How To Spread Joy In Marketing: Guide On Selling Experiences, Moments & Memories
Remember the \"Shake Up Christmas\" Coca- Cola ad?
I bet I can get you to sing that Train song, right now, no matter the time of year. For me, at the time of writing, it's summer, yet here I am singing a Christmas song.
No, the heat did not get to me (yet). It's just impossible not to sing this song cuz it gives you the warm, fuzzy feelings - and that's by design. This strategy, called joy marketing, has been used by major brands like Coca-Cola, Nutella, Airbnb, McDonald's, and Oreo.
And it's easy to see why. Joy marketing, aside from spreading joy (duh!), also helps brands create an emotional connection with their audience and in turn, drive sales. Traditional marketing is good for selling products and services. Joy marketing, on the other hand, is all about selling experiences, moments, and memories.
If you're ready to give it a shot, check out this report by creative agency LO:LA - just visit https://www.thelolaagency.c om/2023/03/31/spread- more-joy/
Shake up the happiness year- round!
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