Get The Best Asset Managers Guide to Growing Capital with Digital Advertising

Get The Best Asset Managers Guide to Growing Capital with Digital Advertising

In today's digital landscape you learn everything about your prospects first, and know who's a match early on. GK3 Capital, a premier-level Google partner and HubSpot platinum- certified agency partner has released a new eBook to help managers drive AUM.

The book demonstrates how digital marketing can locate and nurture prospective investors and identify the most motivated buyers.

Registered investment advisors - RIAs - manage almost $5 trillion dollars in client assets or about a quarter of all assets under management - AUM.

The rising trend among investment management firms is to consolidate and outsource their inbound marketing activities to increase AUM and meet their distribution goals: investors are not restricted anymore to working with advisors who reach out to them.

Instead, people use social media to identify and investigate advisors on their own until they are prepared to contact them.

The book, an asset manager's guide to digital advertising, offers a bird's eye view of the best sales and marketing practices and, significantly, how those roles are now divided when digital marketing can identify and target the most motivated buyers at the outset.

Sales professionals can then focus on the highest value activities for the firm and clients, creating a single, united, revenue and client service team.

The guide explains that an effective website is engineered to facilitate the journey from lead to customer - with links to systems that automatically capture names for contact lists, drive the sales process, and create tech- enabled engagement between investors and the firm's marketing and sales.

Find Out More At: www.gk3capital.com/growing-assets-with-digital-advertising