Saas-Fee Guides Magazine sale document EN

SAAS-FEE GUIDES MAGAZINEADVERTISING MEDIA KIT 2018

SAAS-FEE GUIDES MAGAZINEThe Saas-Fee Guides are also known for organising unique team events.Photo: Puzzle MediaCONTENTS →→ About Us →→ The Team →→ About Saas-Fee Guides →→ Inside Saas-Fee Guides Magazine →→ Facts & Figures →→ Target Audience →→ Display Formats and Rates →→ Contact

SAAS-FEE GUIDES MAGAZINEABOUT USI t all started with a blank sheet of paper and a lot of coffee. In the summer of 2017, the Saas-Fee mountain guides resolved to try a new approach to marketing their activities. From that moment on, Saas-Fee Guides Magazine – with is striking images and evocative stories – has been revealing the Saas Valley’s hidden treasures and offering its hard-working unsung heroesa platform. In the burgeoning publication, the distinctive Saas Valley takes centre stage on more than seventy glossy pages. Thelong-established Visp-based (Valais, Switzerland) Mengis Group is tasked with printing the lifestyle magazine, while its text, layoutand photos are the exclusive domain of Saas Valley dwellers. These individuals invest a great deal of time and energy into makingthe magazine a success.THE TEAM RETO SPORRER PATRICK GASSER MANAGING DIRECTOR SAAS-FEE GUIDES AG EDITORIAL MANAGEMENT STEFFI BUMANN JAMIE MULLNER SECRETARY AND PROOFREADING PHOTOS AND IMAGE PROCESSING JACK MULLNER ADAM HOWARD PHOTOS AND IMAGE PROCESSING LAYOUT AND GRAPHICS ADAM SPENSLEY DANIELLE MOORE ENGLISH TRANSLATION ENGLISH TRANSLATION

SAAS-FEE GUIDES MAGAZINEA once in a lifetime experience: touring across the Fee glacier from Längfluh (Saas-Fee) with Saas-Fee Guides.Photo: Puzzle MediaABOUT SAAS-FEE GUIDESPart of rich history of mountain guiding, Saas-Fee Guides was born in 2015, emerging from the local mountain guides cooperative. Professional mountaineering in the Saas Valley dates back to the mid-nineteenth century and pioneers such as Alexander Burgener (1845-1910) and Matthias Zurbriggen (1856-1917). They were the first: guiding affluent Britishindustrialists through the mountains and laying the foundations for tourism in the valley. Humble mountain-farming families becamemountain-guiding dynasties. Indeed, the core activity of the Saas-Fee Guides still comprises tours to the peaks of the valley’seighteen four-thousanders, imparting knowledge, and equipping guests with the right technique for future expeditions. But theexpertise of the best-trained and highest-qualified mountain guides goes beyond that still.In recent years, Saas-Fee Guides havebecome known and applauded for organizing team events in the valley’s mountains, facilitating film projects in high-alpine terrain,maintaining hiking and mountain biking trails, and carrying out of rock face stabilization works. The guides also boast soft adventureskills, offering guided tours over the unique via ferrata of the Saaser Vispa river and fun for all in the Adventure Forest rope park.For years now, the Saas-Fee Guides have been promoting bike-tourism in the Saas Valley through pioneering efforts: be it by takinga shovel and maintaining trails, or by establishing new deals and marketing schemes.

SAAS-FEE GUIDES MAGAZINE Since autumn 2017, Saas-Fee Guides Magazine has provided the Saas Valley with a new platform. Photo: Puzzle MediaINSIDE SAAS-FEE GUIDES MAGAZINET he lifestyle magazine’s content is divided into topical categories: adventure, education, and culture. With its richly illustrated articles, Saas-Fee Guides Magazine intends to bring the Saas-Fee Guides’ various training courses, summit tours and freeride safaris for powder addicts to a wider audience. Each high-gloss issue delves into the personal and professional stories of remarkable figures, while the second edition traces the footsteps of the valley’s earliest settlers, and its precursor features a more recently resurfaced soul – a silent witnesses to climate chance. With in-depth profiles of unassuming, hard-working locals, in addition to lively reports and travel tips, Saas-Fee Guides Magazine is not only designed to benefit tourists and guests, but locals as well. The magazine positions itself as a bridge between the various service providers in the Saas Valley.

SAAS-FEE GUIDES MAGAZINEThirty-eight years on, the glacier finally set this snow groomer free. As well as being a tragic reminder of a historical accident, it serves as a monument to therapid progression of climate change.Photo: Puzzle MediaFACTS & FIGURES FORMAT: A4, 210 x 297mm PAPER: Cover: 250gsm, high-gloss Contents: 170gsm, high-gloss LENGTH: 72 pages RETAIL PRICE: Free. Financed through advertisment. PRINT-RUN: 5’000 copies (winter issue), 4’000 copies (summer issue). LANGUAGES: German and English. DISTRIBUTION: Postal delivery to 1’100 households in the Saas Valley. Alsocirculated throughout the Saas-Fee Guides office, sport shops,restaurants, holiday apartments, hotels, and through other touristservice providers. Postal delivery to Saas-Fee Guides’ partners in Switzerland, GermanyFrance, the United Kingdom and other European countries. PUBLICATION: Twice per year. Beginning of November (winter issue) beginning of April (summer issue) DEADLINE FOR ADVERTISMENT ENTRIES: 21st of September (winter issue 2019) March 22 (summer issue 2019). Print deadline is five working days after advertisement deadline.

SAAS-FEE GUIDES MAGAZINE Ice formations the size of houses stand on the Fee Glacier below the Alphubel. Photo: Puzzle MediaTARGET AUDIENCET he Saas Valley’s first mountain guides were themselves surprised by the influx of visitors in the middle of the nineteenth century. British tourists took home tales of beautiful peaks and glaciers, and eventually, come 1881, the first of Saas-Fee’s hotels was opened. Uniquely positioned in the glacier village at 1’800 metres above sea level, the founders named the hotel after the Dom, the highest mountain in Switzerland. Locals carried their guests through the glacier village on sedans, their luggage on the back of mules.Needless to say, much has changed since then. Holiday apartments and hotels have come to offer accommodation for more than 7’000 guests. Word-of-mouth no longer suffices to fill the many guest-beds. Now, in addition to cultivating and managing their social media and online presence, Saas-Fee Guides also rely on the high-quality lifestyle magazine to market their range of services.Saas-Fee Guides also intend for the magazine to bring the valley’s natural treasures to the attention of local residents. As such, Saas-Fee Guides Magazine is distributed to around 1’100 private households in the area.The Saas Valley, comprising the four municipalities of Saas-Fee, Saas-Almagell, Saas-Grund and Saas-Balen, is one of the most famous tourist regions in Switzerland. It tallies over 900’000 overnight stays in tourist accomodation per year, and guests’ origins are just as wide-ranging as the region’s offerings and activities.

SAAS-FEE GUIDES MAGAZINEDate: October 2016Source: Saas-Fee/Saas Valley TourismThere is a range of accommodation on offer in the Saas Valley: almost one hundred hotels, countless apartments and threecampsites are available to suit all needs and budgets. Packed with tour and excursion tips, Saas-Fee Guides Magazine is youruniversal guidebook. Find a copy in the cigar lounge of Saas-Fee’s exquisite five-star The Capra, on a kitchen table in Saas-Almagell’s Haus Adora, or at the information desk in The Schönblick Campsite in Saas-Grund. Saas-Fee Guides Magazine reachesa wide audience from long-established markets of Switzerland, Germany, Great Britain, Fance and the BeNeLux Union, as well asemerging tourism markets in the Far East and the USA.

SAAS-FEE GUIDES MAGAZINEAs of summer 2018, Saas-Fee Guides are responsible for the operation and maintenance of Saas-Fee’s rope park.Photo: Puzzle MediaDISPLAY FORMATS AND RATES (All prices excluding 7.7 percent VAT)The gold plan brings together our classic offering for advertisers.The platinum plan offers the exciting possibility of native advertising. Nestled within the publication’s customary layout, advertisingspace is designed and customized according to the client’s requirements. Text and visuals will match the look and feel of Saas-FeeGuides Magazine’s own editorial content.

SAAS-FEE GUIDES MAGAZINEOn a freeride safari with the Saas-Fee Guides, guests will discover powder snow nirvana.Photo: Puzzle MediaCONTACT ADDRESS: Saas-Fee Guides AG Obere Dorfstrasse 53 CH-3906 Saas-Fee VS TEL: +41 (0) 27 957 44 64 E-MAIL: [email protected] PRESENCE WEBSITE: www.saasfeeguides.com FACEBOOK: facebook/saasfeeguides INSTAGRAM: @saasfeeguides YOUTUBE: youtube/saasfeeguides

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