Tiny Steps to Success - How to Market a Crypto Exchange

Why is now the time to start a crypto exchange? World markets are in turmoil.

People are failing to find a safe place to park their assets, let alone a place where those assets will grow. Amidst this, cryptocurrency adoption is on the rise. Crypto markets are as volatile as ever. Who profits from this? Exchanges. The ways exchanges make profit are price action independent.

The K-line is not an exchange’s source of income. The people and trades that drive it are. Whether the market goes up, down, sideways, as long as there’s volume, there’s profit. Every trade they facilitate is subject to fees when made. How much profit? Small exchanges, around USD 1.6M per month. With 5000 users trading $1000 a month, the volume is $5M. On average 20% of users get liquidated, accounting for $1M your USD 1.6M in profit 12% of users will be a mix of other fee types. That’s USD 0.6M in this example. USD 1.6M per month - and that’s just, to begin with.

There are around 600 exchanges in the world right now serving over 300 million crypto users. This space is competitive because of: 1 - Lack of technical resources 2 - Insufficient capital to maintain liquidity With a robust, secure, and scalable platform, you can acquire users at a great rate. Plenty of Crypto projects live and die by their marketing. Tokens float in and out of our lives without ever bringing utility, and the majority fade away. All they needed was a product that works, one that’s already found a market-fit - and these short-lived scams could be sustainable enterprises.

Suppose such a marketing team found their way to own a robust, secure, and stable exchange. They might build a user-base through: Social media contests In app task bonuses New user bonuses on staking and trading Novelty Features These requires analysis - which requires data.

Building analytics tools into your app offers multiple benefits - data can be: Used internally for bizdev Sold externally to industrial players Sold to traders as ‘tips’ With a robust API, it is simple to store data for analytics, and provides value to your stakeholders or consumers. Affiliate marketing also provides a boost in early users & reinforces your niche. For this, you need two levels of analysis. The exchange sees data on affiliates aggregated KPIs. Affiliates get a CRM, encouraging behaviour through gamification - which can be used to great effect elsewhere.

Take futures trading, and strip away all choices but one. Create a boilerplate fixed term contract and trades fixed amounts. All the work has been done, leaving users with only one choice - go long, or go short? Futures is gamified, making a complex thing accessible.

Let’s put you in the shoes of our imaginary marketing team. The only thing standing between you and that average of 1.6 million dollars a month is a robust, secure, and scalable platform, with all the features we talked about. TinyTrader, a white-label crypto exchange company, can help. The fabled product we’ve been talking about? It exists, and it’s more accessible than ever. In just 7 days, and 8 steps, you can be running your own exchange - and now you know how to grow yours. It’s time to stop playing the market, and start owning it.

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