How To Improve Podcast Visibility? Use Written Content For Online Branding

How To Improve Podcast Visibility? Use Written Content For Online Branding

How important is written content in online visibility? VERY important. Many experts have cited written content as the BEST way to improve your ranking in major search engines such as Google or Bing! 

Discussing this further in a new report, Voices talks about the value of written content, even for audio productions. One of the best ways to improve its performance is to have well-written and SEO-rich written content.

Unless the title of the podcast show, or its episodes, is full of SEO content, a podcast can become invisible amid all its competition. Written content offers more benefits than just SEO content.

The new report states that more than 80% of people trust written content for its authenticity. Whereas podcasts are mostly valued for their entertainment value, written content is generally seen as a more trustworthy source.

Audio productions can use this to their advantage and ensure that their podcasts, and their accompanying transcripts, are well-researched. Voices provides talent in all aspects of voice production from podcasts to voiceovers to narration.

Learn more at https://www.voices.com/blo g/key-role-of-written-content