Pricing-non-wifed+non-buyers.compressed

GLOBAL DISRUPTIONS, CONSTRUCTS IN PRICING TOCAPITALIZE ON DATA USAGE, BOOST APRU & REDUCECHURN VOLUME 11LEARNINGS FROM 100 TELCOS IN 65 COUNTRIES

Key Questions Answered In The Report What are the existing Pricing Constructs in the Industry today? Operator & Initiatives What are the Top 20 Disruptions in Pricing from 2017? Referenced In The Report What is Data Buy Back? What are the most successful Multi-User or Multi-Device strategies? What are the pricing models to drive acquisition? What Pricing Strategies work best for driving Usage & Spend? What kinds of Pricing Models have helped Telcos drive Age on Network? How have some Pricing Strategies helped Improve Customer Experience? What are the best Roaming Pricing Strategies? Top 15 Price Plans of the World? What is ARPU to ARPA?2017 | Pricing | 2

Table Of ContentsCHAPTER 1: FRAMEWORK –LESSONS FROM 100 TELCOS IN 65 2.8 Case Study: Zain Jordan .COUNTRIES & 2000 PRICE PLANS 2.8.1 Key Points Of The Case Study 2.8.2 Working Of The Price Plan1.1 DOs and DON’Ts 2.8.3 Key Highlights & Innovations1.2 KPIs Vs. Construct Matrix1.3 Pricing Maturity Framework / Index 2.9 Case Study: T-Mobile 2.9.1 Key Points Of The Case StudyCHARTER 2: TWENTY (20) DISRUPTIONS IN PRICING 2.9.2 Working Of The Price Plan 2.9.3 Branding & Marketing2.1 Case Study: Get Paid Back For What You Don't Use 2.9.4 Proof Of Success 2.1.1 Key Points Of The Case Study 2.9.5 Key Takeaways 2.1.2 Working Of The Price Plan 2.1.3 Branding & Marketing 2.10 Case Study: Orange 2.1.4 Key Takeaways 2.10.1 Key Points Of The Case Study 2.10.2 Working Of The Price Plan2.2 Case Study: Free Data For Sharing Your Wi-Fi Hotspot 2.10.3 Branding & Marketing 2.2.1 Key Points Of The Case Study 2.10.4 Key Takeaways 2.2.2 Working Of The Plan 2.2.3 Branding & Marketing 2.11 Case Study: O2 2.2.4 Key Takeaways 2.11.1 Key Points Of The Case Study 2.11.2 Working Of The Price Plan2.3 Case Study: Sell Your Excess 4G Data 2.11.3 Branding & Marketing 2.3.1 Key Points Of The Case Study 2.11.4 Key Takeaways 2.3.2 Working Of The Price Plan 2.3.3 Branding & Marketing 2.12 Case Study: Everything Everywhere UK 2.3.4 Key Takeaways 2.12.1 Key Points Of The Case Study 2.12.2 Working Of The Price Plan2.4 Case Study: StarHub 2.12.3 The Fine Print 2.4.1 Key Points Of The Case Study 2.4.2 Working Of The Price Plan 2.13 Case Study: Globe Philippines 2.4.3 Key Takeaways 2.13.1 Key Points Of The Case Study 2.13.2 Working Of The Price Plan2.5 Case Study: Safaricom: Night Shift Bundles 2.13.3 Branding & Marketing 2.5.1 Key Points Of The Case Study 2.13.4 Key Takeaways 2.5.2 Working Of The Price Plan 2.5.3 Key Takeaways 2.14 Case Study: Airtel India: MyPlan & MyPacks 2.14.1 Key Points Of The Case Study2.6 Case Study: Airtel 2.14.2 Working Of The Price Plan 2.6.1 Key Points Of The Case Study 2.14.3 Working Of The Price Plan 2.6.2 Working Of The Price Plan 2.14.4 Branding & Marketing 2.6.3 The Fine Print 2.14.5 Key Takeaways 2.6.4 Branding & Marketing 2.6.5 Key Takeaways 2.15 Case Study: Innovative Structuring Of Multi-User | Multi-Device Offerings2.7 Case Study: Dynamic Data Discount 2.7.1 Key Points Of The Case Study 2.15.1 Key Points Of The Case Study 2.7.2 Working Of The Price Plan 2.15.2 Working Of The Price Plan 2.7.3 Proof Of Success 2.15.3 Branding & Marketing 2.7.4 Key Takeaways 2.15.4 Proof Of Success 2.15.5 Key Takeaways2017 | Pricing | 3

Table Of Contents2.16 Case Study: Customer Win-Back Campaign 3.3.3 What to be wary of? 2.16.1 Key Points Of The Case Study 3.3.4 Models Of Implementation 2.16.2 Working Of The Campaign 3.3.5 Going Micro with FRP 2.16.3 Branding & Marketing 3.4 Fixed Line Substitution Construct 2.16.4 Key Takeaways 3.4.1 Why Fixed Line Substitution (FLS)? 3.4.2 Key drivers of Fixed Line Substitution (FLS) include:2.17 Case Study: ChatSIM: Free Instant Messaging While Roaming 3.4.3 Key Benefits & Impacts?Across Borders 3.4.4 Roadblocks to overcome: 3.5 Ad Funded Construct 2.17.1 Key Points Of The Case Study 3.5.1 Key Advantages & Limitations 2.17.2 Working Of The Price Plan 3.5.2 Models Of Implementation 2.17.3 Branding & Marketing 3.6 Toll Free Construct 2.17.4 Market Impact 3.6.1 Why Toll Free Plans? 2.17.5 Key Takeaways 3.6.2 Model Of Implementation2.18 Case Study: HKCSL 2.18.1 Key Points Of The Case Study CHAPTER 4: CONSTRUCTS TO DRIVE ARPU TO ARPA 2.18.2 Working Of The Price Plan 2.18.3 Key Features Of \"KingKing\" App: 4.1 Group / Family Constructs 2.18.4 Key Takeaways2.19 Case Study: HomeCall Roaming Service 4.1.1 Why Family / Group Tariffs? 2.19.1 Key Points Of The Case Study 2.19.2 Working Of The Service 4.1.2 Key Benefits & Impacts of Family / Group Tariffs 2.19.3 Key Takeaways2.20 Case Study: HKCSL 4.1.3 What Group/Family Subscribers need in their plans? 2.20.1 Key Points Of The Case Study 2.20.2 Airtel’s Micro Videos Strategy 4.1.4 Key Pricing structures for this segment 2.20.3 Working 2.20.4 Branding & Marketing 4.2 Sharing/Pooling Construct 2.20.5 The New Avatar 2.20.6 Proof Of Success 4.2.1 Why Sharing & Pooling Plans? 2.20.7 Impact Of The Strategy 4.2.2 Key Benefits & Impacts of Sharing & Pooling PlansCHAPTER 3: CONSTRUCTS TO DRIVE ACQUISITION 4.2.3 Models for Sharing & Pooling Implementation3.1 Priority Access Construct 3.1.1 Why is Priority Access required? 4.3 Cross Billing Construct 3.1.2 Models Of Implementation 3.1.3 Key Benefits & Impacts 4.3.1 Why Cross Billing?3.2 Trial Constructs 4.3.2 Key Benefits & Impacts of Cross-Billing . 3.2.1 Why Trial Constructs? 4.3.3 Models For Cross Billing Implementation 3.2.2 Models Of Implementation 3.2.3 Key Benefits & Impacts 4.4 On-Time Payment Construct3.3 Flat Rate Pricing / Unlimited 4.4.1 Why On-Time Payment Constructs? 3.3.1 Why Flat Rate Pricing (FRP)? 3.3.2 Key Impacts & Impacts 4.4.2 Models Of Implementation CHAPTER 5: CONSTRUCTS TO INCREASE USAGE & SPEND 5.1 Weekend Constructs 5.1.1 Why Off-Peak & Weekend tariffs? 5.1.2 Models Of Implementation 5.2 Night Time Constructs 5.2.1 Why Night Time Constructs? 5.2.2 Models Of Implementation 5.3 U-Fix / Hybrid Construct 5.3.1 Why Hybrid Plans?2017 | Pricing | 4

Table Of Contents 5.3.3 Models Of Implementation CHAPTER 7 : CONSTRUCTS TO IMPROVE CUSTOMER EXPERIENCE5.4 Customization / Flexibility Construct 7.1 Pro Rata Alerts Construct 5.4.1 Why Customization & Flexibility? 7.1.1 Why Pro Rata Alerts? 5.4.2 Models Of Implementation 7.1.2 Models Of Implementation5.5 Dynamic Pricing 7.2 Best Plan Billing Construct 5.5.1 Why Real-Time Dynamic Pricing? 7.2.1 Why Best Plan Billing Construct? 7.2.2 Models Of Implementation5.6 Opportunities @ Zero Constructs 5.6.1 Why Opportunities @ Zero? 7.3 Allowance Based Constructs 5.6.2 Models Of Implementation 7.3.1 Why Allowance Based Plans (ABP)? 7.3.2 Models Of Implementation5.7 Going Micro Construct 5.7.1 Why Go Micro? 7.4 Throttling Construct 5.7.2 Key impacts of going Micro: 7.4.1 What is Throttling? 5.7.3 Models For Implementation 7.4.2 Why Throttle? 7.4.2 Key Benefits & Impacts of ThrottingCHAPTER 6 : CONSTRUCTS TO INCREASE AON (AGE ON NETWORK)6.1 Deferred / Staggered Construct CHAPTER 8 : CONSTRUCTS TO DRIVE ROAMING . 6.1.1 Why Deferred / Staggered Construct? 6.1.2 Models Of Implementation 8.1 ChatSIM Construct 6.1.3 Subscriber Win-Back Implementation 8.1.1 Why ChatSIM Construct? 8.1.2 Model Of Implementation6.2 Escalating Construct 8.1.3 Key Benefits & Impacts 6.2.1 Why Escalating Constructs? 6.2.2 Models Of Implementation 8.2 VOIP App Constructs 8.2.1 Why VOIP App Constructs?6.3 Rollover Construct 8.2.2 Models Of Implementation 6.3.1 Why Rollovers? 6.3.2 Which services can be offered under the rollover banner? 8.3 HomeCall Construct 6.3.3 Models for rollover Implementations 8.3.1 Why HomeCall Construct? 8.3.2 Model Of Implementation6.4 Data Trading Construct 6.4.1 Why Data Trading Construct? CHAPTER 9 : BEST OF BREED USE CASES FROM AROUND THE 6.4.2 Models Of Implementation WORLD6.5 Cash-Back Construct 9.1 Use Case: Throttling Unlimited Plans 6.5.1 Why Cash-Back Construct? 9.2 Use Case: O2 UK - F 6.5.2 Models Of Implementation 9.3 Use Case: Vodacom 9.4 Use Case: T-Mobile Smartphone Equality6.6 Win-Back Constructs 9.5 Use Case: Vodafone 6.6.1 Why Win-Back Constructs? 9.6 Use Case: T-Mobile 6.6.2 Models Of Implementation 9.7 Use Case: O2 Ireland 6.6.3 Beware Of The Cannibalization2017 | Pricing | 5

Table Of Contents9.8 Use Case: Vodafone UK - IOU Related Reports9.9 Use Case: Mobily Saudi Arabia9.10 Use Case: Nawras Oman 1.PROMOTIONS - Global Repository of Most Effective9.11 Use Case: Vodafone India9.12 Use Case: Orange UK Promotions, Campaigns & Case Studies to Boost Usage,9.13 Use Case: Vodafone Czech Republic Subscriber Acquisition, & Spends9.14 Use Case: Vodafone9.15 Use Case: Vodafone Australia - Data Control 2.MICROSEGMENTATION - Advanced MicroCHAPTER 10 : CONCLUSIONS Segmentation, Analytics & Bucketing superior profitability amongst for BTL and CVM10.1 Data Pricing & Innovation Is Key To Future Growth10.2 Focus On Increasing Spend & Usage 3. HVC - The Ultimate Tactical Guide for Mobile10.3 Think ARPU To ARPA10.4 Best Practices For The Roaming Segment Operators to Maximize High Value Customer’s10.5 Enable Simpler Recharge & Top-Up Services Potential.10.6 Implement Dynamic Pricing For Voice And Data Services 4.BIG DATA EXTERNAL -GLOBAL Mobile Operators’ BIG DATA EXTERNAL MONETISATION OPPORTUNITIES and Use Cases 5. YOUTH - Reducing CHURN and Driving ARPU from the Youth Segment: Innovations and Case Studies 6. DCB - Direct carrier billing, payments and future: best practices, innovations in go to market and success stories .2017 | Pricing | 6