August 2016 U.S. EditionThe AudiencePlaybookInspiration forwinning campaigns 1 | Quick answers & the audiences you need to win [email protected]
TARGET, PERSONALIZE,MEASURE, WIN.Data that will have you on the path It’s time to connect to real customersto marketing success The Oracle ID Graph™ provides a unified viewGreat marketing requires smart data. We’ve of consumers across all of their devices andcrafted this useful overview to ensure you channels by connecting postal, mobile, email,have the resources you need, right at your cookie and login IDs. This allows advertisersfingertips. From offline to online, retail to real to activate marketing experiences seamlesslyestate, harness the power of data to inform your across platforms and accurately measure mediamarketing efforts and see real results. exposure, engagement and sales.110MM+ 46,000+U.S. households pre-built audiences$3T 10 billion annual transactionsin annual consumer spending90+% 15MM domains worldwide of U.S. householdsDISPLAY VIDEO MOBILE SOCIAL DIRECT MAILReady to get started?Contact The Data Hotline today [email protected] | Quick answers & the audiences you need to win [email protected]
Audiences at a glanceAddThis AddThis Auto. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6audiences AddThis Custom. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 AddThis Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10The best in global online interest AddThis Entertainment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12and intent-based behavioral data AddThis Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 AddThis Politics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Curated AddThis Retail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18audiences AddThis Seasonal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 AddThis Social. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Multi-brand audiences built from AddThis Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24the top sources in the industry Curated In-Market Autos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28DLX Curated In-Market CPG. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30audiences Curated In-Market Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Curated In-Market Financial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34The best in offline Curated In-Market Real Estate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36purchase-based data Curated In-Market Retail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Curated In-Market Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40Oracle Data Curated In-Market Travel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42Cloud audiences DLX Auto powered by Polk. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46A combination of the best pre-built and DLX B2B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48custom online and offline data solutions DLX CPG. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 DLX Demo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 DLX Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 DLX Lifestyles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 DLX Measurement & Insights. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 DLX Philanthropy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 DLX Politics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 DLX Proximity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 DLX Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 DLX Seasonals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 DLX Subscription Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 VisaVue Audiences & Measurement powered by DLX . . . . . . . . . . . . . . . . . . . . . . . 74 Oracle B2B. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 Oracle Custom. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 Oracle Entertainment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82 Oracle Financial. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 Oracle OnRamp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 Oracle Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 Oracle Telco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 Oracle Travel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92 Oracle Validated Demographics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 The Data Hotline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96 Quick answers & the audiences you need to win [email protected] | 3
AddThis audiencesThe best in global online interest andintent-based behavioral data
AddThis AutoAuto audiences that will rev Audiences built from:your engines • 900MM monthly desktop uniqueTarget consumers that are in-market to buy a car with audiences built from users worldwidequality online interest-based data. AddThis Auto audiences are scaled froma massive online behavioral dataset that includes users who actively exhibit • 1B monthly mobile unique userscar-buying intent, like researching vehicles, comparing makes and models, worldwideand viewing financing options. • 15MM domains worldwide • Signal from up to 30 data points per page viewHow to use AddThis Auto Expand the reach of your first- or Target buyers that are engaged third-party audiences without with a competitor’s make or modelSelect from 400+ audiences to sacrificing relevance or quality. to improve your prospecting anddrive awareness campaigns— reach a qualified audience.perfect for scaling a new makeor model launch.Putting AddThis Auto audiences to workAn auto brand needs to drive awareness for aspecial price promotion for a new SUV1. Select In-market SUV audience2. Add In-market ToyotaNow you have a scaled audience of users who have showninterest in both SUVs and Toyota.6 | Quick answers & the audiences you need to win [email protected]
Targeting AddThis AutoAddThis Auto audiencesIn-market classes In-market brandsCompact–coupe BMWConvertible ChevroletCoupes DodgeCrossover FordDiesel HondaHatchback JeepHybrid NissanLuxury SubaruMid-class ToyotaSedanSportsSUVTruckWagon Oracle Data Cloud | @OracleDataCloud | 7
AddThis CustomGo beyond standard data Audiences built from:Gain a competitive advantage by creating unique audiences for • 900MM monthly desktop uniquecampaigns with more specific goals. AddThis Custom audiences users worldwideallow marketers to build distinct audiences tailored to individualcampaign goals and scale them for maximum reach and performance. • 1B monthly mobile unique users worldwide • 15MM domains worldwide • Up to 30 data points per page view • A combination of one or more of the following: custom keyword(s), social signals, brand specific data, in-market data & content engagement signals.How to use AddThis CustomCreate event, lifestyle/lifestage, Build a custom lifestyle audience Create unique conquestinginterest, keyword, or persona- to target users more likely to be audiences with keywords relatedbased audiences. going through a specific life change to a competitor’s brand or product. or event.Putting AddThis Custom audiences to workA technology company is running a campaign tosend coupons to new movers and wants to targetusers more likely to be interested in electronics1. Build out a list of keywords specific to your product (moving companies, moving truck rentals, moving van, moving calculator, moving checklist, etc.)2. Send to [email protected]. The Data Hotline builds the audiences, optimizes and makes it available for activation within 72 hours Now you can target a customized audience unique to your campaign and business.8 | Quick answers & the audiences you need to win [email protected]
Make consumerconnections that willdrive outstandingbusiness results. Get started. Email [email protected] | Quick answers & the audiences you need to win [email protected]
AddThis EducationFind the people in-market for Audiences built from:continued education • 900MM monthly desktop uniqueThe path to continued education is filled with options and offers. Ensure users worldwideyour school or program stands ahead of the class by targeting highlyqualified users. AddThis in-market education audiences are built with online • 1B monthly mobile unique usersdeclared and inferred signals to help you drive enrollments by reaching users worldwidemore likely to commit. • 15MM domains worldwide • Up to 30 data points per page viewHow to use AddThis EducationBrand and awareness campaigns Increase conversions by targeting Use multiple audiences in relatedfor higher education or vocational users who show intent to enroll majors or disciplines to expandschools. in continued education. your reach without sacrificing quality or relevance. Putting AddThis Education audiences to work Your goal is to increase applications for an online graduate school program 1. Select the type of degree your graduate program offers 2. Select the discipline or major 3. Add in geographical or demographic targeting Now you have the right audience of prospective students to target for your new program.10 | Quick answers & the audiences you need to win [email protected]
Targeting AddThis EducationAddThis Education audiencesDegrees MajorsAssociates ArtsBachelors BusinessMasters Computer scienceMBA EngineeringPhD Environmental HumanitiesEducation LawCareer change MathCollege admissions PhilosophyCommunity colleges Physical scienceContinued education Social scienceGraduate schoolsOnline educationPrivate schoolsPublic schools Oracle Data Cloud | @OracleDataCloud | 11
AddThis EntertainmentTurn up the volume on your campaign Audiences built from:performance • 900MM monthly desktop uniqueCreating interest and driving demand in the highly competitive entertainment users worldwideindustry is no small task. Marketers need quality online audiences to reachthe masses and convert to sales. AddThis Entertainment audiences are • 1B monthly mobile unique usersbuilt from high-quality online behavioral data to deliver the quality and scale worldwidenecessary to meet and exceed campaign goals. • 15MM domains worldwide • Up to 30 data points per page viewHow to use AddThis EntertainmentOptimize campaigns for upcoming Expand the reach of your first- or Target users who are interested inevents, live shows, movie premieres, third-party audiences without different genres more broadly toTV season launches and more. sacrificing relevance or quality. capture potential fans. Putting AddThis Entertainment audiences to work Your goal is to increase awareness for an upcoming reality TV show premiere 1. Start by selecting Celebrity and entertainment news fans 2. Add Reality TV show enthusiasts Now you are targeting reality TV show enthusiasts who are more likely to watch your new series.12 | Quick answers & the audiences you need to win [email protected]
AddThis Entertainment audiences TargetingGeneral Military & war AddThis EntertainmentCelebrity news Movie enthusiastsCelebrity Musicals TelevisionCelebrity & entertainment news Political Awards show enthusiastsHome entertainment enthusiasts Romance Comedy show enthusiastsIndustry insiders Sci-Fi & fantasy Drama show enthusiastsMovie goers Sports Family-oriented show enthusiasts Teenage Game show enthusiastsMovies & genres Holiday show enthusiastsAction & adventure Music & genres Music show enthusiastsAnime & animation Alternative Nature show enthusiastsChildren & family Classical News show enthusiastsClassics Country Procedural show enthusiastsComedy Pop Reality TV show enthusiastsCrime Rap Science fiction show enthusiastsCurrent releases Rock Sports show enthusiastsDocumentary TV actorsDrama SocialForeign Entertainment influencersGay & lesbian Entertainment shoppersHorror Entertainment video engagersIndependent Oracle Data Cloud | @OracleDataCloud | 13
AddThis FinanceMake the right investments so your Audiences built from:audience can too • 900MM monthly desktop uniqueAddThis personal banking and finance audiences make it easier for users worldwidefinancial marketers to reach qualified users with precision by targetingaudiences engaged with finance-related content specific to their goals. • 1B monthly mobile unique users worldwideHow to use AddThis Finance • 400,000 finance-related global domainsGrow your audience reach with Target people who are at the • 500MM monthly page viewsbrand and awareness campaigns right point of the sale cycle to • Up to 30 data points per page viewfor financial services. make a decision. Target buyers that are engaged with a competitor’s offering to improve your prospecting and reach a qualified audience.Putting AddThis Finance audiences to workA bank needs to generate interest for a newdebt-refinancing offer1. Select the in-market refinancing audience2. Add other in-market loan audiences for additional scaleNow you are reaching the most relevant group of peoplefor your new offer.14 | Quick answers & the audiences you need to win [email protected]
Targeting AddThis FinanceAddThis Finance audiencesBanking InsuranceBanking brands Auto insuranceFinancial enthusiasts Health & health-related insurance Home insuranceCredit & lending Life insuranceAuto loansCredit card brands Personal financeLoans BrokeragesMortgage College preparationRefinancing Investment real estateStudent loans Investment retirement Stocks Taxes Oracle Data Cloud | @OracleDataCloud | 15
AddThis PoliticsIssue-based audiences for all Audiences built from:party affiliates • 900MM monthly desktop uniqueTarget users who care about the hot political topics now, not four years ago. users worldwideAddThis political issue and advocate audiences deliver high-quality, real-timedata that can help political-based marketers reach the masses, augment • 1B monthly mobile unique usersvoter data and extend audience reach. worldwide • 15MM domains worldwide • Up to 30 data points per page viewHow to use AddThis PoliticsReach consumers with an Layer AddThis audiences with your Use AddThis political data to buildexpressed interest in politics and voter file or demographic data to a look-alike audience or to expandare engaged with content related target users who are more likely the reach of your audience. Thisto the political issues aligned with to vote, have party affiliations and allows you to find more users whoyour goals. care about a particular issue. exhibit similar online behaviors to your best targets. Putting AddThis Politics audiences to work You have an issue-based campaign and want to reach the users in your database who are interested in the economy and jobs agenda 1. Onboard your voter registration data 2. Select AddThis economy and jobs segments Now you can target and reach the right people with the right message for better performance.16 | Quick answers & the audiences you need to win [email protected]
AddThis Politics audiences TargetingGeneral politics Political advocacy AddThis PoliticsDemocratic terms ConservativeElections Liberal Political officialsPolitical influentials Lobbyists 2016 Democratic presidential candidatesPolitical lifestyle Petition signers 2016 presidential candidatesPolitical TV shows Protests 2016 Republican presidential candidatesPolitics general Tea Party Bernie SandersRepublican terms Democrat incumbentsUndecided voter Political issues Donald TrumpVoters Ecology Hillary Clinton Economy John KasichGovernment Energy ObamaCongress Environment Republican incumbentsFederal agencies Foreign policy Ted CruzGovernors Healthcare U.S. CabinetPresidential Homeland securitySupreme Court Immigration JobsMilitary Middle Eastern affairsAir Force Sharing economyArmy Small businessMarines SocialMilitary bases TaxesMilitary general Technology & infrastructureMilitary PTSD WelfareNavy Oracle Data Cloud | @OracleDataCloud | 17
AddThis RetailReach shoppers in the right place, Audiences built from:at the right time • 900MM monthly desktop uniqueIn the fast-paced retail landscape, success hinges on your ability to catch users worldwideshoppers when they’re in the act of making a decision. Get in front ofin-market shoppers with AddThis Retail audiences built from high-quality • 1B monthly mobile unique usersonline behavioral data, refreshed in real time and scaled for performance. worldwide • 15MM domains worldwide • Up to 30 data points per page viewHow to use AddThis RetailBrand and awareness campaigns Expand the reach of your first- Reach brand advocates andfor new product and apparel lines. or third-party audiences without influencers to drive conversions sacrificing relevance or quality. and to create more awareness. Putting AddThis Retail audiences to work A technology brand wants to drive awareness for an upcoming promotion on all handheld devices 1. Select one or more of the AddThis tech segments including: handheld tablets, electronics, mobile phones & plans, mobile phone brands, Apple®, Samsung® 2. Add or subtract audiences until you’ve achieved the right scale for you campaign Now you’re targeting consumers who are more likely to buy a new handheld device.18 | Quick answers & the audiences you need to win [email protected]
Targeting AddThis RetailAddThis Retail audiencesIn-Market retail Home maintenanceAccessories Indoor appliancesApple iPhone Indoor furnitureArts & crafts Indoor gardeningComputers Mobile phone brandsElectronics Mobile phones & plansExercise & fitness SamsungGeneral apparel ShoesHandheld tablets Sports & outdoorsHome decor TelevisionsHome & garden Video gamesHome improvement Oracle Data Cloud | @OracleDataCloud | 19
AddThis SeasonalReach the most active consumers Audiences built from:of each holiday or season • 900MM monthly desktop uniqueDifferent industries have various goals tied to holidays and seasons. users worldwideMarketers strategically plan for these annual peaks, whether it’s tax season,back-to-school, or Super Bowl. AddThis Seasonal audiences are built from • 1B monthly mobile unique usersreal-time, relevant data for marketers to target highly qualified users more worldwidelikely to be interested in your seasonal campaign. • 15MM domains worldwide • Up to 30 data points per page viewHow to use AddThis SeasonalTarget users that are actively Expand the reach of your first- Deliver relevant and timely onlineengaging with content related to or third-party audiences without campaigns to the people who arean upcoming holiday or season. sacrificing relevance or quality. most likely to engage. Putting AddThis Seasonal audiences to work A major retailer needs to generate awareness about their upcoming sale during the holiday season 1. Select the Holiday season audience 2. Add the Cyber Monday and Black Friday audiences to reach shoppers looking for discounts 3. Layer in additional seasonal audiences to achieve the right balance of scale and relevancy for your campaign Now you’re targeting the shoppers who are more likely to participate in your seasonal promotion.20 | Quick answers & the audiences you need to win [email protected]
AddThis Seasonal audiences TargetingFall Summer AddThis SeasonalBack-to-school Fourth of JulyColumbus Day Olympics SocialHalloween Ramadan Seasonal audiences influencersLabor Day South by Southwest Seasonal audiences shoppersThanksgiving Seasonal audiences video engagers WinterSpring Black FridayAllergy season Cyber MondayEaster The GrammysFather’s Day HanukkahMarch Madness Holiday seasonMemorial Day People who entertainMother’s Day Trending toysTax Day Holiday shopping The Oscars Super Bowl Valentine’s Day Oracle Data Cloud | @OracleDataCloud | 21
AddThis SocialLike, Follow, Share - Engage your Audiences built from:advocates • Online users who actively engage withSocial influencers can be your most valuable asset and brands can benefit social mediafrom targeting these users. Identify your advocates and know how to reachthem without breaking the bank. AddThis Social audiences use unique • Referral- and engagement-based data eventsonline signals that help marketers accurately find their influencers, video • 900MM monthly desktop unique usersengagers and followers across all major social platforms. worldwide • 1B monthly mobile unique users worldwide • 15MM domains worldwide • Up to 30 data points per page viewHow to use AddThis SocialReach extension of social campaigns Target active users of popular Identify and target audiencesacross open web inventory with social media sites without buying that consist of users acrossusers who are engaged across the inventory on these same platforms. multiple networks.hottest social networks, includingSnapchat and Instagram. Putting AddThis Social audiences to work An apparel brand wants to target users who are active on social media and who share or engage with their content 1. Use your first-party customer data 2. Layer in the Pinterest social network audience 3. Add more relevant social segments for scale Now you’re reaching your brand influencers and advocates who also are engaged users of Pinterest.22 | Quick answers & the audiences you need to win [email protected]
AddThis Social audiences TargetingSocial followers Social influencers by vertical AddThis SocialBloggers AutosEmail Career & work Video completersEvent invitations Education Video engagersMicrobloggers Entertainment Video enthusiastsMusic buyers Financial Video influencersOn-line mapping Food Video usersOn-line translation GamingOther Health Users of social networksShopping Home FacebookSocial bookmarking Retail InstagramSocial networks Seasonal audiences LinkedInSocial news Sports PinterestSocial photo networks Technology RedditTools Telecommunications Snapchat Travel TumblrSocial influencers by platform TwitterBloggers Social video engagers VineEmail AutosMicrobloggers Career & workShopping EducationSocial bookmarking EntertainmentSocial networks FinancialSocial news FoodSocial photo networks GamingTools Health Home Retail Seasonal audiences Sports Technology Telecommunications Travel Oracle Data Cloud | @OracleDataCloud | 23
AddThis TravelTarget travelers in the right places, Audiences built from:at the right times • 900MM monthly desktop uniqueThe travel buying cycle can range depending on the type of trip a consumer users worldwideis planning. Learn who you need to reach and where they fit in the buyingcycle so you can target them in the right place at the right time. With • 1B monthly mobile unique usersAddThis Travel audiences, marketers can drive performance by targeting worldwideusers engaged with content specific to your goals for ultimate relevanceand increased performance. • 500,000 travel-related domains worldwide • Up to 30 data points per page viewHow to use AddThis TravelIncrease campaign scale without Use behavioral signals to increase Deliver relevant and timely onlinegiving up quality. direct response performance. campaigns to the people who are most likely to engage. Putting AddThis Travel audiences to work Your travel agency needs to drive weekday hotel bookings in their upcoming campaign 1. Select your geographic and hotel segments 2. Add Travel enthusiasts and Business travellers, as they are more likely to book during the week 3. Include additional travel segments to add scale with relevance Now you’re ready to achieve your hotel booking campaign goals.24 | Quick answers & the audiences you need to win [email protected]
AddThis Travel audiences TargetingAirlines Destinations AddThis TravelAeromexico AfricaAir Canada Airports International GeneralAlaska Airlines Asia Business travelAmerican Airlines Australia & Oceania Cruise brandsBritish Airways California Frequent travelersCathay Pacific Colorado Travel enthusiastDelta Air Lines District of Columbia (Washington DC) Travel rewards programEmirates Airlines Europe Vacation packageFrontier Airlines FloridaHawaiian Airlines Las Vegas Hotel & lodgingJetBlue Airways Massachusetts BrandsKorean Air Nevada DomesticLufthansa New York InternationalSouthwest Airlines North America LuxurySpirit Airlines South AmericaTurkish Airlines United StatesUnited Airlines Walt Disney WorldUS AirwaysVirgin Airlines Oracle Data Cloud | @OracleDataCloud | 25
Curated audiencesMulti-brand audiences built from the topsources in the industry
Curated In-Market AutosDrive campaign performance by targeting Audiences built from:in-market car buyers • 55MM auto consumers demonstratingFor most of us, car purchases happen once every few years. Your marketing intent to buy a carsuccess often relies on engaging consumers during the critical considerationwindow leading up to a car purchase. • Behavior including search/browse • Leading auto sites (build, locate, compareWe partner with leading auto research and comparison sites to identify anaverage of 55 million consumers expressing intent to purchase a car. Utilize & review cars) vetted for data quality450+ targeting options by make, model, class and buyer type. Whatever yourcampaign objective, we offer the targeting flexibility you need to reach yourprecise audience and maximize campaign success.How to use Curated In-Market AutosBuild precision audiences Align to new model launch Target brand loyalist andby combining relevant makes or any promotional theme. increase scale by layering onand models. category buyers.Putting In-Market Autos to workYou need to support a new model launchfor a full-size SUV1. Start by targeting your brand buyers2. Then add SUV category intendersNow you are driving awareness with loyal customersas well as those actively interested in SUVs.28 | Quick answers & the audiences you need to win [email protected]
Targeting Curated In-Market AutosCurated In-Market Autos audiencesOur in-market auto data covers 55 million consumers with powerful targeting options across major auto categories.Examples include:Classes ConditionCompacts & subcompacts NewConvertibles UsedCoupes–crossoversDiesels Make & modelFull-size carsHatchbacks NEARLY ALL MAKES AND MODELSHybrids & electricsLuxury carsMidsize carsMinivansSedansSports carsStation wagonsSUVsTrucksVans Oracle Data Cloud | @OracleDataCloud | 29
Curated In-Market CPGReach in-market household Audiences built from:decision makers • 175MM consumers expressing intent forAs societal roles shift, demographics alone can’t always identify who makes consumer goodshousehold purchase decisions. • Behavior including search/browseWe partner with leading shopping, coupon and cosmetic sites to identify an • Leading coupon, CPG & online retail sitesaverage of 175 million consumers expressing intent to buy packaged goods.We use high-quality intent signals like searches, comparisons and online vetted for data qualityauctions. From baby care to beauty and everything in between, we offer thetargeting flexibility and scale you need to reach your precise audience and beatyour campaign goals with nearly 100 targeting options.How to use Curated In-Market CPGExtend beyond typical demos and Target loyalists to upsell and Engage buyers of competitivetarget buyers of related products. increase your brand’s share products to improve prospecting. of wallet.Putting Curated In-Market CPG to workYou need to support a line extension of yourall-natural iced tea1. Start by targeting identified tea and bottled water drinkers2. Increase scale by targeting those interested in natural food productsNow you are driving awareness with low-calorie beveragebuyers as well as ingredient conscious consumers.30 | Quick answers & the audiences you need to win [email protected]
Targeting Curated In-Market CPGCurated In-Market CPG audiencesOur in-market CPG data covers an average of 175 million consumers with powerful targeting options across majorCPG categories. Examples include:Baby care Gifts Household suppliesBaby food Fresh-cut flowers Bags & wrapsDiapers Gift baskets Bathroom suppliesWipes & creams Gift cards Dishwashing products Greeting cards Laundry productsFood & beverage Paper towels & napkinsBakery Health & beautyBaking products Personal careBeverages AromatherapyBreakfast cereals Cosmetics Bath productsCanned goods Dietary supplements DentalDairy First aid DeodorantsFrozen foods Fragrances ShavingGrains, pastas & side dishes Hair, nail, skin careMeat & seafood Health electronics Pet suppliesProduce Massage toolsSnacks, cookies & candy Optical Cat food & supplies Vitamins Dog food & supplies Weight management Fish food & supplies Pet accessories Oracle Data Cloud | @OracleDataCloud | 31
Curated In-Market EducationEngage millions actively considering Audiences built from:higher education • 110MM in-market education seekersHigher education can be the key to a better life, but with so many new degrees • Behavior including search/browseand educational options the decision isn’t easy. Help higher education seekers • Education research & comparisonachieve their dreams by engaging them with relevant learning options fromyour brand. sites vetted for data qualityIn-Market Education makes it easy to identify an average of 110 millionconsumers expressing interest in education and vocational training. We sourcehigh-quality intent signals like searches for schools, majors and financial aid.Whatever your product or campaign objective, In-Market Education deliversthe scale and flexibility you need to meet your campaign objectives.How to use In-Market EducationMinimize waste by targeting Use granular targeting to increase Target related majors andthose interested in the disciplines direct response performance. disciplines to add relevantyou offer. campaign scale.Putting In-Market Education to workYou need to drive inquiries for new onlinecourses offered by your brand1. Start by targeting people interested in the majors you offer2. Then add online education seekersNow you are driving inquiries from both subject matter andonline education intenders.32 | Quick answers & the audiences you need to win [email protected]
Targeting Curated In-Market EducationCurated In-Market Education audiencesOur in-market education data covers 110 million consumers with powerful targeting options across major categories.Examples include:Disciplines Features LevelArts & humanities Continuing education Four-year undergraduateBusiness Online education MastersComputer science & technology Private school PhDEngineering Public school Trade & vocationalLaw Two-year undergraduateMathNatural science Oracle Data Cloud | @OracleDataCloud | 33
Curated In-Market FinancialPeople are researching financial Audiences built from:services right now; we’re listening • 86MM consumers demonstratingWe are all financial service customers, but we don’t make big financial intent for financial servicesdecisions often. Your success relies on identifying and engaging consumerswhile they’re actively researching products like yours. • Behavior including search/browse • Financial product comparison, educationWe partner with leading sites to identify consumers actively researching creditcards, mortgage rates, insurance and retirement plans. Our financial services & analysis sites vetted for data qualityintent data covers an average of 86 million consumers with the targetingflexibility you need to reach your exact audience.How to use Curated In-Market FinancialUse granular targeting strategies Improve prospecting performance Enjoy greater campaignto increase inbound interest and by only targeting competitor efficiency by targeting intendersapplication submissions. customers. for life-stage relevant products. Putting Curated In-Market Financial to work You need to promote the launch of your bank’s newest travel rewards card 1. Start by targeting active credit card seekers 2. Then add scale by targeting people with past reward card enrollments Now you’re able to raise awareness among new—and more importantly—relevant customers more likely to convert.34 | Quick answers & the audiences you need to win [email protected]
Targeting Curated In-Market FinancialCurated In-Market Financial audiencesOur in-market financial services data covers 86 million consumers with powerful targeting options across majorcategories. Examples include:Financial products & services LoansBanking–brokeragesCredit cards Auto loansCredit reporting MortgagesTax preparation Refinancing Student loansInsurance Retirement & investingAuto insuranceHealth & health related insurance Education saving accountsHome insurance Real estateLife insurance Stocks & bonds Oracle Data Cloud | @OracleDataCloud | 35
Curated In-Market Real EstateEngage people actively searching for Audiences built from:a new home • 15MM+ in-market home buyersBuying a new home is one of the biggest purchases we make in life. It doesn’t & rentershappen often, but when it does we’re highly receptive to brands that can helpguide us to our dream home. • Behavior including search/browse • Leading real estate listing sites &In-Market Real Estate can help you target and engage consumers expressingintent to move. We partner with leading data providers to deliver an audience search engines vetted for data qualityof more than 15 million people looking for their next home. Leverage thepower of high quality intent signals like rental searches and property pageviews and 150+ targeting options for precision campaign targeting.How to use Curated In-Market Real EstateGrow reach by adding property Engage in-market buyers currently Increase campaign scaleattributes and relevant categories. in the consideration phase. while maintaining relevance and efficiency.Putting In-Market Real Estate to workYou need to drive more listings for yourreal-estate brokerage firm1. Start by targeting real-estate brokerage service seekers2. Build scale by adding real-estate property seekers as they will likely need to list their existing homeNow you are engaging people in market for brokerageservices as well as reaching the population of in-markethome buyers.36 | Quick answers & the audiences you need to win [email protected]
Targeting Curated In-Market Real EstateCurated In-Market Real Estate audiencesOur in-market real estate data covers more than 15 million consumers with powerful targeting options acrosscategories. Examples include:Property attributes Property typeNumber of bathrooms CommercialNumber of bedrooms Land LocationProperty listing price Multiple family Single family$0-$99,999$100,000 Real-estate services$199,999 Brokers & agents$200,000 Moving services$299,999$300,000 Rental type$399,999$400,000 Commercial$499,999 Location$500,000 Multiple family$599,999 Single family$600,000$699,999$700,000$799,999$800,000$899,999$900,000$999,999$1,000,000+ Oracle Data Cloud | @OracleDataCloud | 37
Curated In-Market RetailEngage buyers where it counts, Audiences built from:on the path to purchase • 350MM+ in-market retail buyersWinning the sale often means getting in front of consumers while they are • Behavior including search/browseactively considering a purchase. • Price comparison, product review &We partner with leading online retailers and price comparison sites to source shopping sites vetted for data qualityintent data on over 350 million consumers. Our Curated In-Market Retailaudiences combine high quality purchase indicators including direct searchesand product page views. Whether you sell digital cameras, decanters orsomething in between, we can help you identify, target and engage a universeof interested buyers with 450+ targeting options.How to use In-Market RetailIncrease penetration by targeting Minimize waste by targeting Add related categoriescompetitive buyers. category intenders. to increase scale while maintaining relevance.Putting Curated In-Market Retail to workYou want to raise awareness for the launchof a new activewear brand1. Start by targeting current brand buyers2. Add fitness enthusiasts and buyers of sportswearNow you are driving awareness with existing customersas well as engaging heavy category buyers.38 | Quick answers & the audiences you need to win [email protected]
Targeting Curated In-Market RetailCurated In-Market Retail audiencesOur in-market retail data covers more than 350 million consumers with powerful targeting options across majorcategories. Examples include:Automotive parts & accessories Clothing & accessories Home & gardenAccessories Boots & shoes FurnitureCar electronics Costume & dancewear Home improvementParts Jewelry & watches Indoor & outdoorTools Luggage Home decorWheels & tires Sunglasses Maintenance Underwear & sleepwear Small & major appliancesBabies & kidsBabies & toddlers Computers Sports & recreationBoys Camping, hiking & backpackingClothing & apparel Accessories & peripherals CyclingGirls Brands Exercise & fitnessShoes & accessories Components, internet, networking Gym, workout & yogaToys Desktops, laptops, notebooks, handheld Outdoor activities Monitors, printers, scanners Team sportsBusiness & office SoftwareIndustrial supply & MROOffice furniture Electronics Video gamesOffice supplies Accessories Accessories Audio & video GamesCell phones & plans Cameras & photography Game consolesApple & iPhone GPS devices OnlineApps & accessories GadgetsCases & covers Home security & surveillanceGoogle & AndroidSamsung EntertainmentSmartphones Activity & event tickets Books & magazines Movies Music Television & video Oracle Data Cloud | @OracleDataCloud | 39
Curated In-Market ServicesUse targeted digital to drive sales Audiences built from:of local goods and services • 35MM in-market service buyersThe web is the first stop for many people seeking out local vendors like • Behavior including search/browserestaurants, mechanics and brick & mortar retail stores. Reach these • Leading local coupon, deal, classifiedsin-market buyers with our in-market services audiences.We partner with leading local coupon, deal sites, classifieds and service review & service review sites vetted forsites to deliver an average audience of 35 million local goods and services buyers. data qualityNo matter what your campaign objective, our In-Market Services audiencedelivers the scale and targeting flexibility you need to meet and exceed yourcampaign goals.How to use Curated In-Market ServicesIncrease inbound foot traffic Grow audience reach by adding Drive relevant engagementby reaching local buyers with related service categories. by targeting category specificrelevant offers. intenders.Putting Curated In-Market Services to workYour goal is to increase awareness and visits ata casual dining restaurant1. Start by targeting casual dining intenders2. Add scale by layering on relevant demographicsNow you are engaging casual diners as well as yourtarget demographics.40 | Quick answers & the audiences you need to win [email protected]
Targeting Curated In-Market ServicesCurated In-Market Services audiencesOur in-market services data covers 35 million consumers with powerful targeting options across categories.Examples include:Automotive Facilities OnlineAutomobile repair Job sitesCarwashes & detailing Sports & recreation Photo printing & servicesMaintenance services Storage Website servicesBusiness services Health Personal careAdvertising & marketing Dental Beauty salonsConsulting Home health care Fitness centersPrinting & graphic arts Medical Spas PharmaciesConsumer services Home improvement RestaurantsAnimal care Landscaping, lawn & garden Casual diningChild care Pest control Fast foodCleaning Fine diningFlorists Industry & trades PizzaLaundry & dry cleaning Building contractors TavernsPhotographers ElectricalRepair Engineering Telecommunications Legal Cable & satellite Woodwork ISPs Telephone Oracle Data Cloud | @OracleDataCloud | 41
Curated In-Market TravelWin travelers with precision timing and Audiences built from:relevant offers • 35MM in-market travel consumersThe success of your campaign can rely on engaging consumers while they’re • Behavior including search/browseplanning their next trip. Reach consumers at the right time with offers that • Leading OTAs & travel comparisonalign with their unique travel needs. sites vetted for data qualityWe partner with leading OTAs and travel comparison sites to identify anaverage of 35 million consumers expressing intent to travel and 1,900+targeting options. From destination cities to rental car brands, we offer thetargeting flexibility you need to reach your precise audience and maximizecampaign success.How to use Curated In-Market TravelIncrease penetration by targeting Use granular targeting to increase Increase campaign scalecompetitive buyers. direct-response performance. while maintaining relevance and efficiency. Putting Curated In-Market Travel to work You need to increase hotel bookings for your brand’s new southeast locations 1. Start by targeting current brand buyers 2. Then add destination-based travelers planning to visit the region Now you are driving awareness with loyal customers as well as those planning travel to the southeast.42 | Quick answers & the audiences you need to win [email protected]
Targeting Curated In-Market TravelCurated In-Market Travel audiencesOur in-market travel data covers 35 million consumers with powerful targeting options across major categories.Examples include:Air travel Cruises Vacation packages Cruise line Advanced bookingAdvanced booking Destination Domestic packagesClass Length of trip International packagesDay of departure Past purchase Length of tripDeparture locationDestination location Hotels & lodgingLength of trip Advanced booking BrandsCar rentals Length of stayAvanced booking LocationsCar class Lodging typesLocation Nightly ratesRental car company Number of adults Star rating Oracle Data Cloud | @OracleDataCloud | 43
DLX audiencesThe best in offline purchase-based data
DLX Auto powered by PolkLet’s get you on the road to Audiences built from:smarter targeting • 110MM+ U.S. HHsDLX Auto powered by Polk puts you in the driver’s seat to reach customers • 240 verified sources & 500 data pointsand prospects at every stage of the auto-buyer lifecycle. With 200+ syndicated • 20+ years of ownership data with nearlyauto audiences, you can use ownership data to target vehicle body style, make,model, age and more whether they are in market, soon to be or current owners. 100% sales coverageHave a unique audience request? We also can build custom DLX Auto • Most comprehensive offline source ofaudiences to ensure you stay miles ahead of the competition. data, plus data collected from online shopping behaviorHow to use DLX AutoChoose your In Market If your campaign objective is an online If your campaign objective is sales, startaudience based on your KPI, start with the Active shopper with the Predicted buyers audience andcampaign objective. audience and target individuals who target households likely to purchase a new are shopping online for a vehicle. or used vehicle within the next six months. Putting DLX Auto powered by Polk to work An auto brand wants to drive sales for a challenged model 1. Determine buyer sources: loyalist and conquest 2. Target current owners likely to buy in the next six months 3. Add in-market customers from competitor’s models in the same vehicle category 4. Expand reach with consumers likely to switch to your model from other vehicle categories Now you are reaching the most relevant audience that will consider buying your model.46 | Quick answers & the audiences you need to win [email protected]
DLX Auto audiences TargetingAudiences for every stage of the automotive-buying lifecycle DLX Auto powered by PolkAftermarket In Market, New or Used Vehicle body stylesAuto parts buyerAuto service buyer Top 100+ sold individual models Commercial truck available for targeting Compact carIn Market, New or Used and Owner CrossoverAcura® Price (Predicted Shopping Price) Full-size carAudi® <$20K Full-size SUVBMW® $20K-$30K Hybrid/alternative fuelBuick® $30K-$40K Luxury carCadillac® $40K-$50K Luxury SUVChevrolet® Car $50K-$75K Mid-size carChevrolet® Truck $75K+ Motorcycle ownerChrysler® BMW®Dodge® Age DomesticFiat® 0-1 years old Harley-Davidson®Ford® 2 years old Honda®GMC® 3 years old Kawasaki®Honda® 4-5 years old Mini bike/Moped®/Scooter®Hyundai® 6-10 years old NewInfiniti® 11-15 years old Off-road/Trail/Dirt bikeJaguar® 16-20 years old Polaris®Jeep® 21+ years old Road/street bikeKia® Suzuki®Land Rover® Vehicle purchase UsedLexus® 0-6 months Yamaha®Lincoln® 7-12 months <600 cubic centimeters (cc)Mazda® 13-24 months >600 cubic centimeters (cc)Mercedes-Benz® 25-36 monthsMINI® 37-48 months Motorsports ownerMitsubishi® >48 months ATVNissan®Porsche® Lease affinity Pickup truckRAM® Small/midsize SUVSubaru® Sports carToyota® Van/minivanVolkswagen®Volvo® All audiences are based on highly accurate statistical models Oracle Data Cloud | @OracleDataCloud | 47
DLX B2BCut through the clutter and Audiences built from:get down to business • 29MM+ unique businessesAdvertisers know that reaching business owners and employees online • 70+ data sources validated for accuracycan be hit or miss. Not anymore. DLX B2B cuts through the clutter to • Matching methodology combiningreach prospects that matter most, delivering audience integrity andaccuracy—at scale. B2B & B2C dataBy pairing business and personal contact information you now have thepower to target by industry, size, age, sales and more so you can reach Execute cross-sell campaigns tothe right prospects faster. foster business relationships.How to use DLX B2B Pursue sharper targeting strategies with more focusDeliver relevant and timely online and specificity.campaigns to businesses. Putting DLX B2B to work A leading corporate events agency is looking to drive acquisition for an upcoming conference 1. First, choose the most relevant Industry (or industries) 2. Then, choose the Seniority level you want to attend 3. For even more efficiency, layer on Company size Now you’re set up to reach new and highly relevant prospects that matter.48 | Quick answers & the audiences you need to win [email protected]
DLX B2B audiences TargetingBusiness type Industry DLX B2BMinority-owned business AgricultureSmall business Business services Sales volumeWomen-owned business Construction Under $250,000 Consumer services $250,000-$500,000Company age Cultural & recreation $500,000-$1,000,000Less than 2 years Education $1,000,000-$5,000,0002-5 years Finance $5,000,000-$10,000,0006-10 years Government $10,000,000-$25,000,000More than 10 years Healthcare $25,000,000-$50,000,000 Hospitality & travel $50,000,000-$100,000,000Company size Insurance $100,000,000-$500,000,000Under 10 employees Legal $500,000,000+10-49 employees Logistics & transportation50-99 employees Manufacturing Seniority100-499 employees Media & internet Executive/C-suite500-999 employees Real estate Mid-management1,000-4,999 employees Restaurant5,000+ employees Retail Telecommunications Wholesale trade Oracle Data Cloud | @OracleDataCloud | 49
DLX CPGBecause the proof is in the Audiences built from:purchase. Period. • Coverage across 110MM+Brands need to reach buyers, not just personas. We help you reach who (70MM CPG) U.S. HHsmatters—real buyers. All DLX CPG audiences use UPC-level purchase dataat significant scale. Reach buyers at the brand, category and basket level • Data from 50+ CPG retailersconnected through the proprietary Oracle ID Graph™ for highest accuracy • Cross-retailer data across allin industry. CPG categories • Daily UPC-level dataHow to use DLX CPG Drive buy rate by targeting heavy/ Choose from over 250 syndicated medium category buyers and light segments or build a customIncrease penetration by targeting brand buyers. audience to meet your exact needs.category buyers who are notbuying your brand.Putting DLX CPG to workYou need to promote the expansion of asnack line into the granola bar category1. Start by targeting current brand buyers2. Then add category buyers of granola bar productsNow you have those loyal to the brand and those identifiedas most likely to buy granola bars.50 | Quick answers & the audiences you need to win [email protected]
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