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www.LocalUmbrella.comYour Neighborhood source - Serving local communities, kids and causes Volume 4 - Number 8 - November 2017ENCINITAS FAMILY OWNEDFOOTWEAR ETC. OFFERING TODONATE SHOES – JUST FORTRYING ON A PAIR! See details of November 10-12 event on page 12-13 By Jeanne RawdinF ootwear etc. is a local shoe-store chain that continues to Encinitas store front in the Trader Joe’s parking lot. 123 N. El Camino Real. Encinitas. CONTACT US shine in Encinitas, despite the looming shadow of big-box stores and Amazonian giants trying to lure away customers. Footwear etc. is located at 123 North El Camino Real in EDITORIAL/LETTERSAnd there’s a very good reason for that, according to Rebecca Encinitas. It offers brand-name men’s and women’s shoes, [email protected], Director of Marketing for Footwear etc. boots, and other accessories. It is a second-generation, family-owned business started by Rebecca’s father-in-law ADVERTISING “Our unique experience is all full service,” according to Rebec- 31 years ago in Palo Alto. Back then, he bought a large Alice Jacobson [email protected]. “This means that we measure every customer’s feet to be sure shoe store called Rapp Shoes and realized very quickly hewe can fit the shoes properly. We properly tie the laces and help needed to scale down and pick the top twenty brands onlyaccommodate any foot issues that customers may be experienc- and focus on those. He closed Rapp Shoes and openeding.” Footwear etc. Continued on Page 12 PROFIT FROM OUR AWARD-WINNING SERVICE.760-994-2404 start at searchdiego.com License #: 01945487

2 NOVEMBER 2017 | SEASIDECOURIER.COM

233NOVEMBER 2017 | SEAOSICDTEOCBOEURRI2E0R1.7CO|M |JUST ADD JAM Using only real fruits and zero arti- meal will be transformed into aficial ingredients, Jackie’s Jams is a good ole’ summer treat.local San Diego jam and jelly com-pany dedicated to crafting unique, Ingredients:gourmet flavors for more than 7 Oatmealyears. Fresh Peaches Jackie’s Jams Peach Cobbler Jam From classic flavors like TripleBerry to the adventurous Mango Steps:Habanero, we take time with our 1) Stovetop: Bring 1 cup water (orhandmade batches of jams, jellies, nonfat or low-fat milk) and a pinchand marmalades, slow cooking each of salt (if desired) to a boil in a smallto fully extract the exceptional flavors saucepan. Stir in 1/2 cup oats andand use local fruit when possible. reduce heat to medium; cook for 1 minute. Remove from the heat, Our more than 30 jam flavors are cover and let stand for 2 to 3 min-a must-have ingredient and go-to utes.topping for amateur foodies and SanDiego’s leading chefs alike. No matter 2.) Slice up peachyour level of culinary expertise, cook-ing with jam gives you endless 3) Layer cooked oatmeal, peachopportunities to create exceptional slices and spoonful of peach cobblerflavors in baked goods, marinades, jam. Repeat to fill the glass.or cocktails. We’re excited to shareour favorite recipes with you here 4) Top parfait with a spoonful ofmonthly and on our website. jamUpgrade Your Oatmeal 5)Enjoy As delicious peaches come back Insider Tip: For those warm sum-to into season, we’re inspired to mer mornings, swap out the cookedmake this summer-favorite flavor oatmeal for overnight oats. You’llwork for any meal of the day. Our enjoy a cool, refreshing take on thisPeach Cobbler Jam pairs the bright breakfast treat.peach flavor with hints of bakingspices like cinnamon, allspice, and Visit our website at www.jackies-cloves. jams.com for more recipes and to check out our jam shop with Simply layer this jam’s perfect nationwide shipping.blend of sweet and spice in withyour morning oatmeal with freshpeach slices. Your filling morningOur Services include: 2333 State Street, Suite 200• Tax Management • Bookkeeping & Write Up Carlsbad, CA 92008• Payroll • Financial Planning • Retirement Planning 760-599-1040 / [email protected]• Set Up & Restructuring • IRS Representation • Audit Services www.palomartax.com

4 | NOVEMBER 2017 Words Alive and #GivingTuesday are a new way of link-Pairing Halloween Candy w/ San Diego Beers ing individuals and causes to strengthen communities. Living the Gummy Bear flavors of raspberry (red), As we drift slowly into fall, with the Words Alive programs in full swing in orange (orange), strawberry (green), pineapple over 130 classrooms across San Diego County, we begin to turn our atten-HOPPY (clear) and lemon (yellow) perfectly compli- tion to the holidays. America’s ability to shop and spend has given signifi- ment the tropical bitterness in the IPA. Also, cant attention to the “shopping” days immediately following Thanksgiving:LIFE the dry finish of the IPA helps cut the jelly- Black Friday, Small Business Saturday, and Cyber Monday. We would like to like consistency of the Gummy Bears. introduce you to one more day after the Thanksgiving holiday that helpswith Beau Schmitt our communities – #GivingTuesday.Skittles + Three Berry Beatitude Almond Joy + Defined with social media’s ever present hash tag, #GivingTuesday is aMixed Fermentation Sour Cocomotive Coconut Porter global giving movement that has been built by individuals, families, organi-4.5%, Council Brewing Company, Kearny Mesa 8.3%, Thorn Street Brewery, North Park zations, businesses, and communities in all 50 states and around the world. This year, #GivingTuesday falls on November 28th and harnesses theThe sweet-then-sour flavor transformation is When the sweet coconut in Almond Joy com- collective power of a unique blend of partners to transform how peoplea mantra for many popular candies, but not bines with the rich chocolaty malts & toasted think about, talk about, and participate in the giving season. It inspiresSkittles. Original Skittles are simply sweet and coconut in Cocomotive, it will take you on a people to take collective action to improve their communities, give back tofruity. Three Berry Beatitude is a mixed fer- magical, island-style journey. Then, Cocomo- the charities and causes they believe in, and help create a better world.mentation sour that is moderately sour, tart tive’s dry coffee bitterness cuts the fat of the #GivingTuesday demonstrates how every act of generosity counts, and thatand refreshing. Follow a handful of Skittles mouth-watering milk chocolate and almonds, they mean even more when we give together.with a sip of Three Berry Beatitude and you’ll leaving you with a dry, clean finish.create a whole new candy-like experience. Words Alive works together with more than 500 volunteers, donors,Pucker up for this great pairing. teachers, administrators, and families, who know what collaborating and coming together means to make reading matter for thousands of childrenSour Patch Kids + Raspberry Blush Kit Kat Bar + Hello Darkness and young people every day. It is in this spirit of collaboration that #Giv-Berliner Weisse Oatmeal Stout on Nitro ingTuesday was born. #GivingTuesday is a new way of linking individuals4%, Mikkeller Brewing Company, Miramar 6%, 32 North Brewing Company, Miramar and causes to strengthen communities.Sour Patch Kids, now with the little blue dude, Biting into Kit Kat’s sweet chocolate covered Words Alive is close to completing its initial 1,000-day Read-for-Lifeprovide a mouthful of juicy tartness. Their wafers only gets better when it’s followed a sip campaign, with a little more than $100,000 left to raise, and we’d like to dostrong flavors of lime (green), lemon (yellow), of Hello Darkness. This creamy and chocolatey that by the end of the year. This fall, we encourage our community, in theorange (orange), raspberry (red) & blue rasp- stout has a medium body with a sweet, coffee spirit of #GivingTuesday and the entire giving season, to consider joiningberry (blue) require a strong beer counterpart. finish. It’s the beer version of a mocha. Blend- together and make a contribution, to consider becoming a volunteer, toMikkeller’s Berliner Weisse pairs perfectly. Like ing Kit Kat’s wafer with Hello Darkness’s consider becoming a partner with Words Alive and ensure that every childSour Patch Kids, Raspberry Blush starts off chocolaty finish will leave your kid wondering has the opportunity to live and thrive in a literacy-rich environment.soft and light on the palate and ends with a where all his candy went.dry, sensationally tart finish. And Raspberry We hope you keep an eye out for the growing presence of #GivingTuesdayBlush has notes of coffee to finalize the sophis- and heed the call to action that will change the way we spend around thetication of this pairing. holidays. Let’s all take a moment to celebrate a time dedicated to giving back. Candy Corn + “Garbage Can” Pail Ale Under the Kitchen Sink, Your Place About Words Alive Founded in 1999, Words Alive is a nonprofit organization that helps under- Candy Corn is gross. It doesn’t pair with any- served, low-income, at-risk children, teens and families discover how books and thing. Please throw it all away in your garbage reading can add meaning to their lives. Words Alive engages its program partici- pail. pants in developing a connection to reading with innovative programs and initiatives with the goal of creating lifelong readers and learners. For more Drink Local, information about Words Alive, its programs, volunteer opportunities and Beau sponsorship opportunities, visit www.wordsalive.org. [email protected] Bears +Mission Accomplished IPA6.3%, Breakwater Brewing Company, OceansideMission Accomplished IPA has huge tropicaland citrus notes of pineapple and mango. The

5NOVEMBER 2017 |WINNIE’S “Core Electric has been advertising with Local Umbrella Media Newspapers for over a year now. We are stillPICKS! amazed at the high volume of calls we receive weekly from our ad in their publications. We at Core Electric believe that by being accurate, authentic and well organized Local Umbrella Media has established a strong following with local readers. We are especially grateful to the staff at Local Umbrella for always making sure our ads go out on time and even offering intuitive suggestions on design. Their assistance with our advertising has exceeded our expectations and certainly beats our experience with the other advertisers we've used in the past. (On- line advertising specifically)TASHI AND THE MONK – 2014 documen- RANDOM HARVEST - (1942) I know that We at Core Electric aretary: Lobsang Phuntsok leaves the U.S. and I've mentioned this movie before, but maybe it's looking forward to advertis-returns to the roots of his training by His Holi- time to cry again. An injured WWI veteran falls ing with Local Umbrellaness the Dalai Lama. His purpose is to set up a in love with a dancehall girl. How was she to Media for years to come.school, Jhamstse Gatsai Children's Community, know that he had amnesia? They marry, have a Cheers !”in northeastern India. You will experience the child, and then one day he goes to the city. This – Craig E.rebuilding of hope within the lives of unwanted perfect life may soon crumble, and you will findchildren and especiall yourself talking to the TV. I did. Have the tissues Owner Core Electric next to you. You will need them. Yes, I did too. IfTHE VOICE OF THE MOON - (1990) Fed- you need a double-header of tears, you can also LOOK FOR US IN YOURerico Fellini's last film was released to mixed watch Imitation of Life. The one from 1959 made MAILBOX EACH MONTH!reviews. Now released in a restored form, the me cry more than the one from 1934.movie is worth a second look. It is an homage to Reaching over 50,000 homes in 16 Sansome of Fellini's great movies over his 50 year THE BIG SICK - (2017) Cultures clash as an Diego area communities – and growing!career as an Italian filmmaker. Roberto Benigni all-American girl marries a comedian from Pak- Low priced advertising options to reachis a former mental patient meeting an assortment istan. Her parents are not thrilled with her choice. your community – or our entire network!of odd characters and possibly his own true love. Are any parents ever pleased with the man who marries their princess? Anyway, something bad Local community informationTO LIVE AND DIE IN L.A. - (1985) My film happens that will bring all of them together. You SHOP / EAT / SPEND LOCAL!fans know that I love action films from Bronson may think you know how it's going to end. Maybeto Eastwood. I would be neglectful if I did not it does, but the journey their will bring a few tearsmention William Friedkin's movie about coun- and a warm fuzzy feeling to you. Enjoy this movie.terfeiters being pursued by the Secret Service.The pulsating film score was written and record- HUNT FOR THE WILDERPEOPLE - 2016)ed in only two weeks by Wang Chung. It is one In this quirky comedy directed by Taika Waitit, aof my favorites. I hope that you like it, as well. delinquent teen placed in a foster home escapes to the bush country with an odd foster uncle. ATHE DRIVER - (1978) Starring Ryan O'Neal - national manhunt begins to find the two. DuringNow that I'm in an action movie mood, I must their adventure, the mismatched duo scatter ashesrecommend one of my all-time Winnie's Picks, of a loved one, fight off a wild boar, and meetby director Walter Hill. If you like action movies, people even stranger than them. This is a greatcar chases, tricky women, and obsessed detec- movie that the whole family will love. It may eventives, then this is your movie. There's also a great remind you of some people that you know.storyline that will keep you wondering about theoutcome. Isabelle Adjani is the beautiful femme Winnie Hanford of Ken Video celebrated her 90thfatale that may be smarter than everyone. Birthday recently, and her love of good movies - and sharing her favorites with us - is as strong ever. LOW RATES CONTACT US For More INFO: [email protected]

6 | NOVEMBER 2017 Saturday, November 25, 2017 is Small Business Saturday® By Jon Wesley Ewell Every year after the craziness of the annual, no-holds-barred,Black Friday chaos there is something much better – Small Busi-ness Saturday. This is the day when lively consumers can (and should) focus onsupporting their local businesses. In reality, every day is for smallbusinesses. Local Umbrella Media’s primary mission is the sup-port of local communities and this includes supporting smallbusinesses whenever we spend money. We encourage you to start in your local neighborhood andcontinue throughout your local city and county. Hopefully we willall do this every day of the year, especially during the Holidays. THERE ARE OTHER THINGS WE CAN ALL DO TO HELP OUR COMMUNITIES AND LOCAL BUSINESSES BESIDES ONLY SHOPPING: 1. Make a commitment to refer other businesses and community services to your friends through word-of- mouth, and on social media. 2. Volunteer. There are many places that can always use volunteers. 3. Give to the needy. This is something else we should strive to do every day and not just when it’s a national holiday. Giving to people or animals in need is one of the best things we can do. Check with your local community for places accepting volunteers or donation. 4. Donate goods. Go through your storage space and “shop” for items that can be donated. Check local neigh- borhood sites like Nextdoor® for people and business owners who help others and accept donated items. 5. Consider local restaurants for dining in and also for delivery. If you don’t plan on cooking a holiday meal check with your favorite local restaurant for delivery or takeout specials. Many of them offer something and you could make a difference in them being able to provide for their families and friends. As much as we love the ease and convenience of shopping through Amazon and other e-commerce websites, there is almost always a local alternative. Let’s challenge ourselves to search for opportunities to spend locally in our com- munity Check out some Small Business Saturday® resources on our website at: www.localumbrellamedia.com/small-business-saturday/

7NOVEMBER 2017 |TEN REASONS TO SHOP LOCAL AND SUPPORT YOUR LOCAL COMMUNITY1. Significantly More President, National Histor-Money Re-circulates In ic Preservation Trust,San Diego County. When “When people go on vaca-you shop at locally owned, tion they generally seek outindependent businesses destinations that offermore money is kept in the them the sense of beingcommunity because local someplace, not just any-businesses often purchase place.”from other local business-es, service providers and 4. Environmental Impact 7. Local Business Owners of small businesses is thefarms. Buying locally helps Is Reduced. Local busi- Invest In Our Communi- best way to ensure innova-grow other businesses as nesses make more local ty. Local businesses are tion and lower prices overwell as our region’s tax purchases requiring less owned by people who: Live the long-term.base. transportation and usually in this community; are less2. Non Profits Receive set up shop in town centers likely to leave; and are 10. A growing body ofGreater Support. rather than on the fringe. more invested in the com- economic research showsNon-Profits often receive This generally means con- munity’s future. that in an increasinglygreater support from local tributing less to sprawl, 8. Put Your Taxes To homogenized world,business owners, some- congestion, habitat loss, Good Use. Local business- entrepreneurs and skilledtimes as much as 350% resource depletion and es in city and town centers workers are more likelymore money, than they do pollution. require comparatively little to invest and settle infrom non-locally owned 5. Most New Jobs Are infrastructure investments, communities that pre-businesses. Provided By Local Busi- add more to our tax base serve their one-of-a-kind3. Unique Businesses Are nesses. Small local busi- and make more efficient businesses and distinctiveAn Integral Part Of Our nesses are the largest em- use of public services. character. Continued on next page >Distinctive Character. The ployers nationally. 9. Competition And Di-unique character of the 6. Customer Service Is versity Leads To More More about Shopping Local at:Pioneer Valley is what Often Better. Local busi- Consumer Choices. A Localumbrellamedia.com/brought us here and will nesses often hire people marketplace of thousands shop-localkeep us here. Our tourism with more specific productbusinesses also benefit, expertise and they invest inbecause our place doesn’t their employees for betterlook like everyplace. Ac- customer service.cording to Richard Moe,

8 | NOVEMBER 2017 BE A PART OF THE SHOW AT DEL MAR OPWENEDINNGOVD1AY SAT NOV 18 AND HOLLYWOOD FASHION CONTEST REGGAE FEST FEATURING IRATION* FRI NOV 3 & SAT NOV 4 AND COLLEGE DAY BREEDERS’ CUP THURS NOV 23 WORLD CHAMPIONSHIPS THANKSGIVING DAY SAT NOV 11 FAMILY MILE FUN RUNCONCERT AFTER THE RACES AND BRUNCH SPECIAL GUEST SAT NOV 25 BEER FEST* *PLUS CIDER, WINE, CRAFT COCKTAILS WING FEAST WING Feast NOVEMBER 1 - 26 DelMarRacing.com HOME OF THE 2017 BREEDERS’ CUP *Concerts are 18 and up shows. Pre-paid tickets, complimentary tickets and season passes will not be accepted for concert admission after the last race.

9NOVEMBER 2017 |By Bart Mendoza November 24 The Creation Factory Music News: Levi Dean & The Americats Late 1960’s inspired, Los Angeles based, psychedelic beat rockers, The Creation Formed in 2014, Levi Dean and The Americats have Factory play the Soda Bar on November 24, alongside Los Sweepers and the won- become a local club favorite with their own brand of Amer- derfully named group, The Allyrgic Reaction. This is keyboard driven garage rock icana, tinged with folk, blues, country and rock ‘n’ roll. The at its best, the sort you might hear in movies of the era during the obligatory band is currently hard at work on their second album, with “freak out” party scene. There is enough groove and thumping bass lines in the producer Andrew Nast at Audio Design Studios, tentatively bands beats, as heard in their new single, “You Got It,” to get even the most jaded set for spring 2018 release. Performing at the Holding Com- listener up and dancing. Fans of sixties rock will love every second of this band’s pany on November 29, The Americats started in October musical time warp. sodabarmusic.com 2014, shortly after frontman Levi Dean arrived in San Diego. “I grew up in Virginia, Dean explained.“I loved growing upThe Creation Facotry Photo by Leland Bobbe December 3 L.A.M.F. there, however I became restless as I got older and at age 20Walter Lure I followed the pull westward.” He arrived in California after While it didn’t make much of a splash when issued in 1977, there can be little doubt stops in Tennessee, Texas, New Mexico, Colorado and Ore- that the album, “L.A.M.F.,” by The Heartbreakers, has gone on to become one of gon. “I took a piece from everywhere I have been and each the most influential discs of that decade. Not to be confused with Tom Petty’s place has influenced my songwriting and musicianship,” he combo, The Johnny Thunders fronted quartet’s mix of punk and rock ‘n’ roll cool said. “At the same time, being so transient brought its own is timeless, inspiring legions of musicians in its wake. On December 3, The Belly challenges, but I was able to secure a permanent job in San Up Tavern will host a special concert in honor of “L.A.M.F.”’s 40th anniversary, fea- Diego in January 2014 as a Park Ranger and have been dig- turing an all-star band performing the album in its entirety. On hand will be original ging roots here ever since.” Heartbreaker Walter Lure with Mike Ness (Social Distortion), Glen Matlock (Sex Pistols) and Clem Burke (Blondie) plus special guests. For anyone who enjoys hard Deans Love of Americana stems from his childhood in the driving rock and roll this show is practically mandatory. bellyup.com South.“I was exposed to the deep roots of traditional Amer- ican folk music of the region,” he recalled. “My style is influ-Michael head & The Country Rockin Rebels December 13 Ocean Beach Farmer’s Market enced by a diverse group of musicians and songwriters includ- ing my family, Hank Williams Sr., Bob Dylan, Neil Young, Located at the intersection of Bacon and Newport,just a block from the beach, there The Band, Led Zeppelin, and David Grisman,” Dean said. is no doubt that the Ocean Beach Farmer’s Market is one of the area’s best places to “The first album I ever bought with my own money was catch sets from a cross section of San Diego’s music community. On December 13, Hank Williams Sr.'s ‘Greatest Hits’ album when I was fifteen. the market will prsent their annual Holiday Show, hosted by Michael Head of the At that point I had never heard someone who could accurately band Country Rockin’Rebels. The line-up was still being confirmed at press time, but portray his feeling through songs like he could. I was hooked past years have seen many of the area’s top performers stop by for a seasonal tune or when I heard the lyric about being heart broken and jumping two. More importantly, the event will also double as a drop off point for toys or in the river. His songs really spoke to me because, like most canned food items, which will be distributed to needy families in time for the holidays. teenagers, I was filled with emotional angst.” oceanbeachsandiego.com/attractions/annual-events/farmers-market-wednesdays At the Holding Company, the band plans to preview tunesThe Gargoyles December 15 The Gargoyles from their forthcoming disc, alongside covers by the likes of Hank Williams and Robert Johnson.“We are planning for a Ron Silva brings his latest band, The Gargoyles to The Manhattan Bar on December high energy show at the THC and we are certain you will 15, on a bill that also features acclaimed indie pop quartet, Mittens. Mixing covers want to hop out of your seat and dance,” Dean said. and originals, the quintet includes bassist Chris Davies (The Penetrators) and guitarist Eric Bacher (The Tell Tale Hearts), keyboardist Derick Hugunin and The music biz is tougher than ever – what motivates Dean drummer Richard 'T-Bone' Larson, with Silva’s gritty vocals at the forefront. Silva to keep going?“I feel compelled to live out my life's purpose,” is a legend, known for his work in such groups as The Crawdaddys and Nashville he said good naturedly. “Birthing a new song is the greatest Ramblers and his new combo keeps the quality just as high, turning in a terrific, feeling in the world, and to witness that song having a positive danceable mix of R&B, sixties garage and rock ‘n’ roll. manhattanbar91910.com impact on someone is pretty cool too.” December 15 Holiday Hangover Short Takes The tenth annual “Holiday Hangover” concert, celebrating the music of the 1980’s, Mod inspired indie rockers, The Bassics, will release their will take place at the House of Blues on December 15. The show will feature four debut album, Every Day Life, on January 20… meanwhile, tribute bands including Strangelove-The Depeche Mode Experience, the Cured, The Event, the acclaimed 1980’s mod quartet has reunited Smiths tribute group, Still Ill and David Bowie doppelgangers, Electric Duke. All to co-headline The Purple Weekend Music Festival in Leon, are great at what they do, but the night belongs to Strangelove, currently one of Spain on December 8. In addition to the reunion concert, the most popular tribute acts in the U.S., regularly filling venues of up to 8,000. Bickerton Records will be issuing a deluxe, 10” vinyl only, The reason for their popularity is easy to see: They are virtually an exact replica collection of vintage demos in early 2018… Celtic group, of their namesake British quartet. If you missed out on seeing Depeche Mode in Brogue Wave, featuring violinist Patric Petrie, will be per- Chula Vista last month, this concert is the next best thing. houseofblues.com forming alongside The Offspring and Buzzcocks, as part of the Flogging Molly hosted “Salty Dog Cruise,” sailing fromStrangelove Key West to the Bahamas, April 20 – 23… Beatlesfair 2018 will take place on March 31 at Queen Bee Arts Center. Guests December 19 Ariel Levine announced so far include Fab Four impersonators, Britain’s Finest, The Baja Bugs, Dave Humphries with Zak Nilsson On December 19, the Casbah will host the album release show for Ariel Levine’s (son of Harry) and author John Borack… singer Victoria excellent new album,“Let The Machine Get It”. Released on December 8, the album Roze is wrapping up studio work on her third album,“Bag- shows that Levine is a charismatic mix of Berlin era Bowie, Bryan Ferry and David gage Claim”, due out in January…KUSI-TV meteorologist Byrne, with songs that are adventurous, sometime quirky, but always melodic. A Dave Scott has released a new jazz album,“One Big Beautiful gifted producer and multi-instrumentalist, Levine’s songs, such as the album’s first World.”The acclaimed singer / trombonist is joined by guests single, \"Sunshine Part II: On My Color TV\" are radio ready, slotting well amongst including guitarist Peter Sprague, Hip Hop Artist Ayesha both todays hits, as well as the songs of his musical heroes. bellyup.com Scott and the Martin Luther King Community Choir of San Diego.Ariel levine

10 NOVEMBER 2017 | SEASIDECOURIER.COM 7NOVEMBER 2017 | Going local with your Furthermore, check out thisspending by supporting great infographic on the positivelocally owned, independent effects of supporting local busi-businesses causes a “multi- nesses!plier effect” that keeps more er than nationally owned, busi-money re-circulating in our nesses. Money is kept in the com-community. munity because locally-owned businesses often purchase from Why Local First? other local businesses, service First and formost, so that providers and farms. Purchasingour local, living economy local helps grow other businessesstays healthy and strong. as well as our region’s tax base.Additionally we want the Local First Community Educa-Pioneer Valley to continue to tion Campaigns in communitiesbe its unique, wonderful self; across North America, plus theso that our place doesn’t look Local First Campaigns BALLE haslike every place. This ques- been launching across Northtion is best answered by America have been helping peopleMichael H. Shuman, author to see the need To Think Localof the book Going Local. First. These marketing campaigns “Going local does not are a critical piece of a sustainablemean walling off the outside community economic develop-world. It means nurturing ment strategy, helping to promotelocally owned businesses economic stability, job growth,which use local resources and entrepreneurial vigor throughsustainably, employ local nurturing and promoting a wideworkers at decent wages and diversity of locally owned busi-serve primarily local con- nesses.sumers. It means becomingmore self-sufficient and less To check out Local Firstdependant on imports. Con- Campaigns already in actiontrol moves from the board- and to see how other commu-rooms of distant corpora- nities are succeeding in pro-tions and back into the moting Think Local check outcommunity where it be- our website with more infolongs.” about shopping local: Significantly more moneyre-circulates in the Pioneer Localumbrellamedia.com/shop-localValley when purchases aremade at locally owned, rath-

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12 NOVEMBER 2017 | SEASIDECOURIER.COMENCINITAS FAMILY OWNED FOOTWEAR ETC. OFFERING TO DONATE SHOES...Continued from Page 1 The company has stayed true to severe plantar fasciitis. Every step features and benefits of the products A recent ad for the Footwear etc. Fall/Winter catalog.that initial concept, offering styles was intolerable. Since wearing the they offer. This extensive training isthat are, in some cases, only found in Vionics I bought at your store, I have very helpful in finding the right shoe and staying on trend. The Ath-leisuretheir thirteen stores. They travel the NO pain whatsoever! Amazing!” for the right lifestyle and need. Re- look (Athletic leisure), as an exam-world to find the top brands in Eu- And yet another customer points out becca points out that over the last ple, is very popular.”rope and other countries other than the additional service that will keep five years or so, the comfort shoe in-China to find the most up-to-date him coming back. “They have a dustry has “blown up,” and now In addition to the company’s excep-technology in comfort features. Its computerized machine you stand on they’ve expanded to keep up with tional customer service, it has a gen-top brands include Vionic, Mephisto, which shows how you pronate and the trend of more fashionable shoes. erous rewards program that helpsClarks, New Balance, Rockport, why you might have foot problems. She says, “Following suit with the create loyal customers. For everyEcco, Taos, Merrell, Olukai, Pikoli- industry, our buyer fills our stores three-hundred dollars someonenos, Birkenstock, Dansko, Earth, Footwear etc. also offers gait analy- with shoes that have the comfort spends, they receive twenty dollarsSamuel Hubbard and Naot. In addi- sis, and all staff members are trained features, while looking fashionable back in rewards. Customers are alsotion to its thirteen stores, the compa- on common foot ailments and all the rewarded for birthdays and specialny also has a website (www.foot- double-point days and Black Fridaywearetc.com) that offers free shipping deals.and very reasonable return policies. Rebecca’s father-in-law recently re-tired and now Rebecca’s husband,Andrew, is the new CEO. He and hisbrother, Mike Baranov, CMO, nowrun the company together. Rebeccais proud of those longstanding fami-ly ties. “Our uncle, Jacob Monarch,does all the IT and HR. Our aunt,Sue Ferrari, is the office manager.They have both been with the com-pany for more than twenty years.They are part of our extended Foot-wear etc. family.” The company describes itself as“old-fashioned” when it comes to theway they treat their customers. It’salways looked beyond just style toauthentic comfort for their clients. Itbegan with a true concern for theshoe-buyer and whatever issues theyhad with their feet – to match themwith the best footwear. Rebeccastarted out as a “medical liaison,” asshe puts it. “I would speak with localpodiatrists, chiropractors, and or-thopedic doctors about the productsthat we offered. Our relationshipswere built so deeply that they re-ferred patients to us daily. We be-came an extension of their care, of-fering products they needed aftersurgery, or just to keep going abouttheir daily lives. We have over-the-counter orthotics and other healthproducts doctors need for their pa-tients. I also used to work in thestores and helped people pick shoesthat made them feel better. It wasvery satisfying.” The customers of Footwear etc.keep coming back because of thatdedicated service. One loyal cus-tomer describes it this way. “Thegreatest shoes and service I have everreceived. I will definitely be comingback!” Another customer says, “Yoursite was highly recommended. I had

13NOVEMBER 2017 | SEASIDECOURIER.COM | The company does more than sell For every pair Naot Helm - a popular, zip up boot by Naot that is new for fall. It comes in 3 colors.footwear to their loyal customers. tried on, they Storefront for the Mission Hills location at 127 W University Ave, San Diego, CA 92103.They also donate shoes to help the will donate 1homeless and less fortunate. Foot- pair and forwear etc. is partnering up with an Is- every Naotraeli shoe manufacturer called Naot purchased,on November 10 through 12 in Enci- they will do-nitas, Mission Hills, Rancho Bernar- nate 2.do, and University City). Here’s thedeal: For every pair tried on, they Don’t miss the special event on Friday, November 10 through Sun-will donate 1 pair and for every Naot day, November 12 in Encinitas, Mission Hills, Rancho Bernardo,purchased, they will donate 2. All the and University City. For more information about Footwear etc.donated shoes go to Interfaith Com- and location info, visit their website:munity Services in Escondido, agroup that helps people in need to www.footwearetc.comstabilize and improve their livesthrough comprehensive programs. Rebecca Monarch knows that whatthey’re selling is much more thanjust shoes. They’re selling peace ofmind, comfort, and daily therapy forthe shoe-wearer. “The one-on-oneservice and the level of respect thatwe feel for our customers is few andfar between. Feet are our foundation,and they can affect our knees, hips,back, etc. If we don’t have the properfootwear, so many other things cango wrong in our bodies. Being ableto really help people is somethingspecial.”

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15NOVEMBER 2017 | SEASIDECOURIER.COM |

16 | NOVEMBER 2017 A Rising Tide Lifts All Boats: The Power of Sportsmanship, Sponsorship, and MentorshipI By Alison Lily Aragon, Grants & Communications Specialist at Pro Kids | The First Tee of San Diego.t isn’t an anomaly to be a girl a PGA Junior League team. PGAplaying golf these days. Recent Junior League teams transform theheadlines indicate there is still individual sport of golf into some-awe at a girl’s ability to play to thing much more team-focused, aswin alongside boys on the course, it will be when members go on tobut a field packed with girls ready to compete in high school, college or atcompete is nothing new here at Pro professional levels.Kids | The First Tee of San Diego. In2017, our membership was 58 per- This is not a student’s only pathcent female, with a special afternoon to professional success; Pro Kidscarved out specifically for girl’s golf intertwined in the City Heights andlessons and a strong Girl’s Mentor- Oceanside community ecosystems,ing Committee at both City Heights provides introductions to local busi-and Oceanside locations. These are ness leaders, from Gabriel Carinijust a few of the activities and events owner of Carini Heating and Air, tofocused on academic growth, as well Callaway Golf, who joined togetheras providing experiences for young with TaylorMade in 2012 to createwomen that are enriching, fun, andthey range from tea time, practicing GabyPilates, hiking, to providing scholar- Continuedships for our older girls as they headon to college (This past year, 29 ofour 48 scholars were Women, andsome of our most dedicated femalescholars play golf for CSU San Mar-cos, Stanford, and Northwestern). Pro Kids uses golf as a gateway to Girls mentoring with Girls, Inc. in Oceanside Gabriel Carini, President, Carini Heating and Airlearning many valuable life skillsthat kids carry into successful adult-hood, to actively shape their ownfuture on and off the course. Kidsexperience golf in a different kind ofatmosphere here, with group classesthat have incentivized levels forgrowth, friendly monthly scrambles,and the opportunity for our middle-school aged youth to compete onPro Kids members at end of the month Halloween tournament

17NOVEMBER 2017 |the beautiful Pro Kids Academy. have access to out on the course. 2016). Having corporate volunteers at Pro Kids, taking place DecemberThe Academy is a special learn- But friendships are only one reason like Microsoft out on the course has 3rd, the Carini Team has committeding and golf facility where over 70 sports like golf empower girls for life lasting impact beyond a few hours; countless hours to the organizationkids attend more than three times and leadership—“golf is the perfect the act of showing up informs our and strategy of the tournament, asa week during the school year to platform for girls to build character, kids that their community is valu- well as their own contacts and re-keep their reading, math, and overall leadership skills and core values like able to San Diego at large, and offers sources who have really stepped-upacademics strong - while learning perseverance, confidence and judg- them a space to start talking to adults this year to support our girls.new golf techniques through the ment.” (The First Tee, 2017). These about career opportunities they mayunique SMASH lab programming skills are paramount to setting goals have never known about otherwise. We all face ups and downs un-that teaches golf and STEM concepts for the future, and staying focused knowingly throughout life, butat the same time. These leaders in during the overwhelming middle In this fast-paced virtual world, having people to call on for guidanceservice and entrepreneurial spirit act and high school years. Research by showing up in person is more than and support is not promised for all.as more than just sponsors of Pro Michigan State University’s Insti- half the battle. We value partners Whether they know it or not; spon-Kids programs—they are also men- tute for the Study of Youth Sports, who stand beside our kids, learn- sors, donors, staff, and volunteers aretors for kids so they may understand estimates, “approximately 70% of ing with them on and off the course. all vital support systems in our proall the opportunities available out in children in the U.S. are dropping out Carini Heating and Air was recently kids’ lives. We do the best we can tothe world. of organized sports before the age recognized as the 2017 Community teach our members how to navigate of 13, which is particularly alarm- Partner of the Year by Pro Kids for on the course of life, where bunkers Sponsors play a particularly ing for women because studies have their dedication on service in the and water hazards are more unex-unique role at the Carini Women’s shown that girls who play sports are community and focus on giving back pected than they are on the links.Golf Tournament. The inviting more likely to graduate from college, to youth, particularly the girls here at Claire Shipman, television journalistatmosphere encourages an afternoon find a job, and be employed in male- Pro Kids. As the title sponsor for the and co-author of The Confidenceof sisterhood women don’t always dominated industries” (Fortune, Carini Women’s Golf Tournament Code summaries the lasting lessons of golf best; “something happens when girls play sports — they em- body the experience of not just of winning, but the critical experience of losing. It’s that process of carrying on and clearing hurdles that really builds confidence. It’s an incredibly useful proving ground for business and leadership.”Jennifer, Sade, Pro Kids member Kalena, Level 4 If you are considering a way for your business to give back at the end of 2017, or want to ac- tivate your individual or family giving through service, men- torship, or sponsorship, please consider joining Pro Kids | The First Tee of San Diego for our Carini Women’s Golf Tourna- ment Sunday, December 3rd, 2017. We have completely sold out of foursomes for the event, but we do have $25 brunch-only tickets available if you would like to join in on the fun. We have sponsorships avail- able for our brunch and happy hour portions of the day, please email Alison at aaragon@ prokidsonline.org or call 619- 582-7884 if you are interested in getting involved. Your atten- dance, time, and commitment to our girls provides them with the opportunity to mentors and experiences that will shape their future. Funds raised from the Women’s Tournament go di- rectly to the Pro Kids Academy, young women and girl’s involve- ment in the Pro Kids Golf & Life Skills Program, and Girl’s Mentoring Committee.

18 | NOVEMBER 2017KIDS’ KORNER: THANKSGIVING TURKEY CONTESTSend us your best Turkey and beentered to win $25 from Ike'sPlace! We have some great win-ners from last month's PumpkinCarving Contest, this month it'syour chance to WIN!!!It can be a drawing. It can bepainted. It can be craftedtogether. Have FUN and it is upto you!Submit entries [email protected]

Coffee Break 19NOVEMBER 2017 | Crossword and monthly horoscope brought to you by your friends at: DOWN 1.Descend Mt. Snow (619) 280-9500 • tiredynamicssandiego.com 2.Cackler 3.Small insect Your monthly 4.Stag’s mate 5.Bard Horoscope 6.Sunrise direction 7.Newspaper pieceAries 8.Take steps 9.HealthyGet energized and enthusiastic at the October 5 full moon. 10.TrademarkAttract a new friend or lover who is willing to make a minor 11.ArgumentVDFULƮFHRUJRRXWRIKLVRUKHUZD\IRU\RXUEHQHƮWDQG 16.Managedpleasure. 19.Billiard stick 21.Not quite closedTaurus 22.Paddy crop 23.Least<RXPD\IHHOOLNHWKHUHVDEVROXWHO\QRZKHUHWRWXUQ5HDOLW\ 24.Dated dittyLVDVFDU\WKLQJWRIDFH7KHODVWWKLQJ\RXZDQWWRGRLVEH 26.Louisiana swampVHULRXV%XW\RXUHƮQGLQJLWGLƱFXOWWRJHWVDWLVIDFWLRQIURP 28.Ballpoint, e.g.\RXUIDQWDV\ZRUOG<RXIHHODVWURQJVHQVHRIGXW\WRRWKHU 29.____ out (barely makes)people and places. 30.Fender flaw 32.SubtractsGemini 35.Between Feb. and Apr. 38.Sports facilityYou have a strong sense of self. You take charge of 39.Lady’s shoeVLWXDWLRQVLQVWHDGRIOHWWLQJWKHPWDNHFKDUJHRI\RX7KLVLV 40.AdriftRQHRIWKRVHGD\VZKHQ\RXPD\IHHODIHZJURZLQJSDLQV 42.Go away!as shifting personalities clash with comfortable behavior 43.Care forpatterns. 45.“____ Done Him Wrong” 47.Pension-plan abbr.Cancer 48.Assortment 49.Explosive letters<RXPD\IHHOOLNHDPHGLDWRUEHWZHHQWZRFDPSVRU\RX 50.____ saucePD\EHWKHRQHLQDVWUXJJOHWKDWQHHGVPHGLDWLRQ)DFWVFRXOGJHWWZLVWHGLQDOOGLUHFWLRQVGHSHQGLQJRQZKRV ACROSSdelivering them. 1. Herringlike fish 52. 2,000 pounds HappyLeo 5. Garden vegetable 53. Western resort Solving! 8. Cobblers’ tools 54. Meat spread%HFDUHIXODERXWWDNLQJHYHU\WKLQJDVDSHUVRQDORƬHQVH 12. Game of chance ANSWERS$VORQJDV\RXUHDEOHWRPDLQWDLQDKHDOWK\SHUVSHFWLYHRQ 13. Rowboat paddle 55. Clump of turfWKHVLWXDWLRQ\RXFDQPRYHIRUZDUGZLWKHDVH 56. Lawyer’s abbr. 14. Dice or minceVirgo 15. Bank payment 17. Cato’s clothing'LƱFXOWWHQVLRQPD\EHIUXVWUDWLQJIRU\RXWRKDQGOHYou 18. Space under a roofPD\ZRQGHUZK\HYHU\RQHFDQWMXVWJHWDORQJ<RXPD\ 20. FortuneƮQGWKDWWKHEHVW\RXFDQGRLVWDNHDVWHSDZD\IURPWKH 21. Fire crimeƮUH 25. Sugar unit 27. Jack’s companionLibra 28. Delighted 31. Citric ____7HQVLRQPD\DULVHDPRQJIULHQGVZKHQVRPHRQHVXGGHQO\ 32. Letter after ceefeels like an ignored third wheel. People tend to pair up. Do 33. Oxen teamZKDW\RXFDQWRVWD\RQWRSLFVWRZKLFKHYHU\RQHFDQ 34. Exercise programFRQWULEXWHHTXDOO\ 36. Bird of ill ____ 37. Hat’s placeScorpio 38. Visitor 39. Light tap<RXUOLYHO\LPDJLQDWLYHVSLULWLVLQWXQHZLWKWKHFROOHFtive. 41. Corroded6RPHRQHFRXOGWU\WREXUVW\RXUEXEEOHVREHFDUHIXO 44. Purposes'RQWORVHVLJKWRI\RXUJRDOV 46. Lab workers 51. NettingSagittarius-XVWZKHQ\RXVORZGRZQVLPSOLI\DQGSODQWKLQJVstart toSLFNXSDJDLQ<RXULPDJLQDWLRQVWDUWVWRư\7KHODVWWKLQJ\RXUDUWLVWLFPLQGZDQWVWRGRLVVORZGRZQCapricorn<RXUVHQVHRISOD\PLJKWJHW\RXLQWRWURXEOH,WPD\EHGLƱFXOWIRU\RXWRNQRZKRZIDUWRSXVKDVLWXDWLRQ0DNHVXUH\RXDOVRVHHWKHQHHGWRVHWWOHGRZQDQGJHWVHULRXVAquariusYRXUHRIWHQDELJIDQRIGRLQJWKLQJVWKHROGIDVKLRQHGZD\(YHQWKRXJKSHRSOHPD\ODXJKDW\RX\RXWHQGWRLQVLVWWKDWWKHROGZD\LVWKHEHVWZD\Pisces%HFDUHIXODERXWJRLQJRYHUERDUGZLWK\RXUVDUFDVPSomeSHRSOHWDNH\RXUFRPPHQWVVHULRXVO\1RWHYHU\RQHXQGHUVWDQGV\RXUKXPRU7KLVFRXOGPDNHFRPPXQLFDWLRQunclear at times.

20 | NOVEMBER 2017San Diego’s Largest Annual Older Adult Tech Fair On Nov 11The “Get Connected” Tech Fair will host hundreds of adults 50+ at Oasis’ new Lifelong Learning andWellness Centers at Grossmont Center Mall On November 11th, 2017 San 619-881-6262 818 Birmingham Drive, CardiffDiego OASIS will host the largestannual Technology Fair for older WHEN: 9:40 AMadults 50 and over in San Diego. November 11, 2017 Carmel Valley Park and Ride | 12791 10:00AM – 3:00PM Sorrento Valley Road, San Diego Between 2010 and 2030, the elder- FREE EVENT with lunch includedly population will double in the 10:00 AMUnited States, with an even higher WHERE: Arrive San Diego Oasis | 5500percentage here in San Diego. This San Diego Oasis at Grossmont Center Drive, La Mesayear’s Tech Fair will address the Grossmont Centerneeds of a growing older adult com- 5500 Grossmont Center Drive 3:15 PMmunity in a rapidly changing digital La Mesa, CA 91942 Depart San Diego Oasis for Returnworld. 619-881-6262 Trip Across from Barnes & Noble FROM NORTH COUNTY The Oasis Tech Fair will offer INLANDhands-on learning about everything San Diego Oasis is piloting atechnology at their new Lifelong new idea: Transportation! 9:00 AMLearning and Wellness Centers at San Diego Oasis | Escondido SeniorGrossmont Center Mall. San Diego’s We would like to offer our North Center | 210 Park Avenue, Escondi-booming 50+ population will have County members the opportunity dothe opportunity to take part in free to join us for the Technology FairTech Talk sessions, 40-minutes each. on November 11, by providing free 9:30 AMSome interesting topics include: round-trip transportation from sev- Rancho Bernardo Park and Ride | eral locations throughout North 12862 Rancho Penasquitos Blvd,Cyber Fraud Briefing pre- County. San Diegosented by assistant DistrictAttorney: RSVP is required by Monday, About San Diego OASISHow to Outsmart Personal Infor- November 6 San Diego OASIS, a 501c3 award-mation Thieves winning nonprofit organization, To ensure a seat on the bus, you serves San Diego County residentsWhat is Fake News and How will need to RSVP for the pick-up ages 50 and over promoting suc-to Detect it: location closest to you. Call David cessful aging through LifelongOnline News: How to be your own Beevers at (760) 796-6020 or email Learning, Healthy Living, and Com-investigative reporter, presented by [email protected]. Space is munity Service. We offer over 1700Tom Karlo, KPBS General Manager limited, be sure to RSVP soon! classes in art, finance, history, exer- cise and wellness, disease manage-Artificial Intelligence and Transportation Logistics ment, language, computer training,Voice Activated Technologies Pick-up times will vary based on travel activities annually, and inter- generational volunteer opportuni- In addition, Oasis will have the location, but will begin around 9:00 ties pairing our members with Sanvery popular Ask the Expert area for AM, with the return trip dropping Diego County elementary schoolany questions about technology and you back to your original destina- children to encourage improved lit-will be featuring two electric vehicles tion by approximately 4:00 PM. eracy, and increased self-esteem. Gooutside the event, presented by to sandiegooasis.org for more infor-SDG&E. FROM NORTH COUNTY mation. COASTAL This year it the will be located in 9:00 AMthe newly opened San Diego Oasis Oceanside Transit Center | 235 S.location at Grossmont Center Mall. Tremont Street, OceansideEvent is free, but registration isrequired. Go to www.sandiegooa- 9:20 AMsis.org class #80 to register or call Birmingham Park and Ride | 794-

21NOVEMBER 2017 | Gorgeous birds from The Nat’s Birds and Mammals collection. (Photo by Pablo Mason)Cool Stuff to the museum. The entry is dominated by a amassed a collection of more than 8 million the root of scientific discovery Museum col-From Storage giant sperm whale jaw that demonstrates the specimens. Although the institution focuses its lections help inform present and future scien- sheer size of this remarkable mammal.Visitors research efforts primarily on Southern Cali- tists, students, and museum visitors about evo- will also see an impressive display of specimens fornia and Baja California, through its history, lution, implications of climate change, and howNatural History Museum’s from all over the world: brilliant gems and it has acquired specimens from all over the to protect the unique biodiversity and natural minerals, an emperor penguin, massive bats, a world. resources in the region. In addition to their 20- foot long anaconda skin, pinned bugs and The specimens in the museum’s holdings, tremendous scientific value, specimens are alsostorage spaces take center insects, a wall of skulls, and a variety of vintage which are meticulously preserved and cata- displayed in exhibitions, such as Unshelved,stage in new exhibition taxidermied birds. The specimens chosen for logued, are curated by several departments that and are used by the Education Department to this exhibition demonstrate the museum’s long comprise the Biodiversity Research Center of more clearly and definitively illustrate lessons history of collecting and the magnificent diver- the Californias (BRCC). Research departments being taught at the Museum Unshelved is“Unshelved: Cool Stuff from Storage”opens sity of life on Planet Earth. and collections include Birds and Mammals, located on Level 2 of the museum and isNov. 18 at the San Diego Natural History “Most visitors don’t get to see our treasure Botany, Entomology, Herpetology, Marine included with general admission.Museum and features gorgeous natural history trove — rows upon rows of shelves, drawers, Invertebrates, Mineralogy, Paleontology, and To help celebrate the grand opening ofspecimens never before on display. and crates holding millions of plant and animal the Research Library. Unshelved, The Nat has planned the followingThe building looks bigger from the outside specimens collected over the past 143 years,” “The Nat has been building a collection of public programs:than inside because it holds 8 million speci- said Judy Gradwohl, president and CEO of the natural history specimens for more than 140mens in storage areas underground and behind San Diego Natural History Museum. “A look years,” said Dr. Michael Wall, vice president of • Unshelved Family Daygallery walls. The museum is giving visitors a behind the scenes in our storage areas is like a science and conservation at the Natural History Saturday, Nov. 18, 11 a.m. to 3 p.m.rare peek behind the scenes when they open cross-section of the diversity of nature itself. It Museum.“It’s high time we create an exhibition (included with paid admission)the exhibit, which is included with paid admis- is beautiful, strange, and fascinating, and we’re that is solely dedicated to telling that story. Unshelved brings the back of house to the • NATtalk: What’s In Our Drawerssion and will remain on view for two years. giving visitors a glimpse into that world.”As visitors enter Unshelved, they will feel as The Nat was established by a small group of front. Its quirkiness is sure to dazzle our visitors Tuesday, Nov. 21, 7 p.m.though they have been given an all-access pass citizen scientists in 1874, and since then has and prompt them to ask questions, which is at (extra ticket required).A drawer of beetles from The Nat’s Entomology Department shows the beauty of bio- Owls in the museum’s holdings lined up for inclusion in Unshelved. Curator of Birds and Mammals Phil Unitt holds one ofdiversity. (Photo by Pablo Mason) (Photo by Michael Field, San Diego Natural History Museum) the 50,000 bird specimens in one of The Nat’s many research collection rooms. (Photo by John Talbott, San Diego Natural History Museum)

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