Legatus Branding & Style Guide July20

BRANDING & STYLE GUIDE Our Mission To study, live and spread the Catholic faith in our business, professional and personal lives.



STYLE GUIDE Legates are The world needs Ambassadors genuine witnesses in the marketplace. to Christian ethics in the field of business, THE FOUNDING the Church asks you to fulfill this role publicly After a 1987 meeting at the Vatican with Pope St. John Paul II, and with courage Domino’s Pizza owner Tom Monaghan was struck with a singular and perseverance. thought, “I believed the Holy Spirit had just given me a mission.” Pope St. John Paul II Legatus was established to attract Catholic business owners, Address to Legatus company presidents, and CEOs who, as a group, are among Vatican City, 1988 the most proven lay leaders in the Church. The goal of Legatus is to create an environment to nourish the faith of these leaders, while enhancing their marriages, families, and businesses. As an organization of Catholic leaders, Legatus is unique due to its focus on the way faith impacts how members conduct business and live their lives. We seek to grow in our Catholic faith and to have stronger marriages and family life—keeping our business lives in balance. —Thomas S. Monaghan Legatus Founder



STYLE GUIDE COLOR PALETTE We are reminded • Legatus Red serves as an anchor point in the color palette. of the urgent need for a renewed dialogue • C omplementary, secondary colors are specified below and can be between aesthetics used to highlight and harmonize Legatus branding. and ethics, between beauty, truth, LEGATUS RED RGB......217 / 0 / 76 and goodness. HEX......#D9004C CMYK...0 / 100 / 65 / 15 Pope Benedict XVI PMS.....200 LEGATUS SECONDARY RED CMYK...31 / 100 / 78 / 37 RGB......111 / 0 / 35 PMS..... 7421C HEX......#6F0023 LEGATUS GOLD RGB......166 / 116 / 50 HEX......#A67432 CMYK...0 / 30 / 70 / 35 PMS..... 2314 C PRIMARY LOGO • T he horizontal ‘Primary’ Legatus logo, featured above, is the preferred presentation of the logo. • The Legatus logo is the face of our organization and a key element of our visual identity. • C onsistent use of the logo is essential to maintaining our brand identity and gaining instant recognition across all marketing channels and messaging. • T o protect the integrity of the Legatus brand, it is essential to adhere to the guidelines on the following pages. 3



STYLE GUIDE FONT PALETTE The lay mission of A brand’s font, is its visual voice. Our fonts differentiate the Legatus the Church transforms brand and also serve as a flexible tool for communications. the world into the kingdom of God— Palatino is a serif font and is easily downloadable from various and transforms the Culture of Death into sources or can be obtained from the Legatus marketing department. the Culture of Life. Who better to take the • T he Legatus logo font is Palatino Regular. lead in that lay mission than the kind of men • Palatino Regular is employed in the Legatus logo and and women in Legatus? may be used in body copy and headline copy. Bishop Robert Morlino • Palatino Bold is a complementary font and Legatus International may be used in body copy and headline copy. Chaplain, 2008-2009 • P alatino Italic may be used as a complementary font in body copy and headline copy. Palatino Palatino Linotype Regular Palatino Linotype Italic Palatino Linotype Bold Palatino Linotype Bold Italic Titillium is a sans-serif font and is easily downloadable from various online sources at no cost. Alternatively, Titillium be obtained from the Legatus marketing department. • T he Titillium font family are web-fonts. A webfont is a specially tuned font for use on websites and digital media. • T itillium is easily read at any size and is available in many weights and variations. • Titillium is preferred as a body-copy font for Legatus products. • T itillium may not be used in the place of Palatino in the Legatus logo. Titillium Titillium Semibold Titillium Semibold Italic T itillium Regular Titillium Bold Titillium Italic Titillium Bold Italic Titillium Thin Titillium Black Titillium Thin Italic 5 Titillium Light Titillium Light Italic

N AITH •PERSONAL ON MISSION N DRIVEN A• PIeTrsHonal STUDY• LIVE • SPREAD BTuHsinEesCsA• PTroHfeOssLioInCal F• PAerIsTonHal WE ARE S P I R I T U A L 94 34cshtraopntgeirnsover • Members enjoy monthly Mass, Confession, and rosary. ON DRIVEN•Chaplainshelpchaptersand members advance spiritually. • Speakers deepen our knowledge of the Catholic faith. • Membership with a community of like-minded SUMMIT states Catholic peers—a spiritual ‘extended family.’ SUMMITBIANNUAL CATHOLIC LEADERSHIP CONFERENCE SUMPLUMS CAINTADA • Legatus magazine, an award-winning monthly publication explores stories and issues covering BIANNUAL CATHOLIC LEADERSHIP CONFERENCE the intersection of Faith and business. PROFESSIONAL Empowering executivesBIANNUAL CATHOLIC LEADERSHIP CONFERENCE • Elevation of intentional discipleship PILGRIMAGES PILGRIMAGESto boldly live their Catholic identityQUALITYJOURNEYSWITHEXPERTGUIDESANDINSIDERACCESS and servant leadership. QUALITY JOURNEYS WITH EXPERT GUIDES AND INSIDER ACCESS ISNUSMIDMEIRTBIANNUAL CATHOLIC LEADERSHIP CONFERENCE • Support and encouragement to live the SPIULGMRMIMIATGESQUALITY JOURNEYS WITH EXPERT GUIDES AND INSIDER ACCESS HSEpAeDLaINkEeSrAsN,DwNEoWrSkFsRhOoMpCsAT,HaOnLICdPuERnSmPECaTtIVcEhed Catholic faith confidently in business. opportunities to connect with peers. HBIAoNlyNUsAitLeCsA,TeHxOcLlIuCsLEivAeDEaRcScHeIPsCsO,NaFnEdREeNxCpEert guides. • Leadership opportunities and personal connections DONOR with top business professionals and influential clergy. ISNUSMIDMEIRTHEADLINES AND NEWS FROM CATHOLIC PERSPECTIVE INSIDERBIANNUAL CATHOLIC LEADERSHIP CONFERENCE • Peer recognition as a member of a prestigious HEADLINES AND NEWS FROM CATHOLIC PERSPECTIVE executive society. ADVISEDFUNDSMember platform connects PILGRIMAGES PILGRIMAGESADVISEDFUNDSLegates/chapters/industries/businesses. POWERED BYDTQCHUEoOAnLINfTiYdOJeOnURtRiNaElY,SsmWITaHllEmXPeERmT GbUeIDrE-SgArNoDuINpSsIDER ACCESS N AT I O N A L DONOR • Regional Directors regularly visit, POWERED BY THE guide, and advocate for chapters. EVENTS COHORTSADVISEDFUNDSQUALITY JOURNEYS WITH EXPERT GUIDES AND INSIDER ACCESS • Chapter administration support, meeting regularly. training, and all HR functions. EPIVLGERNIMTAS POWERED BY TEHXECLUSIVDE EOXCUNRSIOONS,RACCESS, AND CELEBRATIONS GES COIANDHVSOISREIDDTFSEUNRDSEQXUCALLUISTIYVEJOEUXCRUNRESYIOSNWSI,TAHCCEEXSPSE, ARNTDGCUEIDLEEBSRAANTIDONINSSIDER ACCESS POWERED BY THE HALFTIME INSTITU • Treasurer support, tax filing, and budget planning. • Program planning and speaker caucus assists EINVSEINDTESR COHORTSEdifying experiences with fellow Legates. POWERED BY THE HALFTIME INSTITUTE chapters in planning stellar yearly programs. • New-member processing and welcoming. INSIDEREHXECALDULSINIVEESEAXNCDURNSEIWONSSF,RAOCMCECSAST, HAONLDICEPLEERBSRPAETCIOTINVSE kPHOnWEAEiRgDELDhIBNtYEsTSHoEANfDcNoEWluSmFRbOuMsCAcThHaOLrICitPaERbSlPeECfTuIVnE d • Membership growth and retention training. HEABDULSINIENSEASNSD NLEEWASDFERORMSHCAITPHIONLISCTPIETRUSPTEECTIVE SafeguardingP O W E R E D B Y T H E H A LyFoTuI MrEpIhNiSlaT InTtUhTrEopic goals. ADDOVNIOSERD FUNDS Weekly newSTUsDYd•LiIgVEe•sSPtRE.AD ADVISED FUNDSBUSINDEOSSNLEOADRERSHIP INSTITUTE POWERED BY THE STUDY • LIVE • SPREAD VIRTUAL CONFERENCE OCTOBER 8-12, 2020 COEHVOERNTSTSPOWERED BAYCwDTHoDEiOtnhVnNtehIcOSetintERogDpChEFoOUsspNaitnaDdlsSbaunsdindeoscstoleras.ders EVENTS COHORTS EVENTSEXCBLUUSSIIVNE EEXSCSURLSEIOANDS,EARCCSEHSSIP, AINNDSCTELIETBURTAETIONS POWERED BY TEHXECLUSIVE EXCURSIONS, ACCESS, AND CELEBRATIONS POWERED BY THE HALFTIME INSTITU Virtual conferences. COHORTSP O W E R E D B Y T H E H A L F T I M E I N S T I T U T E EXCLUSIVE EXCURSIONS, ACCESS, AND CELEBRATIONS POWERED BY THE HALFTIME INSTITUTE • National collateral, templates, chapter promotions BUSINESS LEADERSHIP INSTITUTE and annual brochures. • New-chapter development enhances reach of Legatus mission, bringing fresh enthusiasm and depth. BUSINESS LEADERSHIP INSTITUTE OCTOBER 8-12, 2020

STYLE GUIDE LOGO USAGE PRIMARY.2020 To protect the integrity of the Legatus brand, GOLD.2020 it is essential to follow the guidelines REVERSE.2020 regarding usage, minimum size and scaling. REVERSE.GLOW.2020 These guidelines ensure that the primary logo BLACK.GRAY.2020 remains clear, legible and consistent. • S caling: The logo must always remain intact and not separated for scaling purposes (i.e., enlarging the icon while leaving the text the same size). • P roportions: The logo must be presented equally scaled in both the horizontal and vertical dimensions. Do not attempt to make the logo “longer” or “thinner.” • A ngle: The primary logo must not display as tilted or at an angle. Always use the logo at a 0 degree angle. • M inimum Size: To ensure legibility and brand consistency, the width of the logo must never be reduced any smaller than a 1.4” width. Specialty Applications • T he Marketing Department can help you if you have a special application such as: embroidery, screen printing, etc. 7

We have a chapterWe’rein 34statesplusCanada— All across the country, near you! Legatus chapters are growing! KANSAS ILLINOIS NEW YORK Kansas City St. Charles New York City DuPage County Westchester Cty.* Wichita Downtown Chicago NEBRASKA Long Island Chicago Albany Lincoln CANADA Omaha NORTH MINNESOTA PENNSYLVANIA MASSACHUSETTS Vancouver Bucks County Western Massachusetts WASHINGTON Twin Cities WISCONSIN Harrisburg DAKOTA Madison MICHIGAN Lehigh Valley Boston Seattle Bismarck Lansing CONNECTICUT OREGON Grand Rapids Philadelphia Fairfield County Portland IOWA NE Wisconsin Pittsburgh Hartford Des Moines Detroit Northeast NEW JERSEY Milwaukee Ann Arbor Northern New Jersey Detroit Jersey Shore OHIO Newark Cleveland Cincinnati Columbus Genesis DELAWARE Wilmington MARYLAND Baltimore WASHINGTON DC CALIFORNIA NORTH VIRGINIA Napa Valley CAROLINA Northern Orange Canyons Charlotte Virginia Orange Coast Orange County Raleigh* San Francisco San Juan Capistrano NEVADA ARIZONA SOUTH Santa Barbara Las Vegas Phoenix CAROLINA South Bay of LA Tucson* KENTUCKY Greenville Ventura LA North Lexington Louisville Pasadena San Diego COLORADO OKLAHOMA LOUISIANA GEORGIA *Chapter Colorado Springs Oklahoma City Houma-Thibodaux in Development Lafayette-Acadiana North Georgia Denver Tulsa New Orleans Northshore Savannah Atlanta TEXAS Lake Charles INDIANA FLORIDA Houston Baton Rouge Indianapolis Jacksonville San Antonio New Orleans South Bend-Elkhart Fort Worth Fort Wayne Austin MISSOURI Ft. Lauderdale Dallas Kansas City Jupiter/Palm Beach St. Louis Tampa Bay Refer a friend— Naples Orlando Miami Legatus is the world’s premiere organization for Catholic presidents & CEOs!

CORE MESSAGING Legatus is a program Legatus is an international organization of Catholic business leaders and executives, in revitalizing the who have committed to study, live and spread the Catholic faith. Catholic life of everybody who takes • L egatus is the world’s premiere organization for Catholic CEOs and Presidents. part. Members return to the sacraments, • L egatus members are CEOs, company presidents, managing partners and business pray frequently, owners from around the United States and Canada. If married, members’ spouses are and learn more about also considered full members. their religion. I think the payoff in every • L egatus is more than 5,000 members strong across more than 95 chapters individual life has around the United States and Canada. been very satisfying. It whets the appetite • L egatus empowers executives to boldly live their Catholic identity. for more. • B y living out the Faith in their business, personal, and professional lives, Legatus Michael Novak members are a powerful lay ministry in the New Evangelization and in the building up American Catholic philosopher, of the Body of Christ in accord with of the teachings of the Magisterium of the Church. writer and diplomat. • In the parable of the Talents, the master gives to each servant according to their ability (Matthew 25:14). Legates are leaders to whom much responsibility is given. Legates have the ability to positively influence the culture and their communities. • L egatus membership criteria is not about personal wealth or what members may have, it is about what the member leads. Our executives are leading organizations and businesses and impacting people, families, communities, and in some cases, our national discourse. Through Legatus, members empower one another as ambassadors for Christ in the marketplace. • L egates encourage one another to integrate their Catholic faith into their business practices and live an influential life—leaders who are “in the world, but not of the world.” • C hapter chaplains offer guidance to strengthen chapters and help members to advance spiritually. • A t the core of Legatus is the monthly chapter event where members are empowered to assume the role of missionaries in building Christian ethics and values in their businesses, parishes, and communities. • L egatus provides Forums: Small groups of Legates who meet regularly 9 and share their faith, business knowledge and collective wisdom. Forums allow for personal relationships with other leaders to flourish in a confidential setting.

Our growing chapters … Refer a friend— Legatus is the world’s premiere organization for Catholic business leaders!

CORE MESSAGING Legatus helps Legatus offers business leaders unique opportunities to deepen their Catholic faith Catholic leaders and increase their impact on the world. in various areas see how their Catholic • Legatus provides a spiritual respite and support for leaders to “put on the armor of God” faith is their guide (Ephesians 6:11), to strengthen them in the Faith on their personal journeys and their in whatever endeavor public leadership roles. they are involved in. It brings good • Legatus provides opportunities for members’ spiritual growth and fortifies them for their Catholics together positions of stewardship—leading organizations and influencing the lives of many. to encourage one another and assist • Today’s society looks to its business and private-sector leaders for guidance, one another. making it more important than ever to nourish the Faith of these leaders, And it helps members while enhancing their marriages, families, businesses, and parishes. see how to be a more faithful witness to • Regular chapter events, access to enriching speakers, and invitations to annual the Catholic faith Summits, retreats, and pilgrimages offer Legatus members frequent opportunities in whatever area to foster authentic fellowship, cultivate their spiritual lives, and share business ideas. they as individuals are involved in. • Monthly chapter events include Mass, confession, and rosary. These meetings provide a unique opportunity to pray, worship and relax as a community Cardinal Raymond Burke of Catholic leaders. Prefect of the Supreme Tribunal of the Apostolic Signatura • P rofessionals often reach a high level in their career and find there is something missing. What is missing is the “meaning” which only Christ can give. Christ satisfies the hungry heart, and as He told the woman at the well, “Everyone who drinks this water will be thirsty again; but whoever drinks the water I shall give will never thirst again” (John 4:23). Legatus meetings and events present opportunities to engage in the Faith, meaningfully sow the New Evangelization, and ultimately find joy in the mission field. • Our Founder, Tom Monaghan, is a successful entrepreneur who is very open about his early accumulation of material things, which ultimately proved to be unsatisfying, and he knew there had to be something more. That ‘more’ was his Faith and his spiritual life in Christ. • Legatus was made for such a time as this. What the world provides, the dysfunction and the current hostility in culture, is deeply unsatisfying. At Legatus our focus is on the commission which Pope St. John Paul II gave to Tom Monaghan in 1988: “The world needs genuine witnesses to Christian ethics in the field of business and the Church asks you to fulfill this role publicly with courage & perseverance.” • Refer a friend to one of our new or existing chapters—Legatus is over 95 chapters strong and growing across the country! 11

Announcing Join now for the latest EMBERS CONNECTING LEGATUS MEMBERS et your invitation? AnnouncingYour primary source for Legatus news & information [email protected] and the latest on chapter happenings. Connect with other members across the organization today! get your invitation? [email protected] Announcing Didn’t get your invitation? email [email protected] EMBERS CONNECTING LEGATUS MEMBERS tus members. If you haven’t logged into Networks, now is the time! Check out the Networks media tab to listen to speakers from the Legatus Summit and from our Catholic Leadership Through Crisis series. Look for Legatus Networks on Google Play and iTunes, download the mobile app today. Sign up now! Email [email protected] and we will get you on board!

CORE MESSAGING Legatus has tapped Legatus is Mission Driven to study, live, and spread the Catholic faith in our business, a need in lives of professional and personal lives. people to make a As part of Legatus International, local chapters are supported in a variety of ways: connection between their role as CEOs Spiritually and leaders in the • Members enjoy monthly Mass, confession, and rosary. business world • Chaplains help chapters and members advance spiritually. and their role as • Speakers deepen our knowledge of the Catholic faith. a Catholic follower • Membership with a community of like-minded Catholic peers— of Jesus Christ. a spiritual ‘extended family.’ Most. Rev. Sam G. Jacobs • L egatus magazine, an award-winning monthly publication, explores stories Bishop of Houma-Thibodaux Legatus International Chaplain and issues covering the intersection of Faith and business. Professionally • E levation of intentional discipleship and servant leadership. • S upport and encouragement to live the Catholic faith confidently in business. • L eadership opportunities and personal connections with top business professionals and influential clergy. • P eer recognition as a member of a prestigious executive society. Nationally • Regional Directors are a resource for chapters and provide a direct link to the national organization. They regularly visit chapters to give guidance in best practices for chapter life. • C hapter administrator provides direction, support, training, and all HR functions. • Treasurer support, tax filing, and budget planning. • P rogram planning and speaker caucus assists chapters in planning stellar yearly programs. • N ew member processing, welcoming, and on-boarding. • M embership growth and retention training. • N ational print collateral, templates, chapter promotions and annual program brochures. • N ew chapter development extends the reach of Legatus’ mission to spread the faith. 13

LEGATUS FORUM FIELD GUIDE God is entrusting to you the task, at once difficult and uplifting, of working with Him in the building of the civilization of love. Pope St. John Paul II

BRANDING SUMMITLEGATUS BRANDS It is Jesus who stirs SUMMITaLBBenIIAAgdNNaNNeUUtvuAAeLLsCCnmAAtTTsHHeOOpmLLrIICCobLLveEEirAAdsDDehEERRiepSSdHHiIIinPPfycCCOOilnuNNgdFFEEeeRRsEExNNpmCCeEEarineynoceths,eerxLpeegrattguusi-dbersa,nadneddfoeflfloewrinsghsip. .POilgurrimbiaangneusal in you the desire to BIANNUAL CATHOLIC LEADERSHIP CONFERENCE do something great Summits are spiritually enriching and fun-filled excursions with impressive Catholic with your lives, the speakers. PILGRIMAGES will to followPILGRIMAGES SUMMITan ideal, the refusal SUMMIT INSIDERto allow yourselves INSIDERto be ground down SUMMITby mediocrity, PILGRIMAGESthe courage to PILGRIMAGEScommit yourselves QUALITY JOURNEYS WITH EXPERT GUIDES AND INSIDER ACCESS QQUUAALLIITTYY JJOOUURRNNEEYYSS WWIITTHH EEXXPPEERRTT GGUUIIDDEESS AANNDD IINNSSIIDDEERR AACCCCEESSSS BIANNUAL CATHOLIC LEADERSHIP CONFERENCE HBIAoNlyNUsAitLeCsA,TeHxOcLlIuCsLEivAeDEaRcScHeIPsCsO,NaFnEdREeNxCpEert guides. Speakers, workshops, and unmatched oHEpApDLoINrEtSuAnNiDtNieEWsStFoROcMoCnAnTHeOcLItCwPERitShPEpCTeIVeErs. HHEEAADDLLIINNEESS AANNDD NNEEWWSS FFRROOMM CCAATTHHOOLLIICC PPEERRSSPPEECCTTIIVVEE BIANNUAL CATHOLIC LEADERSHIP CONFERENCE AMember platform connects AADDVVIISSEEDD FFUUNNDDSLegates/chapters/industries/businesses. DDCQUoOOAnLfINNTidYOOeJOnURRtRiNaEl,YsSmWITaHllEmXPeERmT GbUeIDrE-SgArNoDuIpNSsIDER ACCESS POWERED B Smeeting regularly.QUALITY JOURNEYS WITH EXPERT GUIDES AND INSIDER ACCESS EVEN EINVSEINDTESRhumbly and patiently POWERED BY THE IPNILSGIRDIMTEASRGES COAHDVOISRETDSFUNDSto improving POWERED BY THE yourselves and EXCLUSIVE EXCURSIONS, ACCESS, AND CELEBRATIONS society, making the INSIDERworld more human EMVAEGNATZSINEand more fraternal. ECOVHEONRTTSS COHORTSPope St. John Paul II EEXXCCLLUUSSIIVVEE EEXXCCUURRSSIIOONNSS,, AACCCCEESSSS,, AANNDD CCEELLEEBBRRAATTIIOONNSS HEADLINESDANDONEWNS FROOM RCATHOLIC PERSPECTIVE POWERED BY THE HH AA LL FF TT II MM EE II NN SS TT II TT UU TT EE EQHEUdAAiDLfLIyTINYinEJSgOAUNeRDxNNEpEYeWSrSWieFITRnHOcMEeXCsPATEwHROTiLGtIChUPIDfEEeRSSllPAoENCwDTIIVNLESeIDgEaRtAeCCsE.SS POWERED BY THE POWERED BY THE Safeguarding your philanthropic goals. A ADDOVNIOSLEREDGAFTUUNSDS POWERED B HEADLINES AND NEWS FROM CATHOLIC PERSPECTIVE POWERED BY THE Weekly news digest. EXCLUSIVE EXCURSIONS, ACCESS, AND CELEBRATIONS EXCLUSIVE EXCURSIONS, ACCESS, AND CELEBRATIONS ADVISEDFUNDSDCoOnnNeOctsRyou with powerful Catholic POWERED BY THE HALFTIME INSTITUTE business, civic, and thought-leaders.P O W E R E D B Y T H E H A L F T I M E I N S T I T U T E POWERED BY THE EVENTS COHORTSBUSINESS LEADERSHIP INSTITUTE Virtual and facilitated Legate peer groups. PROFEESDSIOGNAELVIRTUAL CONSTFUEDRYETEN•XHCCLLEIVEUESOIV•CESTPOERXBCEEUARRDS8ITO-H1NS2E,,A2FCA0CI2ET0SHS, AND CELEBRATIONS BUSINESS LEADERSHIP INSTITUTE P O W E R E D B Y T H E H ASTLUF DT IYM•ELIIVNES•TSI PTRUETAED THE FAITH ConVnIReTcUtAinLgCOCNEFEORsENaCnEdObCTuOsBinERe8s-s12le, 2a0d2e0rs with the top hospitals and doctors. BUSINESS LEADAEmReSmHbIPer-INbaSsTeIdTUprToEfessional network. BUSINESS LEADERSHIP INSTITUTE STUDY • LIVE • SPREAD THE FAITH STUDY • LIVE • SPREAD THE FAITH VIRTUAL CONFERENCE OCTOBER 8-12, 2020 BianVnIRuTaUlAinLfCoOrNmFEaRtEioNnC-EriOcChTvOiBrtEuRa8l-c1o2,n2f0e2r0ence. 15