COMMERCIALS for FREDERIQUE CONSTANT

Frederique Constant Scope & Commercials F1EB 2015

INQUIRLYSomething about...

INQUIRLY – IN A NUTSHELL… EVERYTHING YOU NEED, NOTHING YOU DON’TInquirly is an integrated, voice of the customer platform that enables businesses to movebeyond the limitations of traditional marketing, sales and customer service. We help you buildmeaningful, profitable relationships with your customers through listening to what they aresaying, engaging with them across multiple channels and closing the loop by acting on insightsbased on hard data.

LEAD – Unified Dashboard from INQUIRLYListen Get access to the most comprehensive database of social conversations, with real-Engage time coverage and historical archive of more than 100 billion posts. Our crawlersAct collect more than 16 million new posts every hour, from sourcesDistribute including blogs, forums, news sites, Twitter, YouTube, Facebook, Flickr, LinkedIn and numerous other social networking platforms. Link all your Twitter accounts and Facebook fan pages, Manage them all from a single place. Send out messages, track conversations, manage approvals, follow/un-follow, re-tweet without leaving the Inquirly interface. Insights and analysis of the social sphere can provide measurable metrics you can report on. Consolidate information by exporting a variety of report formats useful throughout your entire organization. Tablet based Feedback mechanism for collecting Enquiries, Feedback in real-time. Selfie share option in Facebook through tablet to tag & increase traffic.Beacon solutions for specific targeted audience.

Game plan…FREDERIQUE CONSTANT

Social Media is Commonly used to…. Gain traction for your brand AND Drive people towards your other online content

Social Media Platforms to be used…. Target Audience  Owners & Board of directors of companies with Turnover of 100 Crores to 500 Crores  Target customers reporting to Board of Directors of a company with an annual turnover of above 1000 Crores  Interior Designers & Professional Photographers  Architects  Doctors Backend activities  Research & Recommendations  Advertising Strategy and execution of campaign  Management of Advertising Campaign – development of Ad creative and copy, management & optimization of monthly budget  Monthly activity level reports

LinkedIn Create a Forum with LinkedIn branded community • Establish expertise and build a lively community Build a Company page Market Frederique Constant business to the endorsing Frederique Constant LinkedIn community • Drive engagement with emails to community • Talk about your company • Give your customers and prospects a members place to learn about you Attract more followers with Follow Company Ads Deliver personalized messages on the homepages Create a Showcase page of Frederique Constant target audience, Create a distinct platform and voice for each establishing relevance and building your follower aspect of Frederique Constant business that audience has its own message to share with its target audience Utilizing SlideShare Establishing Frederique Constant as a though Extend reach with Sponsored Updates leader around topics and keywords Deliver updates into the feeds of members beyond those already following Frederique Constant

LinkedIn Expand reach with Inmail Reach out to anyone on LinkedIn without an Reach your target audience with Display Ads introduction or contact information Reach a high-quality audience seeking insights and information with LinkedIn Premium Get inspired by Influencers Display Ads. Find out what people in your network are reading and how they are reacting Join Conversations with LinkedIn Groups • Start a conversation with the company’s Engaging with people Connecting with people who have viewed the own LinkedIn Branded community Frederique Constant profile Page as they • Participate in discussions taking place in could convert to hot leads established LinkedIn groups Lead generation using LinkedIn’s advanced search Locate useful business connections by name, company, job title, geographic location and adding connections

Email Campaign (every fortnightly)SEGMENTATION TARGETING POSITIONINGActivities Send out News letters to targeted audience Demographics (Age, Gender, Occupation, Social class) Give relevant links to blogs in news letters Specific Call to action – sign up now, buy now, save now Management of email engine Reports on email campaign

COMMERCIALSComing to...

Inquirly Platform MODULE FEATURES Plan for Frederique ConstantNo. of Multi Brand Stores 28 LISTEN Saved Searches 50 Add Custom Feeds Yes Questions 100 / Month Question Type 3  Training & roll out services will be free of cost in Bangalore & a Responses Unlimited nominal charge will apply for other cities Video/Photo Questions 50 /Month Frederique can start with the Enterprise Brand with logo, colors and customization Yes Subscription Plan for Brand Monitoring and Customer Engagement platform at INR 9,84,000 / Share Question By - Year plus taxes ENGAGE 2 way Social Engagement LinkedIn Email with Analytics 200000 / Month Embed on Website Not in Scope Text Message Not in Scope Make a Call Not in Scope Dynamic QR Code Yes Custom Thank You Yes Real Time Results Yes ACT Reports and CSV Downloads Yes Influence and Sentiment Analytics Yes Global and Question Dashboard Yes 24*7 Email Support Yes SUPPORT On Call Yes Relationship Manager Yes12

Commercials - Digital Marketing Activity at INR 50,000 per Month plus taxes Platform Features Plan for Frederique Constant  All posting would be LinkedIn Create company page Based on clients approval scheduled on weekdays for Email Campaign Optimize company page design Based on clients approval maximum results Post company status updates Monthly basis Use Linkedin to generate leads Monthly basis  All images would be created Design and development Yes based on the proposed Create products, Services tab and post Twice a week discretion Create Showcase pages Monthly basis Create Sponsored Updates Monthly basis  This quote doesn’t include Create and maintain Forum Monthly basis LinkedIn Ads/Sponsored Create Company Ads Monthly basis Budget Monthly basis Create Display Ads Monthly basis Conduct Inmail activities Monthly basis Management of email engine 2 per month Execution of Campaigns Procuring email database Yes Monthly basis Email database cleanup & validation13

Commercials for Tablet Solution 1 Time Cost for Device with clamp Cost for Application for 28  Training and roll out services will be free within Commercials and insurance Stores Bangalore MODULE Devices INR 22,000 INR 2500 / Month / Store  Customization requirements pricing can be Features FEATURES arrived at after complete clarity Apple iPad Mini ( 16 GB, Wi-Fi )  The commercials includes Unlimited Surveys the Cost for Tablet, Clamp & Insurance as per today’s Unlimited Responses rate Questions Branching Professional Templates Add your own Branding Kiosk Mode Enhanced Reporting Offline Integration and Analytics Social Sharing of Selfies  Implementation and roll out in 28 stores in 2 months Advanced plan with each device at INR 8,40,000 inclusive of Taxes after confirmation of order14

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