Nexus Digital Marketing Proposal for Golden Wells (1)

NEXUS DIGITAL MARKETING PROPOSAL Prepared For : Golden Wells By: Nexus Digital

Executive Summary Nexus Digital is a trusted high-end B2B Marketing Service Provider in Kenya. Our focus is to deliver game-changing world class digital marketing service with an aim to turn around business growth for our clients while bolstering an upward trajectory in financial projections. This Proposal has been prepared to provide a digital marketing framework for Golden wells Limited. The subsections below provide a detailed summary on the proposed approach that Nexus Digital is recommending, execution roadmap and financial breakdown

NEXUS DIGITAL Golden wells Brief Golden Wells is a Startup with a vision to be an established trusted brand in the real estate space. The company is based in Narobi with ground breaking projects in Nyeri and Nanyuki.

NEXUS DIGITAL Marketing Approach Traditional Media Digital Marketing Bill Boards Social Media Radio Search Engine Marketing Sales Force

NEXUS DIGITAL Proposed Digital Strategy The following subsections will provide a detailed Digital Marketing Strategy proposed by Nexus Digital.

NEXUS DIGITAL A. Company Branding Company branding helps to define and create a company's identity. We propose Golden Wells to define a standard. Company colors Company logo This will be used on any digital or none digital company publication. Our Graphics design team can help the company come up with a suitable professional Logo.

NEXUS DIGITAL B. Setting up Online Presence 80% of people in the kenyan market space seek interaction with brands using online avenues either on social platforms, call or visiting a business physical premise. With a Robust online presence, Golden Wells will have a sufficient digital footprint to give users certainty of business existence and build trust by availing official communication channels online. Nexus digital team will spearhead online presence on Major search engines like Google and Bing Facebook Instagram Linkedin Twitter YouTube We propose development and deployment of a company website which will provide a well documented platform that explains the brand and its products Nexus will process registration of the business on major search engine business platforms will boost the brand visibility online

NEXUS DIGITAL C. Social Media Management According to research an average person spends 2 - 3hrs online. The most used platforms are youtube, facebook, instagram, twitter and tiktok. With a proper social media management team, Gold well can utilize the power of social media to grow its brand. Nexus Digital shall facilitate-: Creation of digital marketing media graphics Posting and managing activity on all social platforms Formulating digital content strategy for different campaigns Spearheading digital marketing campaigns Taking care of online customer interaction This would be coupled by regular update of fresh content across all platforms bordering around Customer education on various products Online challenges/competitions Video and Pictorial Product marketing campaigns Timely updates on Upcoming Events and New Project Testimonials from satisfied customers

NEXUS DIGITAL D. Website Management Company websites provide a good online landing page with detailed information on the brand and its product. With proper management it can be a great platform for lead generation. Nexus Digital shall facilitate setup of an customer centric interactive website that will provide. Customer on-boading platfrom through signup and subscription Interactive AI Chatbot to take care of common user queries Working on functioning email contact form to ensure all messages end up in the company email and a customer registration repository Linking with google analytics to keep track of page visitors in real time while observing their experience Performing meta data SEO to ensure shared links contain important details required by the client Adding a blog section, to post important educative materials that can build on SEO and solidify customer confidence on company expertise. Updating the website with latest products and campaigns being provided by Goldwell

NEXUS DIGITAL E. Email Marketing Email is one of the best official communications channels. Nexus Digital shall ensure Golden wells utilise this platform to communicate with prospects on ground breaking projects. This will be done by facilitating Golden wells has a working Email Server to ensure bi-communication Nexus shall setup all required business emails for official communication with clients and prospects using Golden Wells official domain. Set up of an upto date well maintained accurate email list Segmented email list by clients requirements Nexus shall ensure setup of an efficient bulk email communication system Our team shall share accurate email communication statistics to tack hits and misses on various marketing campaigns Nexus Digital shall Formulate a robust Email Marketing strategy subject to revision depending on result. Nexus Graphics team shall provide graphic design to compliment email communication on various marketing campaigns.

NEXUS DIGITAL F. SMS Marketing We recommend SMS as a great communication tool for keeping all your clients up to date indiscriminately. It can be adopted as a means of Updating your clients on new deals and offers Communicating upcoming events Debt reminder for those with pending loans Promoting new products Nexus Digital team shall ensure Golden Wells gets A verified SMS Name for official SMS communication Set up an up to date accurate customer contact list Segmenting the contact list depending on customer interest Sending timely SMS texts on demand to customers depending on campaigns Formulating SMS Marketing strategies aimed at increasing conversions

NEXUS DIGITAL G. Search Engine Optimization According to research done by pewresearch, 80% of online users get their data from search queries which play a big part in influencing their decisions. At Nexus Digital we are certain with proper SEO matrix setup, Golden Wells would standout online as an industry leader in the building and construction sector. Nexus Digital shall work on. Enrolling of Golden Wells platforms on all major search engines Tweaking SEO Matrix to enable Golden wells appear on search results when key words relating to the business are searched Updating Golden Wells business information on search engine like Google Business and Bing Business regularly Keeping track of customers reviews online Working on backlinks from other sites to boost ranking

NEXUS DIGITAL Proposed Traditional Media Strategy The following subsections will provide a detailed Digital Marketing Strategy proposed by Nexus Digital.

NEXUS DIGITAL A. Bill board Bill Boards are a great marketing tool that produce great results in creating brand awareness when placed strategically around the location of prospect customers. Nexus Digital is advocating for utilization of this traditional media to increase brand awareness and advertise ground breaking projects in strategic locations that would result in more inquiries and lead generation. Nexus Digital shall Facilitate this campaign by Preparing Bill Board Campaign Strategy Working on the Graphics with appropriate campaign slogans Preparing the campaign budget Facilitating Erection of Bill Boards on agreed location Monitoring and reporting on the success of the campaign

NEXUS DIGITAL B. Radio Radio is a great traditional marketing tool with good demographic outreach ability to a large audience of prospect clients. Nexus is proposing for at least one radio platform to be used to boost awareness of the brand and its products Nexus Digital shall work on. Identifying the best radio platform to start the campaign with an audience demography likely to lead to conversions Preparing the radio marketing strategy with identified channel Monitoring, Evaluating and Reporting on the success of the campaign

NEXUS DIGITAL C. Sales Team Customer engagement both online and physically is essential in the real estate market. Nexus Digital is proposing for the creation of a formidable, reliable and knowledgeable sales team that can spearhead, customer support during site visits, marketing in selected areas and enrolling potential clients in the fields Nexus Digital can facilitate. Onboarding of a great sales team Offering training to the team Formulating the sales force campaign strategy Monitoring, Evaluating and Reporting on the impact of their campaigns Facilitating the sales force branding needs