Allegra Ottawa

YOU + THE PERFECT SOLUTION Your Local, Single Source for Strategic Marketing and Print Communications with Measurable Results



Our award-winning publication keeps A PARTN E R SH I P… PLUS. our client partners in-the-know about the smart ways they can benefit from today’s You + Allegra is the simple solution for a solid fast-growing marketing channels. and successful partnership. When today’s equation for powerful marketing communications involves print + digital + mobile, count on our experienced team to put YOU first. We’ll find solutions to help grow your company or organization by reaching your most important audiences through the right mix of channels. Whatever strategies you need – whether it’s print + mail, writing + design, web + signs or an equation all your own – you have a local resource that can do it all with just one call. A Local Resource with Powerful Bench Strength Partner with us and you can access the latest print and Web technologies and a bank of award-winning marketing experts through our Marketing Resource Center: marketing strategists, website developers, graphic designers, copywriters, PR pros and more, with two centuries of combined experience. You’ll also tap into the accumulated experience of nearly 300 independently owned and operated businesses and the tens of thousands of marketing successes they’ve had with organizations like yours. Contact us today to get started.

M A R K E T I N G ST R AT E GY Strategic Multi-channel Campaign Client Request: A private school says, “Help us Solution: A comprehensive plan uses direct increase enrollment this fall. And, we want to be mail, digital and public relations to promote the able to see if the plan works.” school’s programs. The mailer sends parents of prospective students to a landing page for educational downloads and an open house registration form. The campaign leads to a 100% increase in open house attendance.

Let us begin by considering your MAR K ETI N G STRATE GY. unique business challenges, and B R I LLIANT. using strategic marketing planning tools to set the course, like: Smart marketing takes a strategic approach, built upon research + planning. It’s highly targeted and • Brand and Identity results driven. It integrates different channels and • Customer Data Profiling is creative and thoughtful. And when all is said and • Customer Retention and Growth done, you can prove its effectiveness and overall • Event Promotions return on investment. • Lead Generation • Promotional Products Multiply leads. Drive customer retention. Build brand awareness. Increase sales. Let’s explore the and Apparel ways we can work together to develop a strategic campaign or a more comprehensive marketing plan designed to deliver measurable results.

PRINTING SERVICES Printed Fundraising & Development Campaign Client Request: A university says, “We need Solution: An elegant, “can’t miss” mailer is to get the attention of new donors.” created to appeal to high-value donors. Foil embossing and specialized die-cuts give the piece its award-winning look.

Printed materials are a mainstay G R EAT O N PAP E R. in most organizations. From basic G R EAT I N R EAL LI F E. business forms to personalized pieces addressing your recipients Think of “printing” and you know what to expect: by name, this is the short list of ink + paper. But, there’s so much more. Today’s how print can work for you: advanced printing techniques and specialty papers make it easy to achieve true-to-life colors, touchable • Brochures and Flyers textures and compelling “must-open” formats. • Business Forms and Stationery Still, great on paper isn’t good enough. Even the • Direct Mail Campaigns finest-quality print jobs have to translate into • Newsletters and Postcards real-life success. • Posters and Signs • Trade Show Graphics In today’s digital world, print is standing its ground. • Die-cuts, Embossing, Lamination Why? People like print. Studies demonstrate that printed pieces show more brain engagement than and Varnishes virtual messages.1 That’s called keeping it real. For the right type of project or campaign, let’s look for ways to make your print communications even more personal and relevant . . . and welcomed. 1Millward Brown

MAILING SERVICES Direct Mail Campaign Client Request: A financial services company Solution: Bright colors, metallic ink and says, “We need to promote our new service spot-gloss varnish work together to get this that gives our customers more control over direct mail piece noticed and opened. The their own business and appeals to their campaign theme, “Your Business. Your Way.” entrepreneurial spirit.” conveys the campaign’s main message.

Get your next direct mail campaign IT’S IN THE MAIL. into the mail stream faster and into the right hands with: While not complicated, handling a mailing can be time consuming. Add in a few key considerations • Address Verification that can save time and money, and an extra set of • Bar Coding hands can come in handy. It starts with designing • Collating and printing to meet postal requirements + • Direct Addressing qualify for reduced postage. Further savings • Every Door Direct Mail® can be found in targeted mailing lists that speak • Inventory and Fulfillment to the right audience and minimize waste from • Mailing List Purchase and un-deliverables. Management Sales letters, direct mail offers, new product • Postal Discounts introductions and customer newsletters. All go • Sealing and Pre-sorting to work for you faster when they reach their • Tabbing destination sooner. Research shows 40% of consumers have tried a new business after receiving direct mail, and 73% prefer printed mailings over emails to learn about new products and services or offers from companies they know.2 Let’s talk about the many ways to simplify your mailings. 2International Communications Research Survey Every Door Direct Mail® is a registered trademark of the U.S. Postal Service

DESIGN & COPY Website, Icon Design, Print Materials and Vehicle Graphic Client Request: A start-up lawn care company Solution: “Organic” green graphics combine says, “We want to launch our brand identity and to create a fresh, modern look that tells the apply it across all of our marketing and sales company’s brand story across key marketing materials.” channels.

Right brain. Left brain. Creative N OW THAT’S C R EATIVE. executions that motivate and inspire are a potent mix of art When up to 30% of a direct mail campaign’s and science. Important creative success is riding on the creative execution, it takes elements to powerful marketing more than a good eye to get the right look and feel. communications include: The creative elements of a marketing campaign should look great + be smart. When design has a • Company Branding strategic foundation . . . POW! It equals action. • Copywriting • Direct Marketing Offers Images. Words. A compelling offer. A powerful call • Logo Development to action. Let’s find ways to tell your story, sell your • Print and Web Advertising service or attract more supporters in ways that are • W ebsite and Landing Page memorable and profitable . . . whether you use one word or one thousand. Content

WEB SERVICES Website, Facebook Lead Generation Page and Interactive Web Map Client Request: A community-based nonprofit Solution: A new, mobile-optimized website says, “We need to be more visible on the Web.” with stronger visual branding and social media integration work together to create a stronger Web presence.

The Web can be the world . . . or it FULL ON WEB. can be your backyard. To help local buyers find you more easily online Your website is a powerful tool, but it’s just one or to drive business from the four part of the online marketing equation. Today’s Web corners, consider these strategies: options are far-ranging and complex; it can be tough to sort them out and turn the confusion into • Digital Advertising a comprehensive online strategy. Search, display, • Email Campaigns mobile and social marketing are all growing. Are • Landing Pages and they part of your mix? Personalized URLs Website + mobile deployment + social media + • Local Search Marketing search marketing can give a small, local company • Website Design and Mobile a big online presence. It’s a rich combination that allows people to find, connect and do business Optimization with you. Mobile search has surpassed desktop • Web-to-Print Storefronts usage. So, whether they’re in front of your in-store • QR Codes display, around the corner, at home or in the office with a smartphone or tablet in hand, a solid online presence puts these buyers within easy reach.

SIGNS & BANNERS Trade Show Display Solution: A banner conveys the message of protecting the planet for the future. Client Request: A renewable energy company The company’s purpose is immediately says, “Help us get noticed at a crowded trade recognizable, and their booth stands out show among competitors with the same amidst a sea of “green” competitors. environmental message.”

Why be limited by walls? Signage LOU D + CLEAR. and graphics have few boundaries. Be seen in a big way in these Sometimes you can’t just tell your story. Sometimes spaces: you have to show it. Occasionally, you’ll have to help • Meeting Signs and Banners people find it. When you need to sell a product, • Point-of-Purchase Displays teach a concept or attract attention, pump up the • Trade Show Exhibits volume with signs + banners + displays. • Window and Floor Graphics • Special Event Signs Today’s sign-making technology delivers results fast • Vehicle Graphics and Wraps and affordably, from eye-appealing indoor posters, banners and displays, to durable and permanent signage that can stand up to the elements. Let’s not forget your fleet. Even one company van wrapped in graphics can generate millions of impressions around town all year long.

PROMOTIONAL PRODUCTS Employee & Customer Recognition Program Client Request: A manufacturing company Solution: Business recognition gifts salute top says, “We need a way to recognize employees. employees, and affordable giveaways imprinted And, we want to remain top of mind with with the company name land in the hands of customers and prospects who visit our customers and prospects at special events or trade show booth.” after in-person sales meetings for a lasting impression.

Your promotional items are just MAKE AN IMPRESSION. one part of the bigger picture, TH E N M U LTI P LY IT. conveying your brand and your message to the right people at Promotional products in your marketing mix do more the right time. Here are a few than attract attention + build your brand. They don’t-miss opportunities to use can also reinforce your key sales messages. As a ad specialties: motivator, promo products work! To receive a free gift, an overwhelming majority of people say they’ll • Advertising Support take a survey or visit a trade show booth. And eight • Employee Recognition out of 10 say they remember the advertiser that • Company Outings gave them a gift.3 • Customer Appreciation • Holiday Gifts There are thousands of options for high-quality • New Product Launches promotional products to fit any price point or • Sales Incentives occasion. So whether you want to raise visibility at • Trade Show Giveaways a special event, recognize staff achievements or reward loyal customers, your solutions stand ready for your company imprint. 3Advertising Specialty Institute

WE B-TO -P R I NT Customized Web-to-Print Storefront Client Request: A healthcare company says, Solution: An online “storefront” is a gateway to “We need a fast and easy way for all of our the company’s printed materials for approved facilities to customize marketing materials with users. By selecting a location from a drop-down local information. And, our brand standards menu, the document populates with name, must be maintained.” address and hours of operation to streamline customization and fulfillment.

For ease, speed and convenience, YES, WE’RE OPEN. let’s take your collateral out of the storeroom and into an online Do you need to manage print materials + storefront. Use Web-to-print maximize your marketing + minimize costs? technology to: Maybe you have multiple brands, several locations and you’d like to make it easy for employees • E mpower multi-users to localize to customize printed materials within your forms pre-approved guidelines. The solution lies in a customized site for routine marketing materials, • Reduce printing and inventory sales literature, business forms, business cards costs and more. • Personalize content With an online “storefront,” you get 24/7 access to • M aintain centralized control of customizable printed materials, ordered on demand to meet deadlines and lower costs. The bonus? No messaging and graphic standards more storing large quantities or tossing out obsolete • Track usage and purchase history materials when an address, website or price listing changes. What you need, when you need it . . . and everyone’s on the same page. Nice!