Exploring Paradigm Shift in Job Market Post Pandemic: Digital Marketing
The work-from-home culture post-Covid has largely shifted the focus of marketing to digital platforms. Most established brands that relied on traditional ways to market their products have now switched to the online model and the newer brands are grappling to find their space too. There has been a major disruption in the job market with the Covid-19 pandemic. With increased lay-offs, shutting of businesses, traditional businesses going for a toss, the consequences have been pretty severe. The pandemic recovery led to a shift in the job scenario with more jobs coming up in the IT sector, Healthcare, Ecommerce, Edtech, and so on. The Internet has been flooded with more and more active users. Ever since the need for trained and skilled “digital marketing” people has been on the rise. With even the big brands restructuring their marketing strategies, a career in digital marketing is becoming an obvious choice for many.
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