Ricoma Insights Q1-2022

1st QUARTER • 2022 EDITION RICOMA’S NEW AMBASSADOR PROGRAM DISCOVER HOW RICOMA’S NEW AMBASSADOR PROGRAM IS INCREASING CUSTOMER ENGAGEMENT AND BRAND AWARENESS FEATURING… RICOMA! DISCOVER WHERE RICOMA HAS RECENTLY BEEN FEATURED CHROMA INSPIRE, PLUS & LUXE EXPLAINED! LEARN MORE ABOUT THE THREE TIERS OF THE PREMIER CHROMA DIGITIZING SOFTWARE RICOMA INSIGHTS PUBLICATION • ISSUE 00017

Last year, we encountered a mix of challenges and opportunities, but Ricoma overcame every obstacle with creativity and unwavering commitment to excellence for our customers. I am confident 2022 will be an even greater year for the company, for our clients, our partners, and distributors as we continue to lead and innovate into the future. Our first quarter has been a successful one in several ways. From our presence at this year’s Impressions Expo in Long Beach, California, to the launch of the company’s New Ambassador Program, Ricoma continues to grow in many areas. We also have plans to continue updating and innovating our current products that will assist thousands of people in over 160 countries to start and grow their own custom apparel business. Brand awareness and customer outreach will be especially important in our marketing and sales strategy in the coming months and our teams are committed to elevating the brand to new levels of achievement. As the company progresses through 2022, I want to emphasize that our goal is to enable Ricoma to be the go-to-brand for custom apparel decorators and entrepreneurs who want to succeed in this lucrative industry. Lastly, I want to mention that Ricoma plans to attend more in-person events throughout the year to connect with customers and distributors in the custom apparel industry. I am confident 2022 will be another great year of business as the team at Ricoma continues to work together to build a brighter future for our industry! Sincerely, FRANK MA Founder & President of Ricoma

1st QUARTER • 2022 EDITION In This Issue... You can read through the News and Events section to get the latest updates on the embroidery industry and Ricoma. Check out the Features section to get professional machine embroidery tips and insights. Finally, dive into the Profiles section to read exclusive interviews with Ricoma staff. News 1 RICOMA’S NEW AMBASSADOR PROGRAM Discover how Ricoma’s newest Ambassador Program is increasing customer engagement and brand awareness 2 NEW CHROMA SOFTWARE UPDATE Chroma users can now experience amazing new features! 3 IMPRESSIONS EXPO 2022 LONG BEACH Learn more about the various machines, booths, and custom apparel trends that were on display 4 2022 GARMENT SCREEN & EMBROIDERY EXPO Ricoma leaves a positive impression with consumers in Thailand FEATUREs 6 FEATURING RICOMA! Discover where Ricoma’s content has recently been featured 6 HENRY MA FEATURED IN AUTHORITY MAGAZINE Henry talks about the supply chain issue and the future of retail 6 RICOMA FEATURED ON MIAMI WIRE Henry Ma explains how thrifting clothes is a great alternative to building a sustainable custom apparel business 7 CHROMA INSPIRE, PLUS & LUXE EXPLAINED Learn more about the three tiers of the premier Chroma Digitizing Software 11 YOUTUBE ROUND UP Check out Ricoma’s recent videos PROFILES + Events 12 EMPLOYEE SPOTLIGHT Meet Jesse Botella, Ricoma’s Content Manager 13 DISTRIBUTOR SPOTLIGHT Meet Mr. Samo Godnic, Ricoma’s Distributor from Slovenia 14 CUSTOMER SPOTLIGHT Meet Mr. Li, Ricoma Embroidery Machine owner from Zhanjiang, Guangdong 15 UPCOMING EVENTS

Ricoma’s New Ambassador Program Discover how Ricoma’s new Ambassador Program is increasing customer engagement and brand awareness In today’s modern business landscape, we believe that By promoting our brand via this new initiative, we are partnering with ambassadors can drive the Ricoma opening the door to more entrepreneurs to join our custom brand forward. That’s why we’re happy to announce the apparel community and benefit from our products and launch of our new Ambassador Program for 2022. Every services. ambassador is an existing Ricoma customer, whose main responsibility is to showcase their Ricoma products on their social media platforms. This can be in the form of videos, photos and more, shared on their personal accounts. Our ambassadors also receive many great perks and benefits for being a part of this program. 1

New Chroma Software Update Chroma users can now experience amazing new features! Chroma users with a single serial number can will show a window with the latest features). In addition, now run the software on an additional computer, the text tool in Chroma receives an upgrade with new text eliminating the need to purchase the software twice. transformations, better support for 150% and 175% display This new update is a great way for decorators with multiple scales in Windows, new appliqué stitch types, and new font workstations to run Chroma on their computers, even if editor features. they're in separate rooms or locations. Click here to learn more about Chroma digitizing After purchasing the Chroma Digitizing software, users software. will find the update information under Release Notes (it 2

2022 Impressions Expo Long Beach Lcuesatronmmaoprpeaarbeloturtenoudts tthheatvwareiroeuosnmdaicshpilnayes, booths, and The first custom apparel tradeshow Ricoma attended this year took place in Long Beach, California, and we are happy to say that it was a huge success! For 2022, we set up the biggest booth we've ever had at any trade show due to large number of new products showcased. During the event, our sales representatives communicated with potential customers, and our service technicians answered questions attendees had about our machines. We even showcased our signature MT-2001-8S machine, the industry’s first and only 20-needle embroidery machine that delivers more productivity and efficiency. In addition to showcasing our product line of single-heads, multi-heads, printers, and other accessories, we were also very excited to catch up with many of our favorite brands, like Madeira USA and Otto Caps. Click here to watch a video about the Impressions Expo 2022. 3

2022 Garment Screen & Embroidery Expo Ricoma leaves a positive impression with consumers in Thailand The 2022 Garment Screen & Embroidery Expo was held in Thailand from March 24-27 with a diverse display of high-quality embroidery machines, heat presses, and accessories. Event attendees had the opportunity to view Ricoma’s latest models that demonstrate industry-leading technology and quality craftsmanship. In a research study conducted between 2019 and 2022, collected market data projects that Thailand’s apparel and accessories market will grow at an annual rate of 6.3%, leading to an increased overall market value of 605 billion baht. This huge market demand will also increase the need for sewing equipment as more consumers enter into custom apparel. 4

As an industry leader, Ricoma places great importance During the four-day custom apparel event, the venue in the Thai market. Ricoma took the 2022 GSE Expo as was filled with many guests that offered compliments an opportunity to gain an in-depth understanding of to the Ricoma-branded machines. One of the Ricoma consumers in Thailand, industry conditions, and the representatives said: “with high production efficiency requirements manufacturers have for sewing equipment. and reliable performance, Ricoma products can meet Not only was this an exhibition, but it was also a networking various sewing needs in the market. We are confident event to connect with local consumers and to spread brand that we can provide more customers with a joyful awareness. sewing experience.” 5

Featuring Ricoma! Discover where Ricoma’s content has been recently featured RRicoma Featured on Miami Wire icoma was recently featured on Miami Wire, where CEO Henry Ma emphasizes how thrifting clothes is a great alternative to building a sustainable custom apparel business. The article also covers how the thrifting method provides another avenue to sustainability by extending the life cycle of clothes beyond their first owner. For aspiring entrepreneurs that seek a cost-effective way of starting their own apparel business, Henry believes customizing thrifted clothing is the perfect chance to get started on crafting a product line that is sustainable and low-cost. All that is needed is a heat press, an embroidery machine or a white toner transfer printer, and of course, a logo design. To learn more about Henry’s perspective on creating a sustainable fashion business with thrifting, click here. Henry Ma featured in Authority RMagazine icoma CEO Henry Ma was interviewed by Authority Magazine to answer some of the most significant questions in the custom apparel and retail industry. From working in investment banking at Goldman Sachs to becoming the CEO of Ricoma, Henry shares his insights on the supply chain crisis, the future of retail, and how Ricoma is surpassing boundaries in the midst of it all. He also explains how his father, Frank Ma, has been a guiding figure throughout the company’s growth. In the interview, Henry voices his solutions on how retailers should pivot in response to the disruption with the supply chain. He also discusses the need for improved automation and streamlining processes in distribution by investing in technology that reduces wait times. Lastly, Henry shares five rules of success that have enabled Ricoma to be an industry leader. Click here to read the full interview. 6

Chroma Inspire, Plus & Luxe Explained Learn more about the three tiers of Chroma Digitizing Software This easy-to-use, state-of-the-art digitizing software is Chroma Inspire designed to allow novice and experienced digitizers alike to create any design with ease and speed. Ricoma offers three unique tiers: Chroma Inspire, Chroma Plus and Chroma Luxe. Each tier comes with Chroma Inspire offers all the basic features of most its own unique set of tools and features that will allow any digitizing programs, including the ability to import digitizer to enjoy the custom digitizing experience they are designs, edit shapes, change thread colors, auto-digitize looking for. and so much more. Why Chroma? It is the perfect software option for beginners, hobbyists and anyone interested in making simple edits to their digitized Chroma’s revolutionary design features an intuitive designs. interface, built-in styles, and a wealth of customization tools that allow digitizers of all skill levels to create intricate File management is also a notable feature of Chroma designs fast and easily. Inspire that provides the user with the essentials needed for handling multiple projects. Each tier of Chroma software can run on both Mac and PC operating systems, which means no additional hardware or software is required to use it. Furthermore, Chroma gives users the option to wirelessly export designs directly from a computer to any Ricoma embroidery machine utilizing the new Wi-Fi compatible 8S touch screen that is available on select models, like the SWD-1501 and the MT-8S Series. File Functions The file functions for Inspire, which are the tools found under the file tab in the software, include all the basics for digitizing. Ricoma machines use DST files, but Chroma users can also save files as a PES, PHC or any other file type that works with their machine. A very powerful tool found in the file tab on Chroma Inspire is the merge feature. This feature allows users to combine multiple designs within the same file to embroider them back-to-back instead of wasting time switching between files. 7

View Objects can also be scattered with the Scatter function to create confetti effects and interesting design elements. Other tools that help users view their design before embroidering can be found in the “view” tab of Chroma Lettering Inspire. Chroma Inspire also comes with 43 pre-digitized fonts There is an option to view designs in the standard or and 2 small fonts giving Chroma users ample versatility to realistic view, which gives a more accurate idea of how a create words or phrases needed for all types of projects. digital design will look like once it’s embroidered. Best of all, with Inspire, text can be directly added to a Editing design and be combined with any existing image being worked on simultaneously. Chroma Inspire has all the basic editing tools needed to make the digitizing process easier to navigate. With Inspire, digitizers can change stitch types, set angles, add or remove density, and create custom artwork and logos. Some handy tools in Chroma Inspire’s editing tab are the Carousel/Place/Reflect/Scatter features. These tools allow users to duplicate their design and arrange them however they see fit. Objects and words can be selected and altered into a The true type font tool can digitize fonts that have been circular fashion by using the Carousel function. downloaded online, and the monogram text types can add With the Reflect feature, duplicating a design horizontally extra flair to the embroidered design. or vertically is fast and simple. Digitizing Users also have the option to digitize each section on their own and choose whether it will be a classic satin stitch, a complex fill or if there will be areas in the design that will have no stitching. Some beginners may not know how to complete this entire process on their own, so Chroma Inspire has an auto digitizing feature. With auto digitizing, a vector file or jpeg can be converted into an embroidery file with just one click. 8

Chroma Plus Another great lettering feature in Plus is the Shift Option tool, which is able to shift the path of lettering to match the curves of a design. For the hobbyist who needs some extra features to get In addition to the options above, Chroma Plus is able to the most out of an embroidery project, or a small-scale convert text into 1 of 10 appliqué fonts by choosing or embroidery business that wants to expand their creative importing an appliqué design into Chroma. This way, capabilities, upgrading to Chroma Plus is the right move. digitizers will be able to add text to their appliqué designs. Chroma Plus includes all of the features found in Chroma Digitizing Inspire and more, hence the “plus.” One of the features that stands out in the plus version of Tools Chroma is the stitched snapshot feature, which allows With Chroma Plus, users gain batch conversion as an extra users to create detailed embroidery designs from high- tool. This is a very handy feature for converting multiple definition images. embroidery files into different formats at the same time in In addition to stitched snapshots, trimming, welding, just one click. intersecting and combining designs are easy with just a Editing few clicks. The editing tools users gain when they upgrade to Chroma With Plus, a Command feature is available that is able to Plus will make the digitizing process even easier while also set trims, frame outs, and pauses throughout a design giving them access to additional features to enhance the without having to directly program them into the digitizing experience. machine. With Chroma Plus, users gain the following editing tools: Users can also convert stitches into different stitch fills with the “convert to” function if the stitch being used does • Change style function – The change style function is not suit the look for the desired design or the fabric it will be embroidered on. able to quickly change a digitizing style to match the fabric being worked on. Chroma Luxe • Lasso tool – The lasso tool can be used to select odd Chroma Luxe is Ricoma’s highest tier of digitizing software that contains all the features in Inspire, Plus, and much shapes or stitch ends in a design in order to edit them. more! • Stitch tool – The stitch tool allows users to control the stitch types in specific areas of their design. Lettering When upgrading from Inspire to Plus, users will almost double the pre-digitized font options they have access to. With 72 fonts available for use, they will be able to offer more options to choose from and be more creative in their designs. With Chroma Plus, the Order Option allows the user to decide what order they want their letters to be embroidered in. 9

This tier is ideal for anyone with a large-scale embroidery A few of the other handy tools that Chroma Luxe offers business or even small business owners who receive a lot of include: specialized embroidery requests. • Pattern Creator – Allows users to create their own File Functions In regard to file features, Chroma Luxe offers the Special patterns they can save and reuse as they like. Files, Design Analytics and Print Catalog tools. The Special Files tool is able to edit special effects and save • Utility Tool – Gives users the ability to quickly create them for future use. The second feature, Design Analysis, provides a borders and outlines around text or objects with the comprehensive breakdown of a design. click of a button. Finally, the Print Catalog option allows users to print a full catalog of all the design files that have been saved on the • Split Design – Allows users to perfectly split oversized software using the specific file their embroidery machine requires. designs that are too large to embroider in one hoop, providing the ability to embroider larger projects with View a high level of precision. When upgrading to Chroma Luxe, users have access to a In addition to the tools listed above, users also have access new view feature called the Filter function. to a note function where they are able to save important This function filters out stitches in a specific range to information about certain designs. identify and eliminate stitches that are redundant or too Lastly, the magic wand is one of the most useful tools short. available in Chroma Luxe. It allows users to choose elements in their designs and Editing magically convert them into any stitch type of their Users can also use the slice tool to cut any part of their choosing. design or add design elements of a past design to their current design. The Bottom Line Lettering These three tiers provide a wide range of digitizing options Chroma Luxe also offers 133 pre-digitized fonts. that can accommodate beginners, hobbyists, business Users can now create unique designs with the new puffy owners and even digitizing experts. fonts and bubble text available in Luxe. Chroma Inspire offers novice users easy-to-use tools and features to help them get started on their digitizing journey. Digitizing Chroma Plus moves beyond the basics and into a more When it comes to digitizing features, there is no shortage of intermediate level of digitizing with additional fonts, tools tools in Chroma Luxe! and functions. Chroma Luxe includes everything from Inspire and Plus There are 15 added features in Luxe when upgrading but also unlocks advanced yet easy-to-use features that will from Chroma Plus. enhance users’ digitizing experience like no other software Among the most popular features that Chroma Luxe offers on the market. is the Nap Blocker tool. This allows users to create a knockdown stitch that reduces the nap on textured fabrics and allows embroiderers to stitch over a smooth surface, preventing the stitches from sinking into textured fabric. 10

YouTube Round Up Check out Ricoma’s recent videos Chroma Luxe Digitizing Software and the lightning-fast MT-1501 embroidery machine. With over 90,000 subscribers and growing, our YouTube channel is a valuable resource for EMBROIDERY HUB: How to Adhere Patches to Caps beginner and expert custom apparel decorators. (Embroidery Vs. Heat Press) Every week we upload new videos that provide useful information and tips to educate and entertain viewers who are interested in embroidery, printing, and more. The videos below are just a small selection of what our YouTube channel has to offer! EMBROIDERY HUB: Ricoma Embroidery Hoops Explained (Types, Sizes, & What to Use Them For) In this newest episode of Embroidery Hub, we explain On this Embroidery Hub episode, we explain how to make which embroidery hoop is best suited for specific projects. custom patches and the process needed to put them on We go over the basics of each of the four hoops that come caps using two methods: embroidery and heat press. We with every Ricoma machine and highlight the application also provide the pros and cons of each method so apparel and benefits of each, including our popular cap hoop! decorators can determine which one best works for their specific project. The video also offers valuable insights EMBROIDERY HUB: Would You Survive the Squid into the profit potential of both, which gives aspiring Game Embroidery Patch Challenge!? entrepreneurs a chance to develop a scalable business plan. APPAREL ACADEMY: Custom Apparel Market Predictions for 2022 This thrilling episode of Embroidery Hub keeps viewers on In this episode of Apparel Academy, Henry Ma shares four the edge of their seats while watching how one of our hosts predictions about how current trends and technology will embroiders a patch as fast as he can. The scenario depicts an shape the future of the custom apparel industry. His first adapted scene from the popular Korean TV Series “Squid prediction is that the need for branding will continue to Game” as he tries his best to digitize and embroider a increase, followed by the increasing demand for patches. custom patch before time runs out. At his disposal are the His third prediction is that DTG and heat transfer printing will continue to grow in popularity and be more widely 11 used. Lastly, YouTube and TikTok will be the premier go-to- platforms for promoting custom apparel.

Employee Spotlight Meet Jesse Botella, Ricoma’s Content Manager How long have you been with Ricoma and can you Describe some of the goals you strive for in content management. Isummarize your role with the company? Some of the goals for 2022 include creating engaging ’ve been with Ricoma for two years now. My current role content for our different marketing funnels, growing our is Content Manager for the Marketing Department in social media platforms, doubling our email open rates and the US. click through rates, and increasing brand awareness through the use of search engine optimization (SEO). What is the most rewarding aspect of your job? I’d say the most rewarding aspect of my job is working What do you think makes a blog article or web page with a great team of content specialists, designers and successful when it involves showcasing a product or videographers to create quality content. Because of their specific topic? hard work and dedication, Ricoma’s content is inspiring Success largely depends on the goals you’ve set to achieve millions of people around the world to start or grow with your content. In other words, did your content fail successful custom apparel businesses. or succeed to bring about the desired outcome? That said, there are a few things that all successful blogs/articles have What is the editing process like for you when it involves in common: an attention-grabbing headline, compelling producing amazing content? introduction, clear subheads, informative and engaging The editing process involves reviewing all written content to body copy, appealing graphics, powerful calls-to-action, ensure it meets the highest standard of quality. I’ll typically relevant internal links and a good meta description. review a piece of content and give the content specialist my feedback and corrections. What I look for during Define \"good content\" and \"bad content.\" What makes the editing process are typos, syntax errors, inaccurate content good or bad? information, tonality and a few other important elements Good content produces good results. Whether it’s to that constitute quality content writing. The last step in the educate, inspire, motivate or persuade, good content process is to approve the final content before it goes into connects with the reader and compels them to take production. action. On the other hand, bad content has no purpose or direction; it fails to understand its target audience. Therefore, bad content doesn’t address any of the reader’s interests, needs or problems, nor does it provide any value. What is your favorite word and why? “Empower” is my favorite word. It’s a word that best describes Ricoma’s mission. Our ultimate goal is to provide new and experienced decorators with the tools and resources they need to confidently start their own custom apparel business. No matter what someone’s experience level is, Ricoma is in the business of “empowering” everyone to achieve success in one of the most lucrative industries in 2022. 12

distributor Spotlight Meet Mr. Samo Godnic, Ricoma’s Distributor from Slovenia RHow did Rigo D.O.O start? What do you like best about being a Ricoma distributor? igo got started in 1991 and was initially involved When we started collaborating with Ricoma in the ex- in the service of sewing, embroidery, and textile Jugoslavia markets, no one knew the brand name. But now machines in the Slovenian market. Later on, the that we are a distributor in Slovenia, Ricoma is one of the company’s activity expanded to the sale of sewing and most famous embroidery machine brands in our markets. embroidery machines. However, at the time, we began We enjoy being a distributor because with Ricoma we have to expand our business to other markets in the former developed a brand in our markets. I firmly believe that Yugoslavia. Currently, Rigo consists of a headquarters in Ricoma is a quality embroidery machine brand, so we are Slovenia with companies in Serbia and Macedonia through pleased to offer it to our customers. We are also excited and which it sells its products. looking forward to the development of new models in the What made you decide to distribute Ricoma products? future. I was convinced by the reasonable prices of Ricoma’s machines and their high-quality design. I also liked the What are some of your company’s goals for 2022 and kindness and collaborative spirit of the owner along with beyond? the entire Ricoma team. In 2022, we project a 25-30% increase in sales. We also Which Ricoma products are your best sellers? plan to open new showrooms dedicated only to Ricoma The most popular in our markets are the cylindrical models in Serbia and Macedonia to bring the brand closer embroidery machines that have 1 to 8 heads. We also sell a to customers. We also hope that the complex situation lot of single-head machines, which are bestsellers due to the currently taking place in Europe will not affect our business small size of the market and the demographic of customers. too much. However, we sometimes acquire buyers who desire to purchase multi-head machines that can range between 6 to What advice would you give to someone new to the 12 heads, depending on their business needs. Overall, the custom apparel industry? smaller models are the most popular in our country. I would advise someone that is just starting to follow their business plan and not to let problems they may encounter discourage them. At the beginning, starting a business is a challenge, but with will, diligence, and a good team, you can overcome every problem. We have been abiding by these principles for many years and we always find ways to be successful in difficult times. What advice would you give to someone looking to buy their first embroidery machine? For someone who is interested in purchasing their first machine, I suggest choosing a model that will best serve their current business needs and that will last a long time. I always have great conversations with customers who are looking to make their first purchase. To guide their decision, I provide potential customers with a questionnaire to identify the market they will focus on, which customers they want to attract, and where they see themselves production-wise in a couple of years. Only then do we recommend an embroidery machine that is suitable for them. Afterwards, we teach them how to use the machine along with available accessories via our embroidery training courses. 13

Customer Spotlight Meet Mr. Li, Ricoma Embroidery Machine owner In November of last year, Mr. Li from Zhanjian, Which machines are you interested in? Why did you Guangdong, was first introduced to the Ricoma choose them? brand through an online search on the Internet. After I chose three Ricoma machines, they were the PV1201 communicating with Mr. Zhang, a sales representative from embroidery machine, a flat heat press, and a white toner Ricoma, Mr. Li was motivated to drive 8 hours overnight transfer printer. They are perfect for the current demands of to visit the Huizhou facility with his girlfriend. It was that my business. I also want to mention that the flat heat press unforgettable experience that made him choose Ricoma as and white toner transfer printer are the perfect tools for my his go-to-brand for embroidery products. Now let’s learn garment printing operations. about what Mr. Li thinks about Ricoma and why he thinks Did you experience any challenges while using our it’s a great brand machines? If so, how did you solve these problems? One of the major challenges I had was not being familiar Where did you learn about our products? with the machine and the software. There is a learning curve I first obtained information about Ricoma by doing an to operate the machine effectively and utilizing the software online search. At first glance I thought Ricoma could be takes some practice. I encountered some issues installing perfect for my custom products and I was motivated to visit the supporting software when I received the white toner the factory at Huizhou. transfer printer. However, the Ricoma sales team taught me how to install and use it through a combination of videos What is your impression of Ricoma after visiting our and phone calls. factory? Are you satisfied with our after-sales service? What Mr. Zhang guided my visit to the facility, and I thought the aspects of this service do you think we need to improve staff there was very enthusiastic and welcoming. The pattern upon? maker there taught us how to make designs. Overall, I The Ricoma after-sales team was very patient with me and believe that Ricoma is a formal and reliable company. guided me through the whole process. I was taught how to do image matting and general design making. The after- What business are you engaging in? What is the product sales team was very active and motivated to assist me. It is mainly used for? important for me to have this help because it gives me more I am currently engaged in e-commerce—mainly selling confidence to develop my custom apparel business. custom apparel products like garments and caps, for example. I have been running this operation for about 5 14 years and I have a stable customer base. I would now like to learn how to make my own designs and set up a private studio where I can do my design work.

Upcoming events To see our machines in action at one of our upcoming events, come visit us at the following dates below. Please be aware, due to COVID-19, events are subject to change. IMPRESSIONS EXPO 2022 Fort Worth, Texas September 30-October 2, 2022 PRINTING UNITED EXPO 2022 Las Vegas, Nevada October 19-October 21, 2022 15

ABOUT THE AUTHOR 1st QUARTER • 2022 EDITION Gianni Vasquez is a content writer at Ricoma. With 5 years of overall experience as a professional writer, he utilizes his skills in content marketing to accelerate growth, increase sales, and brand awareness. He joined the team at Ricoma to boost the company’s brand messaging and marketing initiatives to drive the brand forward. He graduated from Florida State University with a bachelor’s degree in Editing, Writing, and Media and now utilizes his skills to work on a variety of marketing projects for Ricoma. During his leisure time, he enjoys playing guitar and piano, he is an avid chess player, and likes to discuss topics on technology, the automotive industry, current events, and real estate. To connect with Gianni and start a conversation about any specific content found in this magazine or for other professional inquiries, you can reach him at [email protected]. ABOUt THE EDITOR Jesse Botella is the content manager at Ricoma. A wordsmith and storyteller, Jesse has been copywriting and editing content for nearly a decade. His passion for content marketing has lead him to Ricoma, where he works with the creative team to deliver fresh, new content on a daily basis. He holds a bachelor’s degree from Florida International University and a master’s degree from Barry University. When he’s not working on content for Ricoma, you can find him relaxing at home with his family, which includes his cat, two dogs, two geckos and pet rat. If you’d like to chat with Jesse about Ricoma’s content, you can reach him via email at [email protected]. helpful links Join Group WATCH Embroidery & Custom Apparel Mastery Facebook Group Join our Facebook community to connect with other embroiderers, ask questions ricoma.COM and share knowledge. WATCH Embroidery Hub YouTube Series Scroll through this playlist to see our how-to videos such as best practices for embroidery on knitwear, 3D puff embroidery and more. Ricoma Blog Visit our blog for more machine embroidery insights. Apparel Academy YouTube Series Watch Henry Ma, CEO of Ricoma, give embroidery and custom apparel businesses the advice they need to start and grow their businesses. 16