Create Advertising & Marketing Campaigns That Appeal To Gen Zers With These Strategies

Create Marketing Campaigns That Appeal To Gen Zers With These Strategies

Are your marketing efforts failing to attract to grab the attention of the younger consumers in your sector? You’re not the only one struggling, but there’s a way to course-correct as creative think-tank LO:LA has discovered. Emerging studies note that Gen Zers value marketing strategies that have meaning; advertisements that reflect social good rather than a focus on the self.

Explaining this further in our report, LO:LA clarifies the \"Power of Meaning\" in drafting advertisements that today's consumers would appreciate. The report, written by the CEO and Founder of LO:LA Nicholas Platt asks, “How do you resonate with your customers and increase engagement?” 

Whereas millennials are more focused on their independence and self-sufficiency, Gen Zers are in search of the truth to life and want to avoid labels.  This explains why many Gen Zers make consumer decisions in a highly analytical and pragmatic way – compared to millennials who may be less willing to accept diverse points of view. 

By recognizing the “whys” of the customer, you can now adapt your advertising to reflect them.  Modern marketing is no longer about the number of materials being produced but their quality, in that they tug at the heartstrings of those it reaches. 

If this sounds too complicated for you, don’t worry! Trust LO:LA to get it done.  What began in London in 2017 and nurtured in Los Angeles, we bring big agency and in-house experience for well-crafted professional marketing and advertising plans that are always outside of the box. 

Go to the link in the description to learn more.