Recycle and Rebuild - Brand Book copy

Studential project \\ Startup presentation by Meitar Elazary BRAND BOOK

TABLE OF CONTENTS 2

About Us -------------------------------------------------------------------- 4 Company Values ---------------------------------------------------------- 6 Logo ------------------------------------------------------------------------- 8 Logo Structure and Guidelines -------------------------------------------- 10 Behind The Logo -------------------------------------------------------------- 11 Logo Variations ----------------------------------------------------------------11 Usage Guide ---------------------------------------------------------------12 Incorrect Usage ---------------------------------------------------------------13 Right Usage ------------------------------------------------------------------- 14 Logo Colors -------------------------------------------------------------------15 Color Pallete -------------------------------------------------------------- 17 Typography --------------------------------------------------------------- 18 3

ABOUT US 4

Recycle and Rebuild is a new inovative company that deals with your garbage and any kind of trash that ever exists. Our main mission is to make the world much cleaner than it is today. Give jobs to Artists, Builders, Mechanics, Engaineers, and to everyone who shares our goal to make healthier earth. We will take any kind of trash you have or found and give you sartain amount of cash for it. Then we will make from it a brand new designed forntiture or any creative thing we wish to make and sell. By that we will make every kind of compound, into something that anyone can reuse without notice it was trash before. 5

Company Values 6

Creativity We work our of creativity since It's what we love most and believe. Heal the world by Creativity. Professionality We are all professionalists in here. We create useable products for your home and indistry use. We will deliver the product to your place and install it where ever you want. And Lifetime Bio Warranty. Justify We are here to eliminate crime famillies from this kind of industry. They making a lot of cash which is belong to us and to you. Loyalty We are loyal to our mission, to our workers for being part of it, to our custumers which are the ones that decides to use bio products and make this all happen, make the world better. 7

LOGO 8

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Logo Structure and Guidelines Use the complete logo. The only time you should use the symbol alone is on the website or social media channels where there are other elements to help the user recognise the brand. An exclusion zone around the logo has been created to protect its integrity and make sure the logo is easy to read. The height of the “a” of the logo is taken as a guide to define the exclusion zone. Exclusion zone, proportions and sizes: 56 mm 15.3mm Avarage logo size 25.483 mm 6.9mm Minimum logo size 10

Behind the logo Logo Variations The logo represents professionalism by Original Logo the font and it's objects inside. Logo Type The idea was to use a font that looks like material such as wood board, Logo Mark \\ Respinsive hammer to represent work and axis Icon wheel as another kind of material that can be used in our products and work. 11 The arrows represent the recycling and and repeatness in the process.





Usage Guide 12

Incorrect Usages Do not use colors that not in your pallete Do not manipulate proportions Do not set your own type Do not set over busy image Do not change the location of the icon Be mindful of legibility at small sizes 13

Right Usages Use the logo type only if there's not enough space for the full logo Always try to use the full logo Keep the logo at his original diamentions Can be used for sponsorship, social media, credits Use the icon in social media, sponsorships and credits, products 14

Color Pallete 15

Web: #ffffff Web: #000000 RGB: R-255, G-255, B-255 RGB: R-0, G-0, B-0 CMYK: C-0, M-0, Y-0, K-0 CMYK: C-0, M-0, Y-0, K-100 PANTONE: 663 C - is the closest PANTONE: Black 6 C Web: #19563d Web: #5a261c RGB: R-26, G-86, B-61 RGB: R-39, G-38, B-29 CMYK: C-86, M-41, Y-80, K-38 CMYK: C-39, M-82, Y-81, K-56 PANTONE: 553 C PANTONE: 497 C Web: #17713b Web: #b8833a RGB: R-19, G-113, B-59 RGB: R-184, G-131, B-58 CMYK: C-88, M-31, Y-98, K-21 CMYK: C-25, M-49, Y-90, K-6 PANTONE: 7727 C PANTONE: 722 C Web: #91c24c Web: #133444 RGB: R-146, G-194, B-75 RGB: R-19, G-52, B-68 CMYK: C-48, M-3, Y-92, K-0 CMYK: C-92, M-70, Y-51, K-48 PANTONE: 360 C PANTONE: 7546 C Web: #d2d438 Web: #695f91 RGB: R-211, G-212, B-57 RGB: R-105, G-95, B-146 CMYK: C-21, M-5, Y-93, K-0 CMYK: C-68, M-69, Y-18, K-2 PANTONE: 584 C PANTONE: 7669 C 16

Logo Colors * Always use a color that will be contrasted from the backround * On busy image put white \\ black frame in 45% opacity * You shall make sure the logo will always be known and bolted over the backround * Use colors from your pallet and be creative with it - do not use colors that are not in your pallet * Always use solid color unless you found a really cool gradient that works (be creative) 17

TYPOGRAPHY 18

abc USE FOR BRAND BOOK TITLE EXPORT | STENCIL | 55.67 pt Aa Bb Cc USE FOR COVER HEADLINE Rogue Sans Cond | Bolt | 13 pt Aa Bb Cc USE FOR SUBJECTS APPARAT | BLACK | 40 pt USE FOR SUB-SUBJECTS APPARAT | BOLD | 16 pt USE FOR SUB-SUB-SUBJECT AND IMPORTANT DETAILS APPARAT | BOLD | 8 pt USE FOR RUNNING TEXT APPARAT | LIGHT | 8 pt 19





THANKS FOR WATCHING! I hope you've enjoyed of my project. 20