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West Bengal My El Dorado 101 PRATIMA TAGORE HOUSE CATHOLIC CHURCH Pratima Devi Tagore built this home in 1943. The The Catholic Church is a well-known religious site original bed and furniture she used can still be in Kalimpong. The designs and layouts of the chapel found. The property, with its lush lawn and stunning are said to have been devised and perfected by views, is in excellent condition. Several Rabindranath architect Hardy of Edinburgh. The entryway, which Tagore lines are stored here, some of which are is guarded by a divine gesture, permits visitors to framed on the walls. The West Bengal government light a candle to honour Lord Christ’s actions. has owned the home since 1965 (it is now a historic BINDU house). Here, the government conducts a training Bindu is a little hill town on the Indo-Bhutan border facility for women. The home is on Atisha Road, not and a little-known tourist attraction in the lower far from Pineview Nursery. Kalimpong foothills. The trip to Bindu through Chalsa-Khunia-Jhalong is breathtaking, passing through exquisite tea plantations, high woods, river valleys, and little peaceful settlements. JHALONG Jhalong is a tiny hamlet in West Bengal’s Darjeeling district, located on the banks of the Jaldhaka River near the India-Bhutan border in the Kalimpong subdivision of the Darjeeling district. Birds such as the Kingfisher, Brown Dipper, Redstart, Laughing Thrush, and migratory ducks may be found here. Jhalong is particularly popular with adventure seekers and those interested in natural getaways. Jhalong is located in the Himalayan foothills and offers a variety of activities for visitors. 101

102 West Bengal My El Dorado Mongpong The Mongpong Forest Rest House provides an excellent panoramic view of the Mahananda Wildlife Sanctuary and the vast Teesta Valley. This is a great area to spend a couple of days strolling through the woods and relaxing by the Teesta River. There are several possibilities for individuals who wish to go for a drive around the surrounding region. PEDONG Darjeeling’s Pedong has a panoramic vista of Kanchenjunga and the Himalayan Alps. Pedong is located on the ancient Silk Road, which connects India to Lhasa via the Jelep La Pass. Upper Pedong and lower Pedong are the two sections of the town. The Damsang fort (Damsang Gadi) is the sole fort in the whole Darjeeling district. As the Lepcha people are the true residents of this land, it was home to the last Lepcha King-Gyabo Achuk. RISHOP SUNTALEKHOLA Rishop is a tourist town on Kalimpong’s Lava- Suntalekhola is a tiny hamlet and a popular tourist Lolegaon Circuit. Until travellers found this destination. It serves as one of the entrances to the hidden jewel of the Eastern Himalayas, this was an Neora Valley National Parks. The elevation ranges inaccessible community with few homes and step from 650 to 950 metres. Suntaley means “orange” farming reliant on monsoon rain. Rishop’s major in Nepali, while khola means “stream.” It is well- draw is its tranquil setting and spectacular vistas known for its lovely terrain, which includes green tea of the snow-capped Himalayan mountain range. gardens. The never-ending symphony of mountain Lava, Lolegaon, Pedong, Rishi, and Aritar are all streams and golden sunlight will appeal to you again nearby sites that may be visited as part of a day and again. sightseeing excursion. Initially, one had to hike about 5 kilometres from Lava to get here. Today, you may drive from Lava to Rishop (9 km) over a motorable road. There are several little resorts in the town. 102

West Bengal My El Dorado 103 KOLAKHAM TIFFIN DARA Kolakham is the gateway village to the Neora Valley Tiffin Dara is a renowned and well-known National Park. The lush valley and rolling hills stretch viewpoint in the Neora Valley National Park, noted north as far as the eyes can see. In clear weather, the for the magnificent dawn views it provides, as well snowy peaks of Kabru, Kabrudome, Kanchenjunga as sweeping panoramas of the deep calm pine and Pandim stand out against the stretched sky. woods and glimpses of the towering Himalayas. A Enthusiasts can go for a walk on the jungle trail or spectacular view of the huge sky from the summit trek 5 km to the famous Changey falls. of the snow-capped Khang-Chen-D-Zongha is a LAVA distinctive treat that draws visitors to Tiffin Dara. Lava, located at an elevation of 2350 metres, is Some of Nathu La and Jalep La may also be seen roughly 35 kilometres from Kalimpong and is quickly from here. becoming a popular tourist destination. Lava’s rich woodlands are perfect for nature hikes, bird viewing, and plant and creature investigation. The Sherpa Perspective Point here offers a spectacular view of the snow-capped mountains of Bhutan and Tibet. Scholars and academicians are fascinated by the monastery at Lava. Lava is the starting point for treks to Gitdubling, Neora Valley, Rachela, and Gumbadara. CANOPY WALK Canopy Walk is located about a kilometre from the Lolegaon bus stop, in the centre of a forest full of fir, oak, birch, and cypress trees, with interconnected footbridges. The 180-metre-long hanging bridges from one tree to another allow visitors to see the splendour of the forest from a different perspective. These bridges continue to swing indefinitely. 103

104 West Bengal My El Dorado LAVA MONASTERY Lava Monastery, also known as Ratnarishi Bihar Buddhist Gumpa, is located in the West Bengal district of Darjeeling. Karma Lodro Chokyi Senge, the third Kongtrul Rimpoche, founded this monastery. This religious dwelling is constructed of brick and concrete and is located next to the enormous Neora Reservoir Lake. The facilities of Lava monastery have been extended as the number of worshippers and monks has grown over time. The fourth Jamgon Kongtrul Rinpoche now studies and trains here. CHILAPATA FOREST Chilapata Forest is a dense forest in the Dooars of West Bengal, close to the Jaldapara Wildlife Sanctuary. Elephants use this forest as a migration route between Jaldapara and the Buxa Tiger Reserve, and eventually to Bhutan. The main draw of this location is its scenic beauty, but a trip through the Hasimara Forest is also a pleasant and exciting experience. GORUMARA Gorumara National Park is a significant North Bengal national park. It is located in the Terai region, at the foothills of the Eastern Himalaya, on the flood plains of Murti, Raidak. Jaldhaka, a Brahmaputra tributary, flows right next to the National Park. During the last decade, the forest area has grown in popularity as a tourist destination. GORUMARA NATIONAL PARK Gorumara National Park is a National Park in Northern Bengal, India, located in the Himalayan foothills’ Terai region. The Gorumara grassland is well-known for its natural population of the Great Indian One-Horned Rhino. Beautiful birds such as the Indian Pied Hornbill, woodpeckers, sunbirds, fly catchers, drongos, and pheasants can be found in the park. 104

West Bengal My El Dorado 105 GORUMARA SAFARI Tourists visiting Gorumara go on jungle safaris. The most common sightings are elephants, rhinos, Indian bison (Gaur), peacocks, and deer. You must book your forest safari through the forest department and travel with an authorised guide to the watchtowers. Trespassing is both illegal and dangerous. GAJOLDOBA Gajoldoba is frequently referred to as a birder’s paradise. Even as the first rays of the morning sun flood the snow-capped peak in gold, the majestic Mount Kanchanjungha casts a purple shadow on the Teesta river that flows beneath. To soothe your soul, visit the nearby forests and hill stations. The Tourism Department is implementing a project called ‘Bhorer Alo.’ More than 200 acres have been set aside for the purpose, and infrastructure is being built. The area is expected to become one of North Bengal’s high-end tourist destinations in the near future. 105

106 West Bengal My El Dorado COASTAL BENGAL : AT A GLANCE 106

West Bengal My El Dorado 107 The beaches of Digha and Mandarmani are located National Park, a UNESCO World Heritage Site and along the Bay of Bengal and are among the most the world’s largest mangrove forest. This park is popular destinations in South Bengal for those home to a variety of wildlife including the Bengal seeking a relaxing getaway. These destinations offer Tiger, saltwater crocodile, and spotted deer, and is a range of activities such as swimming, sunbathing, a popular destination for nature lovers and wildlife fishing, and boating, and also serve as a hub for enthusiasts. These attractions and many more make water sports enthusiasts. South Bengal a must-visit destination for those The region of South Bengal also offers a number interested in the rich cultural heritage and diverse of wildlife sanctuaries, including the Sundarbans landscapes of India. 107

108 West Bengal My El Dorado Notable destinations DIGHA SEA BEACH Digha beach is one of West Bengal’s most stunning DIGHA beaches. The beach, which is plain and sandy and Digha is West Bengal’s most popular seaside resort. spreads over a broad area, is Digha’s most appealing Digha has a flat gradient with a shallow sand beach and eye-catching feature. Because of its gorgeous that stretches for up to 7 kilometres and offers golden beaches and breathtaking sunset vistas, it is moderate rolling waves. This location’s visual also known as Golden Beach. splendour is pleasant and enticing. The beach is surrounded by casuarina plants along the shore, which adds to its charm. The sunset and dawn reflecting the saline seas of the Bay of Bengal seem like something out of a painting. The sea in Digha is calm and shallow approximately a mile from the shore, making swimming relatively safe. NEW DIGHA New Digha is a new beautiful town with beach sites and an appealing vacation destination. Aside from the availability of the top hotels and beaches, another appealing feature of New Digha is the Science Centre. The Science Centre is a well-known attraction because it teaches science in novel methods that draw the attention of tourists. DIGHA SCIENCE CENTRE The National Council of Science Museums founded the Science Centre to make science an enjoyable learning experience. The Centre contains various interactive devices that educate science and pique people’s interest in how things function. The Science Centre also has a miniature Jurassic Park that mirrors the original. The Science Centre is a fantastic location for a family to spend time together and have fun. 108

West Bengal My El Dorado 109 SHANKARPUR BEACH BHOBAR HORBOLA TEMPLE The Shankarpur beach, one of the city’s main Bhabar Harbola Mandir is one of the most well- tourist attractions, is stunning in every way. Clean known temples founded in 1979 by Bhabapagla in water, white sand, and calm winds combine to the East Medinipur district of West Bengal, India. make Shankarpur beach not only a popular tourist Bhaba Pagla was a Goddess Kali devotee and destination but also one of the most sought-after spiritual guru, as well as a Bengali composer and beaches on the whole Eastern Coast. The tiny town writer of devotional music. and absence of too many distractions allow you to spend as much time as possible at the beaches. TAMLUK Tamluk is the Purba Medinipur district headquarters. The modern town is situated on the banks of the Rupnarayan River near the Bay of Bengal. Picnics on the Rupnarayan River’s bank are popular. Devi Barghobhima, a Kali Temple dating from around 1150 years ago, can be located here. This temple is one of 51 Shakti Peethas in India. According to the Puranas, Lord Vishnu split the sacred Body of Goddess Sati into different parts to make Lord Shiva quiet, and the small finger of Sati/left Parvati’s foot fell here. TAJPUR Tajpur beach is located in the Purba Medinipur district of South Bengal, one of West Bengal’s southern districts. Tajpur sea beach is also known as virgin sea beach in the vicinity of Kolkata. It is bordered by patches of forest, and this seaside spot provides excellent visual delight to Tajpur vacationers. Tajpur’s main appeal is its sea beach, which is lined by tamarisk trees. Red crabs are found during the day because they resemble red carpets. 109

110 West Bengal My El Dorado TAJPUR BEACH Tajpur is the most unexplored pristine sea beach in the vicinity of Kolkata. The beach is plagued with an unlimited number of red crabs that lurk in the sand and play hide and seek. There are fishing settlements nearby where one may experience the daily life of a fisherman. A lagoon with beautiful surroundings is about 1 mile away. BAKKHALI Bakkhali is one of the numerous deltaic islands that dot southern Bengal. Except for a handful on the outskirts, most of the islands are part of the Sundarbans. Bakkhali has seven tourist attractions that visitors may visit. One of the few beaches that provides excellent views of both sunrise and sunset. Bakkhali Beach Bakkhali’s long, broad beach spans from Bakkhali to Frazergunj. Although there are no tigers in the mangrove forest near the beaches, it is a popular tourist destination. Although the beach is robust enough to support bikes and cars, certain areas are soft and sinkable. A peaceful walk on the beach, particularly around sunset, is both restorative and lovely. SAGAR ISLAND Gangasagar, also known as Sagar, is a vast deserted island of 300 square kilometres located where the Hooghly River meets the sea. The Gangasagar Mela, which takes place on Makar Sankranti in January, is reputed to draw millions of Hindu pilgrims. After the sacred Kumbh Mela, the Ganga Sagar Fair is the world’s second-largest gathering. The island’s abundance of mangrove swamps makes it a popular tourist attraction. 110

West Bengal My El Dorado 111 FRAZERGANJ Frazerganj, named for Andrew Fraser, is only 2 kilometres north of Bakkhali. Fraser attempted to develop the region into a resort in the early 1900s but was unable to do so because the waves washed the structures away. The remnants of his office may still be seen here. In Frazerganj, there is a Wind Energy Farm that generates 1 MW and will soon be expanded to produce 2 MW. SUNDARBAN Sundarbans, a UNESCO World Heritage Site, is located in the 24 Parganas district, roughly 110 kilometres from Kolkata. The Sundarbans was named after one of the mangrove trees, Sundari (Heritiera Minor). They are part of the world’s biggest delta, created by the great rivers Ganga, Brahmaputra, and Meghna. NEW 7 WONDERS OF NATURE Aside from having the world’s biggest mangrove ecosystem, the Sundarbans also have the world’s largest deltaic mangrove forests and are home to one of India’s most iconic animal species, the Royal Bengal Tiger. It is also the world’s biggest estuary forest, with hundreds of streams and tributaries crisscrossing it, as well as a network of tidal rivers, tiny islands of salt-tolerant mangrove forests, and mudflats. SUDHANYAKHALI WATCH TOWER A wildlife enthusiast can glimpse a tiger from the Sudhanyakhali Watch Tower. The watch tower has a capacity of 25 people. Behind the guard, the tower is a pond with delicious water. Wild animals used to come here to drink water. Behind the pond is a huge grassland that provides an energising view of the wilds. Aside from tigers, other animal species such as crocodiles, wild boars, and axis deer may be seen. 111

112 West Bengal My El Dorado SUNDARBAN NATIONAL PARK Sundarbans is the world’s biggest mangrove forest, featuring a high concentration of Royal Bengal Tigers. Many unique and endangered creatures live in the biosphere reserve, including aquatic mammals, tigers, birds, and reptiles. Sundarbans are mostly found between India and Bangladesh at the confluence of the Ganga and Brahmaputra basins. WILDLIFE OF SUNDARBANS More than 250 tigers live in the Sunderbans jungle. There are also chital deer and rhesus monkeys in the wild. Batagur baska, an endangered river terrapin, may be seen on Mechua Beach. Crocodiles can be observed often along the mud banks. SAJNEKHALI WATCH TOWER The Sajnekhali Guard Tower is one of the most well-known watch towers in the park. From here, a tourist can receive authorization to enter the national park. The main attractions in this area are the Bono Bini Temple, the Mangrove Interpretation Centre, and the Bengal Tourism Department’s tourist resort. This watch tower makes exploring the outdoors enjoyable and simple. BHAGABATPUR CROCODILE SANCTUARY The Bhagabatpur Crocodile Project in the Sundarbans has recently become a popular tourist attraction. The extensive mangrove forest near the junction of the Saptamukhi river system offers enormous natural beauty that draws visitors all year. Crocodiles of all ages may be seen at this estuary crocodile and Batagur Baska tortoise nursery. Though it is easily accessible from Namkhana, it is also accessible via Sajnekhali. 112

West Bengal My El Dorado 113 BURIRDABRI WATCH TOWER NETIDHOPANI This watchtower at the Burirdabri camp is well- This watchtower overlooks the ruins of a 400-year- known for its watchtower, mud walks, and a old Shiva Temple and the remnants of a road. mangrove cage route leading to Raimongal View This watch tower can accommodate 20 people at a Point. During the mud walk, you may closely view time and is linked to the mythology of Behula and the ground wildlife, which includes snails, crabs, and Lakhindari. It is believed that King Pratapaditya molluscs. From this watchtower, one can see the created a road on the extreme right of the forest to Bangladesh Sundarbans. protect the coastal area. HALIDAY ISLAND WILDLIFE SANCTUARY The Haliday Island Wildlife Sanctuary (sometimes known simply as the Haliday Wildlife Sanctuary) is one of the numerous wildlife preserves in India. The Sundarbans Biosphere Reserve has an area of roughly six square kilometres. The wildlife-rich regions are considered an ecologically conscious tourism attraction. KALASHDEEP Kalash Island in South 24 Parganas is part of the Sundarbans National Park and is located near the Matla River’s estuary. Visitors with armed guards are authorised to get down on the beach since they are beyond the core region of Sundarbans. During the winter, it is a breeding area for Olive Ridley Turtles, who arrive in large numbers to nest on this beach. Kalash Island is also home to a wide variety of coastal birds, and it is especially ideal for spotting rare waders. The Great Stone-curlew, also known as the Great Thick-knee (Esacus recurvirostris), has been spotted on the shore. 113

114 West Bengal My El Dorado OUR ACHIEVEMENTS 114

West Bengal My El Dorado 115 The development initiatives undertaken by the India Today Iconic Landscape for Sundarbans Government in tourism sector over the decade Award has led to several achievements. This includes West Bengal’s Mangrove Forests of Sundarbans recognition globally through awards from tourism received the ‘Most Iconic Landscape’ Award at India peers and from the people. The key achievement of Today Tourism Survey and Award ceremony held on the Government over the past decade are highlighted 25th February, 2019 at Taj Mahal Hotel, New Delhi. below –   Skoch Award 2021 AWARDS AND ACCOLADES In 2021, Tourism Department, Government of The efforts of the Government to boost tourism in West Bengal has been conferred with the prestigious the State has been recognized globally and this has SKOCH GOLD Award under the ‘Tourism and led to several Awards and Accolades being allocated Culture’ category for Transformational Performance to the state. List of awards received by the State During Covid Pandemic. include - SKOCH Award, instituted in 2003, salutes people, Outlook Traveler Awards 2018 projects and institutions that goes extra mile to make Sundarbans National Park has been adjudged as a India a better nation. winner in the “Best National Park Category” in Outlook Travelers award 2018 FICCI Travel and Tourism Excellence Award TTF Excellence Award 2021 for Wildlife and Culture 2019 The West Bengal, Tourism Department has been Tourism Department, West Bengal has been awarded conferred with the coveted ‘TTF Excellence Award the Certificate of Excellence in the category of the 2021’ and adjudged the Winner of Host State “Best Cultural & Heritage Destination” at the Travel & Support Award at the Travel & Tourism Fair (TTF), Tourism Excellence Awards, 2019. Kolkata. 115

116 West Bengal My El Dorado Millennium Post COVID Warrior Award UNESCO “Intangible Cultural Heritage” For showing exemplary valor and resilience Status to Durga Puja Festival during the Coronavirus pandemic, the Tourism UNESCO has officially recognized the celebration Department was awarded by the Millennium Post of art and culture of Durga Puja to be of great on 5th December 2021. religious importance. The festival is totally unique. The decision was taken in Paris on 15th December 2021 where the 16th Committee of UNESCO inscribed Durga Puja as an Intangible Cultural Heritage. This is the first festival in Asia to achieve the UNESCO Intangible Cultural Heritage of Humanity status. PATWA International Travel Award 2023 West Bengal won the PATWA International Travel Award 2023 for the Best Destination in Culture at ITB Berlin on the 8th of March 2023. OTHER ACHEIVEMENTS Homestay registrations Since Inception and Amendment of Homestay Tourism Policy in 2019, West Bengal has total 2156 registered homestay units across 22 districts. Bankura 23 Howrah 17 Malda 138 Paschim Medinipur 7 Jalpaguri 99 Purba Medinipur 25 Birbhum 29 Kalimpong 1034 Murshidabad 17 South 24 Parganas 224 Kolkata 1 Dakshin Dinajpur 27 Darjeeling 248 Jhargram 119 North 24 Parganas 24 Nadia 20 Purulia 25 Hooghly 11 Paschim Bardhaman 3 Alipurduar 47 Purba Bardhaman 9 Coochbehar 9 116

West Bengal My El Dorado 117 Tourist Guide Training and Certification  Aantpur Rural Tourism Project-two storied Since the inception of Tourist Guide Certification guest house and boundary wall. Scheme in November 2021 - 2923 applications have been received under the scheme till 31st December  Sabuj Dweep development Project-Creation of 2022, out of which 670 applicants have successfully basic amenities like construction of two wooden completed their training. jetties , fencing, Metal Road, water supply Recognition of Tourism Service Providers arrangement, pathways and power supply related Since the introduction of revised guidelines civil work. for recognition of tourism service provider in September 2021, 46 applicants are recognized under  Development of Denmark Tavern. the new guidelines of Recognition of Tourism  Development of Jagannath Temple, Radhaballav Service Providers of West Bengal. Temple, Jagannath Ghat and Masir Bari Temple. Major Tourism Projects Undertaken  Development of New Digha Paryatan Kendra ALIPURDUAR: and Wonderland Park with different rides  Development of Ratneswar Jhil Project, HOWRAH: & Alipurduar.  Garchumukh Purano Bunglow Site BANKURA: Anandaniketan Krishtishala development.  Creation of accommodation facilities, JALPAIGURI: basic infrastructure, park etc. at Baroghutu,  New tourist complex at Batabari, and Tilabari. Mukutmanipur , Beharinath , Sushunia  Nature Interpretation Centre at Tilabari.  Bishnupur gate  Development of Home Stay at Magurmari  Creation of accommodation facilities at Sri Sri Matri Mandir, Joyrambati village.  Lalgarh Day Care Centre development at  Creation of accommodation facilities at Borer Bishnupur. Alo, Gajoldoba. BIRBHUM:  Development of infrastructure and creation of  Creation of accommodation facilities with 10 Tree barrier of Elephant Safari at Bhorer Alo, Cottages at Bakreshwar and Rangabitan Eco- Gajoldoba Tourism Park.  Construction of 12.40 km. Gravel Road for  Welcome gate at Joydev-Kenduli . Jungle Safari from Bhorer Alo to Salugara  Kankalitala - Tourism infrastructure creation. JHARGRAM: COOCHBEHAR:  Jhargram Raj Bari Tourist complex and  Construction of 1st floor of new wing of development of Tribal Living Art Museum guest house at Ananadamoyee Dharmasala, Coochbehar KALIMPONG:  Construction of 12 nos of Log Huts at HOOGHLY:  Chandannagar – riverside Illumination. Kalimpong.  50 bedded Musafir Khana at Furfura Sharif, KOLKATA: Jangipara.  Renovation & Beautification of Kolkata  Haneswari Temple beautification and riverfront , Shahid Minar , Burmese Pagoda at illumination of Gazi Zafar Khan Darga in Eden Garden , Island of Mayo road , general Bansberia. tank of Brigade parade ground , Monohar Das Tank, Ramkrishnna Samadhi Prangon in Kolkata.  Construction of L and U shapes permanent lighting arrangement in Park Street Kolkata. 117

118 West Bengal My El Dorado  Revamping of Tourist Information Kiosks at  Development of Birth place of Biplabi Kolkata Airport to international standard. Rashbehari Bose. MALDA:  Illumination of 108 Siva temples of Kalna  Development & Beautification of Gour, Adina and beautification of Gopinath Temple and Sarbamangala temple . & Pandua in Malda and a single storied building for Malda Museum.  Construction of two storied guest house at  Construction of all-weather approach road Samudragarh. for last mile connectivity of the tourist spot of Gour. PURBA MEDINIPUR:  Construction of cement concrete road from  Development of Digha Marine Drive, Biswa Nityanandapur more towards Kajigram Bundh via Pirana Pir Maszid including erection of high Bangla Udyan. Mast LED at Pirana Pir Masjid.  Arrangement of safety and security in Digha MURSHIDABAD: beaches.  Motijheel Tourism destination project-  Welcome Gate at Digha and its illumination.  Development of Shankarpur and Tajpur. construction of guest house, VIP cottages, landscaping, gardening, light and sound etc. PURULIA:  Development of Rural Tourism Project at NADIA:  Art and Craft Museum complex at Ghurni and Jaichandipahar, GarhPanchakot, Telkupighat, Matha, Doladanga, Muradi, Kuchrirekha, 04 Hatts in Krisnanagar. Kalipahar and Khairabera .  Main Gate Way to Warriors Samadhi and  6 Watch Towers at Ajodhya Hill area. accommodation facility at Plassey with 5 SOUTH 24 PARAGNAS: cottages and a dormitory.  Repair and renovation of Gangasagar Tourist  Karimpur Lalan Mancha - boundary wall, toilet block and sanitary and plumbing works . Lodge at Gangasagar  Children Park at Uttampur.  Construction of 20 cottages and 100 seated  Twenty-five metre Gangway at Mayapur. tourist lodge, road and allied works at Gangasagar NORTH 24 PARGANAS:  Construction of Toilet Blocks, Septic Tank,  Floating restaurant in the river Ichamati at Taki .  Development of a museum with the relics of Soak Pit at Various locations, RCC Drive way & Car parking area, Construction of 29 nos. Chandraketugarh at Pather Sathi, Berachapa. Shopping Kiosks, Extension of concrete Rd. at Sadhupatti, Construction of Gate at Lot-8 PASCHIM BARDHAMAN: and 02 storied Night Shelter cum Toilet Block  Set up State Institute of Hotel Management in at Kachuberia, Electrical and mechanical works for Tourist Facilitation Centre at Lot- Durgapur . 8, Installation of LED street light and LED fittings Construction of three seater benches at PASCHIM MEDINIPUR: Beguakhali at Gangasagar  Development of Pathra and Karbala math,  Illumination work at Kapilmuni Ashram and Food court near Kapilmuni Ashram, Gangasaga Eid Bura Pirbaba’s Mazhar-e-Sarif and Burial  Repair and renovation of Mela Office at place. Gangasagar  Repair and renovation of Circuit House Building PURBA BARDHAMAN: and beautification of pond and adjacent area at  Mahatirtha Attohas Satipith development. Circuit House Compound at Gangasagar  Piped water supply at Bakkhali – Frezurgunj Tourism destination. 118

West Bengal My El Dorado 119  Sunderban Wild Animal Park development at Social Media Outreach Jharkhali. West Bengal Tourism has been actively promoting its tourism sector on various social media platforms  Chotto Nadir Par illumination at Diamond such as Facebook, Twitter and YouTube. West Harbour Bengal Tourism has been successful in growing its social media followers over the last few years across  Gate at Baba Bara Kachhari. social media platforms highlighted through its  Arrangement of safety and security in the subscribers – • Facebook – More than 1 million followers beaches of Bakkhali, Henry Island, Frazergunj • Twitter – Around 329,000 followers and Sagar. • You Tube – More than 20,000 subscribers  Construction of 11.45 km new connecting road from Gosaba Bazar to Pakhiralaya. In last one year, over 150 social media contents have been uploaded on the social media platform. This has UTTAR DINAJPUR: resulted in garnering and amassing reach of over three  Improvement of Bhairabi Mandir and Balia crore people. Through our social media contents, we have engaged over 12 lakh people and approximately Masjid at Bindole, and Uttar Dinajpur Museum 30 lakhs video views were generated on our social  Kulik Forest area development like fencing, media platforms. The average engagement on our social media content is over 4000 which is one of boundary wall, pavement, bird and animal the highest among the states. rescue centre, watchtower etc. Our YouTube channel has gained huge popularity PPP PROJECTS in the last year and we have generated over 20 lakhs videos views during the same period. The total Major PPP tourism project undertaken by West number of user engagements and views achieved Bengal Government are Gajoldoaba & Jharkhali by the Tourism Department is one of the highest among all the states. BHORER ALO, GAJOLDOABA:  Creation of basic infrastructure like water supply system, power supply, 33/11 KV substation, electrical infrastructure for effecting bulk connections etc.  Non-Bituminous Inner Ring Road and 2 Ramps from Irrigation Tagging Bundh within Gajoldoba Tourism Hub and last mile connectivity to Mega Tourism Hub .  Bituminus Road over Tagging Bundh of Teesta Barrage,paved pathway with railing along the right bank of TMLC .  Iron fencing of forest boundary of Baikanthapur forest .  Improvement of Central pond and construction of Storm Water Pump House .  Construction of Gravel Road for the Jungle Safari from Bhorer Alo to Salugara.  Landscaping and beautification of Gajoldoba Eco Tourism Hub. 119

120 West Bengal My El Dorado OUR INITIATIVES 120

West Bengal My El Dorado 121 The Government has recognized the importance of  The task force may invite or co – opt other Tourism sector in the state early on and have taken members as required several initiatives over the past decade to boost the tourism in the State. The State took a holistic TOURISM SECTOR SUB-COMMITTEES approach to develop the entire tourism ecosystem, The State Tourism Task Force identified the key this included policy initiatives, infrastructure tourism sub segments to augment and unlock the development, training and capacity building, publicity tourism potential in the state. Sub committees have and promotion, development of circuits etc. The list been constituted in 6 tourism sub sectors to provide of initiatives undertaken by Government to develop a focused and planned approach under each sub the tourism sector is elucidated in the underlying sector to address issues pertaining to each sub sector. sections. The six tourism sub sectors are listed below – STRATEGIC INITIATIVES  Rural and Tea Tourism The Government through Department of Tourism  Heritage and Cultural Tourism undertook several strategic initiatives to boost  Eco Tourism the tourism footfall in the state. The key strategic  River Tourism initiatives evolved over the years keeping in line with  Adventure Tourism global tourism industry, ensuring the State’s tourism  MICE Tourism adopts best practices. The sub committees would carry out following STATE TOURISM PROMOTION TASK FORCE functions – Covid – 19 had severely impacted the tourism sector  Develop overall strategy for development players due to travel restrictions. To boost and revive the tourism sector back on the growth track of tourism in each sub sectors. This would a State Tourism Task Force was set up under the include strategies on marketing and promotion, Chairmanship of Chief Secretary of the Government increasing private sector participation, Capacity of West Bengal in 2022. The Task Force aimed to building, adoption of best practices and digital unlock and augment the tourism potential in the initiatives etc. State of West Bengal. The Task Force focused on  Identify sites for promotion of tourism in the connecting tourism with the tangible and intangible sub sectors. cultural heritage of the state thereby promoting and  Formulation of detailed action plans including protecting folk art, craft and folk genres, evolve suggestive schemes, institutional support and other tourism narratives including but not limited investment. to rural tourism including homestays, eco – tourism,  Ensuring better synergy and convergence among river tourism and skill the tourism stakeholders related stakeholders. to provide employment and seamless delivery of SUPPORT TO TOURISM SECTOR DURING service to tourism sector. COVID – 19 The State Tourism Task Force would discuss matters West Bengal tourism sector had shown tremendous pertaining to following issues – growth in the past decade, with overall tourism  Development of requisite tourism infrastructure footfalls increasing more than four times from 2.3 crore to 9.4 crore from 2011 to 2019. The onset of across the state, including way side amenities COVID – 19 had led to restrictions on travel severely  Inter Department Coordination to ensure impacting the tourism and hospitality sector players. Key initiatives undertaken involves – / expedite delivery of services to tourism  Vaccination drive for tourism industry stakeholders professional – To revive the hospitality sector it  Skill Development  Any other issues pertaining to tourism development in the state. 121

122 West Bengal My El Dorado was crucial for the hospitality sector employees  Bishnupur Music Festival – Originated in to be vaccinated at the earliest. To ensure the 13th Century, the Bishnupur Gharana of vaccination of the hospitality sector employees, Hindustani Classical Music is the only specialist the Department of Tourism kick started method of Indian Classical Music from Bengal. vaccination drive in June 2021. The vaccination Bishnupur Music Festival, a unique initiative of program was organized in collaboration with West Bengal Tourism Department, pays homage Health & Family Welfare Department. to the pioneers of the tradition and keeps the  Satellite Health Facilities – The 2nd COVID rich cultural tradition alive. Classical Vocal and Wave had a significant impact on the private Instrumental Musical Events are held amidst health facilities. To boost availability of beds the traditional setting of Jor Mandir Temple of during the Wave, Department of Tourism in Bishnupur each year. coordination with Hotel Association and Health Department set up 16 Satellite Health Facilities • Gangasagar Mela - Considered the 2nd biggest in private hotels. More than 600 beds were religious mela after Kumbh, this festival draws added across the 16 Satellite Health Facilities. large number of pilgrims from across the  Standard Operating Procedure for Tourism country in the second week of January, during and Hospitality Sector – To revive the tourism ‘Makar Sankranti’. Ganga Sagar Mela takes place and hospitality sector post CoVID – 19, it was on the day when millions of pilgrims from essential to earn the trust and confidence of several states in India gather to take a sacred dip tourists regarding they well being and safety. in the confluence of River Ganga and the Bay Department of Tourism prepared Standard of Bengal. Operating Procedures for sight seeing at tourist spots, handling guests, transportation of guests OTHER INITIATIVES etc. to ensure safety and well being of tourists as Apart from the above initiatives, the State well as gain they trust. government has undertaken an array of Strategic initiatives to boost development of tourism in the FESTIVALS AND EVENTS State. The same is highlighted below – Festival and Events across the State of West Bengal  District Level Tourism Development alludes to the rich culture and heritage of the State. The Department of Tourism has been able to Committees have been introduced in each Leverage on this festivals and events to promote district to propose, implement, monitor and tourism in the State. Key festivals and events are supervise Tourism projects in the district. highlighted hereunder –  Several packages and circuits have been  Red Road Carnival – The Red Road Carnival is introduced by the Department of Tourism and West Bengal Tourism Development Corporation the biggest event in the State of West Bengal. to boost tourism in the state. The Carnival is held every year post the Durga  To boost heritage tourism, lighting of Heritage Puja festival and witnesses participation from buildings is being undertaken all the major Durga Puja organizers showcasing  Online registration provision for tourism service the idols from across Kolkata. providers  Christmas Festival – The annual event is held  Availability of online mechanism for tourism during the last two weeks of December at Park stakeholders to apply for incentives. street and Allen Park with music, food, and lights.  An Integrated City Pass has been introduced The Kolkata Christmas Festival, a programme covering all the tourist destinations in Kolkata. managed by the Bengal Government, has  Hop on Hop off buses have been introduced become a spectacular success with stalls, a variety in Kolkata to facilitate tourist movement across of food and programmes, with impressive tourism destinations. footfall which is almost doubling each year. 122

West Bengal My El Dorado 123  Initiated issuance of passes for foreign / growing Tourism Industry of the State and thereby interstate tourist for Durga Puja to ease the visit generate employment and revenue. Following of tourist at the Durga Puja Pandals. incentives are being offered under the Incentive Scheme - Capital Investment Subsidy, Interest  Biswa Bangla Stores across the State have Subsidy, Waiver of Electricity Duty, Reimbursement been set up to showcase and promote the local of stamp duty & registration fee, Additional incentive handicraft of the State by Department of Micro, on generation of employment Small & Medium Enterprises and Textiles TEA TOURISM POLICY INITIATIVES Tea tourism as a concept has already gained traction Policies have a key role in enabling the tourism in most parts of the world, the concept provides a development. In order to develop the tourist mix of activities for tourists from just enjoying the destinations existing policies have been revised environment in tea estates, to experiencing lifestyle and new policies have been introduced by the of locals or partaking in tea manufacturing. West Department of Tourism. These policies are covered Bengal is renowned globally for its tea estates. The in brief to provide an insight on the role of policies tea estates in the Himalayas provide a majestic view in development of the tourism sector in the State. as well as surreal environment for the tourists. Identifying this natural advantage, it was crucial to TOURISM POLICY leverage it to further boost tourism in the north The State lacked an overall Tourism Policy for Bengal. the development of tourism in West Bengal. The Department of Tourism came out with the Tea Department of Tourism introduced the West Bengal Tourism and Allied Business Policy in 2019 to allow Tourism Policy in 2016 for holistic development for unutilized and fallow lands in the tea garden to be and promotion of tourism in the State. The Policy utilized for promoting tea tourism and allied business aimed at increasing the tourist footfall through activities. The Policy has enabled development of sustainable development initiatives. It acted as an tea tourism in the State. enabler for development of tourism infrastructure, tourism events, home stays, tourism circuits, MICE, HOME STAY TOURISM marketing and promotion, PPP model etc. Home Stay as a concept in global tourism started The Policy was revised in 2019 broadening the gaining prominence in the last few years. Tourists horizon of the policy with increased focused on want to experience local community and culture while tourism sub segments, skill and capacity building, travelling and the Home Stay provides opportunity standards and certification for tourism players, for the tourist to explore these. In light of above research etc. The Tourism Policy has been the transition, Department of Tourism introduced the mainstay for tourism development in the State of ‘West Bengal Home Stay Policy 2017’ to promote the West Bengal enabling development since its homestays across West Bengal as an important introduction. drive of equitable growth and prosperity offering an alternative source of livelihood, development and TOURISM INCENTIVE SCHEME growth in remote locations, preservation of local Tourism Incentive Scheme has been present since skills, enterprise development at the micro level 2008. However, to boost the development of thereby ensuring inclusive growth and sustainable the tourism sector, revision of the Scheme was environment management since the homestays undertaken in 2015. are considered as the best alternative to hotel The West Bengal Incentive Scheme was further accommodation. It was amended in 2019 further, revised in 2021 with an aim to provide support to the delegating authority to the district administration thereby decentralizing the procedure with three years validity that expired on 31.03.2022. 123

124 West Bengal My El Dorado West Bengal Home Stay Policy 2022 was duly notified PRAYATAN SAHAYTA PRAKALPA in 2022 post expiry of the West Bengal Home Stay The onset of Covid – 19 had severely impacted the Policy 2017. The policy allowed for incentives to growing tourism and hospitality sector in West Bengal. Home Stay owners for development of home stays With over 75% of tourism industry comprising of of Rs 1 lakh to be paid in two installments. The small and medium players, it was challenging for the policy included marking mechanism for home stay industry players to survive without income for the to qualify under different categories and further few months. In order to safeguard the livelihood enhance its attractiveness. and sustain the small players, the Department of Tourism launched the Paryatan Sahayata Prakalpa as RECOGNITION OF TOURISM SERVICE relief scheme for travel and tourism sector in West PROVIDERS Bengal. The tourism service provider plays a vital role in The scheme was introduced in early 2021, it aimed promoting the destinations and products of the at providing working capital support to travel and State. In this regard, West Bengal Government has tourism units affected by the CoVID – 19 outbreaks. published guidelines in Gazette for the recognition The scheme provided necessary relief to the units in of tourism service providers in 2021. The guidelines the travel industry. were framed with the objective to recognize and provide support to eligible Tour Operators, Travel PROPOSED POLICIES Agents & Tourist Transport Operators promoting The boost the tourism sector further in the State, the West Bengal. department of tourism is currently drafting policies The guidelines introduced in 2021 were revised in the following sub segments – guidelines updating the existing guidelines issued in  Draft Rural Tourism Policy – Rural tourism is 2006 providing classification of various stakeholders under various categories such as Inbound Tour one of the key sub segments identified under the Operators, Domestic Tour Operators, MICE Tour State Task Force. The proposed rural tourism Operators, Cruise Tour Operators, Adventure Tour policy is aimed at sustaining and preserve the Operators, Travel Agents and Tourist Transport form of art and culture prevailing in the rural Operators. The classifications have been carried areas out as per the prevailing international/ national  Draft Heritage Tourism Policy - Heritage tourism standards. Renewal process has been simplified and is one of the key sub segments identified under the period has been extended to five years. This the State Task Force. The policy being drafted increased the credibility of the Tourism Stakeholders to ensure Heritage preservation, zone based as well as confidence of the tourists. development, marketing and promotion of heritage segment and generating employment TOURIST GUIDE CERTIFICATION SCHEME through heritage based tourism. In view of the state’s tourism potential, Tourism  Draft Eco Tourism Policy – Eco tourism is one Department has started Tourist Guides Certification of the key sub segments identified under the Scheme. The scheme provides certification, State Task Force. The policy being drafted to recognition and training for the New Tourist Guides protect, preserve and develop the rich ecological and Veteran (existing) Tourist Guide. The Scheme heritage of the State and use this unique supports the Tourist Guides to strengthen their natural resource for sustainable development capacity and has opened avenues for new livelihood of destinations, thereby using Ecotourism to opportunities across the state. The scheme provides attract the domestic and foreign tourists to entire two types of courses, West Bengal Tourist Guide West Bengal and make the State as “Ecotourism Basic Course & West Bengal Tourist Guide Gateway” to the Tourism destinations in the Advance course with emphasis on continuous skill East and the Northeast India, and adjoining development to keep pace with the ever changing, countries of Nepal, Bhutan and Bangladesh. evolving demand and needs of the Tourism Industry. 124

West Bengal My El Dorado 125  Draft Adventure Tourism Policy – Adventure Revamping of Websites: The Departmental website has tourism is one of the key sub segments identified been revamped. It is now an exhaustive source of under the State Task Force. The policy aims to information from which one can have ideas of tourist ensure industry best practices to be followed places, properties, important policies, Homestays, for adventure tourism activities in West Bengal, Tenders, etc. The Department has also launched a as the state moves to the next dimension in separate website on Durga Puja along with an app. developing the Travel & Tourism sector. 360 Degree Campaign: A 360-degree promotional campaign has been launched in the domestic and  Draft Caravan Tourism Policy – The policy international sectors – involving digital platform, aims to identify circuits and probable Caravan electronic and print media, smartphone apps, Tourism zones in West Bengal, and to introduce outdoor hoardings, and brandings, etc. Caravan Tourism Parks to ease its functioning, identify potential locations for setting up of Caravan Tourism Parks where the Caravans would be parked across different tourist destinations and promote direct investments by private entrepreneurs or in PPP (Public Private Partnership) mode in the specially designed Tourism Caravans.  Draft River Cruise Tourism Policy- We aim to bring the most captivating river tourism experience in West Bengal that would attract more tourists to the state, increase tourist footfalls and spending. Every initiative in the river tourism segment would be taken up keeping local communities in mind, by helping generate employment and increasing local business, and driving sustainable use of resources.  Industrial status to Industry - Tourism is one of the key contributors to the state’s GSDP, contributing 12.6% to its GSDP, valued at 1.7 lakh crore in FY-2021. The onset of Covid-19 pandemic has severely impacted the entire sector and resulted in loss of jobs. To support the revival of the sector, industry status is proposed to be granted to the following tourism units in the tourism sector which would benefit the sector and the increase employment of the associated people leading to the overall development of the state. PUBLICITY AND PROMOTION INITIATIVES Publicity Through Social Media: The tourism State government has been very active in promoting department has accounts/pages on social media West Bengal tourism through its website, social media, sites like Facebook, Twitter, and Instagram. Social print media, electronic media and participation in media pages are regularly updated with pictures national and international fair and events. Publicity and information for the visitors. Bengal Tourism and Promotion initiatives undertaken by the West has its own YouTube channel where it regularly Bengal Tourism Department to boost visibility of updates promotional videos for different themes/ State’s tourism has been summarized below. destinations/ festivals etc. 125

126 West Bengal My El Dorado TTF Travel & Tourism Fair Kolkata Showcasing potential of Bengal Tourism in BGBS: The TTF Travel & Tourism Fair in Kolkata is India’s department has successfully showcased the potential leading exhibition for the travel and tourism industry. of Bengal Tourism at the annual Bengal Global Tourism department of West Bengal participated in Business Summits, attracting investor interest and the event. signing memoranda of understanding. Bengal Himalayan Carnival with Himalayan Destination East Hospitality & Tourism Development Network (HHTDN) Annual Event Organized by the Department of The Himalayan & sub-Himalayan Dooars region of Tourism, West Bengal along with CII in promoting West Bengal has been the hub of rich and diverse West Bengal as an international tourist destination cultural and intellectual activities and is a land of and drawing more inbound tourism to the state. The opportunity for the tourism industry. To convert main aim of Destination East is to help international these opportunities in economic activities through tour operators to look beyond the normal tourism participation of local people and the entrepreneurs, destinations and expand their businesses by Tourism Department, Government of West Bengal promoting new destinations to their customers. participated with the HHTDN to host the 1st Hill Business Summit at Darjeeling Bengal Himalayan Carnival from 5th February to The first ever Hill Business Summit has been chosen 7th February 2021. as a platform to encourage investors with special The 2nd Himalayan Carnival was held from 25th emphasis on tourism in hill areas. March to 27th March 2022. Atithibondhu: New concept of ‘Atithibondhu’ has been introduced to facilitate tourist, especially foreign tourists and delegates. Promotion through Electronic Media and FM: International Channels like BBC, Discovery, CNN IBN, Euro News, National Channels like NDTV, Aaj Tak, TV Today, India TV, Headlines Today Regional Channels like 24 Ghanta, Zee Bangla, ETV, Star Jalsa, TaraTV, Kolkata TV, Sangeet Bangla, Manorama TV. FM Channels like Radio Mirchi, Big FM, Red FM, Radio One, Radio City, Friends FM, Oye, Amar FM, Mantra, My FM both Regional and National. 126

West Bengal My El Dorado 127 Promotion through Print Media: Magazines like Travel + International Trade Fair (IITF), New Delhi, Tea Leisure, India Today, Lonely Planet, Discover India, & Tourism Festival in Darjeeling, Bengal Leads, National Geographic, Kolkata on Wheels, Windows Kolkata. Travel East, Travel India, International on Travel, Travel Chhuti, Long Journey, Turiosity, Buddhist Conclave, India International Travel Banyapran, Outlook Traveller, Indian Express, etc. Mart at Chennai, Bangalore, Hyderabad, Kochi Other Branding platforms: CSTC Bus Tickets, Digital etc., IATO Annual Convention Shoot at Site, LED Display Boards at traffic junction, souvenirs, India Travel Mart, Holiday Expo, IITTE at cup, coaster, Hoardings at Kolkata and Delhi Mumbai, SATTE Mumbai and Delhi, India Airports, Delhi Bus shelters, Delhi Metro, etc. International Mega Trade Fair at Kolkata and Bhubaneswar. ITM (Govt. of India) Guwahati Participation in Fairs and Events : and Shillong, Destination East.  International Events like ITB, Berlin, ITB, Asia,  Local fairs and festivals like Isale Sawab at Furfura Sharif, Dooars Utsav, Pragati Utsav, North WTM, London Fitur and Road Shows in San Bengal Conclave Cross Border Convention at Francisco and Seattle in USA, Bangladesh Travel Siliguri, Organising Road Shows at Hyderabad, & Tourism Fair (BTTF) at Dhaka, Road Shows Chennai, Ahmedabad, Lucknow, Celebrating in Bangkok and Kualalampur, Road Shows in World Tourism Day, Tableau in Independence Singapore, Day and Republic Day.  National events like TTF at Ahmedabad, Delhi,  Publication of brochures, creating new Mumbai, Pune, etc., Travel India Summit, India brochures on Tourist areas of interest. 127

128 West Bengal My El Dorado NOTES 128