Guide

APPS GEAR Logo Usage Guidelines

APPSGEAR C R E AT E & I N F L U E N C E APPS GEAR LOGO Apps Gear is lifestyle clothing brand targeting technology creators, users, and inuencers. Logo Usage Guidelines

LOGO COLORS To retain brand continuity across all usages we established ofcial brand colors for Apps Gear Logo. The grayscale version The grayscale version of the logo is for use in black and white documents. RGB 0 / 0 / 0 RGB 230 / 230 / 230 (10% BLACK) HEX #000000 HEX #E6E6E6 CMYK 75 / 68 / 65 / 90 CMYK 9 / 7 / 6 / 0 RGB 128 / 128 /128 HEX #808080 CMYK 53 / 45 / 44/ 9 RGB 255 / 255 / 255 HEX #FFFFFF CMYK 0 / 0 / 0/ 0 Logo Usage Guidelines

LOGO COLORS RGB 128 / 128 /128 RGB 255 / 255 / 0 The full color version HEX #808080 HEX #FFFF00 CMYK 53 / 45 / 44/ 9 CMYK 6 / 0 / 100 / 0 Our logo comes in two different colorways to create consistency. RGB 0 / 51 /153 RGB 255 / 204 / 0 The one you use will depend on HEX #003399 HEX #FFCC00 your background image or color. CMYK 100 / 79 / 4/ 1 CMYK 0 / 19 / 100 / 0 For light-image backgrounds Use the logo with the black RGB 51 / 102 /153 RGB 0 / 153 / 51 ‘create and inuence’ logotype. HEX #336699 HEX #009933 CMYK 87 / 47 / 11 / 12 CMYK 89 / 14 / 100 / 3 For dark-image backgrounds Use the logo with the white RGB 255 / 0 / 0 RGB 0 / 255 / 0 ‘create and inuence’ logotype. HEX #FF0000 HEX #00FF00 CMYK 0 / 100 / 100 / 0 CMYK 65 / 0 / 100 / 0 If it is not possible to achieve clear legibility of the logo on top RGB 186 / 0 / 0 RGB 255 / 100 / 0 of your image, you must use a HEX #BA0000 HEX #FF6400 color background. CMYK 0 / 100 / 100 / 0 CMYK 0 / 78 / 100 / 0 RGB 41 / 5 / 84 RGB 220 / 84 / 0 HEX #290554 HEX #DC5400 CMYK 84 / 86 / 30 / 70 CMYK 9 / 84 / 100 / 2 RGB 115 / 0 / 255 RGB 0 / 0 / 0 HEX #7300FF HEX #000000 CMYK 78 / 80 / 0 / 0 CMYK 75 / 68 / 65 / 90 RGB 255 / 255 / 255 RGB 230 / 230 / 230 HEX #FFFFFF (10% BLACK) CMYK 0 / 0 / 0 / 0 HEX #E6E6E6 CMYK 9 / 7 / 6 / 0 Logo Usage Guidelines

LOGO TYPOGRAPHY APPSGEAR C R E AT E & I N F L U E N C E We recommend utilizing these brand-approved fonts that work well with the Apps Gear aesthetic. For headline or title usage. This font family can be used in the design of your Android Normal printed material to retain continuity over time and AaBbCcDdEeFfGgHhliJj build brand equity. KkLIMmNnOoPpQqRrSs TIUuVvWwXxYyZz 1234567890 For text usage. Square721 BT (Roman, Normal) AaBbCcDdEeFfGgHhliJjKkLIMm NnOoPpQqRrSsTtUuVvWwXx YyZz 1234567890 Logo Usage Guidelines

LOGO CLEARSPACE A When you place Apps Gear logo A in a design, please make sure you give it room to breathe; we Logo Usage Guidelines call this “clearspace.” Always leave a clearspace area equal to the cap height of the Apps Gear “A or any letter- they are of the same height” Logo artwork comes with the clearspace dimensions included in the art board size..

INCORRECT LOGO USAGE X Any modication of Apps Gear stand-alone logo confuses its meaning, diminishes its impact, and is not allowed. Precise logo artwork has been created to accommodate any usage need. Never redraw, translate or otherwise alter our logo in any way. The following list of incorrect usages must be avoided to maintain the integrity of our brand. X XX APPSGEAR APPSGEAR APPSGEAR C R E AT E & I N F L U E N C E C R E AT E & I N F L U E N C E C R E AT E & I N F L U E N C E EFFECTS OBSTRUCTION TRANSPARENCY Never add to or cover a Never apply transparency on Never use drop shadows, brand graphic asset with any brand asset. glows, or other effects on another object. any brand graphic asset X X X X APPSGEAR APPSGEARC R E AT E & I N F L U E N C E Stand out with our brand!! CREATE & INFLUENCE APPSGEAR C R E AT E & I N F L U E N C E DISTORTION ORIENTATION ADDED TYPE EDITING Never rotate any brand asset Never delete or change any Never distort any brand from its original orientation. Never add any additional type element on the brand asset. graphic asset. Size all brand to a brand asset. assets proportionately Logo Usage Guidelines

Logo Design created by MORY-IT Concepts