Description: The Department of Marketing has released an article aimed to help explain what content marketing is and why it is based on communication and education rather than just selling. To read more visit: https://www.deptofmarketing.com/what-is-content-marketing
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The Department of Marketing Makes Sense Out Of Content Marketing Raleigh, NC
Have you ever asked yourself just what the heck content marketing is? If so, you are not alone. We define \"content\" as any intentional, engaging, and relevant information that businesses are going to promote.
This includes blog posts, social media messages, emails, infographics, videos, eBooks, and others. The content is used to reach out to customers with the information they want in the places they are going to look.
But here’s the catch: not all content is created equally. If you're going to be successful, you have to deliver the right message, to the right person, at the right time. Think of it as the marketing “golden rule.”
So how do you do that? By mapping your content to the buyer’s journey. This is the path every stranger to your brand takes as they become a customer. Show up where your potential customers are and lead them through the process of determining their problem, considering their options, and making a decision.
Doing this with content that is un-salesy, helpful, relevant, and timely will help them to know, like, and trust you. Ready to dive into the weird, wild, and wonderful world of content marketing? The Department of Marketing can help.
