Troon Programs Guide

What is Troon Rewards? Tool to build database It is a program designed to aid your efforts for datacapture (i.e. the hook for you to capture email addresses) Rewards customers spending $$ for green feesCan we delete rewards points in case of a refund onmerchandise or golf? Tool to build database It is a program designed to aid your efforts for datacapture (i.e. the hook for you to capture email addresses) Rewards customers spending $$ for green feesWhat merchandise discounts do Troon Rewards membersget? 2,000 points = Silver status & 10% discount 4,000 points = Gold status & 15% discount 8,000 points = Platinum status & 20% discountDiscounts apply to only Troon Rewards members own golf & merchandise.Again these elite TR member have a proven track record of high levelspending at Troon facilities and destinations around the globe so the goalhere is to get them shopping and spending at participating Troon golf shops. HTTP://WWW.TROON.COM/TROON-GOLF-REWARDS-PROGRAM/

What is the primary goal of Troon Card? Revenue management tool to fill in tee times that may go unsoldWhat are the types of Troon Cards for sale? Arizona TwoSome/FourSome Alabama Honours TwoSome/FourSome Tucson TwoSome/FourSome Kansas TwoSome/FourSome California TwoSome/FourSome New York TwoSome/FourSome Florida TwoSome/FourSome North Carolina TwoSome/FourSome Georgia TwoSome/FourSome Central TwoSome/FourSome Nevada TwoSome/FourSome Northeast TwoSome/FourSome Southeast TwoSome/FourSome National TwoSome/FoursomeWhen are Troon Cards sold/valid? The next year's card is sold the previous October and are valid November 1 through the end of the next calendar year HTTP://WWW.TROON.COM/TROON-GOLF-CARDS//

What are the benefits? Access to posted Troon Card rates with reservations up to 3 days in advance “2 for 1\" Golf Offers – subject to 2 day booking and restrictions 25% Off Club Rental Fees for Cardholder Access to TroonCardTickets.com Best Rate Guarantee Replay Rates from $25 designed to keep them on property all day 10% Off Golf Shop Merchandise and participating Restaurants Troon Card E-News Troon Card Text Club Customized Experience Packages Exclusive Twilight and 9-Hole Rates \"Find a Game\" – Single player & TwoSome booking engines Book Tee Times 24/7/365 – Phone or TroonCardTeeTimes.com Complimentary Introductory & Skills Clinics Troon Cards Facebook GroupWhat is the difference between Troon Card holders andTroon Rewards members? Loyalty vs. Frequency No specific guarantee rate savings for TR members (unless status level) Troon Card is a “Frequency Program” designed to garner frequency of play from avid golfers They are automatically enrolled in Troon Rewards as an “added benefit” HTTP://WWW.TROON.COM/TROON-GOLF-CARDS//

What is Troon Advantage? Member reciprocal program that puts the club in front of thousands of private club members A preferred rate is extended to Troon Advantage participants and offered to other Troon Private Club members Program request basis (typically head professional to head professional) so our professionals can place the player to the tee time they want This customer (private club member) is the kind that DOES spend in the golf shop, restaurant, etc. so is a coveted one HTTP://WWW.TROON.COM/TROON-ADVANTAGE/

What is Troon Family Golf? Addresses industry issues, affordability, access to clubs, etc. for juniors and families Juniors golf for free after 3 p.m. when playing with a paying adult* Juniors enjoy complimentary Callaway Rental Clubs all day* Juniors receive complimentary instruction when taking a lesson with a paying adult* This fantastic program is available every day of the week, all year long, at participating Troon managed facilities worldwide*Juniors are defined as golfers 15 years of age and under. Golf lessonsmust be taken together with the same instructor. Some restrictions mayapply. Program is based on availability and valid at participating facilities.Callaway rental ball pouches not included. HTTP://WWW.TROON.COM/TROON-FAMILY-GOLF/

What is Troon Junior Club? Player development – introduce Juniors to the game, address accessibility & affordability of the game for junior golfers, Creates Facility Loyalty (put our hooks in them when they are young) Supplemental program to complement our Family Golf efforts/programs (capturing our future customers) The goal would not be to make profit/revenue off the registration fee but to capture data/loyalty/grow the game ALL net proceeds will be used to support the program, junior golf and junior player development efforts. All with a thought that if we are bringing the kids to Troon facilities… the parents will follow If you want to “bundle” these in your Junior Camps you could do so at a $25 price point (and advertise as a $35 retail value), or sell it $35 to retain that 33% margin HTTP://WWW.TROON.COM/TROON-JUNIOR-CLUB/

What is Troon Values Your Time? To ensure that every golfer at every Troon-managed facility has an enjoyable golf experience while playing in a reasonable amount of time TIME PAR – Each Troon facility has calculated its own TIME PAR by evaluating the appropriate length of time a golfer should comfortably play and enjoy the course. Look for these established TIME PARS when booking a tee time; on tee time confirmation emails; logo displays in the golf shop, on staff uniforms, printed on scorecards and yardage books, and signage throughout the property PACESETTER Times – Troon facilities are implementing PACESETTER Times, which are designated morning tee times reserved for players committed to playing quickly in at least 20 minutes under the facility's TIME PAR. This creates options for those looking to play in less time and also creates a steady pace-of-play for tee times throughout the day PACESETTER Tips – In line with efforts from both the USGA and the Golf Channel, Troon has identified similar tips and guidelines to help golfers manage their own pace of play. We promote these tips on our course and corporate websites and should look for other ways to market/promote/leverage HTTP://WWW.TROON.COM/TROON-VALUES-YOUR-TIME/

What is Troon's Troops? Troon shows its appreciation to active duty U.S. military personnel and severely injured U.S. combat veterans for their service by making golf more accessible and affordable Active duty U.S. military personnel and severely injured U.S. combat veterans receive the following benefits at participating Troon Golf facilities in the United States: • Preferred Troon Card rates (Up to 50% off standard golf fees) • 50% off premium Callaway rental golf clubs • 10% off merchandise at participating golf shops • 10% off at participating golf course restaurants Reservations can be made up to 48 hours in advance by calling participating Troon Golf facilities directly Valid military identification must be presented upon check in for active duty U.S. military personnel Severely injured U.S. combat veterans must present valid disability identification or a letter from the United States Department of Veterans Affairs indicating a disability rating of 70% or more Troon Card rates are only valid for active duty U.S. military personnel and severely injured U.S. combat veterans; guests will be charged best available rates HTTP://WWW.TROON.COM/TROONS-TROOPS/

What is Troon Golf Vacations? Troon partners with Fairways Golf Vacations (FGV) based out of Birmingham, Alabama to be our partner selling Troon Golf Vacations (TGV) brand golf packages that include golf, rental car, hotel accommodations and travel insurance The goal of Troon Golf Vacations is to deliver more traveling golfers to Troon destinations Each facility can individually tailor their offers to be sold through TGV HTTPS://WWW.TROONGOLFVACATIONS.COM/