BRANDBOOK finale

LES P’TITES BULLES BR AND IDENTITY GUIDELINES 2021-2022

WELCOME WELCOME 2 Brandbook 2

About the brand Once upon a time there were Les pt’tites bulles ... ABOUT THE BRAND 3 Claire Lumbroso was playing with her children and had a special moment. From this exact moment of sharing with her children the name Les p’tites bulles was born VERY QUICKLY, A WHOLE UNIVERSE IS DRAWN Children's bedrooms, plush toys and then Perfume were added quickly to the collection. Within, Les p'tites bubbles became the first 100% organic, made in France high-end brand, offering a complete universe for children. Les p’tites bulles is dedicated to the world of childhood, the beautiful french spirit. Brandbook 3

CONTENTS CONTENTS 4 Brandbook 4



01.BRAND BRAND CONCEPT CONCEPT Brandbook 6 6

01.BRAND Brand concept CONCEPT Internationally known in the world of children and babies. Les p’tites bulles inspire children and lead their passion in 7 projecting themselves into their childish world. Brandbook 7

01.BRAND BR AND VALUE VALUE Brandbook 8 8

Brand value 01.BRAND The primary value of our brand is to produce quality and eco friendly products. We provide products which inspire children and matches their personal world using qua- VALUE lity materials, while minimizing the ecological footprint in production. 9 Our clothes are essentially handcrafted with materials such as organic cotton and linen. In the world of our furniture, plant fibers are suitable such as bamboo, rattan, rush and kubu. Brandbook 9

02. LOGO LOGO PROPORTIONS SPECIFICATIONS B ra n d b o o k 10 10

02. LOGO Proportions SPECIFICATIONS B ra n d b o o k 11 11

02. LOGO 7.5x SPECIFICATIONS x Les p’tites bulles TEL AVIV x 12 B ra n d b o o k 12

02. LOGO Va r i a t i o n s SPECIFICATIONS B ra n d b o o k 13 13

Logo protection The logo must be accompanied by a rotating white or protective zone. The logo protection zone is represented by the defined «X». No other graphic element (text, other logotype) likely to disturb readability must come into this space. 02. LOGO SPECIFICATIONS 14 B ra n d b o o k 14

02. LOGO Minimum size SPECIFICATIONS The minimum my logo size is 15mm wide. 15 B ra n d b o o k 15

03. GRAPHIC GR APHIC LANGUAGE LANGUAGE B ra n d b o o k 16 16

Typographie and Fonts The official chosen font is Cursivesstandardbold. To find the font we had to choose a font which would remind us of a children’s hand writing. It is a mix of childish and classic writing. The Roboto font was used for « Tel Aviv », Tel Aviv being where everything begun. 03. GRAPHIC LANGUAGE 17 B ra n d b o o k 17

Color Specifications 03. GRAPHIC # 333273 LANGUAGE R: 51 G: 50 18 B: 115 Our logo consists of the color blue For the childish side and it was also thinking of the night, the sweet dreams that children could have. it also serves as a good read B ra n d b o o k 18

Specifities of the logo It is important to respect the specificities of the logo. Les p’tites bulles Les p’tites bulles Les p’tites bulles Les p’tites bulles TEL AVIV TEL AVIV TEL AVIV 03. GRAPHIC Les p’tites bulles Les p’tites bulles Les p’tites bulles Ulvissa Sero C. Ex menium in vis esenduc ondamdiens octe nonsu iam demusse nihicat facerit, quit. LANGUAGE TEL AVIV TEL AVIV LOREM IPSUM To Catuium tiquidio et; intia dii strima, fuem. Ahalaribest estracteEbulocchui publisque auciocto huisses senat, que- fa 19 cere tabus, que igita aliacid isulla nonsulis ad facivic menared comnonsulinc iam quonfenihin vercerum peris; niu intiam dionimm oruscie proris eo tideninatro aucient. B ra n d b o o k 19



















04. PRINTING Flyer PRODUCTS B ra n d b o o k 29 29

05. DIGITAL DIGITAL PRODUCTS PRODUCTS B ra n d b o o k 30 30

05. DIGITAL Website on computer PRODUCTS B ra n d b o o k 31 31

05. DIGITAL Website on phone PRODUCTS TEL AVIV 32 Gift occasions Free colissimo delivery for all orders les-ptites-bulles.com B ra n d b o o k 32