PRINTERS DIGEST 101ST EDITION

EDITION NIGERIA PRINTING JOBS REMAINING IN NIGERIA DCS INTEGRATED MEDIA REINVENT INTO A WHOLESOME MEDIA COMPANY SKYSAT TECHNOLOGIES LAUNCHES NEW MODELS OF BROTHER INK TANK SERIES INTO THE NIGERIAN MARKET 101ST EDITION

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PRINTING MUST BE ADMIN MANAGER PROFITABLE AGAIN Precious Ugwuoke-Munachi We are excited to bring you the 101 issues of our magazine! Recently, we unveiled our 100th alongside JOURNALIST our re-inven on into a wholesome media firm thereby giving us an opportunity to offer more services to our Emmanuel Adedayo clients and the news from the event is in this edi on for your happy reading. It is unarguable that Nigeria prin ng and publishing industry is grappling with issues of local capacity development and Nigeria print jobs remaining in Nigeria but the good news is that concerned stakeholders under the print value chain with the President and Chairman-in-Council Mr. Olugbemi Malomo se ng the pace for collabora on with the Federal Ministry of Industry, Trade and Investment, Manufacturers Associa on of Nigeria, The Lagos Chambers of Commerce and Industry, FIRRO and DCS Integrated Media Limited as the event managers to organise the first Nigeria Interna onal Pulp and Paper Summit to showcase the poten als along the paper and pulp value chain as a viable complement to agriculture in terms of employment genera on, wealth crea on and Na onal development. We strongly believe that this collabora on will birth a new beginning for the en re print value chain sector in Nigeria. We have in this edi on engaging, educa ng and business transforming ar cle. For constant updates on events as it unfolds in our industry, visit: www.printersdigest.com.ng Above all, what you will find in the pages of PRINTERS DIGEST MAGAZINE is a collection of well researched articles written by real, honest and down-to-earth folks who work hard to stay informed to enable us give you the best. I love to hear from you. Please drop me an e-mail ([email protected])





Cover page…………………………………................................................................… Inside cover page (Brandberg advert) …………............................................................1 Editor's ink/editorial board …………….........................................................................2 Advert (Rhine industry and Bee mechanical) ……........................................................3 Heidelberg advert ………………………………….......................................………....4 Advert rate ……………………….....................................………………………….....5 Table of content ………………….........................................................…………….....6 Executive watch ………………….................................................……………………7&8 Print events (Technology Global's meet, drink and demo open house & CIPPON nationwide registration) ……………………………………………...................………………….9-11 Industry news …………………………………………...................................………..12-18 Skysat advert ………………………...................................…………………………. 19 Feature story ( a collosal look)…………………………...............................................20-23 Print innovation- Akin Oduwole…………………........................................................24-26 Print personality (for the love of golf & brandberg boss story) …….......…………….27-31 Print fashion ………………………………………………......................................…32-33 Cover story (Nigeria printing jobs remaining in Nigeria)…………............................ 34-36 Feature story (who will rescue Nigeria print industry)……………..............................37-38 Print health story……………………………………………................................……39-40 Packaging digest ……………………………………………................................……41 Finance Digest ……………………………………………...........................…………42 Vox-pop …………………………………………………………….........................…43-44 Print management ………………………………………......................................……45 Press………………………………………………………………........................……46 Post-press…………………………………………………………............................…47 Back cover page ………………………………………………….................................48



STRATEGY UNDER UNCERTAINTY FOR BUSINESS OWNERS …What makes for a good strategy uncertainty in a binary way—to place misinformed bets on in a highly uncertain business assume that the world is either emerging products or markets e n v i r o n m e n t ? F o r b e e r certain, and therefore open to that result in record write-offs. understanding of the discuss, it is precise predic ons about the Those who took the plunge and future, or uncertain, and therefore invested in home banking in the paramount we understand what completely unpredictable. Planning early 1980s immediately come to business uncertainty is. Business or capital-budge ng processes that mind. uncertainty refers to situa ons in require point forecasts force which businesses face risks that managers to bury underlying Risk-averse managers who think can't be foreseen or measured. uncertain es in their cash flows. they are in ver y uncertain During these mes, it may be hard Such systems clearly push managers environments don't trust their for businesses to predict their to underes mate uncertainty in gut ins ncts and suffer from p e r f o r m a n c e d u e t o order to make a compelling case for decision paralysis. They avoid unprecedented or constantly their strategy. making cri cal strategic decisions changing events in their business about the products, markets, and life cycle. Underes ma ng uncertainty can t e c h n o l o g i e s t h e y s h o u l d lead to strategies that neither develop. They focus instead on The salient ques on to ask will be defend against the threats nor take reengineering, quality how should execu ves facing advantage of the opportuni es that management, or internal cost- great uncertainty decide whether higher levels of uncertainty may reduc on programs. Although to bet big, hedge, or wait and see? provide. In one of the most colossal valuable, those programs are not Chances are, tradi onal strategic- underes ma ons in business subs tutes for strategy. planning processes won't help history, Kenneth H. Olsen, then much. The standard prac ce is to president of Digital Equipment What follows, then, is a lay out a vision of future events Corpora on, announced in 1977 framework for determining the precise enough to be captured in a that “there is no reason for any level of uncertainty surrounding discounted-cash-flow analysis. Of individual to have a computer in strategic decisions and for course, managers can discuss their home.” The explosion in the tailoring strategy to that alterna ve scenarios and test how personal computer market was not uncertainty. sensi ve their forecasts are to inevitable in 1977, but it was changes in key variables, but the certainly within the range of Even the most uncertain business goal of such analysis is o en to possibili es that industry experts environments contain a lot of find the most likely outcome and were discussing at the me. strategically relevant create a strategy based on it. At the other extreme, assuming that informa on. First, it is o en possible to iden fy clear trends, That approach serves companies the world is en rely unpredictable such as market demographics, well in rela vely stable business can lead managers to abandon the that can help define poten al environments. But when there is analy cal rigor of their tradi onal demand for future products or greater uncertainty about the planning processes altogether and services. Second, there is usually future, it is at best marginally base their strategic decisions a host of factors that are currently helpful and at worst downright primarily on gut ins nct. unknown but that are in fact dangerous. knowable—that could be known One danger is that this tradi onal This “just do it” approach to if the right analysis were done. approach leads execu ves to view strategy can cause execu ves to Performance a ributes for

current technologies, elas ci es confront level 2 uncertainty. The uncertainty interact to create an of demand for certain stable value of a strategy depends mainly environment that is virtually categories of products, and on compe tors' strategies, and impossible to predict. Unlike in compe tors' capacity-expansion those cannot yet be observed or level 3 situa ons, the range of plans are variables that are o en predicted. For example, in oligopoly poten al outcomes cannot be u n k n o w n , b u t n o t e n r e l y markets, such as those for pulp and iden fied, let alone scenarios unknowable. paper, chemicals, and basic raw within that range. It might not materials, the primary uncertainty even be possible to iden fy, much The uncertainty that remains a er is o en compe tors' plans for less predict, all the relevant the best possible analysis has expanding capacity: Will they build variables that will define the been done is what we call residual new plants or not? future. uncertainty—for example, the outcome of an ongoing regulatory Economies of scale o en dictate Level 4 situa ons are quite rare, debate or the performance a rib- that any plant built would be quite and they tend to migrate toward utes of a technology s ll in large and would be likely to have a one of the other levels over me. development. significant impact on industry prices Those examples illustrate how and profitability. Therefore, any one difficult strategic decisions can be But o en, quite a bit can be known company's decision to build a plant at level 4, but they also underscore a b o u t e v e n t h o s e re s i d u a l is o en con ngent on compe tors' their transitory nature. uncertain es. In prac ce, we have decisions. found that the residual Tailoring Strategic Analysis to the uncertainty facing most strategic- Level 3: A Range of Futures. Four Levels of Uncertainty. decision makers falls into one of At level 3, a range of poten al four broad levels: futures can be iden fied. That range Our experience suggests that at is defined by a limited number of least half of all strategy problems Level 1: A Clear-Enough key variables, but the actual fall into levels 2 or 3, while most of Future. outcome may lie anywhere along a the rest are level 1 problems. But At level 1, managers can develop a con nuum bounded by that range. execu ves who think about single forecast of the future that is There are no natural discrete uncertainty in a binary way tend to precise enough for strategy scenarios. As in level 2, some, and treat all strategy problems as if development. Although it will be possibly all, elements of the they fell into either level 1 or level inexact to the degree that all strategy would change if the 4. And when those execu ves b u s i n e s s e nv i ro n m e nt s a re outcome were predictable. base their strategies on rigorous inherently uncertain, the forecast analysis, they are most likely to will be sufficiently narrow to point Companies in emerging industries apply the same set of analy c to a single strategic direc on. In or entering new geographic markets tools regardless of the level of other words, at level 1, the o en face level 3 uncertainty. residual uncertainty they face. residual uncertainty is irrelevant to making strategic decisions. Analogous problems exist for Strategy in Level 1's Clear-Enough companies in fields driven by Future. In predictable business Level 2: Alternate Futures. technological innova on like our environments, most companies At level 2, the future can be i n d u s t r y – T h e p r i n n g a n d are adapters. Analysis is designed d e s c r i b e d a s o n e o f a fe w packaging sector. When deciding to predict an industry's future alternate outcomes, or discrete w h e t h e r t o i nv e s t i n a n e w landscape, and strategy involves scenarios. Analysis cannot iden fy technology, producers can o en making posi oning choices about w h i c h o u t c o m e w i l l o c c u r, es mate only a broad range of where and how to compete. When although it may help establish poten al cost and performance the underlying analysis is sound, probabili es. Most important, a ributes for the technology, and such strategies are by defini on some, if not all, elements of the the overall profitability of the made up of a series of no-regrets strategy would change if the investment depends on those moves. outcome were predictable. a ributes. Many businesses facing major Level 4: True Ambiguity. regulatory or legisla ve change At level 4, mul ple dimensions of

INEC Finally Endorsed Partnership With CIPPON INEC Chairman, Professor Mahmood Yakubu has also pronounced those electoral materials will be printed locally, but CIPPON agita ons didn't stop because the pronouncement is not yet Uhuru un l it is officially announced today as INEC and CIPPON President – Mr. Olugbemi Malomo and some members of the council met INEC for discussion on areas of collabora on. The points agreed at the collabora on mee ng are; officially CIPPON cer ficate is a criterion for ge ng jobs from INEC and the highest point was when the commission agreed to allow a window of communica on saying “this is not just a one- me mee ng, you may now have our details, please always come in to offer us advice and recommenda ons as you will”. The commission stated. This achievement for the chartered body is a reaffirma on that all the agita ons of CIPPON are gradually yielding posi ve responses from the government agencies. Recently, at the print stakeholders conference during the The Independent Na onal Electoral Commission (INEC) 2022 edi on of the Nigeria Interna onal Print Expo has finally endorsed and approved a partnership with the (NIPEX), CIPPON President, Mr. Malomo during his keynote Chartered Ins tute of Professional Printers of Nigeria address said “We are here today to take responsibility, we (CIPPON) for the prin ng and produc on of the 2023 owe it to ourselves, our future our businesses' electoral materials. sustainability to make prin ng profitable again in the face of a daily daun ng challenge. We can give up, some This is coming a er many years of public agita ons from certainly will, and we can take responsibility to fight for the the CIPPON, a regulatory body in charge of regula ng the sustainability of our businesses. If you've no place to go and affairs of the en re print value chain in Nigeria on the need you are ready to endure ll our situa on changes, then “it'll for INEC and other government agencies to involve the take a village to do that” He stated. ins tute in the prin ng and produc on of ballot papers and other electoral materials. He went further to state that “it takes a village to raise a child! So, our ins tute is saying to their face and not on our Recalled that President Muhammed Buhari has signed the status, CIPPON indeed has what it takes to partner with amended electoral act, adding that by assen ng to the bill the burden on ballot papers will be relieved, which the INEC. If you agree spread the news everywhere possible! 8

CIPPON NATIONWIDE PRINTERS REGISTRATION SET TO ERADICATE QUACKS FROM PRINTING PROFESSION The Chartered Ins tute of Professional Printers of Nigeria (CIPPON) recently commenced the na onwide enumera on and registra on exercise in the bid to eradicate nonprofessional printers from the Nigeria prin ng sector and also to have sta s cs prac oners in the sector for the growth and development of the ins tute. Recently, CIPPON enumera on team was at the prin ng hub in Ogba Lagos State. It was gathered that the na onwide registra on started in Abuja which is now moved to Lagos as the commercial city of the country, the registra on movement was slated for each prin ng hub in Lagos registra on process easier. what is the essence of me being a per day and the city has the widest printer a er I have suffered many and biggest prin ng hub in Nigeria Our correspondence was able to meet years going to school, graduated, and (Shomolu). and interview some professional later end up as a printer and to the printers at the event. The Vice fact that printer is now an all-comers According to one of our respondents Chairman of the Associa on of Prin ng profession that novice can just enter during the interview session with Prac oners of Nigeria, Mr. Prince the business without any form of prac oners at the enumera on Igwe, said: “CIPPON registra on is a restric on and that's why I don't sites, he said that earlier before the federal thing and not under state respond to people coming to my shop registra on program commenced, opera on and government, so we are to find out how to do this and that outdoor publicity was executed all moving to the federal level now, no instead of referring the customers to around Ogba prin ng hub, from Yaya one can tell where you can be called to the professional printers, so it's Abatan bus stop to Ogba junc on come and nego ate for work, having a seriously affec ng us today. crea ng awareness about the CIPPON cer ficate of membership is ongoing printer's registra on at Ogba going to be another advantage of For instance; if you're not a licensed junc on in other to make the ge ng the job. At mes I asked myself pharmacist you can't open a shop and if you do they'll seal it up. If the CIPPON can take that measure and have professional printers at least I will be proud of being a printer and anyone that want to work will be directed to the core professionals”. I have not really observed the new CIPPON execu ves but the li le we have seen and heard recently; I can say they are bringing change to the industry and they're doing be er than the previous execu ves”. Igwe said 9

AFRICAN DEVELOPMENT BANK, AFRICAN CONTINENTAL FREE TRADE AREA SECRETARIAT, SIGN $11 MILLION INSTITUTIONAL SUPPORT GRANT AGREEMENT The African Development Secretariat; private sector support preferences. The COVID-19 B a n k G r o u p a n d t h e to implement the AfCFTA, and p a n d e m i c a n d t h e c u r r e n t Secretariat of the African support of climate-resilient regional geopoli cal tensions have created Con nental Free Trade Area and con nental value chains to an ethos of urgent collec ve (AfCFTA) have signed a Protocol of boost intra-Africa trade. ac on for the implementa on of Agreement for an $11.24 million the AfCFTA. We all have a shared support package to enhance the In addi on, studies and ini a ves responsibility to change the S e c r e t a r i a t ' s e ff e c v e will be undertaken to iden fy new des nies of all Africans as we implementa on. b u s i n e s s a n d e c o n o m i c achieve the laudable objec ve of opportuni es for women, to help the AfCFTA.” The signing took place on 25 July develop the AfCFTA Women and 2022, on the margins of the ninth Youth in Trade Protocol, and to “The African Development Bank is mee ng of the AfCFTA Council of support capacity building and proud of the strong partnership Ministers responsible for trade, targeted business skills for women. with the AfCFTA Secretariat and held in Accra, Ghana. H.E. Wamkele Mene, Secretary- confident that this ins tu onal General of the AfCFTA Secretariat support will help support our The AfCFTA Secretariat, currently signed the agreement on behalf of respec ve mandates to spur in phase II of its implementa on his organiza on, while African greater con nental trade and phase, will benefit from this Development Group Bank Vice economic transforma on, in line support package, which aims to P r e s i d e n t f o r R e g i o n a l with Agenda 2063's vision of the boost sustainable intra-Africa Development, Integra on and Africa we want,” Fal said. “Africa's trade and to augment the number Business Delivery, Yacine Fal, signed hope for building back strong and of par cipa ng African member on behalf of Dr. Akinwumi Adesina, be er lies with the successful states. The funds are intended to p r e s i d e n t o f t h e A f r i c a n implementa on of the AfCTA.” move the African trade integra on Development Bank Group. agenda forward. Wamkele Mene said: “We welcome The grant, approved in July by the the support of the Bank as this is a Board of Directors of the African clear indica on of our strategic Development Fund, will focus on partnership that will strengthen t h r e e a r e a s : i n s t u o n a l the capacity of the Secretariat and strengthening of the AfCFTA facilitate the start of commercially meaningful trade under the AfCFTA 10

AFKAR PRINTING AND PUBLISHING BOSS SHARES COMPANY'S SUCCESS STORY One of the Great Britain scholars, Winston Churchill, in his quote: “Success is not final; failure is not fatal: It is the courage to con nue that counts. This affinity can best describe the success story told by the Managing Director of A ar Prin ng and publishing company Limited, Dr. Mrs. Adesola Falaiye during an interview session at her office. Dr. Adesola warmly took us through the memory lane of how the company started with a quality for service delivery as their company's driving force. “A ar is an interna onal company based in Nigeria. The idea for se ng up AFKAR is to give people the quality with standard technology that they could get in other advanced countries of the world. When you ask people why they print their jobs overseas? Their response are usually that they cannot find that quality they want in Nigeria. A ar and the tradi on con nues. She Because the A ar culture has a came in to fill that gap and so far, stated contamina ng nature that when we have maintained that culture “I am glad to inform you that the you are here, you just abide in that latest technology is what we will culture, you are eager, you are and standard”. In addi on, she added that, the promote. We are planning to happily producing great things, idea was to have an expatriate at purchase another new Heidelberg things that people will say wow! the helm of the company's affairs equipment. The first machine that Things happen in Nigeria and and that standard we have we brought here, we are shipping it A ar is a representa on of the maintained ll date. A ar was a to other places whilst we bring in a fact that Nigeria has what it takes subsidiary of Vintage Press when new machine for finishing. A ar is a to compete globally. We do a lot w e s t a r t e d a n d w h e n w e one-stop shop. We try to give our with training because God has rebranded to A ar itself with a clients everything they want we endowed us with knowledge and Bri sh expatriate Alan Ballard, don't take jobs outside for people to intellect in A ar, and some mes supported myself with other key help us complete it. We try to be when we have to pay for training, management staff. I think they self-sufficient”. Dr. Falaiye stated we do but we don't train blindly, felt we could s ll uphold the She went ahead to state that: we train to specifica on, we don't standard, the tradi on, and the “A a r i s b l e s s e d w i t h t h e employ blindly, we employ to philosophy of the company. I want workforce, we have the bigger specifica on, so if my cousin is to believe that I represent the workforce, yes! There will always be looking for a job and he wants me i n t e r n a o n a l b r a n d , t h e Judas out of the twelve but I to help I will say, I will employ him expatriate brand, and what we are promise you we fish them out and where he can fit into that vacancy, looking for in an expatriate brand they either refurbish, reconstruct 'it's round peg in a round hole' by God's grace they found it in us them or they just go out of the way. because our reputa on ma ers. 11

PRINTERS URGES SWIFT ACTION ON POWER SUPPLY REGULATION IN LAGOS Printers across prin ng Another printing prac oner at me visitor to Shomolu will be hubs in Lagos have urged Shomolu prin ng area in Lagos Mr. welcomed by a deafening noise government to take a swi Israel, The Chief execu ve officer, f r o m g e n e r a t o r s s o u n d s ac on on the problem of epilep c Best Choice print concept also everywhere. power supply and to ensure its added that “As someone who resides in Nigeria, I can categorically adequate regula ons. state that electricity supply in the He said added that power supply country is abysmally poor. Unlike has cripple most businesses and A printer in the prin ng area of our neighbor in Ghana country, has also comes with environmental Ogba,Mr.Joshua, chief execu ve celebrated years of uninterrupted costs. The constant use of officer of fine print concept power supply, never has such generators that emits fumes into described the poor power happened in the history of Nigeria. the atmosphere, increases air situa on in the area. pollu on which affects climate change and human health. In turn, “This poor electricity supply has He said “it is unfortunate that I made it extremely difficult to run a environmental damage can result in agricultural job losses, the have to rely on a generator for print business in Nigeria, it's running my business and with the appalling that a country that calls ripple effects are countless. high cost of diesel selling at itself 'giant of Africa is s ll ravaged 786/liter things have not been with the epilep c power and that is e a s y … I a m b e g g i n g E K O why print a major challenges with ELECTRICITY DISTRIBUTION the sector and we rely heavily COMPANY (EKEDC) to come to our reliant on self-generated power” rescue by finding solu on to this problem”. Further more , he stated that a first- 12



CIPPON IN COLLABORATION WITH FEDERAL MINISTRY INDUSTRY TRADE AND INVESTMENT, MAN AND LCCI SET TO HOST FIRST NIGERIA INTERNATIONAL PULP AND PAPER SUMMIT 2022 The Chartered Ins tute of summit is set to change the new paper mills”. Professional Printers of narra ves of import dependence Nigeria (CIPPON), in and to showcase the poten al in CIPPON added: “Behind collabora on with the Federal the paper and pulp value chain as a hundreds of commonly used Ministry of Industry Trade and viable complement to agriculture in paper products like board boxes, Investment, Manufacturers terms of employment genera on, paper bags, envelopes, Associa on of Nigeria (MAN), and wealth crea on, and Na onal notebooks, the roll of toilet the Lagos State Chambers of development”. The statement papers, diapers, newspapers, Commerce and Industry (LCCI) reads. magazines or books, there are a have announced the official date whole chain of companies for the first Pulp and Paper According to the release, the genera ng employment and Summit scheduled to hold from summit will serve as a point of wealth through the pulp and October 17 -19, 2022at the Abuja convergence for stakeholders in paper sector. Nigeria imports an Sheraton hotel, Abuja. Nigeria's paper and pulp value es mated 3.0 million metric chain and fashion a holis c tonnes of paper and pulp for its In an official statement to the approach to understanding the consump on. This is cos ng the media, the ins tute stated that challenges of the pulp and paper na on over 3 billion dollars in the essence of the summit is to value chain. value. Can Nigeria save this fund bridge the gap in local pulp and or a percentage of it? The paper produc on in Nigeria, “We the prin ng industry statement inquired. showcase the viability of the paper stakeholders including and pulp value chain, and also to Manufacturers Associa on of create stakeholders in an all- Nigeria (MAN), Lagos State inclusive policy that will make Chambers of Commerce and growth and investment possible Industry (LCCI), and others will be with the theme of the summit: part of the solu on to our paper Bridging The Gap In Local Pulp And problems and also help the federal Paper Produc on in Nigeria”. government reduce the pressure on dollars by recommenda ons “The Nigerian Paper and Pulp that will either help revamp our mills or give birth to investment in 14

PRINTERS COMPLAINT OVER HEAVY DEPENDENCE ON MATERIAL IMPORTATION The poten al of Nigeria's Lagos, where printers were able to you need to clear the materials in prin ng industry as a speak out their mind about the Apapa is equivalent to the amount lucra ve and profitable challenges facing their businesses you bought the materials,”he said. sector is being undermined by the from me to me. heavy increase of produc on costs Tiamiyu Samad, chief execu ve Augus ne Raphael, chief and the import dependent officer, concept print and synergy execu ve officer, perfect impact situa on of the sector among industry, said the industry is largely print located at Ogba prin ng hub other issues. import dependent as 90% of the also sh d more light on the heavy materials and machines used are dependence on material As a result, these limits the sourced from abroad. importa on affec ng Nigeria significant impact and prin ng industry. contribu on the industry could be “Most of the prin ng materials used making to grow the economy. are imported from foreign countries “The importa on dependence is especially China and when you worsened by the current This was gathered during a face- finally gets to contribute money to exchange rate and has made it so to- face interview with printers purchase the materials or machine , difficult for businesses to bring in product easily“, he further said that paper mills in Nigeria are not func oning in full capacity and paper is a crucial part of produc on. Raphel went ahead to urged the government to priori ze resuscita ng those moribund e paper mills in Nigeria, which will tremendously reduce dependence on importa on for produc on ac vi es, Apapa clearing fee should also be around different prin ng hubs in you'll then realize that the money considerate. 15

FG APPROVES ZERO IMPORT DUTIES FOR CIPPON LICENSED EQUIPMENT DEALERS Federal Government of rocking of equipment cost, thereby Reac ng to the news, the Chairman Nigeria has approved zero affec ng the final cost of print of Yaliam Press, Alhaji Yahaya import du es on all produc on. Amfani said: “Great job and the way imported prin ng equipment into to go CIPPON!!! Weldon to the the country by the Chartered This informa on was made available president, Mr. Olugbemi Malomo, Ins tute of Professional Printers of by the ins tute to equipment dealers his execu ves, and the en re Nigeria's (CIPPON) licensed on Printers' social media pla orms council members, including those prin ng equipment dealers. across the country. In an official who worked to achieve these statement by the council secretary, historic achievements. We are The good news from the Chartered Mr. Akin Oduwole, he said: “CIPPON making progress despite some body – CIPPON came as a relief to the advocacy work has yielded a great challenges we hope and pray to prin ng equipment dealers, who result. All prin ng equipment dealers overcome soonest, united we stand yearning for the high cost of tariff on that wish to benefit from these zero to gain more from the federal and import duty has caused the sky import du es should contact the state governments” He stated secretariat to process their licenses”. 16

'PRINTING ISN'T DYING; IT'S IMPROVING' SAYS AUGUSTINE RAPHAEL Prin ng isn't dying; its digital formats, such as email and informa on is going digital, it improving… this statement online forms, which means the doesn't mean less work for was made by Augus ne demands on printers are changing. printers\" Raphael, chief execu ve officer of Big runs are giving ways to smaller \"So it is good to say that the perfect impact print, ogba Lagos, ones and very small produc on emergence of digital resuscitates in a recent interview stated that schedules are been demanded, the volume of materials being which reduces the mea vailable for dying print business\". However, the volume of output is con nuing printed isn't falling, it is actually offsite print finishing. to grow substan ally-it just the rising. Half a century later, prin ng \"Top of the line is that digital type of job that is changing, with a is s ll not on its way out, but its prin ng reduces print shop costs by demand for smaller individual c h a n g i n g a s d i g i z a o n i s up to 30%; that's more than the jobs. disrup ng many print industries, typical margin on most jobs” including publishing, people now absorb their newspapers and \"It increases job speed by up to 50%, He then concluded that, digital books online. so printers can respond more prin ng is the way to the future- rapidly to customer requirements” not because litho prin ng is bad, but because the future demands He said further that, digital \"It is infinitely more flexible, crucial flexibility, speed and lower costs, p r i n n g i s a 2 1 s t c e n t u r y in achieving variable data outputs he also implores printers across technology and print operators are inves ng in digital infrastructure, and, with finishing built in to digital Nigeria to always keep updated to such as servers and worksta ons, printers, and it allows complete jobs the changes in print industry. to roll off one machine, in-house, because of the advantage over w i t h n o a d d i o n a l h a n d l i n g litho presses. More informa on is req u ired . Even th o u gh mo re being converted and exchanged in 17

“OGBA ASSPPON IS THE ONLY PRINT ASSOCIATION RECOGNIZED BY LAGOS STATE GOVERNMENT” ASSPPON 1ST VICE SAYS He added, “if they've started early, they would have been able to redefine the system and bring out the real professional printers, but it's be er late than never. We can see the present council impact, and the membership registra on exercise will help to tackle the challenges facing the prin ng industry thereby eradica ng nonprofessional printers from our sector. More jobs will start come to the professionals as against what we currently have where everyone is a “ASSPPON Ogba is the only print printer in Nigeria, people walk up to the office and speak their normal language associa on recognized by Lagos state to get the job, I might do the job because as at now they cannot really government, Mushin and Shomolu anyhow because of the paltry sum of access the development and the are not recognized” … this statement money I'm going to collect for the job, I equipment of prin ng in Nigeria but was made by Mr. Sepkene Godfrey might do the job anyhow, so efficiency when the core professionals are into it Ochiemen, the former Vice Chairman and quality will be lost”. now they'll be able to see prin ng as a of the Associa on of Prin ng profession and as a business. Prac oners of Nigeria, Ogba branch Sekpene went ahead to express his of the associa on during an interview dissa sfac on over the defunct Advising the current CIPPON council, session with the Printers Digest CIPPON council that he paid for he encouraged them to put more magazine at the Chartered Ins tute of registra on and was never issued his effort and more commitment to the Professional Printers of Nigeria cer ficate to date. already great work they are doing. He (CIPPON) Na onwide printers' said: “The Ogba branch of ASSPPON is enumera on and registra on He also added that the CIPPON a stakeholder in the Nigerian prin ng exercise at Ogba area of Lagos State. strategic compliance with the Sepkene commended CIPPON government to ensure that printers industry. It is not Shomolu and president, Mr. Olugbemi Malomo's must present their license before any Mushin as the majority claimed. lead administra on, and the council printer could be offered a job is a great ASSPPON Ogba is the only print members for the exercise which he idea for the industry, the reason is that associa on that is recognized by the said came late but be er late than the me will come for that license will Lagos State government, and Mushin never. be an avenue for them to access the and Shomolu aren't recognized. We enablement of prin ng in Nigeria went through some processes to achieve this registra on, that's why Lagos state government can give our members loan close to 400,000 Naira”. 18

IMPORTING WHAT NIGERIA CAN PRODUCE THREATENS ECONOMY – CUSTOMS 19

SKYSAT TECHNOLOGIES LAUNCHES NEW MODELS OF BROTHER INK TANK SERIES INTO THE NIGERIAN MARKET Skysat Technologies, the sole again with the official launching of representa ve of Konica the new Brother Ink Tank Printers Minolta and Brother office series. The new Brother Ink Tank documenta on and labeling Printer uses a plug-and-play solu ons in Nigeria, on Thursday technology that makes it easy to launched its latest brand of printer install and use. It also makes – Ink Tank printer series – prin ng more cost-effec ve and Inkcredible with improved print affordable. A major highlight of speeds, cost-efficiency, and this product launch is to up-skill our merchandisers across Nigeria mobile connec vity at Eko Hotel on to how to use and sell these and Suites Victoria Island, Lagos, new printers and other products Nigeria. in the stable of Brother. This ini a ve will further equip our In an opening speech, the merchandisers and dealers to Managing Director of Skysat and increase produc vity without grow the market share of Brother Technologies Limited, Mr. Izzat compromising the quality of your products in Nigeria” Izzat stated. Debs said: ” A few years ago, in p r i n t . T h i s i n i a v e f u r t h e r Moreso, the Managing Director of Brother Interna onal Kennosuke conjunc on with Brother we increased the market share of Hirano described Brother printer introduced the Ink Tank Brother Printers in the office and as Japanese excellence for over technology for printers into the home printers sector in Nigeria”. 100 years. “Good for business, Nigerian market, this concept is designed to lower prin ng costs “Today, we are set to blaze the trail black colour comes out with a 20

wirelessly or with the USB cable included in the box. Print from anywhere with the built-in Wi-Fi, allowing your en re home or office to share one device effortlessly. He explained. He added, “The wireless DCP-T420W Ink Tank Printer 3-in-1 has been superior quality print run, designed to lower prin ng costs and compact, reliable and affordable,” increase produc vity without Hirano said. compromising the quality of your prints. Featuring a one-touch Copy- Shortcut key, you can quickly access During the presenta on at the commonly-used copy func ons to launch, the Manager/sales director s a v e m e a n d i n c r e a s e y o u r – the Middle East and Africa produc vity. Expand your print Mohammed Noor stated that capabili es with the professional op mise your colour prints with Brother is a market leader in the Ink quality that yields crisp, clear text and true-to-life colours. Dye inks will tank printers and with this new line vibrant graphics. Lower your cost per provide you with sharp text prin ng of the ink tank, he said: Our unique print with ultra high-yield ink bo les on standard paper as well as specifica ons are unequal to other with yields up to 7500 pages* black excellent photo print quality”. Noor brands. Incredible savings and and 5000 pages* per colour. trusted Design. The wireless stated. He went ahead to state that the Brother DCP-T420W Ink Tank Brother's Ink Tank Printer Series brand payoff speaks for the brand – Printer 3-in-1 features a transparent features a transparent cover that Brother at your side. “Yes, we cover that allows for easy front allows for easy front access to the believe in long-live rela onships access to the embedded ink tank. embedded ink tank. Our smart design with our customers and we always T h e u s e r- f r i e n d l y d e s i g n i s features a new hands-free refill bo le place our customers first. Nigerians engineered to minimise the risk of to enhance user experience to are smart business people, they mess and leakage. minimise the risk of mess and should understand the profit is and leakage. that is why they should add one The DCP-T420W is plug and play, important feather to their cap and you can use it straight out of the box Our Ink Tank printers offer unique that important feather is the without any driver installa on. colour enhancement designed to Brother Ink Tank printer. Noor Connect the printer to your PC added. Risa Hamatsuki, the deputy general manager of the planning division of Brother Interna onal in her presenta on at the launch spoke on the brand uniqueness and key Features as follows: Print, Copy, Scan, Wireless connec vity, Print speeds of up to 16/9 ipm (ISO), 150 Sheet paper input, Manual feed slot, LED display, Mobile and email print capable, iPrint&Scan for Desktop and Mobile, Free 5- year*/30,000 Page Carry-in Warranty, this according to Hamatsuki stands the brand out among others. 21

TECHNOLOGY GLOBAL HOLDS FIRST MEET, DRINK AND DEMO OPEN HOUSE; RESUSCITATES DEAD HOPE AND POSSIBILITIES IN DTG PRINTING Technology Global Services house was designed in quite an According to the Chief Execu ve Limited recently held its inspira onal manner with different Officer of KSBC Interna onal first series of open house crea ve ideas of how the DTG and Venture, Mrs. Emily Emodi, she tagged MDD - MEET, DRINK, and DTF can be used to create a said “the event is an interes ng DEMO carnival at the company's beau ful piece of art as seen on o n e , e y e - o p e n i n g , n e w head office in Alaka Estate, display, and this notwithstanding opportuni es and it's me well Surulere Lagos, Nigeria. has set a pace for DTG and DTF spent. We have their equipment prin ng in Nigeria as a guest at the already, what we need from them The open house was spiced with event during an interview session is the configura on to be able to several inspira onal crea ve ideas on the event revealed how inspired do DTF and DTG and the other displayed in the gallery to help t h ey we re w i t h t h e l eve l o f thing that one can do with DTG revive the love for tex le prin ng crea vity showcased at the event. that was explained today” through Direct-to-garment (DTG) and Direct-to-fabric (DTF) and the The similarity and differences In addi on, she stated that tex le possibili es in crea vity and between DTG and DTF were part of p r i n n g i n N i ge r i a i s q u i te profitability in the tex le prin ng the highpoint of the showcase with i n t e r e s n g , a n d r e w a r d i n g business in Nigeria. expert advice on how to be financially and the market is large profitable in the tex le prin ng because most of our people MEET, DRINK, and DEMO open business in Nigeria. abroad like doing their thing here 22

because it's cheaper, so with that and brought DTG to Nigeria a few prefer DTG and some may prefer we earn money from them, some years ago, and what we realized is DTF, really there's no different, pay well and some don't. it's fine that some people come in and go you can expand the augment of a n d t h e r e a r e a l o t o f out of business. Their complaints business you're doing by crea ng opportuni es in the tex le are most me Dtg is not profitable op ons with your DTG and people market. Impor ng right now is not but the truth is no DTG can be didn't know this before, so you easy, so I'm sure everybody is profitable if approached in the right can have a DTG that can print both l o o k i n g i n w a r d , t o s o u r c e way. DTG, DTF they have the materials locally. advantages, although every Here's a genera on Z, and they're technology has advantages and According to Mr. Akin Oduwole, the genera on who drive DTG disadvantages, for example, DTF is t h e M a n a g i n g D i r e c t o r o f prin ng, they have brands, when I cheaper so if a customer comes to Technology Global limited and the was in the university and my me and say he can't do the work convener of the event, he said: mother's health started failing, I because it's expensive, there's a could remember telling her that she possible op on of the cheaper shouldn't bother about me, and one (DTF)” then I did start hustling, in our own me I'll write programs and make “We also use the sports market, money from it because I was for instance, 'ALEX' here is a studying a lot of things that have to basketballer and this can also be do with technology, so I write any sport, by the way, sport is a big programs and sell to people and we market we've underes mated, so were hustling in school and making we're saying that people can now money and obviously, these guys print on polyester using DTG and a r e a l s o d o i n g t h a t b u t how can it be done, we say ask the unfortunately, they're not in school, expert, that's why we are here so I mean ASUU has been on strike, it's that we can show you how to do it. not poli cal but am just trying to Let us take schools' inter-house make a point, so they're not in sports for instance, and you know school, they're ge ng more and every school prints for inter-house more crea ve to be able to survive, sports, so you can just meet the some of them have created brands students and ask them what club and you'll be amazed that they're they are in, so you can print a T- selling products abroad, so if DTG is shirt that looks like MAN-U, and it working in abroad why won't it mo vates the guys and they “Events for us is a way of giving works here” He stated. back to the society and basically become more interested in sport, that's the way to do it in this challenged with the kind of He said further that “this event is business” Oduwole emphasized environment we are in where the cumula ve work we've done in people don't take me to get the past on why is it not succeeding Moreso, he said: “I think people enough educa on. I'm talking here and succeeding over there, coming in here can pick up these about educa on even in the and then we've taken a lot of case li le crea ve ideas, merge it informal way and many mes, study and with that, we've brought together into their business to what we see is that people don't in here a gallery, for instance, we reform their business and makes it get enough educa on” have a gallery of EJIMA that speaks more profitable. DTG can be about twin, so we can actually print profitable, I know companies “This kind of open house is to DTG/DTF and it's a case of beauty in abroad who just have a DTG educate, to bring the best out of the eyes of the beholder, one comes machine and they make a living every situa on we can see, out glossy another comes out out of it. So that's what we want to par cularly for DTG. We ini ated ma e, which some people may diffuse here today. 23

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DCS INTEGRATED MEDIA REINVENT INTO A WHOLESOME MEDIA COMPANY It was a triple celebra on as exhibi on and our services will DCS Integrated Media limited, now also be extended to all a leading media, marke ng, sectors of the local and event management and interna onal community”. Mr. consul ng firm in the Nigeria Obokhai stated. prin ng sector reinvent into a The guest speaker at the Business wholesome Media, Marke ng Luncheon tled: Reinven ng your and Events management business for profitability, Dr. company, to service the en re Dolapo Tukuru – the Chief sector of the economy. Execu ve Officer of Eduxtra Solu ons Limited, said most The recently celebrated business owners don't have the reinven on ceremony at Lagos capability to use data to their Sheraton Hotel, tagged – Re- advantage and that is a big imagined and Reinvented had the problem. Tukuru said: “We need unveiling of the company's to start thinking about how to use flagship – Printers Digest data to our advantage as business Magazine 100th edi on alongside execu ves, any company a business luncheon for the designed for success must Managing Directors and Chief innovate. Execu ve Officers of companies in Most companies are afraid of Nigeria. making mistakes, most businesses the standard of prin ng business in we have today was born out of Nigeria. Since then, we have been scarcity mindset, what we have responsible for suppor ng many today is abundance of mindset. I p r i nt b u s i n e s s e s to c re ate remember when growing up, awareness and grow their market e ve r y C h r i st m a s we g o fo r share and business in the Nigeria exposure and we are very careful prin ng industry. Going forward, we with every picture we take as it is have decided to leverage on the minus one but today, you can take extensive experience we have as many pictures as possible and gained in providing media rela ons upload all on Instagram without services through our publica ons restric on on the number of like Printers Digest and marke ng pictures you can post – that is communica ons events like NIPEX abundant mindset”. He said. by reinven ng our business to a w h o l e s o m e m e d i a re l a o n s , Tukuru added: “Many of us wants marke ng and events management to innovate but there is culture company. that resist innova on, as a ma er of fact, nobody pays anyone for According to the Chief Execu ve We shall be offering a full suite of innova ng, but they pay people Officer and Managing Director of cu ng-edge services which will for their jobs. Nobody wants to the company, Mr. Tunde Obokhai i n c l u d e p u b l i c a o n s , b r a n d disrupt their own growth. We are in his opening speech said: “For awareness, print, digital, social going to be reinven ng ourselves more than two decades we have media, public rela ons, and media for profitability. We are busy with b e e n p r o v i d i n g i n n o v a v e and communica ons training opera ons without pu ng me marke ng and management s e r v i c e s , c o r p o r a t e e v e n t s out for strategic frameworks to consultancy solu ons for upli ing management, product launches, innovate. Most business find it 25

difficult to transform, if we don't transform or of Professional Printers of Nigeria (CIPPON), Mr. reinvent, how do we make progress in our business?” Olugbemi Malomo at the luncheon called on his He inquired. colleagues to support the company in their line of business, he said: “Let us celebrate our own. DCS The Chairman of the advisory board of DCS Integrated Integrated Media have laid a good founda on of Media Limited, Dr. Ro mi Oladele during his speech pioneering in this industry and a lot of people have assured the company of his team unwavering benefited from what we do in the Nigeria prin ng support, he said: “We are going to build synergy, draw industry through this company locally and at the ac on plan, create linkages and also influence role interna onal scene”. assignment as the advisory board of the company”. Furthermore, the president of the Chartered Ins tute PHOTO SPLASH OF THE EVENT 26

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A COLOSSAL LOOK AT THE EMERGENCE OF THE VARIOUS PRINTING HUBS IN NIGERIA AND ITS EFFECT ON CAPACITY DEVELOPMENT IN NIGERIA PRINTING INDUSTRY Th e N i g e r i a p r i n t i n g t h i s n o n - r e c o g n i o n i s t h e upcoming ones and the rela vely industry is one of the less increasing growth of SMEs(small new brands. This compe on has recognized but lucrative and medium-sized enterprises) and spurred the need for producers industries within the Nigerian t h e a m o u n t o f c o m p e o n and marketers to ba le for the economy. One of the big reason for between exis ng brands, the a en on of both poten al and exis ng consumers to grow their brand equity in the market. In the face of the dwindling oil fortunes, the prin ng industry is one of the industry the Nigerian government should look into, by way of providing financial capital through loans and grants. My take on this is that the commercial prin ng industry is one of the largest informal sectors employing millions of youths and one of the largest employers of labors in Nigeria. However, the quest for the colossal look to the emergence of various prin ng hubs in Nigeria brings about this ques on: Aside Shomolu and Mushin, Lagos that are largely recognized as the two foremost commercial prin ng hubs in Nigeria, are there any other within Lagos and outside? According to research carried out, it's of no doubt, both Shomolu and Mushin are two popularly recognized commercial prin ng hubs in Lagos , perhaps, the whole of Nigeria. While Shomolu is known to harbor clusters of commercial prin ng specialists 28

than anywhere else in the country, Mushin is the north local government is endowed with a very large home for prin ng materials and consumables. Aside popula on and has a lot of poten als for industrial Shomolu and Mushin, we have other fast-growing concerns. commercial prin ng hub in Ogba, Yabba and ijaiye ojokoro area, Lagos. Outside Lagos we have a popular Mokola prin ng hubs is distributed in a clustered commercial prin ng hub somewhere in Mokola manner over the area, as almost every building on Ibadan ,also area in Ogun state, FCT Abuja and in Mokola hill has at least a prin ng press in it as Benin city, Edo state. With this, I can tell you observed. The three most important loca on factors categorically that Shomolu is the home of commercial that necessitates the emergence of Mokola prin ng prin ng in west Africa. hub are: accessibility, nearness to market and available of land or premises. Meanwhile, prin ng The emergence of Abuja prin ng hub industry in Mokola area is grossly faced with the A prin ng community has gradually evolved at Area 7 problem of poor electricity supply . over the last few decades. The area, popularly known as UTC (United Training Company),actually derived its It was also gathered that some specific factors were nickname from the history of the prin ng hub. iden fied as having influence on the loca on prin ng It was gathered that the chairman of the printer's associa on, Mr. Gabriel Adediji gives a detailed explana on of the emergence of Abuja prin ng hub, he said when the government built a large space with roofs and began construc ng shops, the vision was for a trading spot where a day to day food items would be sold , but certain factors influenced the domina on of the complex by printers , he said from the 1990s, the united trading company, popular in places like Ibadan and Lagos, were also in the complex but when they le , people never stopped calling the complex and indeed the whole area 'UTC' press in Mokola area. These factors include nearness but its original name is zone 7 shopping complex. to sources of raw materials; it was gathered that majority of the printers in Mokola area obtain their He said further that, “the market had been exis ng for raw materials from Mokola, Oke ado and Ogunpa long but it was not known that much un l printers areas of Ibadan. These loca ons are all close to the came and dominated it. It began to be known as a loca on of p prin ng industries in Mokola area. The place for printers as far back as 1998,1999, when they highest number of kilometers travelled in the bid to started opening shops here. There were some skeletal obtain raw materials for the produc on process is prin ng being done before the me, but from 1998 it about(3) kilometers. The raw materials obtained became known as a hub for printers. include paper, ink, toner, chase, kerosene, diesel and petrol. Emergence of mokola ,Ibadan prin ng hub Ibadan the capital of Oyo state, generally known as First innova on hub in Abeokuta, Ogun state the largest city in Nigeria and west Africa with Ibadan Grazac technology limited, one of the leading north as one of its 33 local government areas. Ibadan so ware companies in Ogun state has launched the first innova on hub in Abeokuta, the state capital. 29

C r e a v e ' s , e n t r e p r e n e u r s , remains a subject of debate, not a irrelevant in Nigeria which is that strategic thinkers and tech few stakeholders in the Nigeria the prac oners failed to come enthusiasts converged on the prin ng industry are of the opinion together as a unified associa on. located along Sam Ewang Estate t h a t s o m o l u c o m m a n d s a A l l we h ave a re d i s j o i nte d road during the official launch on respectable posi on in league of associa on sca ered all over have Friday, November 13 2021. leading prin ng communi es not failed to the country. we know Chairman, ogun state prin ng only i9n Africa but also in the world. that building a strong ins tu on is corpora on, sola otesile the panacea to virile industry. highlighted the effect, impact and Possible effect of the emergence of importance of the emergence of various prin ng hub on capacity An a empt to do this was the this hub on capacity development development in Nigeria prin ng struggle to have a cha ered body in the state prin ng industry and industry which came to an existence in Nigeria prin ng industry at large, The concept of printers coming 2 0 0 7 . T h i s i n s t u o n w a s as a source of employment together to dominate a par cular bedeviled by internal crisis from opportuni es for the youth area, strictly meant for printers and t h e o n s e t o r c h e s t ra t e d b y especially in an era where white comprising shops where various 'NIGERIAN FACTOR' that never collar jobs are gradually becoming prin ng related ac vi es are wa nte d t h e i n d u st r y to b e vague. carried out (hub),thus has a great regulated. The ins tute a er impact and effect on resolu ng the 15years of existence cannot be Reportorial visit to somolu, failure of Nigeria prin ng industry called an ins tute but mere Nigeria's biggest prin ng hub by establishing uniformity and associa on been managed S O M O L U i n s o m o l u l o c a l enabling prin ng industry to be through whims and caprices of government area of Lagos state is relevant as other industries in s e l e c t e d a n d a d v a n t a g e d u n a rg u a b l y t h e h u b o f t h e Nigeria. entrepreneurs who are engaged in commercial prin ng in Nigeria prin ng business but most of with the thousands of commercial However, the emergence of various t h e m a r e f r o m d i ff e r e n t prin ng presses both small and prin ng industry both old and professions without further medium scales do ng the length different newly discovered prin ng trainings in prin ng technology and breadth of this burs ng hubs in Nigeria is one way or the and management. This simple business community. although other preven ng one of the major factor is the cause of premature her posi on in Africa and indeed short-comings that is making the the world as bone of the leading prin ng industry to be very winding of prin ng establishment enclaves of prin ng business 30

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DTG CAN BE PROFITABLE, IF APPROACH IN THE RIGHT WAY -Akin Oduwole Mr. Akin Oduwole, the A: event for us is a way of paying 'oh it's not making money' no DTG Managing Director of back to the society and basically can make money but we don't Te c h n o l o g y G l o b a l c h a l l e n g e t o t h e k i n d o f approach it the same way we limited has revealed and shed light environment we are is that people approach a conven onal offset on the appropriate ways to don't take me to get enough prin ng for example, we have to approach DTG to be profitable in educa on, formal educa on in this approach it differently, there's a Nigeria. aspect is not just it, I'm talking genera on a er the Gen Z and about educa on even in the they're the genera on who drive He made it known in an interview informal way and many mes, what DTG prin ng, they have brands, session with our correspondence we see is that people don't get when I was in the university and on the 30th of august 2022 at enough educa on. my mom cell beginning to fail, I Technology Global MEET, DRINK could remember telling my mom AND DEMO Open house carnival. This kind of open house is to that she shouldn't bothers about educate, to bring the best out of me and then I did started hustling, An excerpt from a face-to-face every situa on that we can see, and in our own me I'll write programs interview with Technology Glogal par cularly for DTG, if you could and make money from it, because I re m e m b e r, we i n i ate d a n d was studying a lot of thing that has Boss, Mr. Akin Oduwole brought DTG to Nigeria few years to do with tech, so I write Q: As the convener of this event, back, about 7/8 years ago and what programs and sell to people, so we tell us what you had in mind when we realize is that some people come were hustling in school and you put this together? in and go out of the business and making money and obviously this the complaint most of the me is guys are also doing that but 32

unfortunately they're not in school, I mean ASUU has you how to do it and go out there and this to schools been on strike, it's not poli cal but am just trying to for inter-house sports and you know every school make a point, so they're not in school, they've idle print for inter-house sport, so you can just meet the me, they're ge ng more and more crea ve to be students and ask them which club are you, you know able to survive, some of them have created brands all those li le kids knows about sports too especially and you'll be amaze that they're selling products football and he says I'm a Manchester united fan by abroad, so if DTG is working in abroad why won't it the way MAN U for life, so you can print a t-shirt that works here, this event is the cumula ve work we've looks like man-u own, it mo vates the guys and they done in the past on why is it not succeeding here and become more interested in sport, that's the way to do succeeding over there, and then we've taken a lot of it. case study and with that we've brought in here a gallery, for instance we've a gallery of EJIMA that We can create this business it's like a poll marke ng, speaks about twin, so we can actually print DTG/DTF we've to poll the business in ourselves, we don't just and it's a case of beauty in the eye of the builder, one keep wai ng that there's no business, we've to use our comes out glossy another comes out ma e, which crea vity to bring in business and crea vity is what some people may prefer DTG and some may prefer 'DADA' is showing us, DADA here is that guy with DTF, really there's no different, you can expand the dreadlocks, gi ed guys, I have a lot of them as friend, augment of business you're doing by crea ng op ons they're very healthy and strong, trying to use DADA to with your DTG and people didn't know this before, so communicate that everyone that tends to use DTG you can have a DTG that can print both DTG,DTF must make sure they engage the crea vity. they've the advantages, although every technology has advantages and disadvantages, for example DTF is DADA is a musician at some point, he also does cheaper so if a customer comes to me and say he can't pain ng and he has moved from using his hand to do the work because it's expensive, there's a possible using DTG, all drawings shown are done with DTG, op on of the cheaper one (DTF). especially the 60x70 which is a big size and this is a new DTG that is out from bollyprint we called it the NA We also use the sport market, for instance 'ALEX' here series, its already been used in Europe we just want to wait and see how it works in Europe before we introduce it here. The best of it is the OGEDENGBE family, where the husband is a Warri man and the wife is a Lagosian, everything they wore is DTG printed and it is more than t-shirt prin ng. I think people coming in here can pick up these li le crea ve ideas, merge it together into their business to reform their business and makes it more profitable. DTG can be profitable, I know companies abroad who just have a DTG machine and they make a living out of it. So that's what we want to diffuse here, that feelings that DTG is not profitable, of course it is profitable, it's the way we approach it, have cha ed with few people who have come here today and I could see those people are very inspired, this is just the beginning of the series we've a lot more of MEET,DRINK AND DEMO where we'll be showing other things, other businesses, as you know prin ng is so wide we've to take it in segment and we see how it goes. is a basketballer and this can also be any sport, by the Q: can you talk about the machines you've here, their way sport is a big market we've underes mate, so names and what they can do? we're saying that people can now print on polyester A: we've polyprint shortee, we've a shortee and at the using DTG and how can it be done, we say ask the back of it is echo, echo is A2 size, shortee is A3 size, if expert, that's why we are here so that we can show 33

Q: with this exchange rate how do you manage to import this machine? A: this is a discussion I just had with one of the people who came and she's trying to complain that exchange rate is rising, let me shock you, it'll keeps going up because we produce nothing, we're totally export depending country. Our earnings are from oil and as it is we don't have refinery, we take our crude oil out and use this expensive FOREX to buy in product as long as that is in place you're buying this brand new manufactured from? there's no solu on to the high today, we've echo2 and shorrty2 , A: polyprint is from Greece exchange rate, it'll keep going up so we've all that but if you look and again once exchange rate into the video up there that's the Q: why Greece? goes up the price of everything new model of the Nseries, it's will also high, so the infla on we be er vibrancy, faster machine, A: if you know the history of Greece, can't do anything about or I should cause I heard a lot of people you'll know that Greece is the home put it in two different ways. complaining about the speed of of tex le prin ng and if you the current machine, they've to understand the way we operate One is to leave everything and fold wait while they print, the idea of here, we want equipment that will and our hands and wait which at this is for you to start so that you work in Nigeria because it's not all the end of the way to me looks don't start and lose money, you equipment that'll work, in choosing wretched or the other is to start start and grow the volume, so the which DTG to go for, we did a lot of taking baby steps with the hope new machine is to pump up your research even had to go to Greece that by the next elec on we'll get volume, some people who had and we discover that this guys are new set of leaders who will move this machine for a while can as well not doing anything else than DTG, things in a direc on that could move up to the next volume we can see that they're focused, favors the country and in the main instead of buying a second that is why even during pandemic machine, you can buy a bigger and all we s ll see polyprint me what I think we should do is machine that is faster and more producing a new machine and to take the baby step and that's vibrant by the way that machine is ge ng it into a new rela onship. the way to go. purely a polyprint machine and People asked me the right me to people ask us why do we work Now they've ink of their own which invest, I say this is the right me to with polyprint, it is because they means that cost of ink could come invest if you've money, because at focus on DTG prin ng, nothing down and it can only get be er, this some point in me things will is why we choose polyprint. normalize, when it normalizes, else. you're already on ground, you've Now they have a machine that was Working with them for about 8 gone through the learning core built from scratch by them, in the years now you can call up this and then you can start making past they get some parts from people any me and they'll respond, money. others to build theirs but this is and for us support is always key totally built by polyprint because because this is our own selling So, exchange rate is a big problem, of the years of experience they've point, everybody knows us for good it's not enough for us to stop had in polyprint. With this I believe a er sales support, any supplier everything and that's my honest the sky is the limit for tex le we're working with too, once we feelings. can get good support from them prin ng. too, we're always sa sfied, so Q: which country is the machine polyprint is the way to go. 34

THE NIGERIAN PRINTING PRACTITIONERS FASHION SENSE There is a general saying that “you are what you wear” … yes, the type of clothes you wear and the kind of fashion accessories you use to either jazz them up or tone them down says a lot about who you are, where you're from, what you do, how you feel about what you're doing and how you feel about yourself and others. In fact, fashion scholars Mary Ellen Roach and Joanne Eicher, find out that dress is one of the main ways we send social signals why because “what we wear shows our identity” However, fashion in printing world is inevitable due to the emergence of digital printing which has taking over fashion world by storm over years, printing is still picking up as a major trend in the fashion arena and increasing the number of designers using the technique to value add theirs. DIGITAL PRINTING TAKING FASHION WORLD BY STORM It was discovered through research carried out that digital fabric printing is probably the greatest innovation of 21st century fashion which has surfaces Nigeria fashion season has seen a Workplaces tradi onally used printing hub, so in this sense resurgence of digital printson the dress codes (whether a uniform or printing practitioners could be ramps and on the shelves of fast just a set of clothing guild lines) to regard asa designer. The printing fashion retailers.In facts, digital create professional atmosphere revolution means mean that that prints are the biggest and most and even the playing field for all the textiles print isn't just the new widely used technology today in all employees. Over me though, the big thing, but is becoming more collec ons. casual dress code has increased in important and more recognizable popularity than business casual than the logo in the branding of NIGERIA PRINTING PRACTITIONERS dress code and other dress codes, fashion companies -whether it is DRESS CODE AT WORKPLACE as it is commonly seen in all Prada, Gucci or louis Vuitton. This 35

prin ng hub visited especially in Effects of business casual dress code outdoor appearance I: e business Lagos and this dress code situa on on Nigeria print workers: Business dress code or business casual has raised the ques on – does it casual is a term that creates a lot of dress code(wearing of suits, ma er what printers wears to confusion due to its ambiguity. decent blazers, polo shirts with work? Typical business casual a re pressed khaki pants or complete includes a bu on-down shirt and na ve a re).jeans,t-shirts,shirts We've done some research into jean or equivalent and dress or without collars and wearing of the differences between dress p r o f e s s i o n a l b l o u s e w i t h clothes with exple ve language, co d e s , w h e t h e r t h ey a ffe c t jeans/trousers for women, business statements or clothing that printers' performances or how casual and casual dress code has promotes causes which includes they're seen in the workplace and similar effects on prints worker . but are not limited to poli cs, where they're headed. religion, sex, race, age, gender and Effect of business dress code on ethnicity are not appropriate for We decided to split workplace print workers: this dress code has printers in and outside the dress codes into four dis nct once been the only dress code that workplace. categories (casual, business ma ered, business dress is now casual, business and designer) to s u r p r i s i n g l y ra re i n p r i n n g If we're to believe the adage that make them easier to compare and workplace why because it has to do says “dress for the job you want, to clarify if Nigeria prin ng with wearing of suit for work daily not for the job you have “this prac oners casual dress code at which is very less comfortable for m e a n s g o o d fa s h i o n s e n s e workplace is in the best fashion print workers. enables printers to project good sense and most suitable for the professional image of the industry business. Effect of designer dress code on itself both to the exis ng clients Casual dress code: A casual dress and the global community. code normally means that there's Records and pictures of notable li le to no actual code in place and Nigeria prin ng prac oners at is generally considered less formal several occasions like (CIPPON than business casual which usually induc on program and NIPEX) leads employees wearing jeans,t- posted online speaks a lot about shirts,and running shoes' h i s their fashion decency and is becoming more popular with appearance formality which about 90% of printworkers in illustrate their high level of fashion Lagos saying they no longer have a sense formal uniform. print workers: designer dress code One of the notable prin ng Effect of casual dress code on is the rarest of the categories. prac oners in Nigeria Mr. sola Nigeria print workers: In prin ng designers clothing is not o en seen Otesile also the chairman, Ogun industry as a crea ve industry this in prin ng workplace, and when it state prin ng corpora on board style of clothing is typical to is, it is usually confined to those in was spo ed in a complete white enhance crea vity, comfortability the managerial posi on that are not na ve a reat CIPPON induc on and a more relaxed style that close to print produc on. As we all program where he was inducted offers more freedom than a know that designer clothing as a full member of the ins tute. business casual dress code as the depends a lot on personal wealth Many other notable professional nature of the work implies; a and if such expensive wears got p r i n t e r s w e r e p r e s e n t t h e printer who works with several damaged at work it will be a great occasion including the CIPPON coloring and prin ng machine isn't loss. president, Mr. Olugbemi Malomo expected to dress up in an in a corporate suit a re. u n c o m fo r t a b l e a r e o r a n NIGERIA PRINTING PRACTITIONERS In conclusion, growing and expensive a re which may get DRESS CODE OUTSIDE WORKPLACE already established prin ng spoiled easily with a mistaken Prin ng prac oners outside the prac oners are hereby implore splash of color or get stained with workplace should be seen like other to learn from the successful the acidic chemicals used for formal business enterprises…now, a printer's fashion sense both in the prin ng. decent dress code is needed for workplace and outside. 36

PRINT HEALTH HEALTH PECULIAR TO OPERATORS IN SOMOLU T AND IT'S PREVENTIVE MEASURE his ar cle is concentrated on knowledge the highest rate . related to health condi on of operators in print society, distribu on of knowledge relevant to Print workers using chemicals in somolu risk health and well-being of operators in print developing derma s mainly on fingers and webs between fingers. Prin ng press workers are environment. par cularly affected on t6he back of hands as well as All modern concept of health recognizes health as wrists, forearms and elbows. more than the absence of disease, implying a The most common work related substances used in maximum capacity of the individual for self- prin ng which generally aggravates skin condi ons are: realiza on and self-fulfillment. This should * Wash-up solu ons; equilibrate the human inner forces and possibili es with the feeling of pleasure or dissa sfac on in their *inks and cleaning solvents; rela ons with the environment. Social medicine and *UV varnishes and inks; public health approach to health advocate that we *developers, thinner and hand cleansers. should not only observe the health of the individuals Prin ng processes with a par cularly high occurrence in print industries especially the operators, but also of skin problems as seen in somolu are: the health of the groups and the community(prin ng hubs), as a result of the interac on of the individuals with the print environment. DEFINITION OF HEALTH BY THE WORLD HEALTH ORGANIZATION The modern understanding of health became official when the World Health Organiza on (WHO),at the me of its establishment in 1948,included the defini on of health in its cons tu on . The defini on was proposed by Dr Andrija Stamper, a prominent scholar from Croa a in the field of social health and public health and one of the founder of WHO. This generally accepted defini on states that \"health is a *platemaking state of complete physical, mental, environmental *correc on of litho rollers (high risk ac vity) and social-wellbeing and not merely absence of disease or infirmity \".This defini on promoted for the *solvent use first me that, in addi on to physical and mental *UV cured ink use health, social welfare is an integral component of the *materials containing isocyanates overall health, because health is closely linked to the *cleaning of litho rollers and cylinders social environment, living and working condi ons. (high risk ac vity) *guillo ning and press room chemical handling DERMATITIS AS A MAJOR HEALTH ISSUE PECULIAR Preven ve measures for derma s TO OPERATORS IN SOMOLU PRINTING HUBS The below are what print operators need to do to prevent derma s; Derma s is a general term for condi ons that cause - Avoid contact with materials that cause inflamma on of the skin. Examples include atopic derma s,thismeans that operate should avoid derma s (eczema), contact derma s and unprotected contact with the aforemen oned seborrhea derma s (dandruff). These condi ons cause red rashes, dry skin and itchiness among other substances/materials that causes derma s symptoms. - Employers should make provision for materials However, In a research made and reportorial needed to protect the skin like hand gloves, visita on to somolu prin ng hubs ,it was discovered moisturising cream and training and gathered that about 80% of prin ng operators in somolu prin ng hubs has been infected with several - operators should always check for early sign and derma s skin condi ons with which atopic symptoms of derma s I:e operators should look for derma s (eczema) and seborrhea derma s has signs of dryness,itching,redness and report any symptoms to your employer 37

PAPER PACKAGING IS ELEGANTLY REPLACING PLASTIC IN AFRICA Africa paper and pulp's concept of a circular economy is becoming more popular and invi ng more African countries to meet the world measures in reducing and controlling the waste of plas c materials in Africa. “It is a big concern what happens to the plas c produced and used in Africa and how to manage their harmful effect on the nature and environment of this huge con nent” It was gathered in an ar cle posted they are thrown; in landfills, on the plas c bags trashed in billions online by African paper and pulp that Plas c is a complex, synthe c coast or in the ocean. every year on their coast and in material made from rearranging urban areas. naturally-occurring polymers. The resul ng product, which is present It was also wri en in the ar cle in many of the products that are daily consumed, is a durable, light- that Most of the East African “ I n K e n y a , f o r e x a m p l e , weight material that takes 100 countries, like Rwanda, Tanzania manufacturing, impor ng or years to decompose wherever and Kenya, have taken the decision trading in plas c bags is not to reduce the damage on the allowed anymore.It could be environment from the use of the considered a crime that can lead polythene and polypropylene to a four-year jail sentence or 38

manufacturing paper bags. In Uganda, most of the plas c bags used in the market are about to be replaced by paper bags. Also, Africa paper and pulp body then explain the other side of paper packaging as an alterna ve “One of the measures to take by local authori es is to push investors to pull out or completely cut off funding if they do not switch to sustainable paper packaging. It is no doubt, that this is a step in the right direc on, it is also believed that the government needs to put sufficient measures in place to ensure that when the switch happens, and be sure that there are enough companies and resources locally in order to have a smooth effect of switching. companies are fined, in case they break the law and “The water scarcity and lack of raw materials is rules imposed. On a consumer level, using plas c bags among the constraints that can slow down the shi to the paper-based packaging material. As an example, could cost a fine and/or a year in jail.In fact, this strict a single sheet of paper requires between five to 10 law which was enforced three years ago, end of 2017, litres of water to produce. Being in Africa, we are not was considered as the most puni ve government men oning about the sustainability in the raw stance on single-use plas c bags in the world” material supply star ng from the process of cu ng and cooking the trees that are used to produce the There is no doubt now that this yielded in tangible pulp; this is limited to a very few pulp mills that may results, one of which was less plas c bags being exist in the region. But on a global level, this has to be discovered in the bellies of cows slaughtered in considered and moreover take into account the aba oirs in Kenya's urban areas. As men oned by the amount of carbon emission that the produc on Na onal Environment Agency, almost half of the cows process results in. slaughtered in urban areas had plas c bags in their “Many companies in Nigeria started to explore the stomachs, due to the fact that they were grazing in poten al for a change in packaging material that can areas polluted by plas c bags that are randomly be based on paper and cardboard instead of plas c- disposed every year in Kenya. based material. Among others, is the Paper Packaging Company which already tried to increase its capacity “In Nigeria, the government is trying to impose the but is facing the shortage in raw material due to ban on plas c bag use since many years. The a empts unavailability of supplies from local paper mills. So to vote for the law that will ban the manufacture and far, this company has been able to replace over 12 million plas c packaging with its wide paper use of plas c in Nigeria passed its second reading in packaging range of products. the Senate. In the event of a ban, it will not be unlike In conclusion, the ar cle was complemented with the the situa on with Lagos' transport sector where law glimpse to future on paper packaging replacing enforcement is usually only then followed by plas c. measures to ameliorate any destabiliza on that arises” “It is believed that even if the industry is ready for a switch from plas c to paper packaging, there are “In Uganda, few years back, the government of always the threats from internal and external Uganda announced its inten on to impose strict rules pressures that have be faced in order for any law to take effect. Now, with countries like Rwanda and in order to reduce the plas c bags usage and to Kenya successfully enforcing bans and as an minimize its impact on environment. At that me, economic hub on the east side of the con nent, when rumors of an outright ban on the use of plas c paper packaging become a safer alterna ve bags grew louder most of the people considered that compared to plas c” as unachievable and others were trying to understand “On the other hand, paper produc on and sourcing the impact on their daily life” packaging paper with acceptable quality is more Apparently, things moved in the right direc ons and complex than providing plas cs in some of the some of the entrepreneurs were already looking coun es in Africa” forward to the life a er plas c bags and started 39

IMF RANKS NIGERIA 11TH COUNTRY WITH HIGHEST PRIVATE SAVINGS IN AFRICA The Interna onal Monetary other country groupings. Using an savings in SSA with about 55 per Fund (IMF) has ranked unbalanced panel data from cent while Gabon and Congo came Nigeria as the 11th country 1983−2021 for 31 SSA economies, second and third with 42 per cent with the highest private savings in the paper found that real per capita and 41 per cent respec vely. sub-Saharan Africa (SSA) region, economic growth remains a key placing Angola on the number one historical determinant of private “Private saving rates, as expected, spot. savings in the region. are par cularly low in fragile states The ra ng was contained in a new and low-income countries (LICs). IMF working paper cap oned In contrast with other regions, “The private saving rate in SSA has “Private Savings and COVID-19 in private saving rates have not increased during the last two Sub-Saharan Africa.” increased during COVID-19 in SSA. decades to an average rate of 17.3 According to the report, private The report stated: “Instead, COVID- per cent in 2019 from 11.5 per cent savings in Nigeria increased from 19 deaths in our es ma ons are in 1983. about 19 per cent in 2019 to about significantly associated with a decline 24 per cent in 2022. in private savings in SSA. Robustness “However, there is significant checks and a descrip ve analysis of heterogeneity across the SSA Savings, it noted, were the most household surveys during the countries. Oil exporters and middle- important source of financing for pandemic corroborate those results.” income countries Nigerian households' survival during COVID-19, followed by Overall, the IMF stated that private “MICs (Middle Income Countries) loans, goodwill, and working. saving rate in SSA increased during are the highest savers in the region The paper re-examined the main the last two decades to an average (Figure 2, Panel II). Private saving private savings determinants in rate of 17.3 per cent in 2019 from rates, as expected, are par cularly Africa, followed by an analysis of 11.5 per cent in 1983. low in fragile states and low-income the COVID-19 pandemic impact on Angola occupies the first slot, countries (LICs),” the report stated. private savings in the region and accoun ng for the largest private 40

FG NEEDS TO ADDRESS INCESSANT DRIVERS OF INFLATION – CPPE BOSS The Founder, Centre for the as real incomes are eroded, P r o m o o n o f P r i v a t e Also, the former Director General, aggravate pressure on produc on Enterprises (CPPE), Dr Muda Lagos Chamber of Commerce and c o s t s , n e g a v e l y i m p a c t Yusuf has called on the Federal Industry (LCCI) said were hike in profitability, erode shareholders G o v e r n m e n t t o a d d r e s s t h e energy prices, climate change issues, value and undermine investors' incessant drivers of infla on to i n s e c u r i t y i n m a n y f a r m i n g confidence. communi es and structural provide succour for the ci zens. bo lenecks to produc on. “In most cases, increases in Yusuf, made it known on Thursday in He stated that the accelerated fiscal p ro d u c o n c o s t s c a n n o t b e Lagos, while reac ng to the August deficit financing by the Central Bank transferred to consumers by infla on rate of 20.52 per cent of Nigeria (CBN) was also a significant industrialists and by implica on, which is 0.88 per cent higher than infla on driver. producers are also taking a major that of the preceding month. hit. Yusuf added that the financing of According to Yusuf, the reality is that fiscal deficit had been elevated to “Tackling infla on requires urgent the major infla on drivers have not disturbing levels at almost N20 g o v e r n m e n t i n t e r v e n o n t o abated, if anything, some have trillion. All these, he stressed, had address the challenges bedevilling huge implica ons for money supply the supply side of the economy and become even more intense. and knock-on effect on infla on. the modera on of fiscal deficit He stated further that, factors mone sa on,” he said. responsible for infla onary pressure “CBN financing of deficit is high included high transporta on costs, p o w e r e d m o n e y a n d v e r y increasing logis cs challenges, infla onary; it is infla on tax. worsening exchange rate deprecia on and foreign exchange “Moun ng infla onary pressures weaken purchasing power of ci zens liquidity issues. 41

MARKETING BUSINESS AND MARKETING ETHICS As the business marketplace globalizes, it is • essen al for marketers to develop a code of Honesty: uphold the principle of fair play and be business ethics that reaches across na onal • vigilant against decep veness. Integrity: serve customers with honestly, and boundaries as well. Every country and every culture has its own ethical founda ons, beliefs, lifestyles, and choices. No one rule applies to every country. As far as situa onal ethics go, some would say that each of us generally knows what is right and what is wrong. Interna onal business behaviors are frequently governed by governmental and industry regula ons requiring that marketers: • Be legal, decent, honest, and truthful; • Show responsibility to the customers and society; and avoid preying on human ignorance or gullibility • Follow business principles of fair compe on. • Coopera veness: support a healthy marketplace • Ethical Norms and Values for Marketers: through coopera on with customers, other • Do no harm. businesses, and every person who benefits from • Foster trust in the marke ng system. • Embrace ethical values. an ethical, free-market system • Self-Regula on: honor all commitments, and seek • Strive to be truthful at all mes. to resolve any disputes in a fair and expedi ous • Offer products of value that do as claimed. manner. • Stand behind products that fail to deliver as claimed. Business Ethics and Trust • Honor commitments and promises. A primary aim of ethical business behavior is to • Strive to serve the needs of customers. engender public trust – both of the business • Avoid using coercion with all stakeholders. environment on the whole, as well as individual • Consider environmental stewardship in decision- companies opera ng within the marketplace. making. • Va l u e i n d i v i d u a l d i ffe re n c e s a n d avo i d It is interes ng to note that these objec ves boos ng stereotyping customers in a nega ve way. • List to needs of customers and make reasonable public trust are o en achieved through marke ng, adver sing and PR – the very industries not held in efforts to improve their sa sfac on. very high regard according to the survey results. • Give back to the community through volunteerism and charitable dona ons. Business Code of Ethics: • Equality: recognize individual rights and display a fair sense of jus ce. • Truth: strive to be open about all aspects of all offered products and services. 42

ECHOES OF HARD TIME IN THE NIGERIA PRINTING INDUSTRY A r e p o r t o r i a l v i s i t t o c o u n t r y h a s r u i n e d p r i n n g rely on generator and of which different prin ng hubs in business to the extent that prints fuel to power generator is also Lagos was carried out on business relevance among other becoming unaffordable. This hard the 1st of july 2022, aim to listen to business. customers will always me caused by our poor economic the voice of the printers about the w a n t s o m e t h i n g c h e a p e r , system has weaken a lot of hard me in Nigeria prin ng industry. especially when it comes to somolu, printers here in somolu, many they believe the price must be gave up on this business, while However, face to face interview cheaper since it's the mother of all some even die of depression and with the CEO of BEST CHOICE prin ng concept, Mr. Israel as he prin ng hub in Nigeria, not some found themselves in debt, I takes us through the hard me considering the profit margin of the know of a colleague that was printer and change of me ,as locked up in the police sta on for challenges facing printers in everything is infla ng in Nigeria, days . Many more printers has ran print produc on materials are also away, some has even forget been a somolu prin ng area. adding price day by day, a very good printers. … An excerpt from the interview example is the fuel scarcity caused ques on : what effect does the by the increasing of petrol and Another printer in Ogba prin ng hard me in Nigeria has on diesel price, petrol from #160/liter area, Mr. Stephen Augus ne CEO is now #250/liter and diesel from perfect impact print speaks out his prin ng business? #300/liter is to #700/liter. Power opinion about the topic 'echoes of Response: thank you very much; supply system in Nigeria is also of hard me in Nigeria prin ng to start with, hardship in this low value, mostly all printers have to industry during a face to face 43

interview session with him at Ogba company am working with are also other place as we are known for prin ng area. facing hard me in their business the sale of prin ng materials and …excerpt from the interview and they don't quit because of it, if increase in price of this materials Ques on: what effect does the they do not endure , I cannot be is affec ng our business seriously. hard me in Nigeria has on working with them now… so I The increase start from the manufacturer and then here in prin ng business? decided to go back to my prin ng market , since materials cost Response : well, endurance is business with prayer, then I discover increases, it is certain hat prin ng what keeps us moving , it is now I need to upgrade myself cause price will also increase but prin ng business has upgraded, unfortunately our customers are becoming more rampant that they are new machines I need to get not knowing that, they'll refuse to many printers are leavi8ng their familiar with. So I humble myself accept the increase in price , job, most of them have become and start all over again. By God's which leads to low patronage and okada rider, keke rider due to the grace, here I am today. reduc on in sales. Imagine I fact that they can't endure the Mr. Raphael, CEO Solu ons prints bought 2 drums of paint for 200,000 last month, ge ng to hard me hi ng print business concept made his opinion known know that it's now 240,000 now. seriously, as almost all prin ng about the topic 'echoes of hard me There are some materials I need to materials are now cost. in Nigeria prin ng industry during a buy as soon as possible cause I was also a vic m, I stopped face to face interview session with those materials will soon add up price, imagine ge ng a material prin ng work some mes ago and him at Mushin prin ng area. Ques on: what effect does the hard for 9200 now it's 10000. So started working at a auto-mobile manufacturer should always alignment and wheel balancing me in Nigeria have on prin ng no fy us of the incensement in company in Agege, which I earn business? price of the materials cause we're #2000 everyday. One day as I was running loss on jobs, since we've going to the work, something Response: thank you, the situa on no choice than to buy, give thanks ca m e to my m i n d t h at t h i s here in mushin is kind of hard to to God every me . 44

PRINT MANAGEMENT HOW TO MANAGE PSYCHOLOGICAL EFFECTS ON EMPLOYEES IN A WORKING ENVIRONMENT may find it difficult to learn the same task due to his age. This is example for an individual hazard. MANAGEMENT OF PSYCHOLOGICAL CHALLENGES When it comes to Psychology it is the same process that has to be applied to physical issues. 1. Iden fy Psychological Challenges In order to do this, you should get the opinions of the employees by discussing the psychological challenges with them on a regular basis. You also should pay B a en on to complaints of the staff o t h p h y s i c a l a n d considerable period of me it can members and their absenteeism psychological challenges lead to psychological injury. etc. faced by employees in How it can affect your organiza on your workplace have to be equally well managed. While employers Due to psychological challenges it is 2. Assess & Priori ze Hazards take ac ons to control physical not only the individual employee issues they somewhat tend to that suffers, but it can affect your The next step is to assess and neglect the psychological aspects. organiza on badly. It can cause priori ze the challenges. Now you However, it is important to unplanned absence, higher staff know the risks and it is me to see understand that to make the turnover, poor performance etc. which hazards should be given workplace a pleasant place, where etc. priority. Which hazards are likely to cause more harm? Is it a major your employees can work happily, dispute among two groups of it should be free from An employee may face employees or a minor psychological hazards also. environmental, organiza onal or disagreement between two Psychology should be given its due individual hazards in his workplace. colleagues? Obviously, here you a en on. Insufficient ven la on and sound pollu on are examples for What is a psychological environmental hazards. challenge? Harassment, lack of mo va on and It is the tendency for a person to poor communica on are among the get psychologically injured when m a n y o r g a n i z a o n a l i s s u e s exposed to a hazard or a stressful experienced. And psychological situa on. Although stress is not a challenges may differ from person p s y c h o l o g i c a l i n j u r y , i f to person. A young person may experienced in excess or for a quickly learn while an older person 45

PRINT MANAGEMENT stopping psychological hazards in your workplace. It is equally important to monitor and review them on a regular basis to make sure that they are effec ve. When talking about psychology you have to consider the fact that it is less obvious than something physical. That is the reason why you should pay even more a en on to psychological challenges than physical challenges. If you review have to give priority to the first assigning a new task, higher the measures regularly you can case. addi onal staff if required, extend prevent psychological injury by deadlines where needed elimina ng the cause before it Also, if an issue has been present harms the individual concerned. for a long period of me it has to To eliminate bullying be taken care of without further Introduce policies and procedures The best method to find out an delay. for office behavior. Provide a system ongoing psychological challenge is to report misappropriate behavior. c o m m u n i c a o n w i t h y o u r 3. Risk Control workforce. Each employee is I t i s yo u r re s p o n s i b i l i t y to To clarify procedures, a new task important to an organiza on to e l i m i n a t e o r r e d u c e t h e etc. run smoothly and he should be psychological risks as far as Have an induc on program for new mentally and physically fit to carry possible. And when doing so you out his du es well. So, you should will need to use a mix of controls. ‘The Hierarchy of Risk Controls' says that coun ng on people's behavior has to be the last resort. SafeWork Australia points out that “the aim (for control measures) is to achieve the best fit between working environment, the systems of work and the needs and capabili es of workers.” You can improve the quality of your workplace by following the measures given below: To improve environment Install be er ven la on, increase ligh ng where necessary, have comers, have training programs, avoid any hazards as far as sound proof rooms, replace or m a ke a s e n i o r staff m e m b e r possible for the sake of the available for guidance organiza on as well as the people repair damaged machinery who are working in it. As the To reduce stress due to work 4. Monitor & Review saying goes 'preven on is be er overload It is not enough to make and than cure'. Discuss with workers before implement new measures for 46

NIGERIA PRINTING JOBS REMAINING IN NIGERIA ‘In spite of the enormous quality to handle, are being outsourced to Africans invest in the Nigerian and growing prin ng industry in foreign companies and shipped prints market, offering services Nigeria, over 70 percent of back into the country through the prin ng jobs by Nigerians are various entry ports. and products enhanced with executed overseas’ It was in furtherance of the digital innova ons, it is paramount Job flight has been one of the aforemen oned goal that past that an assessment of the local major challenges facing the administra ons, over the years, put prin ng sector be undertaken to assess how the printers are Nigeria prin ng industry. No in place and upheld policies and adjus ng to the challenges posed doubt, this challenge has eaten legisla ons to discourage patronage by capacity development and into different aspects of the en re of foreign goods and services for globaliza on. print value chain. materials that can be source locally. The constant declining state of the NEED FOR LOCAL CAPACITY To develop Nigeria prin ng industry is one of the major DEVELOPMENT AND industry capacity, Government concerns for stakeholders in the needs to be more proac ve and do Nigeria print sector and every GLOBALIZATION prac oner has their own from It is unarguable that Nigeria prin ng things that will trigger posi ve these challenges. and publishing industry is grappling It's no longer news that print jobs with issues of local capacity change. For instance, paper alone flight, high cost of print equipment development and globaliza on. As is a three trillion-naira industry, and consumables, quackery, developed na ons adopt digital yet we have never in Nigeria used innova ons to modify their primary raw materials to produce paper. All we have been using is dearth of experts, infrastructural business models in the area of either pulp or secondary raw decay, just to men on a few are materials. A lot of people in some of the challenges prin ng to take advantage of Nigeria are now conduc ng incapacita ng the sector locally. globaliza on, it is not clear what research, but there is no single prac oners in the Nigeria prin ng Professional Printers in Nigeria are sector are doing to enable them laboratory where the research can raising fresh concerns over a compete favorably in the same be done. disturbing phenomenon. They global market. allege that print and retail packaging and labelling jobs, Moreover, as Indians and South One would expect that a CBN which Nigerian firms have capacity governor would be dona ng a 47

resources are dedicated to building and maintaining solid rela onships with and con nually educa ng government about the challenges and opportuni es facing the industry. laboratory that will aid research since they are the fundamental Secondly, the industry must because if we succeed in tools that are used to pass on encourage longer-term contracts producing paper locally, a lot of knowledge. You can carry this (where this applies) with their burden will be taken off the naira. argument prac cally through corresponding service level virtually every sphere of life; agreements between industry GOVERNMENT AND PRINT pharmaceu cals, postage and players and clientele including INDUSTRY COLLABORATION FOR courier services, signage just to government. What currently is ECONOMY DEVELOPMENT-GDP men on a few. The Print and prevalent is that most print GROWTH graphics communica ons sector concerns cannot guarantee if they Prin ng in a depressed economy can therefore be said to be an would get the next order from an requires an urgent a en on. important partner to every other organiza on. This does not allow The print and graphic sector, service or industrial. planning, encourage further communica on industry can join Smithers Pira es mates the global investment or engender the forces with the government to print sector to top USD980 Billion in economies of scale that would create a desired vibrant print and 2018. The poten al therefore in allow the jobs be delivered more graphic communica ons sector this sector is tremendous and efficiently and affordable. that will aid the crea on of job Government can only ignore this opportuni es in line with the sector at its detriment. Thirdly, the industry must Economic Recovery Growth For the purpose of this ar cle, we collaborate with the requisite programme of the Federal would highlight three areas of focus organiza ons and bodies in the Government. for the prin ng industry on the one area of print educa on and print hand and government on the other. leadership to improve the quality Print is part of everyday life. All of the print entrepreneur and that needs to be done is to go into Firstly, the industry must have lobby human capital in the industry. This the nearest store to buy any item. groups like the Poli cal Ac on collabora on must also focus on You iden fy the cereal, detergent Commi ee (PrintPAC) of the the next genera on in order to or just about anything you want to Prin ng Industries of America create the required interest and buy by the packaging of the item. whose role is impac ng public inflow of human capital into the Print products in the same way policy direc on and debate industry. holds sway in educa on sector pertaining to issues affec ng prin ng and graphic Government on its part should communica ons companies. This consider implemen ng the advocacy unit will ensure that following: Focus on the industry in the same way it's focusing on oil. The investment required to get some of the cons tuent sectors of the industry back off the ground are humongous. A large-scale chemical pulp (paper) mill with an annual pulp produc on of around 1.4 million tons has an investment cost of about 2.5 billion USD if built from the ground up. (iea.org). Government can partner with the private sector by crea ng an enabling environment for investment in paper mills of various capaci es. (Nigeria imported 1.2M tonnes of various 48