team presentation- Final

Who we are?aura is an independent home fashion brand based in the Kingdom of Saudi Arabia .AURA owns and operates 4 stores in 3 countries : Panorama Mall, Riyadh Red Sea Mall, Jeddah Doha Festival City, Doha, Qatar Dubai , UAEThe company offers affordable aura-branded furniture and home accessories toindividuals looking for a distinct style that blends the best of the West and the MiddleEast. In line with aura’s plans to expand its operations to the rest of the MENA region,the company will soon be launching an e-commerce initiative to allow online access toaura collections to its customers.

Aura, a way oflivingAura is a modern home fashion brand, from and for theMiddle East. Inspired by international design styles andin line with the latest trends, Aura’s collections andcustomer service transform our client’s homes intofashionable environments for attainable prices.

Aura’s Logotype

Brand Pattern

Aura’s Positioning High end (Quality/Service/Price)• Target audience high and mid income consumers• Designed for a middle eastern audience Interior Decorators /• Inspirational products that follow the latest trends High-end Imported Furniture Stores• Boutique influenced brand suited towards high end malls “Traditional” Style “Modern” Style IKEA Traditional Family-Owned Furniture Stores (2,000+ outlets) Low end (Quality/Service/Price)

Aura’s GoalCreate the leading home fashion experience in the middle east.Aura, A way of living

Competitive Advantage Product Selection: Style groups Price ladder Coordination Store Service: Ambiance: Knowledgeable Store design Staff Inspiring room settings Staging Experience Strong Branding Message Strong Branding Message

ProjectsAura provides a wide range of Brand Valuesproducts that include furniture, Aura prides itself on Honesty, integrity and excellence.decoration and tableware

CollectionsIconicTraditional Middle Eastern products designedwith a modern twist. These include coffeepots, incense burners, prayer rugs and cups.

CollectionsTrendJewel tones and rich textures characterize thiscollection. Inspired by the catwalk andinternational furniture trends.

CollectionsModern ClassicNeutral and pastel soothing colors are used inthis range. Linens, silks and velvets adda sophisticated feel to these room sets.

CollectionsContemporaryFun Vibrant colors are chosen for these pieces.The shapes and colors reflect a younger morevibrant collection.

Why chose aura? Brand Values Aura prides itself on Honesty, integrity and excellence.

Brand ValuesINSPIRINGINNOVATIVEHONESTUNIQUERELIABLEICONIC

SuppliersOur supply chain is managed across 35 countries toensure our clients receive the best productsat the best priceThis includes Spain, Italy, Indonesia, Vietnam, Chinaand India among othersWe have a long term partnership and exclusiveagreementswith these suppliers.

Quality ControlSpecification sheets are shared with our suppliers toensure consistent quality and materials.Quality control checks are done at origin.Additional quality control checks are done once theproducts arrive

Market KnowledgeOur local knowledge results from analysis of the salestrends done by aura.We have a creative direction team that combinesmiddle eastern tastes with western standardsBest of both worlds

Kellogg case study:“ One of aura’s early sales strategies helped turn itinto a prestige media darling ”

Press• Over 70 printed press coverage• Over 35 Blogs and online coverage• 66,000 Instagram followers on auraliving• Four Television reports• Publications include - Harpers Bazaar - Martha Stuart Weddings - Syedati - Oasis magazine - Al Sharq Al Awsat

Mentions• Shortlisted for Harper Bazar best furniture brand in the middle east• Eight magazine award for best furniture brand in Saudi Arabia• Kellogg case study written about aura. Taught at Kellogg school this semester and published at the Harvard business review next summer.

Thank youKindly send any commentsor questions you might haveNoura F K [email protected]+966 505411265