AHF 2020 Sponsorship Prospectus

THE 2020 AHF SPONSORSHIP PROSPECTUS Annual Sponsorship & Marketing Opportunities at the 2020 AHF Annual Conference SPONSOR NETWORK CONNECT 1

“ Sessions and classes were really informative. The market show was great. Great vendors, loved the networking best. I liked the attention you gave to first time attendees. – Foodservice Director “ Keep up the great work. As a vendor, it is invaluable that I am treated as a part of the conference and not only allowed to, but encouraged to attend the general sessions, concurrent sessions, keynotes and receptions. It helps me serve your members better and build relationships to ensure I continue to meet, and hopefully exceed, their needs and expectations. Keep up the great work! Thank you!” – AHF Business Partner “ I love the camaraderie. You all have done a great job creating a culture that makes people want to come back. – AHF Operator Member “ Phenomenal organization where everyone clearly cares and has a unified mission to support the members in their path to success. – AHF Business Partner “ I feel that I got just the right amounts of learning, product information, and networking. – Food Service Director, 6 time attendee 2

Dear Business Partners, “ Great We are pleased to release our 2020 Annual Sponsorship Prospectus. Throughout the following pages you will find all you and your teams need to know about partnering with opportunities AHF and connecting with AHF members. for members AHF works to build critical access points to the self-operated community at every level and and business stage of your sponsorship with us. Our annual package include both year-round benefits to partners expand your visibility and conference specific benefits for in person touch points. to interact, How is AHF different? The Association for Healthcare Foodservice (AHF) believes network, healthcare organizations are best served by a foodservice team that is part of a facility’s and build own staff. We call these operations “Self-Operated”. Self-operated facilities contribute a relationships significant percentage of all food and beverage purchases in the healthcare industry. AHF – I think this estimates that the self-operated facilities account for more than $5 billion in annual food is the biggest purchases of the total $12 billion US market. Purchases of equipment, technology and reason AHF services add billions of dollars more. is so strong. Our Annual Conference is a unique opportunity to meet with hundreds of Directors, Managers, and Chefs that have the true autonomy to make purchasing decisions. Of – First time sponsor our members, 80% have direct purchasing decision power, or are significant influencers making your discussions with operator members increasingly valuable. AHF’s focus is unique. We truly consider you our partner. We build in business partner recognition, appreciation, and visibility at every turn. We consider you true members and part of our community. Together we work to determine the future of the organization and the self-op community as a whole. Whether you are a renewing business partner or brand new to our organization and community, we look forward to welcoming you to our association and continuing to build our shared partnership. If you have questions about this prospectus, or wish to get to know us better, please reach out to AHF’s Executive Director Leah Reily by phone or email at: [email protected] or 1-800-899-1109. Sincerely, Cyndi Roberts, CDM, CFPP Ralph H. Goldbeck, AIA 3 AHF President AHF Industry Advisory Board Chair

AHF BY THE NUMBERS TOP 3 REASONS FOR ATTENDING MOBILE APP THE AHF CONFERENCE ENGAGEMENT AT AN ALL-TIME HIGH #1 Networking #2 Marketplace & Exhibits #3 Intriguing Program Content 580+ mobile app 20,000+ exhibitor profile mobile app engagements description views WHY SPONSOR WITH AHF? BUILD RELATIONSHIPS & GET RESULTS The self-operated healthcare foodservice industry is based on individual relationships. AHF facilitates your connection to operators at every step. • 80% of AHF operator members are either 5,000+ mobile app the primary purchasing decision maker or a messages, photo significant influencer. shares, & social shares • 93% of AHF attendees come for business networking, the marketplace, and exhibitors. AHF MARKETPLACE & EXHIBIT HALL AT-A-GLANCE 100+ 30,000 1,274 sq. ft. of exhibiting companies exhibitor space qualified leads represented annually 250+ scanned during our operators 2019 Marketplace 550+ attendees 25% 4 new operator attendees annually

AHF KEEPS YOU IN THE KNOW Data is at the core of what AHF provides. Each year we provide sponsors with data that helps you stay ahead of operators need. TOP 5 WHAT KEEPS OUR OPERATORS UP AT NIGHT • Staffing (HR, Recruitment, Retention) • Regulatory Surveys • Patient Satisfaction • Innovation • Food Safety/Infection Control ANNUAL FOOD WHO ARE OUR MEMBERS? PURCHASE AVERAGES #1 Food Service Director UP TO #2 Chef $250,000 $250,001- #3 Operator Manager 500,000 #4 Retail Manager 6% 6% #5 Food Service Administrator #6 Patient Services Manager 40% MORE THAN $500,001- 19% #7 Purchasing Manager #8 Clinical Nutrition Manager $2 MILLION 999,999 #9 Dietitian #10 Corporate Director/VP $1-2 MILLION 29% LICENSED BED COUNTS UPCOMING OPERATOR PROJECTS 1-50 12% 451+ 51-150 INVESTING IN PURCHASING 30% 25% TECHNOLOGY NEW 301- 7% 450 36% EQUIPMENT 39% 151-300 PLANNING 26% A KITCHEN RENOVATION 25% 5

HOW TO BECOME A SPONSOR 1 SELECTChoose your desired sponsor- LEAH REILY ship level. All levels include both annual AND conference Executive Director benefits to expand your reach [email protected] 1 800 899 1109 ext. 700 2 EXPANDAdd a-la-carte opportunities CONTACT TO LEARN MORE OR SETUP A CALL. Annual and/or Conference options available PROSPECTUS KEY 3 SIGN UPSign up online at healthcare- BRONZE + | Means item available only foodservice.org/sponsorship/ to Bronze and above sponsors sponsorship-opps SILVER + | Means item available only to OR contact Leah Reily Silver and above sponsors NUMBERS | Numbers on the left of the 4 PAYSend payment via check, ACH, sponsorship level signify how many slots/ wire, or credit card (1.5% fee opportunities are available for each item applies) EX. 5 | BRONZE + BENEFIT5 Send AHF your materials & then start connecting with IMPORTANT operator members DATES 6 BP DIRECTORY SURVEY MARCH 15 Complete the new Business Partner Directory Survey to be included in the Spring Directory. PAYMENT DEADLINE* MARCH 31 *Required for inclusion in the Spring BP Directory. BOOTH SELECTION & APRIL CONFERENCE REGISTRATION EXHIBITOR SIGNUP JULY 24 DEADLINE ANNUAL CONFERENCE AUGUST 4-7 EXHIBITOR MOVE-IN AUGUST 4-5 TRADESHOW AUGUST 5 EXHIBITOR MOVE-OUT AUGUST 5-6 2021 SPONSORSHIP SEPTEMBER SELECTION OPENS 2020

2020 FLOORPLAN BOOTH SELECTION Will begin in April 2020, by Sponsor level and date of payment. 119 218 219 318 418 419 518 519 618 619 718 116 10' 717 114 115 214 215 314 315 414 415 514 515 614 615 714 715 112 113 212 213 312 313 412 413 512 513 612 613 712 713 110 111 210 211 310 311 410 411 510 511 610 611 710 711 9' 10' 10' 10' 10' 10' 9' 108 109 208 209 308 309 408 409 508 509 608 609 708 709 106 10' 707 104 105 204 205 304 305 404 405 504 505 604 605 704 705 AHF 2020 Annual Conferenc 102 103 202 203 302 303 402 403 502 503 602 603 702 703 100 101 200 201 300 301 400 401 500 501 600 601 700 701 10' 9'-7\" ENTRANCE FA FA ENTRANCE808 807 806 FL FL Booth Count FA FA 16' 16' 805 800 Expo10x10................122 50' 804 801 0 10' 20' 30' 40' National Ballroom, Omni Championsgate0 3.05m 6.10m 9.15m 12.20m 15.25m 803 802 FL Orlando, FFAlorida 15' III FL FA 7

SPONSORSHIP LEVELS ANNUAL BENEFITS EXPLANATION AHF Membership Membership in AHF AHF Operator Membership Mailing List List of all operators members. Includes mail & email addresses Inclusion in Business Partner Directory Inclusion in digital and printed versions of the Directory Logo Enhancement in Business Partner Directory Logo next to listing in the Directory Brand on AHF Website AHF Benchmarking Report Logo on AHF website with URL AHF State of the Industry Report Advertisement(s) in S.O. Connected Copy of AHF’s year-end benchmarking report Advertisement(s) in S.O. In the Know Copu of AHF’s inaugural State of the Industry Report Advertisement on AHF Website AHF’s quarterly, printed, publication AHF Webinar Branding AHF’s electronic monthly e-newsletter Social Media Acknowledgement Rotating 200x200 banner advertisement on AHF sub-pages (OPTIONAL) Video Taped Executive Interview Logo/branding on AHF educational webinar Aknowledgement on AHF social media sites CONFERENCE BENEFITS 2 minute video (should include mention of AHF) posted on AHF website and shown at Annual Conference 10x10 Exhibit Booth Lead Retrieval License EXPLANATION Conference Registration Passes Pre & Post Conference Attendee List Standard AHF Exhibit Booth Brand in Conference Mobile App For scanning leads during the AHF conference Brand on Conference Website with URL Full Pass (access to the full conference, all meals and receptions) Brand on Networking Break Signage Exhibit Hall Only (access only to the exhibit hall) Product Placement OR Sent 2 weeks before and 2 weeks after; includes mail and email addresses. Advertisement in Business Partner Directory Event Sponsorship & Podium Time Listing in the AHF mobile app at your sponsor level Event Introduction Or Expanded BP Directory Ad Listing on AHF website with your logo and URL Logo on singage in main areas Mobile App Recognition Insert items into conference menu, or networking break OR place ad in conference edition of BP Directory Brand on Window Cling or Floor Sticker Sponsorship of a Keynote speaker, General Session or “Celebrate Tote Bag Insert AHF!” Signage recognition at event & 2-3 min. of podium time Brand on All Conference Signage 1-2 min. introduction at pre-conference or concurrent session OR expanded advertisement in the Directory (first come, first serve) B8rand on Culinary Competition Signage Advertisement in AHF Mobile App, either as Push Notification, or banner ad Cling on AHF Conference floor or window(s) Insert promotional item into operator tote bags Branding on signage in all areas Branding on signage in Culinary Competition

PLATINUM GOLD SILVER BRONZE EXHIBITOR $35,000 $20,000 $12,000 $7,500 $5,500 SILVER BRONZE PLATINUM GOLD EXHIBITOR x3 Memberships x2 Memberships x5 Memberships x4 Memberships x2 Copies x2 Copies x1 Membership x4 Copies x3 Copies Spring & Spring & x1 Copy Spring & Spring & Conference Edition Conference Edition Conference Conference Edition Conference Edition Edition Only ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ x1 Full Page x1 Half Page EXHIBITOR x2 Full Page ✓ x3 Full Page ✓ BRONZE ✓ ✓ ✓ x1 Complimentary ✓ ✓ ✓ x2 Exhibit Hall Only ✓ ✓ x1 Complimentary ✓ SILVER x1 Full Pass ✓ x2 Mentions ✓ ✓ x3 Mentions ✓ ✓ ✓ x1 Complimentary ✓ ✓ ✓ 9 GOLD x2 Full Passes ✓ PLATINUM ✓ ✓ ✓ x1 Complimentary ✓ x2 Complimentary ✓ x3 Full Passes ✓ x4 Full Passes ✓ x1 Product OR ✓ ✓ x1 Qtr Page Ad ✓ ✓ ✓ ✓ ✓ x2 Products OR x3 Products OR x1 Half Page Ad x1 Full Page Ad ✓ ✓ x1 Rotating x1 Push Notification Banner Ad ✓ ✓ ✓ ✓ ✓ ✓

ANNUAL A LA CARTE OPPORTUNITIES ADVERTISING/PUBLICATIONS *See Ad Rate Card* BRONZE + Publications Discount 20% discount on additional advertisements in S.O. Connected $8,500 for 6 Issues OR S.O. In the Know - Premium Placement Ad $12,000 for 12 issues Ad at the top of the newsletter. Can purchase either 6 month 2 | BRONZE + placement OR all 12 months BRANDING & VISIBILITY Benchmarking & State of the Industry Sponsorship $6,500 Sponsor AHF’s Benchmarking Program and our inaugural 5 | BRONZE + State of the Industry Report! Sponsored Webinars $2,000 Educational webinars hosted by AHF in partnership with the business 4 | BRONZE + partner on the topic of your choice. Content is developed and provided by the business partner and must be capable of obtaining CEU credit. AHF will provide marketing, platform, and moderate the webinar. Followup spotlight in S.O. Connected. Topics will be submitted for review by the Education Committee. Sponsored Operator Survey or E-Introduction $1,200 Brief introductory email to operators of a new product or offerings 4 | SILVER + OR opportunity to develop brief 10 question survey. AHF will provide compiled results and raw data (& have the right to utilize the data) Operator Membership List $500 List of all Operator Members - Including names and email BRONZE + addresses to send one (1) piece of collateral MEMBERSHIP Business Partner Memberships $195 Additional membership contacts can be added at anytime to 10 receive all AHF member benefits.

ADVERTISING RATE CARD S.O. CONNECTED AHF’s quarterly, printed magazine ADVERTISING RATES 4 Issues 3 Issues 2 Issues 1 Issue Two Page Spread $18,000 $15,000 $10,000 $5,000 Inside Cover (Front or Back) $13,000 $10,500 $7,000 $3,500 Full Page Ad $11,000 $9,000 $6,000 $3,000 Half-Page Ad $7,000 $6,000 $4,000 $2,000 Quarter-Page Ad $5,500 $4,500 $3,000 $1,500 *SPONSORS BRONZE + 4 Issues 3 Issues 2 Issues 1 Issue Two Page Spread $14,400 $12,000 $8,000 $4,000 Inside Cover (Front or Back) $10,400 $8,400 $5,600 $2,800 Full Page Ad $8,800 $7,200 $4,800 $2,400 Half-Page Ad $5,600 $4,800 $3,200 $1,600 Quarter-Page Ad $4,400 $3,600 $2,400 $1,200 S.O. IN THE KNOW AHF’s monthly, electronic newsletter ADVERTISING RATES $9,625 6 Month Premium Advertisement at Top of the Newsletter $12,300 12 Month Premium Advertisement at Top of the Newsletter $700 Standard Placement Ad $8,500 *SPONSORS BRONZE + $12,000 6 Month Premium Advertisement at Top of the Newsletter $560 12 Month Premium Advertisement at Top of the Newsletter Standard Placement Ad BUSINESS PARTNER DIRECTORY PRINTED CONFERENCE EDITION - BRONZE + ONLY 1 Issue Front Inside Cover - Full Color $3,500 Back Cover (Inside or Outside) Full Color $3,500 Full Page Ad $3,000 Half Page Ad $2,000 *Sponsors Bronze and above get 20% off advertising rates when purchased with a sponsorship package. 11

CONFERENCE A LA CARTE OPPORTUNITIES BRANDING & VISIBILITY Neck & Lanyard Wallet Branding $4,000 Branding on either the neck wallet or lanyard. Can add brand to 1 | BRONZE + both with added fee. Hotel Keycard Branding $4,000 Brand/advertisement directly on hotel keycard. Extra cost may 1 | BRONZE + apply for the puchase/production of the cards. Conference Bag Branding $4,000 Brand on the front of the conference attendee bags. 1 | BRONZE + Room Drop $4,000 Item dropped into attendee hotel rooms along with a note if 1 | BRONZE + desired. Additional hotel fee may apply. Tote Bag Insert $1,500 Insert an item into AHF’s tote bag for Operators. 6 | BRONZE + EVENT SPONSORSHIP Sponsored Event or Focus Group $1,000 Host a focus group or sponsored event during AHF’s Annual SILVER + Conference! AHF will include mention of your event in one (1) of our pre-conference emails. *SUBJECT TO APPROVAL* Opening Reception Sponsorship Sponsor the Opening Reception! Two (2) slots available per year; offers $7,000 will be made from Platinum down on a first come, first accept, basis. 2 | BRONZE+ EXHIBIT HALL Extra Exhibit Booth $4,000 Add an extra exhibit booth at a discounted rate. $155 Lead Retreival Liscence Additional licences for badge scanning during the Exhibit Hall. 12

FOOD/PRODUCT All Operator Lunch $3,000 Exclusive 90-Minute lunch event. Sponsors can be food 5 | BRONZE + providers OR not. Each sponsor can provide one (1) handout, place a product into the menu, and receives three (3) minutes $3,000 of presentation time. Only participating sponsors and operators 4 | BRONZE + are in the room. $6,000 Culinary Competition Sponsorships BRONZE + (1) Market Basket, (2) Reception, (3) Equipment, (4) Apparel Sponsorships for AHF’s premiere event, the Annual Culinary Competition. Provider of Conference Coffee Extend coffee provided during meals and breaks on a specific day (excluding the AOL and evening receptions). AHF may continue to provide some coffee from the hotel. If sponsor wants AHF to remove hotel coffee, a corkage fee may apply. AHF will accept coffee providers on a first come, first serve, basis by sponsorship level. MOBILE APP $2,500 1 | BRONZE + Mobile App Splash Screen $1,000 Logo on the homepage (opening screen) of AHF mobile app. 3 | EXHIBITOR+ Mobile App Banner Ad Rotating banner advertisement at the top of the app menu. $1,000 Mobile App Push Notification 3 | EXHIBITOR+ Notification pushed to all users of AHF’s mobile app. REGISTRATION & PASSES Full Conference Registration $950 Full Conference Registration includes all planned meals, evening UNLIMITED events, and sessions which take place during the conference. $75 Exhibit Hall Only Personnel Pass Add additional exhibit hall only personnel to man your booth. $250 Each sponsor can have up to five (5) booth personnel for the UNLIMITED first booth, and two (2) additional per extra booth purchased. Exhibit Hall Only Personnel Pass to Opening Reception Purchasing this gets Exhibit Hall Only personnel into the Opening Reception. 13

TERMS & CONDITIONS THE ASSOCIATION FOR HEALTHCARE FOODSERVICE (AHF) ANNUAL CONFERENCE TERMS & CONDITIONS SPONSORSHIP AGREEMENT: The 2020 Association for Healthcare Foodservice (AHF) Annual Conference is scheduled to occur from August 4-7 at the Omni ChampionsGate Resort in Orlando, Florida. AHF reserves the right, at its sole discretion, to change the site, hours or dates of the Event. AHF will attempt to notify Sponsors of any such changes as far in advance as possible. APPLICATIONS: All applicants for exhibit space, speaking sessions or general sponsorship (regardless of level) (hereinafter “Sponsor”) must agree to this Sponsorship Agreement (“Agreement”). Once this Agreement is accepted by Sponsor (whether electronically, click-through or otherwise) and received and accepted by AHF, it is considered binding and fees are non-refundable. AHF reserves the right, at its sole discretion, to decline acceptance of this Agreement. BOOTH SPACE: When the booth map becomes available, Sponsor will be eligible to select a booth (placement in the booth selection queue is based in part on the date and time this Agreement is accepted by AHF and payment is received plus any other criteria as determined solely by AHF). Booth selection is not available until payment is made in full. USE OF EVENT/BOOTH SPACE: Sponsor shall not assign, lend, or share Sponsor’s event space. Sponsor shall not promote any other person or entity, or any products other than Sponsor’s, without AHF’s prior written consent. “Promote” includes signage, products, demos, presentations, giveaways, and any other marketing pieces. Sponsor must confine all demonstrations, promotional activities, and representatives to Sponsor’s predesignated Event space. No signs, literature, collateral, equipment, furniture, or promotional items may be placed, distributed or posted outside of the Sponsor’s designated Event space. Each sponsor may have up to 5 attendants manning their booth. For each additional booth purchased two additional attendants may be added. A maximum of 9 attendants. PAYMENT: AHF will invoice Sponsor for the fees associated with its chosen level of sponsorship for the Event (“Sponsorship Fee”). Payment is due net 30 days from the invoice date. Except as otherwise set forth herein, the Sponsorship Fee is nonrefundable and non-cancelable. AHF reserves the right to revoke or prevent Sponsor’s Event participation in the event of non-payment. For inclusion in the Business Partner Directory spring edition, payment must be in hand at AHF headquarters no later than March 31st. Check and ACH/Wire payments are preferred. Credit card payments will lincur a 1.5% additional charge. PRICING: Sponsorship prices are fixed and are non-negotiable. ACCESS A LA CARTE ITEMS: Purchase of a Bronze Sponsorship or higher is required to have access to most A La Carte items. Some a la carte items may be restricted to higher sponsors levels. CONFERENCE PLACEMENT: AHF leadership reserves the right to accept products utilized in the Conference. 14

GET IN TOUCH SAVE THE DATE OMNI CHAMPIONSGATE Contact Leah Reily Executive Director Association for Healthcare Foodservice [email protected] 4201 Wilson Blvd, #110, #267 1 800 899 1109 ext. 700 Arlington, VA 22203 [email protected] www.HealthcareFoodservice.org 16