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Todos los mercadólogos de alto nivel comparten una meta común: poner a los consumidores en el corazón del marketing. El marketing actual se orienta a la creación de valor para el cliente y la construcción de relaciones fuertes con el cliente en un entorno global de alta tecnología y en constante cambio. Comienza por comprender las necesidades y los deseos del consumidor, decide a qué mercados meta puede atender mejor la organización, y luego desarrolla una propuesta de valor convincente mediante la cual la organización puede atraer, mantener y hacer crecer a sus consumidores meta. Si la organización hace estas cosas bien, cosechará las recompensas en términos de cuota de mercado, utilidades y capital del cliente. En esta decimoprimera edición de Fundamentos de marketing usted verá cómo el valor del cliente —crearlo y capturarlo— impulsa a toda buena estrategia de marketing.

Fundamentos de Marketing - PHILIP KOTLER Y GARY ARMSTRONG zsyszleaux.s2

2021

2021 Propuesta de Marketing Pidocipido Alainspinoza

ChambernewsletterSUMMER2019rev3

Chamber newsletter-SUMMER 2019_rev3 manney

Grade612WeeklynewsletterFebruaryIssue3

Grade 6-12 Weekly newsletter February Issue 3 anjana.s

E–NEWSLETTER

E – NEWSLETTER sridevi

อัพเดทโปรโมชั่นก่อนใครๆดูจดหมายข่าวประจำเดือนทุกๆเดือนได้ที่นี่

E-Newsletter ประจำเดือนสิงหาคม - บัตรเซ็นทรัล เดอะวัน เฟิร์สช้อยส์ mktfirstchoice

AGMNewsletter2022final

AGM Newsletter 2022 final mglofcheskie

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9.KG2-Newsletter-week 9 saadya.s

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Grade 5 weekly newsletter sheejajayagopal

Microsoft Word - NEWSLETTER MAY 2016

Microsoft Word - NEWSLETTER MAY 2016 heinrich

izwelethuApril2018Proof2

izwelethu April 2018 Proof 2 ryno

VenturingNewsletterWinter2020

Venturing Newsletter Winter 2020 Eduardo Macouzet

1
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zsyszleaux.s2, total 145 publications, featured content Fundamentos de Marketing - PHILIP KOTLER Y GARY ARMSTRONG
Alainspinoza, total 64 publications, featured content 2021 Propuesta de Marketing Pidocipido
manney, total 8 publications, featured content Chamber newsletter-SUMMER 2019_rev3
anjana.s, total 43 publications, featured content Grade 6-12 Weekly newsletter February Issue 3
sridevi, total 42 publications, featured content E – NEWSLETTER

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