Final_TCEB Brochure (EN)01

CHIANG MAI Chiang Mai, a city nestled among lush mountains and reflective of the distinctive Lanna culture, is also home to more than 300 temples concealed throughout its wilderness geography. The ancient Lanna kingdom’s second capital still outstandingly maintains its treasure trove of local wisdoms and identities. These are just a few characteristics that make Chiang Mai one of the most alluring destinations in the world. Moreover, Chiang Mai has been selected to be part of the UNESCO Creative Cities Network as the 1st Creative City in terms of Crafts and Folk Arts. Handcrafted textiles, naturally dyed fabrics, local traditional lacquerware, botanical gardens and organic Thai herb gardens abound. Chiang Mai can be described as the Rose of North, a vivacious city with enchantment and appeal due to its rich local history, traces of which infuse charm into the daily lives of both its inhabitants and visitors. The city has been prosperous in trade and tourism over the past four decades and is now known as a world class tourist destination which welcomes over 10 million international visitors annually. It is also a burgeoning MICE destination, well-prepared in all dimensions to impress and enamor business travelers. Convenient accessibility and transportation, comfortable accommodation, tasty foods and a robust spectrum of MICE venues and services, as well as numerous tourist attractions – including historical, cultural and natural attractions – await. Amongst the wide variety of local products and services are some high-potential local products that merge quality and story. We have selected and developed key products in order to add value to them and enhance the local experience for our MICE business customers under three main categories: handicraft products, healthcare products and food products. These native products of Chiang Mai have been elevated, through a creative design process, into premium local products that also fulfill customer expectations and reflect the wealth of cultural resources, folk wisdom and abundant natural resources of Chiang Mai.



BAAN PA TAN COMMUNITY SAN KAMPHAENG, CHIANG MAI

SIN YONG TOTE BAG This tote bag combines the distinctive features of the yam, or Thai Northern satchel, and the unique sin yong weaving technique of the Yong people from Baan Pa Tan. Up to 95% of Baan Pa Tan inhabitants are descendants of the Yong, an ethnic group who migrated from Sib Song Panna to settle down in Chiang Mai over 200 years ago. They possess one-of-a-kind craftsmanship and skill in their weaving technique known as The community has reinvented traditional natural dyeing techniques to make them applicable to large cotton threads, creating a new texture. The woven fabric was developed into a tote bag with minimalistic design. Corporate clients can request for product color customization to match with their corporate identities. Instructions : The Sin Yong Tote Bag is ideal for carrying general items Contact: in daily life. Line: Suthana Jom-up 081-568-4149 Facebook: 081-568-4149 เท่ียวบานปาตาล ชุมชนแหงการเรียนรูเชิงวัฒนธรรม ภูมิปญญา วิถีชาวยอง

ON TAI COMMUNITY SAN KAMPHAENG, CHIANG MAI

CLUTCH BAG This stylish clutch bag is embellished with delicate embroidery of the On Tai Community’s symbol: two fish swimming around the sun. The symbol dates back many generations, and can also be seen on the community’s antique pottery works. On Tai is characterized by the ebullience of the rivers that flow richly over its area – the largest is the On River, which cuts through the middle of the community – and calm reflective of deep rooted faith towards Luang Pu La, a famous monk worshiped by many people in the area. To embellish the fabric’s artistry and enhance the community’s traditional embroidery talent, the twin fishes of the On Tai community have been embroi- dered using “Sashiko” decorative stitching that also strengthens the fabric. This Japanese technique, integrated by the designer, results in creative embroidery patterns that stay true to the calm and cool spirit of On Tai. *The embroidery patterns can be customized according to corporate requirements. **Available in 3 sizes: Mini 10 x 17 x 2 cm. Lite 20 x 27 x 2 cm. Extra 34 x 24 x 2 cm. Instructions: Ideal for carrying general items,business cards, documents Contact: or a laptop Line: Phayao Mahawan 095-413-0042 Facebook: Pinyo 084-914-7111 084-914-7111 Ontai Farm

NANTARAM COMMUNITY WUA LAI, CHIANG MAI

AROMA DIFFUSERS Infuse yourself in luxurious aromas with modern yet authentic lacquerware aroma diffusers made by the Nantaram community, the one and only Tai Kuen community in Thailand. The Tai Kuen are descendants of Tai people who migrated from Kengtung City in the Shan State of Burma (present-day Myanmar). Crafted by their ancestors, these famed 200-year-old lacquerware designs illustrated with exquisite motifs are known as krueng-kuen. Each lacquerware piece is entirely made of bamboo and coated with black natural lacquer varnish referred to as yang rak, an ancient predecessor of plastic which was used to enhance durability and waterproof products. The lacquerwares, coated only with black varnish and vermillion – not in black and gold as seen nowadays – were referred to as “Kua Hak Kua Hang” and used throughout the Lanna culture in traditional ceremonies such as wedding processions. In this modern adaptation of the product, the lacquerware has been redesigned into a square-shaped aroma diffuser available in both the signature antique vermillion and in luxurious black and gold varnish. Instructions: Use as room decor to create a relaxing atmosphere Contact: Patchara Sirichanchuen 086-916-1424 Line OA: @Vichaikul Facebook: วิชัยกุลเครื่องเขิน (งานภูมิปญญา)

SUAN BUA CHOMPOO (PINK LOTUS ORGANIC FARM) CHIANG DAO, CHIANG MAI

ORGANIC ROSE TEA Watercolor roses adorn the packaging of this organic rose tea from Pink Lotus Organic Farm that reflects Chiang Mai’s delicate charms. Roses were the favorite flower of Princess Dara Rassamee, King Rama V’s consort from Chiang Mai. In the past, hill tribe villages grew and sold them to the markets in downtown Chiang Mai. Suan Bua Chompoo is an organic farm run by the Dara-ang or Palaung ethnic minority, who are considered the experts in organic plantations, especially roses. The roses are naturally processed and blended with Assam tea to add more caffeine and to intensify the aroma and taste without the use of any artificial flavoring. Its redesigned packaging features watercolor paintings and details of Palaung tribal arts which resemble the silver pins on their traditional costumes. The paintings create a sense of calmness and relaxation yet maintains the intrinsic beauty of the Lanna roses. Instruction: Infuse in hot water for drinking Contact: Saranya Kittikhunpaisan 089-946-3565 Line: 089-946-3565 Facebook: สวนบัวชมพู ณ จอมคีรี เกษตรอินทรีย

BAAN RAI KONG KHING COMMUNITY HANG DONG, CHIANG MAI

HERBAL COMPRESS BALL Relieve fatigue, both body and mind, with this potent herbal compress ball from Baan Rai Kong Khing community. The community is home to a wealth of expertise in Thai traditional herbal treatments and organic farming. Valuable wisdoms and techniques have been passed from generation to generation, such as the traditional Lanna stomping massage therapy called yam khang, known to promote good health, or the khang, a Lanna plowing tool made of metal and antimony. It is believed that aside from being a tool to produce food for the community, the khang also heals illnesses with its mineral component. The product selected for development from Baan Rai Kong Khing is their signature herbal compress ball which helps in healing body fatigue caused by sedentary modern day life. The ball is contained in white packaging decorated with hand-drawn pictures representing Wat Ton Kwen, a famous old temple and unique landmarks located in the same area as the community. Instructions: Heat the ball with hot steam and press for 15-20 mins Contact: on areas of tension or pain Line: Suphan Intachai 061-195-9551 Facebook: 061-195-9551 ชุมชนบานไรกองขิง จ.เชียงใหม

KHON KAEN Agriculture is the heart and soul of Khon Kaen and other provinces in the Northeastern region of Thailand, also referred to as Isan. Regardless of being challenged by severe drought each year, their approach in adapting and utilizing creativity in order to survive ensures that Khon Kaen is able to constantly renew its assets and economy with vigor. This city is one of the top three MICE destinations in Thailand, and specifically for tourism in the Northeastern region. It has welcomed manyinternatioalscale conferences and exhibitions. This futuristic drivetowardsconstant self-improvement is crowned with outstanding assets such as its silk and agriculture industries, as well as its vision to develop into a smart mobility city. The story of Khon Kaen is interwoven with its exceptional local wisdom of silk production, especially Eri silk, and the new modes of storytelling via silk fabric through local techniques like mai tam mee which demonstrate the talents and limitless creativity of the local people. In the future, Khon Kaen's development plans for transportation such as its light-rail transit or LRT will complete the city’s infrastructure to be more holistic and to attract more tourists across the globe which will empower the city to be compatible with the needs of an even larger group of clients and MICE travelers. The people of Khon Kaen are now ready to cross the existing boundaries and take their local products to another level by reformulating the Isan individuality and talents that are not limited only to agricultural products but an avenue to extract the massive Northeastern treasures hidden within their simple ways of living.



NONG YA PLONG SILK WEAVING COMMUNITY MANJAKEEREE DISTRICT

ERI SILK BEANIE The smooth texture of Eri silk, specially blended with hand-woven cotton fabric, to enhance the softness of this folk-inspired beanie. Silkworms elsewhere are fed with mulberry leaves, unlike here in the Nong Ya Plong Silk Weaving Community where they are fed with cassava leaves to produce Eri silk. This type of silkworm is categorized as a wild silkworm which is beneficial to clothing production and contributes to the cassava industry by increasing the farmers' income. Eri silk also offers a special texture differentiating from other types of silk which creates an outstanding attribute to Eri products. Here, it has been woven and designed into a beanie assembled by alternating pieces of Eri silk fabric and dense hand-woven cotton threads in warm tones, to surpass its usual application and transform it into a high fashion product, like this trendy beanie. Instructions: For wearing as head apparel Contact: Ramida Samavjpat 095-450-1430 Line: 095-450-1430 Facebook: ผาไหมอีรี่สีธรรมชาติ

BAAN HUA FAI SILK WEAVING GROUP CHONNABOT DISTRICT

TAMMEE SILK TOTE BAG This silk tote bag has been modernized via innovation of silk techniques, from the traditional mudmee tie-dye – famed local wisdom of Khon Kaen – to tam-mee, in which color is instead painted onto the fabric. This new technique, referred to as \"Mai Tam Mee,\" speeds up the production and saves cost. The Baan Hua Fai Silk Weaving Group was inspired to upcycle the fabric scraps from the Mai Tam Mee production process into a multipurpose tote bag that uniquely presents the texture of the silk juxtaposed against plain linen fabric that complements it and offers a contemporary edge. Remark: Bag designs may vary slightly according to the different fabric Instructions: scraps used Contact: Use to contain items and documents Facebook: Nidda Phulaenkee 083-656-5644 กลุมทอผาไหมมัดหมี่บานหัวฝาย

WIANG KAO DISTRICT KHON KAEN

ROCK SALT The Wiang Kao area – a new district recently separated out from Phu Wiang is a land filled with millions of years of archeological history. Being the 130-million-year-old site where dinosaur fossils were found, it has now been designated as the Khon Kaen Geopark, which is one of the city’s major attractions. Among these fossils are also ancient salt ponds that have been a primary source of salt for people in the area for hundreds of years. Therefore, the rock salt here has been nicknamed \"Dinosaur Rock Salt.\" This salt from the land of dinosaurs has now been repackaged to connect with its original identity through graphics printed upon natural craft papers which represent the area’s archeological history. Instructions: For seasoning food, preserving food, or oral cleansing Contact: Kaewta Sanvieng 089-273-2652 Line: 089-273-2652 Facebook: ทองเที่ยวในภู

CRICKET POWDER MANUFACTURING GROUP CHUM PHAE DISTRICT

CRICKET PASTA This fusion between Isan gastronomy and Italian delicacy pasta is a magnificent source of protein. Insect eating culture exists globally. In this region it reflects the survival skills of the people of Isan, especially their consumption of crickets which are valued as a clean high-protein food and a potential alternative protein for the future. When processed with Tubtim Chumphae rice flour, one of the district’s signature products, into different styles of pasta like fettuccine or fusilli packaged in modern boxes decorated with traditional drawings, the crickets have been elevated and transformed into a staple ingredient for Western cuisine which remains potent with their native benefits. Instructions: Use as an ingredient for cooking Contact: Ruchira Lansakul 098-629-9955 Line: Kai 091-559-0491 Facebook: สยามเทค ฟารม

HERBAL MANUFACTURING GROUP KHAO SUAN KWANG DISTRICT

AROMATIC MASSAGE OIL Relieve muscle pains with this premium aromatic massage oil made of local herbs, one of the new product highlights from Khao Suan Kwang. Khao Suan Kwang's most memorable elements are not limited to its famous grilled chicken. Its herbal manufacturing group is considered another one that the local people are proud of. With its location adjacent to mountains where local herbs like phlai (Zingiber montanum) and barleria grow, the villagers began to formulate their own herbal medications for internal use. Eventually, they started their own factory to manufacture herbal products. After numerous years of developing products, the herbal manufacturing group experimented by adding some floral aromatic extracts such as lavender, rose and other extracts into their original herbal massage oil to create new properties that help to promote calmness and relaxation.The aromatic massage oil is available in a set of three scents in premium designs for clients to try. Instructions: Use to massage for relaxation Contact: SomKiet Punjanta 092-353-5499 Line: 092-353-5499 Facebook: สุเมธแผนโบราณ

PHUKET Exalted globally as a destination for beach lovers, Phuket – also known as the Precious Pearl of the Andaman Sea – is the only province in Thailand located entirely on an island. Its enchanting island geography with beautiful sandy beaches and crystal clear water draws innumerable visitors each year both for leisure and business. Phuket is a cultural melting pot composed of diverse communities. This is reflected through its range of sweet and savory cuisines. Delicacies such as tao sor cakes or sor tao si are the result of the Hokkien recipes transcending generations and transformed into top selling provincial products in the present day. Natural abundance means tropical fruits such as pineapples, champedaks, and garcinias abound. The island’s historical legacy of old tin mines has inspired locally famed tie dye patterns known as sano tik, whilst Phuket’s gorgeous blue Andaman skies make a brilliant canopy for the Sino-European cultural heritage architectures in the Old Town. Tourism is the main source of income for the city. Therefore, all of its facilities are equipped to serve the high demand and number of visitors as a venue for conferences or seminars boosted with a sense of vacation. The province is also a source of high quality souvenir manufacturers which deliver impressive premium amenities to welcome guests in hotel rooms across Thailand. To upgrade the products to match the demand and resonate with target audiences while preserving the city's identity and cultural diversity, Phuket's product development has been focused on food fused with other products representing the island city’s characteristics to adhere to its designation as Thailand's first City of Gastronomy in the \"UNESCO Creative Cities Network.\"



KAMALA COMMUNITY PHUKET

GARCINIA TEA The garcinia orange is Phuket's award winning local fruit that is rich in propeties that fosture good skin. After the massive tsunami in 2004 that eradicated their tourism and prosperity, Kamala community has fought to survive economically by growing garcinia, or som kwai, Phuket's native fruit, in every household. Today, \"Som Kwai Kamala\" has been designated a provincial OTOP product. Its outstanding medical properties have led to a strong demand in the cosmeceutical market, because it is considered a non-toxic herb rich in skin boosting nutrients. An old remedy using garcinia also helps relieve foot pain and reduce foot odor. In the kitchen, it is used to add tanginess to many local dishes such as kaeng som and kaeng liang. For those who are not familiar with its taste, the community processes it into a ready to drink tea in chic graphic packaging that communicates the local lore of Phuket. It is suitable for souvenir gifting and conference tea breaks. Instructions: Infuse in hot water for drinking Contact: Ladda Kawijit 093-576-6401 Line: 093-576-6401 Facebook: วิสาหกิจชุมชนกลุมแมบานเกษตรกรบางหวานพัฒนา

BAAN NAKA COMMUNITY PHUKET

CONVERTIBLE BEACH BAG Eye-catching sano tik tie dye fabrics native to Baan Naka community have been transformed into beach blankets that brighten up Phuket’s beaches. Nothing could better match the colorful and vivacious landscape of Phuket, praised as the Pearl of the Andaman Sea, than sano tik tie dye patterns. This dazzling tie dye, which took its inspirations from the colors of tin ore, is generated from a local batik technique known as mud yom. Made by the Baan Naka community which neighbors the old tin mines, these unique black, gray, and yellow tones are exclusive to the southern region of Thailand and coordinates with the local beach vibe. Sano Tik fabric has further been developed into products that serve the beach lifestyle such as convertible beach bags which also function as portable beach blankets. Instructions: Use to carry items or as a portable beach blanket to sit or lay on Contact: Walya Islam 093-417-7878 Line: Supanee penmit 098-798-8109 Facebook: 098-798-8109 Sanotiknaka

PHUKET OLD TOWN COMMUNITY PHUKET

CRACKED FACE COOKIES These Phuket style cookies have their roots in a harmonious mixture of Chinese and Peranakan cultures. The present-day name “Cracked Face Cookies” may not sound as familiar as its original name si sao tor, a famous Hokkien baked snack recipe. The Hokkien culture is integral to Phuket, as many Phuket inhabitants were descended from Hokkein Chinese. These crumbly cookies are made of wheat flour dough topped with egg yolk and sesame that crack on the top layer after being freshly baked, thus the nickname Cracked Face Cookies. This scrumptious Phuket baked snack is now presented in lovely graphic packaging that has been redesigned to reflect Phuket’s Peranakan roots in this toothsome recipe that pairs well with a cup of hot tea. Bringing them home as souvenirs from Phuket Old Town is not a bad idea at all. Instructions: For snacks or tea time Contact: Somyot Pathan 084-305-3960 Line: Don Limnanthaphisit 081-892-0618 081-892-0618 ( Don )

BAAN BANG RONG COMMUNITY PHUKET

PINEAPPLE PIES Refresh body and mind with pineapple delicacies from the Baan Bang Rong communities. The hillside and seaside location of Baan Bang Rong invites tourists to experi- ence the authentic lifestyle of its people that has been intricately preserved. Fresh Phuket pineapple delights are served to welcome visitors – not only as fresh whole pineapples, but pineapple juice, pineapple in syrup, and also in a variety of mouthwatering processed pineapple recipes like pineapple pies or pineapple filling in Tao Sor Cakes. Baan Bang Rong's hero ingredients like these pineapples have become their high-potential products that were able to to be developed into event catering snacks like pineapple pies in simple and adorable color block packaging with emphasis on yellow hues to match the refreshing sweet and sour taste of the pineapples. Instructions: For snack time or refreshments Contact: Saimai Sukmetta 084-270-8378 Line: Prasert Ritraksa 094-714-8707 Facebook: 084-270-8378 ( Saimai ) ทองเที่ยวชุมชนบางโรง Bangrong CBT

BAAN BANGTAO COMMUNITY PHUKET

CHAMPEDAK CAKE Meet an exotic Southern fruit baked in Western style and wrapped with care by the people of Baan Bangtao. A jackfruit cousin from the south, champedak appears similar but with a distinctive smell and taste. Aside from their popular fried champedak, Baan Bangtao also sells cakes made of these local fruits as the community enterprise's star products. The cakes have been redesigned into smaller bites which are perfect for event catering and souvenirs. The new packaging is decorated with colorful graphic patterns of champedak sketches which emphasize their key ingredient and makes the cakes more appetizing. Instructions: For snack time Contact: Sontaya Kongthip 062-228-7896 Line: 062-228-7896 ( Sontaya ) Facebook: ทองเที่ยวชุมชนตําบลเชิงทะเล