BCC Health Care Brochure 2022 (Web)

INDIA'S No.1 ETHICAL HOSPITAL BRANDING & MARKETING AGENCY

IMPORTANCE OF HEALTHCARE BRANDING Currently, in the market there are enumerable number of hospitals and healthcare infrastructures, possessing themselves to be the best in the market. But the bitter truth about the strategy is that the best is not always singular whereas being number one in the market gives an undeniable singularity. This is why brand promotion is essential and inevitable for a healthcare brand to stand out of the crowd. • Brand promotion helps the particular brand to speak of the brand’s achievements very clearly, snobbing the concern of public healthcare. • Strong healthcare brands control their own destinies. • A clear brand position aligns physicians and staff. • Brand tools confirm consistent communications. • Branding supports multichannel and social media initiatives.

Contents 01 Healthcare Branding 02 Healthcare Marketing 03 Healthcare Digital 04 Modular & Digital Signage 05 Super Specialty in Healthcare Brand Promotion

““To Rule the World, Define a Rule.

Healthcare Branding 01 The philosophy and the strong value system of a brand is conveyed through branding which builds trust and confidence with its employees, business partners and customers. BRAND OPTIMIZATION Ÿ Brand Positioning Ÿ Rebranding Ÿ Brand Audience Targeting BRAND IDENTITY Ÿ Brand Logo Creation CREATION & AUDITING Ÿ Brand Stationery Ÿ Brand Standard Manual CORPORATE BROCHURE Ÿ Brand Messaging Ÿ Color Codes TREATMENT PACKAGE DESIGN Ÿ Visual Guidelines EMPLOYER BRANDING Ÿ Core Philosophy of the Brand Ÿ Key USPs Ÿ Pictorial Illustration Ÿ Easy to read Messaging System Ÿ Specialized focus on each Treatment Ÿ Strengths / Technical Merits Ÿ Offer Based Approach Ÿ Office Branding Ÿ Employee Kit Ÿ Hr Presentation Ÿ Campus Recruitment Kit Ÿ Employee Contest

To Rule the World, Define a Rule. Branding your organisation helps you define your value system you practise and the value you can deliver. Brand Identity / Logo is the visual representation of your brand personality it tells a lot about your brand with the right combination of visual symbolisms, typography, colours and composition. Brand Identity Manual Snippets Logo Rationale The bold look is given by this customised font which makes the brand stand out clearly well. The symbolism of bone in the letter \"i\" represents the category of business elegantly well. The resultant benefit of availing the brand service is illustrated through the symbolism of a human who is now received from pain, feels relaxed, almost feels like flying in air. Taking “X” as the height of the character ‘S’ in the logo type, the exclusion zone would be the area defined by leaving a uniform margin “X” units on all four sides.

Implementing the brand colors across media C 100 R0 M 10 G 148 Y 30 B 174 K0 Logo Versions 1. Standard Horizontal stacked arrangement 2. Vertical Lockup Logo in Reverse Premitted reverse version of the logo The logo can be reversed out of either Black of 90% Gray or White on Gray (Original color of Logo). It should not be reversed out of an any other color. The sequence of colors should not be modified in any manner. Typical Applications External signage, environmental graphics, advertisements etc. Scaling the logo

CFC CHENNAI FERTILITY CENTER BRAND IDENTITY MOCKUP CFC CHENNAI FERTILITY CENTER CFC CHENNAI FERTILITY CENTER

CFC CHENNAI FERTILITY CENTER CFC CHENNAI FERTILITY CENTER

EMPLOYER “Employer Branding is very essential“ in today’s market to attract BRANDING and retain the talent which will move the brand forward. Just as a customer brand proposition is used to define a product or service offer, an Employee Brand Culture is the lifeblood value proposition or EVP is used to define an organisation's employment offer. Companies with consistent, distinctive and deeply held values which becomes a culture Likewise the marketing disciplines associated later on tend to outperform those with branding and brand management have been companies with a less clear and articulated increasingly applied by the human resources and ethos. talent management community to attract, engage and retain talented candidates and employees, in the same way that marketing applies such tools to attracting and retaining clients, customers and consumers. EMPLOYER BRAND - KEY COMPONENTS Internal Reward & communication recognition Senior leadership Learning & development Values/ CSR PURPOSE External Service Marketing Touch support parts Measurement systems Working Performance environment appraisal Team Recruitment management & induction

HOSPITAL A good branding adds life to your workspace and makes the walls speak on behalf of your brand. It can be self motivational messages, attitude changing BRANDING visuals, company philosophy, values - which needs to be repeated told to help the employees become one with the brand. #Motivation #Motivation #Motivation #Motivation I PUSH MAKE THE BE EVER READY TE AM KNOW WHAT MIRACLE YOU CAN DO. CUSTOMER THE Why do you sharpen your horns ‘I’THERE IS NO everyday when there is no potential IN TEAM HERO threat in the jungle OF YOUR STORY When there in one i will have no time to SHARPEN IT #Motivation #Motivation #Motivation #HR YES,SSTTOAPRTTHDINOKIINNGG AS YOU KEEP CALM Pursue a skyrocketing career & ALF in the world of gadgets. YOU CAN! SO YOU ARE (ALWAYS LISTEN FIRST)

EMPLOYEE Employee Kit contains the essential ingredients necessary to welcome a new employee. The objective of this kit is to make KIT the new employee familiar with the organisation’s philosophy, Value system, vision and its expectation from him/her. The employee kit is composed of a welcome letter from the MD / HR- Head, Corporate Brochure, Company Rule Book, Detailed Employment Form, Biz card, Id card with Multicoloured Branded Tag and Stationery like Branded Notebook, Pen, Files..etc HR This presentation is quite vital as it helps in creating the right picture about the organisation in the minds of new employees. It has to be in detail, clearly PRESENTATION illustrative so that time can be saved in explaining again, it has to be motivating and help them visualise their growth in the company.

CAMPUS This helps the HR team to create a favourable impression about the brand before an educational institution - it has all the information necessary about RECRUITMENT KIT the organisation to build confidence with the institution. EMPLOYEE To keep up the motivation levels very high it is necessary to have games. This not only increases productivity but also increases energy levels within in CONTEST the organisation DBAIGY DBAIGY DBAIGY On 30th April, 2015 On 30th April, 2015 On 30th April, 2015 WIN MORE WIN MORE WIN MORE E-Voucher Gift E-Voucher Gift E-Voucher Gift 2000 3000 1000 2000 3000 1000 2000 3000 1000 2 1 3 2 1 3 2 1 3 Prize Prize Prize Prize Prize Prize Prize Prize Prize *Applicable only for : Category 1. Commodities (MCX), *Applicable only for : Category 1. Commodities (MCX), Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS) Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS) *Applicable only for : Category 1. Commodities (MCX), Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS)

“Every Brand“ has a Story to be Told to get Sold

Healthcare Marketing 02 With many new brands being launched each day it becomes all more necessary for the brands to identify a sticky positioning for their projects which gives more mileage for the spend. SPECIALTY SPECIFIC Ÿ Brochure MARKETING COLLATERAL Ÿ Leaflets / Emailers Ÿ Promotion Kiosks Ÿ Flags Ÿ Dangler ABOVE THE LINE (ATL) Ÿ Print Ads Ÿ TV Ads Ÿ Radio Ads Ÿ Hoardings BELOW THE LINE (BTL) Ÿ Promotion Vehicles Ÿ Pole Branding Ÿ Arch Branding Ÿ Campaign Support VIDEOS Ÿ Patient Specific PRESS RELEASE Ÿ Physician Spotlight Ÿ Specialty Specific Ÿ Facility Specific Ÿ Motion Graphics Ÿ Doctor Profile Ÿ Case Study Ÿ Press Kit Ÿ Media Invite Ÿ Media Complements Ÿ Venue Branding Ÿ Marketing Collaterals













Apollo Hospitals is India's leading super GET READY speciality hospital. Our team of over 5000 FOR SOME doctors give you the best of modern healthcare to ensure you stay healthy. PLAY FOR YOU HEART PA&RTWICIIPNATE Cardio Games he EXCITING PRICES 1 Improving your bloo 2 Increasing your imm 3 Controlling your dia 4 Reducing your chol THE EAT WELL PLATE 33% Fruit and vegetables Bread, rice, potatoes, pasta 33% and other starchy foods 15% Milk and dairy foods Meat, fish, eggs, beans & other 12% non-dairy sources of protein 7% Foods and drinks high in fat and / or sugar

Y HEALTHY HEARTIS ACTION HAPPY HEART Y • Eat healthy food • Get active UR • Quit smoking • Avoid alcohol T • Control high blood pressure • Manage stress and anger elp in od circulation munity power abetes lesterol levels FASTER BCEATRTEEISR CARE 200 AMBULANCES MULTI-SPECIALTY EXPERTISE FAST ACTION Ÿ 24x7 Cardiologists Ÿ 24x7 Trauma Team Ÿ 24x7 Stroke Team

NUTRITION WEEK AWARENESS CAMPAIGN GO POWER NUTS UP WITH EVERYDAY PROTEIN Ÿ Improves Good Cholesterol Ÿ Building Muscle Ÿ Reduce the risk of heart disease Ÿ Controls Hunger, Manages Weight Ÿ Boosts Immunity Ÿ Promotes Healthy Brain Function & Learning Ÿ Improves Memory Power Ÿ Helps maintain Strong Bones VEGGIES FRUITS, GIVES YOU NATURE’S THE EDGE CANDY Ÿ Rich in Antioxidants Ÿ Boosts Immunity Ÿ Low in Calories Ÿ Regulates Blood Pressure Ÿ Helps in Weight Reduction Ÿ Low in Calories & Fat Ÿ Fibre filled, Feel Full Ÿ Rich in Vitamins & Minerals

NUTRITION BOOKLET NUTRITION GAMES 27GO BAHANACDKMSBTOUODR6AGER Finish TO(OFINNLIYSH1) 28 TO(OFNINLIYSH2 )29 21 22 LBGEAOMKTOEODN2FA5INSDH GARLIC 26 25 20 BEETRGOOOTTOPA2N2IYARAM 24 23 WHOLGEOFTROUI2T9SALAD GGORBILALCEKD TFOISH14 GICOEBCARCEKATMO 9 15 14 GFOVREITEGODE2T1MA06IBLLLEETS 19 SGUOGBAARCYKDTRION6K 13 GAODNRTDIOEND2U21FTR7BUAITR 18 6 12 9 BG8AONTAONA11BREAD 7 11 10 BARGBOEBCAUCEKCTHOIC6KEN 1 2 FRETNOGCOS3HTBFAARRCITEKS JYLUGOEMOUMPRTOOSDNT6AJAYURITCE Start 4 5 GFORTEOSH9SALAD PIZZA WITH EGXOTBRAACCKHTEOES2E









HEART AWARENESS CAMPAIGN CPR TRAINING FOR COLLEGE STUDENTS











BRAND IDENTITY & STATIONERY





WEBSITE MOCKUP