Joshua L. Law - Design Portfolio

BY JOSHUA LAW [email protected] 423.380.8494 www.mozaikstudios.com Copperhill, Tennessee Portfolio 2018-2021 SELECTED WORKS

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Print & Branding

Roots Organic Juice Branding Redesign Project Goal: C L I E N T: Roots Organic Juice + Bar Client transitioned home-based business to a Main Street brick-&-mortar. Business needed a APPLIED SKILLS: logo redesign and marketing assets created to Brand Development, Multi-format build hype for their grand opening. Printing & Designing, Web Design, Market Research, 3D Modeling Summary: Client sells healthy, freshly-made juices and wellness products. They were MADE WITH: operating as a \"hole in the wall\" business for over two years with little Adobe Photoshop, Adobe InDesign, marketing or advertising. They moved to a large facility off the main drag Adobe Illustrator, 3D/CAD in the retail district and needed a re-brand to stand out amongst their competition. Logo design was created in black to work well with the colorful products in their inventory. Assets created included logo and color palette, labels, decals, signage, business cards, menus, social media assets, t-shirts, and a web design. 04 Print & Branding

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06 Print & Branding

Orijin Studios Logo Design Project Goal: To encompass a global reach with a modern feel. The company builds websites for higher-end professional businesses. Summary: Orijin wanted a design that could be printed in holographic silver - so a design in white against their company color of pure Cyan introduces the contrast and bold color they were looking for. Business cards were also created and printed for a photoshoot that was used in their marketing campaigns. C L I E N T: Orijin Studios APPLIED SKILLS: Branding, Color Theory, Print Design, Pro Photography MADE WITH: Adobe Illustrator, Adobe Photoshop, Canon DSLR Print & Branding 07

Graphic Expressions Re-branding & Brochure Project Goal: To update an old brand image with a more readable and memorable logo, along with a brochure marketing asset. Summary: The client had an old logo designed by a friend. It was large, had small, unreadable text and needed a redesign. Their original brand colors were kept, but the focus of the business name were made front and center. The monogram icon was kept from the previous logo but pushed off to a corner to provide an asymetry to the design to imply motion. A custom brochure was also created to launch the new branding and get their name into the community and in the hands of their clients. C L I E N T: Graphic Expressions APPLIED SKILLS: Branding, Color Theory, Composition, Layout, Photography MADE WITH: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, DSLR 08 Print & Branding

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Scenic City + Hemp Co. Project Goal: Create custom product photography with green screen and rotoscoped backgrounds. C L I E N T: Scenic City + Hemp Co. APPLIED SKILLS: Photography, Composition, Lighting, Photo Manipulation & Editing MADE WITH: Adobe Photoshop, Canon DLSR, Professional Lighting Equipment 10 Print & Branding

Summary: Scenic City + Hemp Co. wanted professional photos of their product lines for posting on social media and their e-commerce website. I was provided with the items and captured these products on green screen with a professional lighting setup and a Canon DSLR. In post, I edited and composited the picture with a nature background, as requested from the client. Print & Branding 11

Mountain Tennis Association Logo Design & Website Project Goal: Create a logo design that follows common tennis court colors and increases awareness of their non-profit. Create a website that allows others to easily digest association news and join league teams. Summary: The association had a website and logo design that was created back in 2001. They were in bad need of an update, in order to compete with other tennis organizations in the north Georgia area. We used the most recognizable colors and an icon of a tennis ball to remove any ambiguation in the logo design. The website follows the same color scheme and thought process, and creates a welcoming and informative introduction to new players. The website is designed effectively to funnel visitors to join a team. C L I E N T: Mountain Tennis Association APPLIED SKILLS: Branding, Color Theory, Composition, Web Development MADE WITH: Adobe Illustrator, Adobe Photoshop, Webflow 12 Print & Branding



Kaluna Farm Retreat Project Goal: To embody the feel of nature and Native American culture with a logo design for a family farm retreat. Summary: A family-owned farm retreat needed a new logo to represent their natural values and connection with Native American culture. A versatile, hand drawn logo was the design chosen after extensive market research and cultural/historic research into the area the business is located in. The colors are bold shades of natures elements; sky, foliage, dirt, and flowers. C L I E N T: Kaluna APPLIED SKILLS: Composition, Color Theory, Cultural Research, Branding Design MADE WITH: Adobe Illustrator 14 Print & Branding

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GRAPHIC DESIGNER Hey! I’m Joshua Law. Award-winning creative professional, with a passion for branding, print design, and bold statements of art that influence, inform, and impress. ... and hoarder of beautiful decks of playing cards.

[email protected] 423.380.8494 mozaikstudios.com Copperhill, Tennessee

SELECTED WORKS 2018-2021