de Parfum Robertet Olivier Polge Olivier Pescheux Jerome Epine e Coty Estée Lauder Companies Firmenich Givaudan Alberto Morillas Rodrigo Flores-Roux FRAGRANCE OF THE YEAR - UNIVERSAL PRESTIGE Boy Smells Cartier Hayley Kiyoko Maison Margiela MCM Marble Fruit Les Rivieres Luxuriance Hue Replica Autumn Vibes Eau de Parfum Genderful Fine Fragrance Interparfums Firmenich Mathilde Laurent Slate Brands L'Oréal Frank Voelkl & Cosmo International Fragrances IFF Firmenich Hamid Merati-Kashani Clement Gavarry Constance Georges-Picot Fanny Bal 22

FRAGRANCE OF THE YEAR - POPULAR Ariana Grande Billie Eilish Dolly Parton Philosophy Victoria's Secret T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS God Is A Woman Eilish Scent from Above Amazing Grace Jasmine Tease Crème Cloud Parlux Luxe Brands Scentbeauty Coty Givaudan Robertet Takasago Firmenich Mane Stephen Nilsen Steven Demercado Cecile Hua Jerome Epine e Gabriela Chelariu FRAGRANCE OF THE YEAR INDIE Arquiste Parfumeur The Maker Shalini Parfum Sous le Manteau Veronique Gabai Peau Stag Eau de Parfum Fleur Japonaise Odisiaque n°6 Le Point G Labscent Firmenich Givaudan Robertet Symrise Frank Voelkl Rodrigo Flores-Roux Jerome Epine e Maurice Roucel Nathalie Feisthauer 23

PACKAGING OF THE YEAR LUXURY T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS Cartier Floral Street Gucci The Harmonist Scents of Wood Les Necessaires a Parfum Sunflower Pop The Alchemist’s Garden 1921 Sacred Water Collectors Box #2 Floral Street Fragrances Lola Tillyaeva & Cartier & Van Gogh Museum Eau de Parfum Commission Studio Fabrice Croisé - Amsterdam Coty Alessandro Michele PACKAGING OF THE YEAR PRESTIGE/POPULAR Chanel N°5 Gucci Issey Miyake MCM Paco Rabanne Factory 5 Collection Flora Gorgeous Gardenia A Drop d'Issey Eau de Parfum Phantom Interparfums Puig Chanel Eau de Parfum Shiseido Fabrice Legros & Coty Todd Bracher Paco Rabanne Studio Pi Alessandro Michele 24

FRAGRANCE OF HALL OF FAME Editions de Parfums Issey Miyake Paco Rabanne Philosophy Tom Ford T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS Frédéric Malle L’eau d’Issey Pour Homme 1 Million Amazing Grace Black Orchid Carnal Flower Puig Estée Lauder Companies Shiseido Givaudan Coty Estée Lauder Companies Firmenich Mane Givaudan IFF Jacques Cavallier Christophe Raynaud, Tanya Petrakov Pierre Negrin & Dave Apel Michel Girard Dominique Ropion & Olivier Pescheux PERFUME EXTRAORDINAIRE D.S. & Durga Kilian LilaNur Parfums Maison Margiela Tom Ford St. Vetyver L’Heure Verte Davana Cèdre Replica Matcha Ébène Fumé David Seth Moltz Mane Firmenich Meditation Givaudan Mathieu Nardin Honorine Blanc Symrise Rodrigo Flores-Roux Maurice Roucel & 25 Alexandra Carlin

INNOVATIVE PRODUCT OF THE YEAR T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS Abaton Acqua di Parma House of Bō LilaNur Parfums Moncler Solid Perfume Smart Home Di user w/ 3 discs Nourishing Rose A ar Absolu Pour Homme Fior di Chino o Luce di Colonia, Buongiorno &  Perfume Primer LilaNur Parfums Interparfums Abaton Exceptional House of Bō Luxury Brand Fico di Amalfi Bernardo Möller Xavier Brochet Moncler LVMH Abaton GamFratesi FRAGRANCE EDITORIAL OF THE YEAR PRINT OR DIGITAL Elle.com ELLE Magazine HarpersBazaar.com Town & Country TownandCountrymag.com Louis Vui on's Latest Hi ing the High Notes Why Are We Still Notes From The The Soothing Power of Fragrance Is Basically A Scent Rom-Com In A Bo le Alix Strauss Describing Perfumes Underground as Oriental? Beatriz Zimmermann Nerisha Penrose Jessica Matlin April Long 26

MEDIA CAMPAIGN OF THE YEAR WOMEN’S Chanel N°5 D.S. & Durga Jo Malone London Mugler Vacation® T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS Factory 5 Collection I Don't Know What  English Pear & Freesia Alien Goddess Vacation Eau de Toile e Estée Lauder Companies Chanel is Everywhere L'Oréal Vacation® D.S. & Durga MEDIA CAMPAIGN OF THE YEAR MEN'S UNIVERSAL Burberry Byredo Paco Rabanne Parfums Christian Dior Yves Saint Laurent Burberry Hero Mixed Emotions  Phantom Sauvage Elixir Y Eau de Parfum Eau de Parfum Puig LVMH Coty L'Oréal Byredo 27

CONSUMER CHOICE WOMEN’S PRESTIGE T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS Dolce & Gabbana Gucci Kayali MCM Yves Saint Laurent Dolce Rose Flora Gorgeous Gardenia Kayali Vanilla | 28 Eau de Parfum Black Opium Shiseido Interparfums Eau de Parfum Mane Eau de Parfum Firmenich L'Oréal Coty Gabriela Chelariu Firmenich Firmenich Violaine Collas Clement Gavarry Firmenich Nathalie Lorson, Honorine Blanc Marie Salamagne, Olivier Cresp & Honorine Blanc CONSUMER CHOICE WOMEN’S POPULAR Billie Eilish Dolly Parton Guess Philosophy Victoria's Secret Eilish Scent from Above Bella Vita Amazing Grace Jasmine Tease Crème Cloud Parlux Interparfums Scentbeauty Givaudan Coty Victoria's Secret Takasago Firmenich Christine Hassan & Mane Givaudan Steven Demercado Valerie Garnuch-Mentzel Cecile Hua Gabriela Chelariu Stephen Nilsen 28

CONSUMER CHOICE MEN’S Burberry Stetson Tumi VS Him Deepwater T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS Burberry Hero Spirit Continuum [12:00 GMT] Victoria's Secret Firmenich Coty Scentbeauty The Fragrance Group Sebastien Cresp Takasago Firmenich Takasago Aurelien Guichard Illias Ermenidis Catherine Selig CONSUMER CHOICE CANDLE HOME COLLECTION Boy Smells Diptyque Paris Jo Malone London Mizensir Nest New York Fantôme Collection Curiosity is a Treasure Townhouse Collection  Winter Candle Collection Wild Mint & Eucalyptus Givaudan - Christine Hassan,  Givaudan Di users International Cosmetics & Perfumes Home Fragrance Collection Rodrigo Flores-Roux & Dana Schmi Olivier Pescheux Estée Lauder Companies Firmenich Robertet Robertet - Jerome Epine e CPL Aromas Alberto Morillas Jerome Epine e Alexandra Kosinski 29

THE FRAGRANCE FOUNDATION CONGRATULATIONS 2022 HALL OF FAME HONOREE JEFF GENNETTE & 2022 LIFETIME ACHIEVEMENT PERFUMER FRANÇOIS DEMACHY

Givaudan congratulates T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS The Fragrance Foundation 2022 honorees Hall of Fame Honoree Jeff Gennette Lifetime Achievement Perfumer François Demachy





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MANE warmly congratulates JEFF GENNETTE & FRANÇOIS DEMACHY



SYMRISE CONGRATULATES D'̨̪̪̪;ƒ<ƒa' ;g”a#HgaDgagƒ''‡͢ HALL OF FAME INDUCTEE U';;<'aa'' CHAIRMAN AND CHIEF EXECUTIVE OFFICER MACY’S INC. LIFETIME ACHIEVEMENT PERFUMER ;ƒaÇgH‡#'`D¯ PERFUMER, CREATOR DIOR



Robertet warmly congratulates the honorees of the 2022 Fragrance Foundation Awards for their invaluable contributions to the success of our industry. François Demachy, Lifetime Achievement Perfumer -HƋ*HQQHWWH Hall of Fame

Congratulations to all the Fragrance Foundation Award nominees and winners. What an incredible year to be a part of the fragrance industry. Awaken the extraordinary IFF.COM senses for a better world.

THE LOVELY DISTRIBUTION COMPANY LUMIRA LUXE BRANDS LUXURY METHOD LUZ FRAGRANCE LVMH MEMBERS MACY'S INC.: MACY’S, BLOOMINGDALES & BLUE MERCURY ABATON EXCEPTIONAL LUXURY BRAND MAIR AMEN CANDLES ANN GOTTLIEB ASSOCIATES MAISON D'ETTO ARCADE BEAUTY ARQUISTE PARFUMEUR MAISON-G ASPEN APOTHECARY BLACKPERFUMERS.COM THE MAKER BOND NO. 9 BOY SMELLS MALIN & GOETZ CARTIER CHANEL MANE CLARINS CLEAN BEAUTY COLLECTIVE MIKIMOTO CONFESSIONS OF A REBEL COSMO INTERNATIONAL FRAGRANCES MUSE COSTA BRAZIL COTY NEIMAN MARCUS GROUP CRAFTING BEAUTY CULTUS ARTEM NEST NEW YORK DILLARD'S DIPTYQUE & BYREDO NORDSTROM D.S. & DURGA E.L.F. BEAUTY OTHERLAND ESTÉE LAUDER COMPANIES EUROITALIA PAMELA VAILE ASSOCIATES EX NIHILO PARIS FIRMENICH PARFUMS DE MARLY FLORAL STREET THE FRAGRANCE GROUP PARLUX FRAGRANCES FUEGUIA 1833 GIVAUDAN PERFUMER'S APPRENTICE HAMPTON BEAUTY ASSOCIATES HARLEM CANDLE COMPANY THE PHLUID PROJECT T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS THE HARMONIST HEARST PHLUR HENRY ROSE HOPE FRAGRANCES INTERNATIONAL PINK MAHOGHANY HORIZON BEAUTY GROUP HOUSE OF BŌ THE PREMIERE GROUP HOUSE OF SILLAGE THE HUT GROUP PUIG IFF INTERNATIONAL COSMETICS & PERFUMES PURA INTERPARFUMS KAYALI REVLON KIERIN NYC LA MAISON VALMONT ROBERT PIGUET PARFUMS LAUBAHN PERFUMES LILANUR PARFUMS ROBERTET LILI BERMUDA PERFUMERY L'ORÉAL RPG SAKS FIFTH AVENUE SANA JARDIN SCENT BEAUTY SCENTINVENT SCENT MARKETING SCENTS OF WOOD SEPHORA SERENDIPITEE SHALINI PARFUM SHISEIDO SISLEY-PARIS USA SLATE BRANDS SOURCE ADAGE FRAGRANCES SOUS LE MANTEAU ST. ROSE SUMMER HOURS SYMRISE TAKASAGO THOM BROWNE. NEW YORK TONSTRINA AND PISTERZI ITALIAN GROOMING ART ULTA BEAUTY VACATION VERONIQUE GABAI VICTORIA'S SECRET VOLUSPA WICKERS CREEK WORLD OF CHRIS COLLINS ZAHAROFF 41

BOARD OF DIRECTORS T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS LINDA G. LEVY JERRY VITTORIA RON ROLLESTON President TFF Chairman TFF Treasurer EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE THE FRAGRANCE President Fine Fragrance Worldwide EVP/GM Fragrance FOUNDATION FIRMENICH REVLON EMILY BOND TRICIA BUTLER ALEX CHOUEIRI EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE Head of Fine Fragrance President North America Global President, North America Givenchy, Kenzo, Ralph Lauren Fragrances GIVAUDAN Acqua Di Parma L'ORÉAL LVMH DENIS FERENC ANN GOTTLIEB BELINDA PICKFORD EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE Group President, President VP General Manager, NA Global Fine Fragrance ANN GOTTLIEB Tom Ford Beauty, Kilian IFF ASSOCIATES Paris and Frederic Malle THE ESTÉE LAUDER COMPANIES 42

KENDAL ASCHER BIRGIT BENAYOUN NANCY BERGER NADIA BEY MARC BLAISON SVP General Manager, NA Vice President, SVP, Publishing Director VP, Sales & Marketing President La Mer, Jo Malone & CRO London & Darphin Fine Fragrance HEARST YOUNG BULGARI COSMO INTERNATIONAL THE ESTÉE LAUDER WOMEN'S GROUP COMPANIES MANE FRAGRANCES CARYE CAMPBELL PENNY COY DIANE CRECCA MARIA DEMPSEY PIERRE DESAULLES VP Merchandising, VP Merchandising, Skincare, SVP Sales, Marketing CEO CEO Fragrance Suncare, Fragrance & Bath & Business Development NEST FRAGRANCES INTERPARFUMS INC SEPHORA ULTA BEAUTY ARCADE BEAUTY NEW YORK T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS NOREEN DODGE DEBBIE ERICKSON JULIEN GOMMICHON LAURIE LABESQUE JOSEPH LATTARULO CMO GM President Americas General Manager SVP, General Manager LUXE BRANDS COTY USA DIPTYQUE & BYREDO PUIG USA TAKASAGO BARBARA MENARGUEZ KATE OLDHAM JULIANNE PRUETT EMMANUEL SAUJET MELISSA SPERAU GM Fragrance and Beauty SVP, GMM Beauty, VP Fine Fragrance Sales, Co-Founder and CEO President, US CHANEL Jewelry & Home North America INTERNATIONAL SHISEIDO AMERICAS SAKS FIFTH AVENUE SYMRISE COSMETICS & PERFUMES DEBBI BRUCE TEITELBAUM JULIE A. WALSH PIERRE WULFF HARTLEY TRIESCH CEO VP, Divisional Business Director EVP GMM Accessories RPG Manager of Fragrances ROBERTET & Beauty MACY'S INC. 43 NORDSTROM

T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDSHIGHLIGHTS NEXT FOR AUTISM In December, The Fragrance Foundation and NEXT for AUTISM joined with AARMY for the 3rd annual GIVE BACK event, a super-charged 45-minute fitness virtual bootcamp which raised over $520,000. Since 2019, the TFF GIVE BACK partnership has helped raise over $1.5M towards NEXT for AUTISM’s mission and initiatives. NEXT for AUTISM is commi ed to addressing the needs of adults on the autism spectrum by focusing on the critical areas of home, work, social, health, and wellbeing. NOTABLES The Fragrance Foundation celebrated TFF Notables in virtual ceremonies in the past 2 years, each in February. Although the events were virtual the celebrations with family & friends were highly festive. The Notables represent the future of the fragrance industry honoring young professionals for their leadership, creativity, passion and potential. All Notables honored each year join a TFF Think Tank that meets 3x a year to brainstorm ideas & share input that contribute to TFF programs & initiatives. FRAGRANCE DAY The virtual TFF event to celebrate Fragrance Day on March 21st raised the bar for exceptional participation & engagement, with 3000+ event day viewers including consumers, media & the fragrance industry global community. We featured Fragrance Houses, The Monell Institute, & many brands exclusive content. There were real-time opportunities for consumers to virtually engage with their favorite brands, industry experts, & influencers. TFF launched its Scent Discovery Kit, giving participants the ability to experience the scents while learning their stories. As March is Women's History Month, we were fortunate to include discussions with fragrance industry leaders: Carol Hamilton of L'Oreal and Ilaria Resta of Firmenich, who inspired us with all they 44 shared.

DEI INITIATIVE T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS #FragranceForwardTFF The Fragrance Foundation kicked o its Diversity, Equity, and Inclusion initiative with a webinar featuring industry perspectives watched by more than 1,500 a endees on October 20th. The event articulated #FragranceForwardTFF, the industry-wide inclusivity movement that TFF is galvanizing in order to push forward significant and visible change. The event culminated with President Linda G. Levy announcing the creation of TFF DEI Signatory Pledge. TFF’s 100+ members have commi ed to furthering their respective DEI goals, and assisting TFF in building and shaping #FragranceForwardTFF in the months and years ahead. CIRCLE OF CHAMPIONS The Fragrance Foundation honored Fashion Institute of Technology’s Virginia Bonofiglio, Assistant Professor and Head of the Bachelor of Science Program in Cosmetic and Fragrance Marketing; and Stephan Kanlian, Professor and Head of the Master’s Degree Program in Cosmetic and Fragrance Marketing and Management, with the 2021 Circle of Champions Award. Their dedication to teaching future leaders in the fragrance industry through academic purpose and innovation is truly unparalleled. TFF FIT DIVERSITY SCHOLARSHIP The first ever Fragrance Foundation Scholarship is a $100,000 academic award that will benefit the Fashion Institute of Technology's Cosmetics and Fragrance Marketing programs on the undergraduate and graduate levels. The scholarship serves as an ongoing investment in the future of the industry, as well as a pillar of support in creating opportunities for more diverse students to pursue their passion for fragrance. 45

T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS TFF HEADLINE NEWS #FragranceForwardTFF continues to drive the conversation around industry DEI into action. TFF continues to make headline news around the topic since launching in October 2021. Hallmark outlets including Bloomberg Business and Good Day New York weighed in and gave us significant airtime, bringing our mission to millions of people around the world – live from New York City. Our media e orts continue to generate significant share of voice with an unprecedented 200+ million in impressions and reach to date. THANK YOU TO OUR CONTRIBUTORS! ARCADE BEAUTY: Thank you for your partnership to print this TFF Awards Journal! Arcade Beauty is the leader in innovation from sampling, to retail solutions and digital activations. They provide strategic, custom services for their partners to grow their brands. MICHAEL AVEDON: Thank you for portraits of Je Genne e, Jerry Vi oria & Linda Levy! Michael Avedon is a New York-based photographer whose dynamic fashion and portrait editorial images are recognized as significant works in fashion magazines and photojournalism. The scope of Avedon's work includes collaborations with fashion brands such as Dior, Louis Vui on, Bulgari, and Calvin Klein. CS GLOBAL: Thank you for orchestrating a magnificent event! CS Global is an experiential creative agency delivering comprehensive, integrated services in production, design, lighting, digital content creation and strategic brand consulting. Headquartered in New York with o ices in London and Shanghai, CS Global o ers a broad range of international resources to conceptualize, create and implement transformative, innovative strategies. APRIL LONG: Thank you for the insightful interviews in our journal! April Long, is a Brooklyn-based writer and editor. She is currently the beauty editor at Town & Country, and was previously beauty director at ELLE. Her work has also appeared in Vogue, Marie Claire, Cosmopolitan, New Beauty, and Women's Health. OLIVEE FLORAL: Thank you to Parfums Christian Dior for sponsoring the event floral with your creative florist! Olivee Floral is an artistic floral design studio in Brooklyn, New York that was founded by Karla Smith-Brown in 2019. As a way to honor her heritage and experience in Jamaica, Karla decided to name her studio a er her Great-Grandmother Olivee. Granny Olivee’s feisty, fearless, and high-spirited demeanor is at the heart of Olivee Floral, serving as a guide to how each project is approached. 46

DIVERSITY, T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS EQUITY INCLUSION #FragranceForwardTFF THE PLEDGE I commit to being fragrance forward by holding myself and my company accountable at all levels to drive diversity, equity and inclusion. I commit to breaking barriers for people of all backgrounds in launching, growing and sustaining careers in the fragrance industry. I commit to actionable steps to broadening my perspective, changing my workplace, and changing the industry. We invite all of you to join us as we move forward to expand our community through our DEI initiative. 47

We join The Fragrance Foundation in congratulating François Demachy, Lifetime Achievement Perfumer, and our very own Chairman & CEO, Jeff Gennette, Hall of Fame Inductee.

PORTRAIT BY MICHAEL AVEDON “ALWAYS FOCUS T H E F R A G R A N C E F O U N D A T I O N 2022 AWARDS ON THE We’ve developed rich, creative, sensory experiences that support this emotional purchase. CUSTOMER. This includes collaborations with our valued partners WITHOUT AN on product launches, storytelling and leveraging UNWAVERING customized digital tools that enable us to bring the FOCUS ON WHAT very best of the in-store experience to online IS RIGHT FOR shoppers. THE CUSTOMER, It is also important for us to innovate and find new YOU CAN’T ways to engage our customers with the fragrance SUCCESSFULLY business through experiences like our recent integration of scents into the Macy’s Flower Show. LEAD A RETAIL We’ve also continued to inspire discovery through BUSINESS.” digital channels as showcased by our live shopping programming on Macys.com and The business continues to expand, adding new and Bloomingdales.com. returning customers to the category. The past couple of years have further highlighted the What have been the biggest changes you have seen importance of fragrance and scent memory for our in consumer behavior regarding fragrance over the customers. Fragrances reminded them of locations years? they missed or special memories during these trying years. They have also become the perfect We have seen fragrance explode as the perfect gi for self-treat for those seeking a pick-me-up. any occasion. Today we enjoy a strong business in custom gi sets and baskets for all gi ing holidays. What do you predict for the future of fragrance It’s not only a staple gi for Mother’s Day or retail? Valentine’s Day, but fragrances have also become the go to gi for marking special moments in people’s The next evolution in the business has begun. lives. We have also seen customers evolve to become We’ve started to see how the customer is seeing true fragrance connoisseurs, increasingly fragrance as part of their whole lifestyle. They want knowledgeable and discerning about what makes a scent for themselves, their home, car and o ice. fragrance unique and how that fits with their personal They are making fragrance an essential part of their style. ecosystem. We also see a huge opportunity for growth, particularly in the luxury segment. How would you characterize the current state of fragrance retail? How does TFF’s DEI initiative #FragranceForwardTFF resonate with Macy’s values and practices? Macy’s, Inc. and The Fragrance Foundation both see diversity, equity and inclusion as bedrock values. They are paramount to creating an equitable future that allows colleagues to be their authentic selves, that reflects and values diverse customers, and one that supports our shared communities. We applaud the work that The Fragrance Foundation is doing to create a more equitable world for all. 7