Description: A new article from Amazon's Alexa blog provides insights and tips into the use of conversational selling and chat-bot services from industry expert and founder of The Bot Lab, Eliav Cohen. Go to https://thebotlab.io for more information!
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Discover How To Better Use Chat-Bots With This Amazon Alexa Pro-Tips Interview
Does your company use conversational selling? Learn how chat-bots can provide an effective and efficient solution.
Amazon's Alexa blog has published an interview with conversational marketing expert Eliav Cohen, the founder of conversational marketing agency The Bot Lab. Conversational marketing/selling is the process of engaging with customers and prospects in real-time dialogue.
The aim of conversational selling is to reduce the lead-to-sales timeframe by eliminating the delay between inquiry and reply. In the past, conversational selling was labor intensive, as it required company sales representatives - to host the conversation.
More recently, AI has seen a rise in chat-bots that can fulfill the role in the online space. Amazon’s recent interview with The Bot Lab focused on this growing technology.
Cohen offered three key takeaway points: set expectations from the start, focus on context, personalization, and speed, and it doesn't matter if companies use chat-bots or live representatives. \"Many of our enterprise clients have bots that can answer almost any question but still give the option to book a meeting or chat with a live rep with a button,\" Cohen says.
Mr. Cohen also stated that effective conversational selling comes down to three key factors: context, personalization, and speed. A personal and relevant conversation is just as important as ensuring that the customers’ questions are satisfactorily answered.
Finally, Cohen stated that as long as customers have their questions answered, they don’t care if they are talking to a chat-bot or a real human. Chat-bots provide an efficient and cost-effective means for many businesses to provide a conversational selling service.
Click on the link in the description for more information or visit thebotlab.io!
