RUGBY LEAGUE WORLD CUP 2021 X MOVEMBER

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RLWC 2021 are proud to become the first global sporting tournament to launch a Mental Fitness Charter.

I was commissioned by Movember to work alongside the RLWC marketing team in London, to create a co-branded 'Case for Support' – a document that outlines the context of mental health problems in sport, the programme’s delivery work, and statistics highlighting both the scale of the issue and the impact of Movember's work.

The goal was to target potential donors: high-net-worth individuals, trusts and foundations, large corporates and community funding groups, with the aim of raising the required funds to get the project off the ground. The project proved a huge success and all programme's were all green-lit.

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RUGBY LEAGUE WORLD CUP 2021 X MOVEMBER