Why — and how — do some big dreams come true, especially when the odds are overwhelmingly against you? That’s the story detailed in Dare to Dream, which chronicles the creation of a tiny Wisconsin insurance company that would grow into American Family Insurance, a Fortune 500 company. Dare to Dream examines the people, forces and culture that helped American Family Insurance succeed far beyond its founder’s imagination, as well as those that hindered its progress. And just as the company was founded at a time of economic and social disruption, Dare to Dream also shows the significant change and challenges the enterprise faces today in a dynamic, rapidly-changing marketplace. At its heart, this is a story about people and their personalities, words and actions. And, above all else, it offers hope and inspiration to those who still dare to dream.
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