Tap The Growing Social Audio Market With This Expert Online Sonic Branding Guide

Tap The Growing Social Audio Market With This Expert Online Sonic Branding Guide

The most successful companies often zig when others zag. In a new article published by Sales & Management Marketing, David points out that listening platforms are growing in popularity, and now is the time to pay more attention to your company's voice.

Yes, we’ve all heard about how important social media marketing is. But just about every business already has a presence on platforms like Facebook, Instagram, Twitter, and TicToc.  That’s where the zig comes into play. Many people like to listen while driving their car or working from home, and crafting your ‘social audio’ approach can help you take advantage of this market. 

The guide points out that, just like other forms of advertising, leveraging this growing segment requires consistent messaging that your audience will quickly identify with.  It suggests that you should begin by asking how your brand would look and sound if it were a person, which will then allow you to narrow your focus on voices that have those attributes.

In further identifying a suitable sonic brand, the piece also explains that consumers often buy products from people who sound, think, and communicate like them.  Understanding this trait allows you to choose voices that are appropriate to the demographic you are targeting. 

Thankfully, every voice you could imagine is just a few clicks away. A leading market-place for voice actors, audio producers, musicians, and translators, Voices offers a talent pool of over 2 million freelance artists from around the globe.  The site allows you to find and hire voice-over talent using intelligent matching, and has been used by companies such as Shopify, Microsoft, GoDaddy, Cisco, Discovery Channel, and more.

Click on https://www.voices.com so you can learn more.