MTAG Gym E-Brochure

About Us The cornerstone of our expertise is the production of premium quality entertainment and sport video content. We know our product, we know our audience, and most of all we know how to get one to the other in the best possible way. Since our inception we have proudly gained the trust and business of many prestigious sport clubs and federations across Australia. We produce video content for clubs in the AFL, NRL, NBL, A-League and Super Rugby League. We also work on a national level with the Socceroos, the Boomers and the Opals. The core of our production is broadcasted on television, social media and the jumbo screens of Australia’s most iconic stadiums. MORE THAN A GAME PRODUCTIONS © 2016. ALL RIGHTS RESERVED.

About Us The cornerstone of our expertise is the production of premium quality entertainment and sport video content. We know our product, we know our audience, and most of all we know how to get one to the other in the best possible way. Since our inception we have proudly gained the trust and business of many prestigious sport clubs and federations across Australia. We produce video content for clubs in the AFL, NRL, NBL, A-League and Super Rugby League. We also work on a national level with the Socceroos, the Boomers and the Opals. The core of our production is broadcasted on television, social media and the jumbo screens of Australia’s most iconic stadiums. MORE THAN A GAME PRODUCTIONS © 2016. ALL RIGHTS RESERVED.

The difference between a professional and a phone video Self-sufficiency is admirable but if someone came to your gym applying for a PT job with no training or experience, would you hire him? A good video producer will know the most effective and efficient way to produce your promotional video. He will understand the process and ensure that the outcome will fully address your requirements. The expectation today is that any video production will be of the same standard as the images we see on TV every night. Sound, lighting, graphics, editing, voiceover and direction are difficult variables to manage successfully without experience and training. We believe we offer excellent value and are happy to take clients through every step of the work that we undertake. Using a professional video production company such as More Than A Game Productions, you will be making an investment that will provide a strong value return. MORE THAN A GAME PRODUCTIONS © 2016. ALL RIGHTS RESERVED.

The difference between a professional and a phone video Self-sufficiency is admirable but if someone came to your gym applying for a PT job with no training or experience, would you hire him? A good video producer will know the most effective and efficient way to produce your promotional video. He will understand the process and ensure that the outcome will fully address your requirements. The expectation today is that any video production will be of the same standard as the images we see on TV every night. Sound, lighting, graphics, editing, voiceover and direction are difficult variables to manage successfully without experience and training. We believe we offer excellent value and are happy to take clients through every step of the work that we undertake. Using a professional video production company such as More Than A Game Productions, you will be making an investment that will provide a strong value return. MORE THAN A GAME PRODUCTIONS © 2016. ALL RIGHTS RESERVED.

Set yourself apart from your competition When you decide to produce video content for your website and social media accounts, the ultimate goal is to separate yourself from your competition. By using phone-filmed footage and basic editing (if any), you are basically doing what 95% of your competition is already doing. Which makes you a needle in the haystack of gyms and health clubs of Australia, and therefor makes your videos irrelevant and useless. People who produce their own videos with iPhones will argue that they are saving tones of money. But that is only true if you think that your time as no value. Think of all the time you spend filming with your phone, uploading and sharing your videos online. If you knew that all this effort was irrelevant, would you still do it? By letting us produce your promotional videos, you save yourself time and effort that you can now dedicate to what you do best. You also get an asset that will elevate you image above your competition and make you the envy of all your industry. MORE THAN A GAME PRODUCTIONS © 2016. ALL RIGHTS RESERVED.

Set yourself apart from your competition When you decide to produce video content for your website and social media accounts, the ultimate goal is to separate yourself from your competition. By using phone-filmed footage and basic editing (if any), you are basically doing what 95% of your competition is already doing. Which makes you a needle in the haystack of gyms and health clubs of Australia, and therefor makes your videos irrelevant and useless. People who produce their own videos with iPhones will argue that they are saving tones of money. But that is only true if you think that your time as no value. Think of all the time you spend filming with your phone, uploading and sharing your videos online. If you knew that all this effort was irrelevant, would you still do it? By letting us produce your promotional videos, you save yourself time and effort that you can now dedicate to what you do best. You also get an asset that will elevate you image above your competition and make you the envy of all your industry. MORE THAN A GAME PRODUCTIONS © 2016. ALL RIGHTS RESERVED.

HOW TO YOU USE YOUR PROMOTIONAL VIDEO CORRECTLY 1. Define one objective for your video and stick to it. Don’t make it about everything in a desperate attempt to appeal to a mass audience. If you confuse them, you lose them! 2. Use social media the right way. Each social media platform has its own audience and its own language. Therefor it’s important to do a different version of your promotional video for each of your social media accounts so that you address the right people the right way. 3. Create a buzz. Use your video to engage with potential clients. For example, you could give out a free membership to someone who answers a question to which the answer is in the video. 4. Variety is the key. Ideally you want to produce a series of videos all at once. Keeping the cost down by filming everything in a day but maximizing the results by producing a series of videos that each have their own message. You can then use each video when the time is right and therefor keep your content fresh and your audience interested. MORE THAN A GAME PRODUCTIONS © 2016. ALL RIGHTS RESERVED.

HOW TO YOU USE YOUR PROMOTIONAL VIDEO CORRECTLY 1. Define one objective for your video and stick to it. Don’t make it about everything in a desperate attempt to appeal to a mass audience. If you confuse them, you lose them! 2. Use social media the right way. Each social media platform has its own audience and its own language. Therefor it’s important to do a different version of your promotional video for each of your social media accounts so that you address the right people the right way. 3. Create a buzz. Use your video to engage with potential clients. For example, you could give out a free membership to someone who answers a question to which the answer is in the video. 4. Variety is the key. Ideally you want to produce a series of videos all at once. Keeping the cost down by filming everything in a day but maximizing the results by producing a series of videos that each have their own message. You can then use each video when the time is right and therefor keep your content fresh and your audience interested. MORE THAN A GAME PRODUCTIONS © 2016. ALL RIGHTS RESERVED.

ADD TO YOUR LEAD GENERATION TOOLBOX A high quality video showcasing your health club services is the ultimate lead generation tool for your specific fitness business. Use your professional promotional video with your prospect email campaigns by embedding a strong call to action at the end of the video. Stand out from the local competition and elevate your personal training business or health club by automatically sending out your video to all prospects that reach out to you via your website. You can even use your video directly on your online landing pages, including your thank you pages. You can use your customised promotional video on all your social channels, namely Facebook. Create great Facebook status copy; add your video with a call to action and implement a Facebook boosted post or ad to draw more local traffic to the video. Great quality videos on Facebook will always outperform still images. MORE THAN A GAME PRODUCTIONS © 2015. ALL RIGHTS RESERVED.

ADD TO YOUR LEAD GENERATION TOOLBOX A high quality video showcasing your health club services is the ultimate lead generation tool for your specific fitness business. Use your professional promotional video with your prospect email campaigns by embedding a strong call to action at the end of the video. Stand out from the local competition and elevate your personal training business or health club by automatically sending out your video to all prospects that reach out to you via your website. You can even use your video directly on your online landing pages, including your thank you pages. You can use your customised promotional video on all your social channels, namely Facebook. Create great Facebook status copy; add your video with a call to action and implement a Facebook boosted post or ad to draw more local traffic to the video. Great quality videos on Facebook will always outperform still images. MORE THAN A GAME PRODUCTIONS © 2015. ALL RIGHTS RESERVED.

Contact Us FRANK SMARRELLI | Marketing for Gyms, CEO T: 1300 871 165 M: +61 409 596 470 E: [email protected] ED TOUSSAINT | More Than A Game Productions, executive producer T: +61 3 9314 0710 M: +61 415 252 239 E: [email protected] MORE THAN A GAME PRODUCTIONS © 2016. ALL RIGHTS RESERVED.

Contact Us FRANK SMARRELLI | Marketing for Gyms, CEO T: 1300 871 165 M: +61 409 596 470 E: [email protected] ED TOUSSAINT | More Than A Game Productions, executive producer T: +61 3 9314 0710 M: +61 415 252 239 E: [email protected] MORE THAN A GAME PRODUCTIONS © 2016. ALL RIGHTS RESERVED.