LHM Asia presentation of services to Bantita Group

LHM Asia presentation of services to Bantita Group – Koh Samui th 20 November 2015

Table of Content: - LHM Asia TEAM - LHM Asia Key Competencies - Sales Support for Hotels and Resorts - Revenue Management support - Marketing & Communication - Operational consultancy for: - Pre-Opening and Project Management support - Hotel performance review - Human Resources - Food & Beverage - Setting of Policies and Procedures by Dpt. - Auditing - Owners representation

LHM Asia TEAM Christian SCHLEGEL Francois MIEL Jorge A. De la Torre KOCH Swiss-Finnish national French national Swiss-Equadorian national Thailand experience since 2000 Thailand experience since 2010 Thailand experience since 2000 Key Expertise in: Key Expertise in: Key Expertise in: - General Management - Sales & Marketing, both - Pre-Opening - Pre-Opening and Project Online and Offline - F&B Management Management Past Experience: - Events planning Past Experience: • Moevenpick Switzerland, - Marketing & Communication - Amari Group Koh Samui, 2 years 2 years - Finding Hospitality Smart Solutions - In charge of F&B - In charge of Front Office Past Experience: - Rembrandt Hotel in BKK, 4 years • Ramada Group Phuket, - Nestle Switzerland, 3 years - In charge of Rooms 2 years Nespresso Product Boutique & Division - In charge of Online Sales & development management team - Accor group with Sofitel Brand, Marketing - Cape Sienna, Phuket 2 years 9 years. • Best Western Group Phuket, Pre-Opening F&B, Sales & Marketing - 2 Pre-Openings 2 years - Founded Internship & Events Thailand, - Positions held Resident - In charge of Online S&M. 6 years Manager to General • Maikhao Dream Resort& Spa, - Maikhao Dream Group Phuket, 2 years Manager 2 years Position held Group Director F&B to - EAM and General Manager EAM to Acting GM

Sales Support for Bantita Group LHM Asia sales team Organization chart Francois MIEL Head of Sales/RM Cluster DOS (Based in BKK) 2x Sales Mgr. 1x Sales Mgr. (Based in Phuket) (Based in BKK) 1x Sales-Co 1x Sales-Co (Based in Phuket) (Based in Samui) 1x Sales Admin (Based in Phuket) To be hired

Sales Support for Hotels & Resorts In summary we provide Sales solutions for ONLINE and/or OFFLINE activities Typically when requested to provide support in the Hotel Sales, we proceed as follows: - Perform an audit (Sales and/or Digital Marketing audit) (see template) - Perform an in-depth review of existing hotel Accounts and eventually will create a “Leisure accounts road-map” for each client (see template) - Review or establish a compset and SWOT analysis - Identify Key feeder markets - Establish and agree on a price point level by market and segment with the hotel Management/Owning Company - Propose a sales action plan with an approximate time frame - Monthly we provide a sales summary and performance highlights - Yearly we propose a Sales and/or Marketing plan to the hotel Management/Owning Company.

Sales Support for Hotels & Resorts LHM Asia highlights of past track record Client Resava Group( 353 rooms in total): Sales activity take over in Oct. 2014. LHM Asia has full sales management over the Allamanda Laguna Phuket Resort (80 rooms) and the remaining properties we provide a sales support through sales leads and adhoc requests. KPI since take over date (Allamanda): Occupancy: 33% increase YTD 2015 ADR: 7.5% increase YTD 2015 RevPAR: 43% increase YTD 2015 Online presence: We have increased from 7 to 10 OTA Offline presence: We have brought in from 0 TO/TA to 15 Key producing TO/TA Client Thavorn Palm Beach Resort: LHM Asia has only been appointed for sales support since Jul. 2014. LHM Asia has brought in business in 2014 and YTD 2015, 2400 RN and 5500 RN respectively with a total value of THB 9.6M and 22.3M respectively.

LHM Asia highlights of past track record Client The Banana Leaf ( 27 rooms): Sales activity take over in Jul. 2015. LHM Asia has full sales management. KPI since take over date : Occupancy: 18% increase YTD 2015 ADR: 9.2% increase YTD 2015 RevPAR: 29% increase YTD 2015 Online presence: We have increased from 2 to 10 OTA Offline presence: We have brought in from 0 TO/TA to 5 Key producing TO/TA Client Two Chefs Inn ( 12 rooms): Sales activity take over in May. 2014. LHM Asia has full sales management. KPI since take over date : Occupancy: 39% increase YTD 2015 ADR: 55.7% increase YTD 2015 RevPAR: 116% increase YTD 2015 Online presence: We have increased from 1 to 5 OTA Offline presence: We have brought in from 0 TO/TA to 2 Key producing TO/TA

Sales Support for Hotels & Resorts LHM Asia Sales Support services vs. Client in-house based Sales team - Client can take advantage from day one of an existing trained LHM Asia sales force. - Hassle free HR admin for recruiting of in-house team. From experience a typical Sales Mgr. has on average a 2 years length of employment. With LHM Asia the sales knowhow remains within since it’s managed by one of the managing partners. - LHM Asia fee structure represent a cost effective solution. We offer a flexible fee calculation based on an Admin. Fee + % commission on achieved sales volume. In comparison an in-house Sales structure for a 300 room hotel is expected to amount to a minimum of 1M THB per month (payroll and dpt. Expenses). - All LHM Asia trade representations expenses are divided among potentially all its properties resulting in lower costs vs. client individual establishment.

Sales Support for Hotels & Resorts LHM Asia Sales Support services vs. Client in-house based Sales team - Regularly LHM Asia sales team does sales calls to key feeder markets such as Singapore, Hong Kong, China. - Through our good relationships build over the years being in the business with key DMC (local/overseas agents and wholesaler) in Phuket and Bangkok, we entertain daily contacts to seek out opportunities for our clients to optimize their sales volumes - Part of our success is that we always keeps ourselves up to date on the market trend by talking to our agents, this is particularly important for the wholesale segment where lead times to gain business are usually much longer than the online segment. This allows us to devise effective sales strategies on time for each market specificities. This is usually from experience where most sales managers fail. - Part of our Revenue Management efforts, we always controls rate parity online and offline in order to optimize production from both the channels.

Revenue Management From past experience Revenue Management (RM) is oftentimes been neglected or not given sufficient importance. Dedicated Revenue Management (RM) is suggested for any type of establishment, in particular for properties with good occupancy rates and a room inventory larger than 30-40 rooms. RM is key to optimize the hotel rates online (OTA/Direct) and establish the best price point for Offline segment(wholesale, Groups). LHM Asia has the expertise to provide support in establishing: - Daily Revenue Management Report (see template) - Review daily the property online/offline channels production and suggest actions to optimize sales - Based on historical data and market conditions we suggest an optimal pricing strategy by market and by segment with the aim at increasing the hotel RevPAR. - LHM Asia team is regularly in contact with all major Key Accounts managers to ensure its establishments are getting the best exposure, participate at flash sales and can take advantage of sales solutions proposed by the OTA’s. Outsourcing of Revenue Management represents a cost effective solution to individual establishments.

Marketing and Communication LHM Asia can provide through its network of professionals the necessary support for establishments in need of PR activities and can recommend companies to work with for: - Brand positioning - Rebranding - Enhancement of PR exposure locally or internationally - Devising a yearly Marketing plan - Auditing of Brand standards (see template) - Mailings (newsletters, special promotions, etc) - SEO (Search Engine Optimization) Optimize Hotel Direct Sales and Bookings, getting the Brand on top of Google for your market sector. - SEO Optimize F&B Venues Direct Sales and Bookings, getting the Brand on top of Google for your market sector. - Optimize the Hotel Brand Awareness with an ‘Original Outstanding Visually Compelling Photo Library’ that will raise the brand profile above and beyond the clutter of your competition and get the property chosen first.

Operational Consultancy: LHM Asia can offer a bespoke consultancy on any Operational aspect simultaneously allowing the client to gain access to a proven International expertise and to save on an otherwise more expensive Management structure notably with the hiring of an expat General Manager. Pre-Opening and Project Management LHM Asia has the expertise to support establishments during the pre-opening period and can advise on: - Preparing a New Project Business Plan (see template) - Preparation of a pre-opening budget (see template) - Establishing Critical path (see template) - Establishing a FF&E Budget - Establishing a Recruitment and Training Plan - Establishing an F&B concept - Coordination support between Interior designer/contractors and Operator - Preparing a take over report from the Contractor(s)

Operational Consultancy: Hotel Performance review LHM Asia team can offer establishments to perform a review on Key Ratios in order to determine the following (see template): Liquidity Ratios – ability to meet short-term immediate obligations. Profitability Ratios – provide information on the amount of income from each Baht of sales. Activity Ratios – the ability of the company to manage its resources. Financial Leverage Ratios – the degree of a company’s financing obligations and the ability to satisfy these obligations. Shareholders Ratios – the financial condition of the company in relation to the shares issued. Return on Investment Ratios – amount of profit relative to the assets employed to produce that profit.

Operational Consultancy: Human Resources LHM Asia team can offer establishments to perform an audit of the Human Resources department and based on results make recommendations (see template). In addition we can support establishments in recruitment needs through our partnerships with well established local and international recruitment agencies. We also provide Training support in areas such as: - F&B training - 7 modules - Kitchen training, including HACCP and best practices - Bar, wine and cocktail knowledge - Front Office and guests relations training - Housekeeping training - Sales & Marketing - Revenue and yield management

Operational Consultancy: Food & Beverage LHM Asia team can offer establishments a detailed expertise to help and improve the performance of the F&B operation through: - Performing a thorough F&B analytics encompassing: - Review of existing operational standards - Cost analysis on food and beverage recipes, level of manning, menu engineering - Review of purchasing processes - Training of F&B team - Support existing Product development - For new projects we can suggest F&B Concept designers, Kitchen designers to work with - To raise the profile of certain venues, LHM event team can support and coordinate special events such as guest Chef nights, Mixologist events, sommeliers nights, networking of Hotel associations dinners and others relevant happenings tailored to the type of establishment

Operational Consultancy: - LHM Asia can support establishments in creating Policies and Procedures by Departments - LHM Asia has developed a number of Auditing tools enabling it to establish precise action plans in: - General Hotel - Finance - Sales and Marketing - Human Resources - Engineering LHM Asia offers Owner Representation - Representation on behalf of Owners to managers and brands - Operations Reviews – operations audits, financial control reviews - Operations Strategy – development, implementation, review - Ongoing monitoring, performance reporting, alternative hotel and property strategies

Thank you. LHM Asia team Christian SCHLEGEL Francois MIEL Jorge De la Torre KOCH

Q&A: - What is Bantita Group existing sales organization? - Can you share your 2014 achieved occupancy and ADR? - Do you have a Group Financial Controller? - Any services currently outsourced? - Can you provide additional details on your expansion plans, in terms of product specification and timeframe? - What is your expectation in terms of performance of your portfolio of hotels? Is it based on a RevPAR or ADR growth? - Have you had past experience with an outsource service provider? - Any particular areas of concern you have on the current performance of your hotels? - From your perspective as Investor, how do you see Samui evolving and what could be the main challenges in the coming 5 years?