Improve Brand Perception & Customer Engagement With El Segundo Creative Agency

Improve Brand Perception & Customer Engagement With El Segundo Creative Agency

LO:LA's new guide provides repositioning strategies you can use to help improve your brand's reputation. The strategies combine market research, brand identity, and engagement.

The first thing the guide suggests you do is to identify the root cause of your brand's negative perception. In rare cases, this might just be a consumer with a vendetta. In most cases, however, the perception is a result of poor products, services, or messaging. Conducting market research can help you determine what aspects need to be fixed.

Next, the guide recommends you assess the needs and preferences of your brand's target audience and develop a plan for addressing them. This may include refining your brand’s messaging, modifying its products and services, or shifting who its target audience should be. Consistency and authenticity are vital.

The last steps in the guide revolve around engaging with consumers. This can be done through many channels, for example, social media, customer service, and advertising.

Go to https://www.thelolaagency.com/2023/03/09/6-simple- steps-to-positively-affect-poor-brand-perception to find out more.

Check it out today!