Digital Garcia_Gazzetta_FW20

GAZZETTA ISSUE # 1 : FALL WINTER 2020 THIS IS THE We make: GARCIA GAZZETTA • Strong independent N ew collections, inspiration, Womenswear denim and developments, company news, brand • Handsome and outgoing campaigns, updates from shop Menswear floors and shopping streets. In front of you lays the first edition of the • A tough and rebellious GARCIA GAZZETTA. The GAZZETTA Teen line will appear 4 times per year at the start of new sell in periods. • The cheeky little Rascals collection WHO WE ARE? OUR ROOTS We’re a bit Italian, a bit Dutch. It’s hard to say where one ends and Our story starts in Italy. It’s 1972. the other begins. What we agree Maurizio and Isabella open one on is our passion for family. Not of the very first denim factories because our founding values are in Urbania, later known as born from it, but because we are The Valley of jeans. Passion for a family business serving families. craftsmanship and beautiful It has been part of our DNA since jeans comes to life when Maurizio day 1. We are GARCIA. We make decides to name the brand after clothing for the entire family. For the love of his life, Isabella Garcia. men & women, teens and kids. A brand is born. A TRADITIONAL In 1985 misfortune strikes the FAMILY BRAND? small factory. To avoid the loss of his many patterns and denim A family business serving families. SALUTI! GARCIA archives, Maurizio decides to We state: for “People not parents”. UOMINI E DONNE hand over these to his loyal This specific group of individuals is customer and friend from the demanding more from brands, to FALL WINTER 2020 / MEN & WOMEN Netherlands, who firmly promises look beyond the clichés of being to uphold the brand legacy. “young, free and single” or “older folks aspiring to be young once Today, this coming together of more”. A more multi-dimensional Italian passion and finesse, with person who has more sides to a typically Dutch entrepreneurial them than simply parenthood. design, remains key to the fashion brand with a denim heart. This group of people have made good ground in life. They have less Allora, ora e per sempre. to prove to the world than their Then, now and forever. younger counterparts and are not looking to re-live old memories. have 1 parent, two fathers or three archaic concept. They won’t make They seek a brand that strikes a cultures: the modern family. the same mistakes as their parents. more real resemblance of what They want to enjoy life now, not in their life looks like right now. People MODERN FAMILY 20 years. not parents. They didn’t settle down easily. In So yes we are a brand serving Traditionally ‘Family’ was purely a fact, for years they put off starting a families - and, as they say, family term shared by blood. Today that family partly out of fear of becoming is first and friends are forever, but definition is false. Family extends boring and old. Losing their sense our family, like any normal one, beyond those we share a genetic of self and style, or ignoring their is built up around the different code with and takes on new ambition. But now here they are, and dominant members all with meanings and dimensions. We with a fledgling family. For all their own personalities all playing believe that families today are born their skepticism, ultimately they still different roles in the family from shared passions, interests value the concept of family. It’s just dynamic. Each one free to express and beliefs. Today a family can about finding a modern take on this themselves with bags of character. Open and spontaneous. WE ARE GARCIA

WHAT’S IN THIS ISSUE MEN & WOMEN EDITION GET IN TOUCH 02 Collection Schedule 2020/21 GARCIA HQ GARCIA BELGIUM GARCIA SPAIN 03 GARCIA Women’s Fall Winter 2020 10 GARCIA Men’s Fall Winter 2020 customerservice.netherlands customerservice.belgium customerservice.spain 16 Denim Men’s & Women’s @wearegarcia.com @wearegarcia.com @wearegarcia.com 18 Best of Outerwear Men’s & Women’s 20 GARCIA News +31 786832266 +32 24762656 +34 933040525 22 GARCIA Sell out support 24 Spring Summer 2020 Campaign GARCIA NORDIC GARCIA GERMANY GARCIA AUSTRIA 28 Start of the Teens & Kids Edition customerservice.nordic customerservice.germany customerservice.germany @wearegarcia.com @wearegarcia.com @wearegarcia.com +45 3336 1513 +49 211 1576777 0 +49 211 1576777 0  GARCIA FRANCE GARCIA ITALY GARCIA SWITZERLAND customerservice.france customerservice.italy customerservice.germany @wearegarcia.com @wearegarcia.com @wearegarcia.com +33 140390190 +39 0516646922 +49 211 1576777 0  GARCIA WOMEN - COLLECTION SCHEDULE 2020/21 THEME DROP DELIVERY COLLECTION SELL-IN PERIOD Pre-Fall 2020 July 20.06 Capsule collection JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Fall 2020 August 20.07 Collection, Seasonals, Outerwear & Denim NOS Fall 2020 September 20.08 Collection, Seasonals, Outerwear & Denim NOS As from 13.01 As from 13.01 As from 13.01 Winter 2020 October 20.09 Collection,Seasonals & Outerwear As from 09.03 Winter 2020 November 20.10 Party Capsule As from 09.03 Pre-Spring 2021 December 10.11 Capsule collection As from 09.03 Spring 2021 January 01.01 Capsule collection As from 29.06 Spring 2021 February 20.01 Collection, Seasonals, Outerwear & Denim NOS As from 29.06 Spring 2021 March 20.02 Collection, Seasonals, Outerwear & Denim NOS As from 29.06 Summer 2021 April 20.03 Collection & Seasonals As from 31.08 High Summer 2021 May 20.04 Collection & Seasonals As from 31.08 GARCIA MEN - COLLECTION SCHEDULE 2020/21 THEME DROP DELIVERY COLLECTION SELL-IN PERIOD Pre-Fall 2020 July 20.06 Capsule collection JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Fall 2020 August 20.07 Collection, Seasonals, Outerwear & Denim NOS Fall 2020 September 20.08 Collection, Seasonals, Outerwear & Denim NOS As from 13.01 As from 13.01 As from 13.01 Winter 2020 October 20.09 Collection & Seasonals As from 09.03 Winter 2020 November 20.10 Collection & Seasonals As from 09.03 Pre-SPring 2020 December 10.11 Capsule collection As from 09.03 Spring 2021 February 20.01 Collection, Seasonals, Outerwear & Denim NOS As from 29.06 Spring 2021 March 20.02 Collection, Seasonals, Outerwear & Denim NOS As from 29.06 Summer 2021 April 20.03 Collection & Seasonals As from 31.08 High Summer 2021 May 20.04 Collection & Seasonals As from 31.08 Pre-Fall 2021 June 10.05 Capsule collection As from 31.08 02

WOMEN FW 2020 INSPIRED BY 1920 with famed World War I later, landing in a cow field attempt to become the first Offering a wide range of pilot Frank Hawks — and was near Londonderry, Northern pilot ever to circumnavigate beautiful colours. From warm A melia Earhart was forever hooked. In January Ireland. Upon returning to the globe. colours and burned tones to an American aviator 1921, she started flying lessons. the United States, Congress changing yellow and orange who set many flying To help pay for those lessons, awarded her the Distinguished THE COLLECTION colours reflecting the skies records and championed the Earhart worked as a filing clerk Flying Cross—a decoration during end summer evenings. advancement of women in at the Los Angeles Telephone awarded for “heroism or This new GARCIA women’s The first hazy days of fall in aviation. Earhart, known as Company. extraordinary achievement collection, with drops from July September, with red and Lady Lindy, became the first while participating in an aerial till September 2020 is inspired brown shades based on woman to fly solo across the In 1932, Earhart became flight.” She was the first woman by Amelia Earhart ‘s famous mountain views… Atlantic Ocean. the first woman (and to receive the honor. journey across the Atlantic and second person after Charles around the planet. The new collection contains She was born in Atchison, Lindbergh) to fly solo across Around the World! On June 1, sporty and comfortable Kansas on July 24, 1897. the Atlantic Ocean. She left 1937, Amelia Earhart took off Our prints are based on the elements. Combining different Amelia took her first airplane Newfoundland, Canada, on from Oakland, California, on beautiful diversity of the qualities for modern women who ride in California in December May 20 in a red Lockheed an eastbound flight around nature around the world. would like to wear fashionable, Vega 5B and arrived a day the world. It was her second but easy-to-wear styles. 03

WOMEN DROP 1 JULY: CHASING THE SUN Changing colors of the sky during evenings at the end of the summer. Maxi utility dresses & airy skirts Burnt leave prints in orange pepper Stone inspired prints in neutral colours 04 Dress S00082 3671 Jacket GS000796 5100 / Dress S00081 3258

Shirt S00032 60 Pants S00114 3258 05

Dress T00284 60 06

Shirt T00233 60 / Jeans GS00817 7540 WOMENJacket T00291 60 / Dress T00283 60 DROP 2 AUGUST: HAZY DAYS OF FALL Scattered flora Houndstooth prints in romantic looks The Prairie Dress An aviator Jumpsuit Fern green colours as tribute to Amelia’s aviator lifestyle 07 Shirt GS000888 7319 / Jeans GS000812 9910 Sweat T00261 3309 / Skirt T00321 60 Jumpsuit T00315 3814 Jacket T00290 60 / T-Shirt T00206 2389 / Pants T00316 60

Shirt U00034 2620 / Pants GS000817 7540WOMEN DROP 3 Dress U00084 2620 Jacket U00093 829 / Dress U00081 2620 / Belt U00133 2620 SEPTEMBER: FOLLOW THE TR ACKS Rock and Ditsy flora prints Statement knit Corduroy suit Romantic detailing The Utility denim dress Spice Orange 08

Pullover U00048 5077 / Jeans 200 5525 Pullover U00041 60 / Skirt GS000829 7540 THIS SEPTEMBER DELIVERY IS INSPIRED BY THE TRUE NATURE TRAILS AMELIA SAW DURING HER RECORD FLIGHT. THE MOOD IS EXPLORING: GETTING OUT INTO THE GREAT OUTDOORS. Pullover U00047 60 / Jeans GS000815 8540 Jacket U00091 2620 / T-shirt U00002 5077 / Skirt U00123 2620 09 Dress GS000887 9010

MEN FW 2020 INSPIRED BY highest mountain in the world. “In some ways I scaled heights and reached knits and geometric graphics. The beekeeper from Auckland believe I epitomize places where no human being The early fall deliveries offer a E dmund Hillary, in full was a persistent go-getter the average man. I had gone before. wide range of great products Sir Edmund Percival who drove his tractor to the have modest abilities, and styles for men who prefer Hillary, (born July 20, South Pole, against expedition I combine these THE COLLECTION function, style and quality. 1919, Auckland, New Zealand), orders, climbed many with a good deal was a famous mountain mountains, yet collapsed, but of determination, Mountain conquest it is. Let’s The September delivery is climber and Antarctic explorer never gave up. Honored by and I rather like to go board walking and do some about utility wear. Get your who, together with the Tibetan many around the world for succeed.” forest hiking this Fall Winter hiking gear and pack your field mountaineer Tenzing Norgay, his courage & affectionate 2020. The July and August shirts and knitted sweats. Don’t was the first to reach the humanitarian aid and heroic These modest words were drops of the GARCIA men’s forget to pack your outerwear summit of the Mount Everest mountain conquest – Hillary collections contain pop colors, as temperatures might drop. (8,850 metres km high) the was a true pioneer. uttered by the most famous twill structures, hound's tooth Contrast trimmings, structured He once said: knitwear, geographic artworks… New Zealander of modern let’s go outside. time. An adventurous hero, who 10

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Sweater T01243 292 / Jeans 630 2880MEN Jacket GJ010918 292 / Sweater T01266 2784 / Jeans 690 9925 Jacket GJ010907 292 / Sweater T01250 66 / Jeans T01112 2614 DROP 1&2 Shirt T01235 292 / T-shirt T01207 66 / Jeans GS010852 2614 Shirt T01231 2034 T-shirt / GS010805 53 Pants T01112 2614 Shirt T01300 2784 / Tshirt GS010805 53 / Pants GS010852 3995 JULY & AUGUST: BOARD WALKING Let’s boardwalk. Both July and August deliveries are inspired by this. This board walk is done in denim, we start our season from the heart. Geometric artworks with character Denim look and feel Utility gear Note: some selected styles from this delivery are available for July high summer 12

Shirt T01114 3995 / T-shirt S01005 53 / Jeans 690 7500 13

Shirt U01101 2859 / Sweater U01064 292 / Jeans U01115 292 14

Jacket U01102 1515 / Sweater U01049 1855 / Jeans 611 9510 MEN DROP 3 SEPTEMBER: FOREST HIKING Edmund prepared himself for the summit with an intense forest hike. The colors of the forest and the falling sun are reflected in this collection. Nature inspired artworks; Checks that contrast the forest; Overshirts for ultimate layering. 15 Shirt U01114 292 / Sweater U01048 2859 / Jeans 690 6080 Cardigan U01060 292 / Sweater GS010805 292 / Pants GS010850 292 Jacket U01056 1515 / Sweater GS010826 2859 / Pants GS010851 3031 Sweater U01067 292 / T-shirt U01018 1515 / Pants U01115 292 Beanie U01135 1515

DENIM ADULTS FW20 INDIGO ROOTS Denim. The fabric of which jeans are made. The OUR DENIM contemporary use of the word 'jeans' comes from HEART the French word for Genoa, in Italy: Gênes. In 1972 in Urbania, known as 'Denim Valley', the first GARCIA jeans was made by Maurizio, husband of Isabella Garcia who named his product after the love of his life. Ever since, we have been globally known as the fashion brand with a denim heart. We are GARCIA. In everything we do, we start and end with denim. The Fall Winter 2020 denim collection for men and women offers a wide range of fits and styles. WOMEN’S DENIM We offer jeans for all women. For all needs, all styles, all shapes and all body types. * Jeans available in our NEW GARCIA Smart Stretch quality. Smart Stretch offers comfort and elegant shaping features. Feel great. ® Available with RADYGO Smart Pocket® See Above RACHELLE SUPERSLIM * / 5 FINSHES / RACHELLE SLIM / 4 FINSHES RRP from €59,99 RRP from €69,99 Beautiful Super Slim fit The perfect Slim fit with a medium waist. CELIA SUPERSLIM * ® / 5 FINSHES ENRICA SKINNY / 3 FINSHES CARO / 4 FINSHES RRP from €69,99 RRP from €59,99 RRP from €69,99 Amazing High Waist Super Slim fit. Super slim fit and narrow waist. Fantastic High Waist Slim Fit through hip & thigh Subtle tapering effect at the ankle. 16

Introduced in 2018, improved in 2020. The GARCIA X Radygo Smart Denim Collection. By integrating the patented RADYGO Smart Pocket® in our denim collection, Designed to protect the body from 3G, 4G & 5G radiation from your smartphone. radiation exposure to vital body parts is being evidently reduced with 99,9%. Validated by TNO. MEN’S FERMO / 5 FINSHES ROCKO / 5 FINISHES DENIM RRP from €69,99 RRP from €79,99 Skinny, slim, straight. Wear them low Super slim fit and narrow waist. The slim fit with a tapered leg. or regular. Clean or destroyed. Ultra stretch fabric for ultimate comfort. Choose whatever suits you best. Subtle tapering effect at the ankle. “IN EVERY- A complete offer for men: THING Super slim fits WE DO, Slim fits Tapered fits WE START Straight fits AND END Relaxed fits WITH ® Available with RADYGO Smart Pocket® DENIM.” See Above SAVIO ® / 5 FINSHES RUSSO TAPERED ® / 4 FINSHES RRP from €69,99 RRP from €69,99 The ultimate slim fit. Tapered fit with a regular waist. Subtle tapering effect at the ankle. A classic 5-pocket jeans. 17

BEST OF OUTERWEAR ADULTS I n FW19 we successfully redefined the GARCIA Outerwear Key take outs: collections for Men, Women, Boys and Girls. Consulting Price/quality: we always offer an outstanding quality different independent sources like Hachmeister (Germany) & Euretco (Netherlands) our performance in Outerwear has for an affordable price been above average. On top; we received a lot of positive Colour is key: small boosts in details or use bold feedback from partners and store staff. pop colours For the Fall Winter 2020 season we teamed up again and Function: fashion and endurable function. defined the USP’s for this collection before we started the design and product development process. From water repellence towards full functional jackets. Devil is in the detail: attention for the smallest details. Here some highlights of the Fall Winter 2020 Outerwear On trend & commercial: we follow the trends emerging collection for the adults. in fashion but make a commercial translation that fits our customers Denim heart: whatever we design we will always make sure our denim heart keeps beating. GJ010903 60 GJ010906 3182 GJ010902 2909 GJ010913 292 GJ010901 3157 GJ010918 292 18

GJ000908 60MEN’S OUTERWEAR GJ000907 60 Inspired by our Fall Winter 2020 character story, GJ000910 2972we are offering you a well-balanced Outerwear GJ000906 3821collection, based on Edmund Hillary’s epic Mount Everest expedition. His layered hiking gear was a great influence for our design team. Offering a diverse range of models; Trans seasonal & hybrid styles, such as softshell & puffer jackets. Mid- weight jackets and also a classic peacoat & Iconic mountaineer fishtail parka. After a successful collaboration with our suppliers, selecting the best qualities and insulations, we materialized a total range for your Fall/Winter demand. FOR THE FULL OUTERWEAR COLLECTION, PLEASE CONNECT WITH YOUR GARCIA SALES REPRESENTATIVE. WOMEN’S OUTERWEAR As your coat is the first thing people see it’s the best fashion investment that you can do. Completing every outfit, your coat is one impression you make through the world, and on everyone you pass. Providing sanctuary from the elements, it creates a unique environment between you and the weather outside. Practicality is paramount, but a great coat isn’t just one that keeps you warm, it’s one that will make you feel great. We introduce an extensive Outerwear Capsule as the perfect compliment to our Fall Women’s collections. Across functional insulated pieces, featuring filament padding and performance hardware, fashion must-haves, and luxurious classics in tailored fabrics: we provide something for every Winter Wear-moment. FOR THE FULL OUTERWEAR COLLECTION, PLEASE CONNECT WITH YOUR GARCIA SALES REPRESENTATIVE. 19 GJ000917 2870 GJ000903 1455

NEWS GARCIA BRAND VALUES S uppose you don’t know (the new) GARCIA that well. Next to a glimpse of on the new collection, this first edition of the GARCIA GAZZETTA is supposed to give you a bit more insight in who we are and what we stand for. That’s why we also added our Brand Values in here, as they reflect our character. SIMPLE: We keep our language simple & straightforward, so that everyone can understand what we mean. REAL: We celebrate the small imperfections that demonstrate humanity. This also gives us our personality. RELAXED: Like the clothes we make, we are never stiff or corporate. Our retail design concept our Italian heritage which comes OPTIMISTIC: Better solutions and design are always possible as follows our DNA and brand back in every corner, shop, store long as we stay open to the things that matter and give ourselves experience. A simple but and showroom. the freedom to play, rearrange and re-imagine them. We venture smart interior design. The In September 2019 we opened forward in creativity with enthusiasm and energy. combination of an unexpected our very first GARCIA store in FAMILY: As we believe life is made better together. and unique material mix, a this new concept. In the city of positive and vibrant space with Maastricht (NL) to be precise. NEW! KITCHEN TABLE STORIES an inclusive, warm considered Over 100 square meters of environment, creates the GARCIA clothing for men and A TAVOLA! The kitchen GARCIA marketing and retail GARCIA strives to offer their perfect backdrop for this high- women. Obviously, with a table is the place where concepts are build on these so consumers an inspirational quality retail concept. Offering significant space reserved for our families come together. called Kitchen Table Stories. brand & product experience the consumers a comfortable most important product; denim. Day in, day out. in line with premium positioned and complete, but qualitative, Store Concept brands. From a price point retail experience. For the full retail concept All over the world families start of view GARCIA is near pure & possibilities to integrate their day by sharing what From single denim statements price and mid price positioned Olive Tree the GARCIA experience in they’ve experienced and what to shop-in-shops and full players. Offering a great your store, please connect they’re up to with their loved concept or franchise stores… (brand)value for money, is one Ulivo. One of the most beloved, with your GARCIA sales ones. At dinnertime they meet We offer strong solutions which of our key objectives. sacred trees and a symbol of representative. again at that kitchen table fully capture GARCIA’s unique peace and friendship. The olive to tell each other about the brand identity & experience, tree. A true beacon for the memories we made and the the ‘Kitchen Table Stories’ and GARCIA brand, and symbolizing ones we are about to create. make this accessible for our business partners. 20

ELEVATING THE ONLINE EXPERIENCE O ur retail concept is ensuring a strong Therefore, we’re glad to announce that in 2020 we GARCIA brand experience for the end- will relaunch our new online platform, which will be consumer. a huge step forward in terms of brand experience, brand & product presentation and user interface. Online we are investing in elevating this experience of our consumers as well. At our own webshop, at the Part of this development is a new take on product webshops of our partners and market places, like for photography (flatshot & model photography). This instance Zalando and Amazon. photography will be available for our online customers and our market place partners as well. This will ensure The online experience at these channels should a consistent and improved way of showcasing the provide consumers an optimal brand, product and GARCIA product. user experience.As we have been working on the redefinition of the GARCIA brand over the last 2 wearegarcia.com years, online can not be excluded. SUSTAINABILITY: GARCIA FAMILY VALUES “THEN, NOW & FOREVER” W e are a fashion brand in the business of dressing OUR FAMILY DOESN’T WASTE WATER minutes. Right now, our cotton isn’t as conscious as we’d families. Just like any family, we aren’t perfect. Jeans straight out of the factory are what we in the industry like it to be. As we want to improve we are sourcing our But like all families, we try and do better every call ‘raw’. The denim is unprocessed and needs to go cotton through The Better Cotton Initiative (BCI). day– especially when it comes to sustainability. Where through stone- or rinse washing. People say you shouldn’t other brands might refer to corporate social responsibilities, wash denim too much, and we like that principle. That’s www.bettercotton.org: “The Better Cotton Initiative (BCI) we prefer to call ours Family Values… and if you want to get why we treat most of our denim with ozone techniques is the largest cotton sustainability programme in the world. to know us, you’ll have to get to know them too. during the wash, cutting our water usage by 75%. Besides Together with our partners we provide training on more that, we also use fancy sustainable techniques like laser and sustainable farming practices to more than two million Our business consists of a lot of moving parts. From design enzyme washing. cotton farmers in 21 countries.” to our supply chain to our distribution centers and offices. All working together to make sure you and your family get PROTECTING THE FAMILY JEWELS In the 2017-18 cotton season, licensed BCI Farmers the jeans, skirt, shirt, sweater, or blouse that fits just right. Let’s be honest, from all associations you have with jeans produced more than five million metric tonnes of ‘Better Although not all parts of the GARCIA family have been infertility is not one of them. It sure wasn’t for us, but we Cotton’ – that accounts for around 19% of global cotton sustainable in the past, we are now working hard to make quickly realized being in the family business also meant being production! Through BCI and its Partners, farmers receive sure our future is. in the business of protecting your ‘family jewels’. Jeans from training on how to use water more efficient, how to care for our Smart Denim Collection come with the RADYGO Smart the health of the soil and natural habitats, reduce use of the A FAMILY CODE OF CONDUCT Pocket®, eliminating 99.9% of harmful cell phone radiation. most harmful chemicals and apply decent work principles. In 2013 we decided to only work with suppliers who share Protecting not only your family jewels but your entire family So, we’ve set ourselves the goal of using only 100% our family values. This came to life through a Code of as well. For now, and for future generations. sustainable cotton by 2025 and are well underway to Conduct that all our suppliers had to sign. Based on the reach that goal. BSCI (Business Social Compliance Initiative), our code of WHAT’S A FAMILY TREE WITHOUT TREES? conduct makes sure no one we work with violates any If our clothing didn’t have tags how would you know what FAMILY SECRETS international treaties that protect human rights, work you’re buying? We can’t remove tags altogether, but we Buying an article of GARCIA clothing means you take the conditions, wages, health & safety, and the environment. can make them a little better for the world and that’s exactly pledge to share our family values. This means you’re privy what we have done. Working with the L.I.F.E program to some valuable information to help you fit our family as Once a supplier is part of the GARCIA family, we do what assures our tags are made from recycled paper. much as GARCIA fits you. all families do and check up on each other. Audits might not be the friendliest way to check up on family, but that’s All clothing companies rely on packaging to make sure Remove stains by using the sun’s rays as a what we’ve had to do to make sure they’ve kept to their orders get to you undamaged and dust-free. Plastic has natural bleaching agent after you hand wash them. end of the deal. As of today, we have audited 100% of our always, and probably always will be the most efficient way suppliers and will continue to do so for the future. to ship clothing. However, we believe when it comes to our Hang clothing instead of throwing them in the dryer. jeans, efficiency isn’t everything. Especially when 30% of It keeps their colors vibrant and you’ll have a OUR FAMILY HAS GOOD CHEMISTRY municipal waste comes from packaging material. lower energy bill. Many clothes you wear are made with chemicals. Some are harmless, while others are quite harmful - especially for Don’t get us wrong; popping bubble wrap is undeniably the Hanging clothing in a bathroom steams out any the environment. They end up in rivers, oceans and forest best sensation on earth, but it won’t make your GARCIA creases while you shower. floors. Our family prefers to have good chemistry, not only jeans more yours than wearing them in yourself. That’s why with each other but with the chemicals we use. we’ve already reduced our use of plastic with the goal of Hanging jeans upside down uses gravity to iron out becoming 100% plastic-free. If, however, because of our the legs as they dry. For us, this means all our suppliers need to abide by a plastic-free mission, any GARCIA clothing arrives damaged Restricted Substances List. This list names all the chemicals or dirty, please reach out to our customer service here. Longer lasting clothes don’t need to be replaced we’re cool with and in what quantities. Even too much of a as often. Zip and button up clothes before each wash good thing can be bad, after all. An independent laboratory A FAMILY CONSCIOUS ABOUT COTTON so they don’t damage other clothes. then tests random samples to make sure that even the metal If you’re still reading you might agree we’re doing a lot to be buttons on our jeans are chemical-free. better now and continuing to improve for the future. But a Delicate items should also be washed in a mesh day only has 24 hours and sometimes those hours feel like laundry bag. 21

SELL OUT SUPPORT S trong product presentation SEASONAL POS & presence in order to boost performance on the shop floor E ach season we send out a basic seasonal POS pack and online. If you are on a to over 2500 doors, in order to cover the basic mission to become the best retailer in need for supporting the product presentation on wholesale (and beyond), there is a clear shopfloors. For Spring Summer 2020 we have packages need for practical and impactful tools. to support Men’s, Women’s, Boys’ and Girls’ (Teens & During the redefinition of the GARCIA Kids!) collections on the shopfloor. brand we have been working hard to deliver the right tools our retailers and For Spring Summer these packages will arrive in stores in partners need for their day-to-day January 2020. Have you not received POS or you would business. like to know more about GARCIA POS packages, please connect with your GARCIA sales representative. So what can we support you with? For online environments we offer a wide range of banners in different sizes and dimensions. You can also find 8 sec campaign videos which can be used for instore and online purposes. Visual Centre. Our SS20 Visual Centre (download at Fashion Cloud or connect with your sales representative) gives you an overview on what visual can be used where. All the POS artworks, banners and videos are available for download at Fashion Cloud. 22

CUSTOMIZED SUPPORT I f there is a need for customized support, please connect with your sales representative. From single windows to a full 360 campaign including shop staff incentives and pop up stores; we love to make impact! Your sales representative and the GARCIA retail & trade marketing team will team up in order to ensure the best plans. GARCIA X FASHION CLOUD G ARCIA is partner of Europe’s leading B2B Download all items necessary in order to make platform Fashion Cloud. Fashion Cloud your consumers aware of the GARCIA products. works with over 350 brands and 5000 retailers from more that 60 countries. Via the Fashion GARCIA marketing material, product data Cloud web-platform, brands are able to share product and logos to the platform. data and marketing content with their retailers and strategic partners. As a retailer, you can search for your desired images on the platform and download them Get all the content you need in order to ensure up with just a few clicks. to date brand visuals, fit guides and other content. For both the shop floor (POS and VM guidelines) as The images can be used for various online and social (banners, video content). Product marketing actions. Photography is available as well. Visit the Fashion Cloud website and create your Fashion Cloud will remind you of the expiration own free account: https://fashion.cloud/en/garcia/ dates of the material via email. 23

SPRING SUMMER 2020 CAMPAIGN G ood clothes only. Tees, chino’s, light dresses, blouses, This is what shorts or jeans, summer knitwear and light jackets. we like about The GARCIA Spring Summer Collection offers all capturing a you need. For men, women, boys and girls. moment! We love to travel and to explore. Take us anywhere! Together, as a journey is best measured in friends and family rather than miles. Ever since we spoke about this new season we dreamt about sun, hot sand and salty water. Time to kick back and unwind. The GARCIA Spring Summer 2020 campaign is here. Our take on the ideal summer holiday for the modern family. On the road again, camper pitstops, wandering down boulevards and eventually some serious chilling at beautiful beaches. 24

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SPRING SUMMER 2020 TEENS / KIDS T he GARCIA Spring Summer “Here comes the Collection offers all you need. sun, doo doo doo… For boys and girls. Good clothes here comes the sun only. Tees, chino’s, light dresses, little darling, and I blouses, shorts or jeans, summer say it’s all right!” knitwear and light jackets. The GARCIA Spring Summer 2020 campaign is here. Our take on the ideal summer holiday for the modern family. On the road again, camper pitstops, wandering down boulevards and eventually some serious chilling at beautiful beaches. 28

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BEST OF OUTERWEAR KIDS & TEENS I n FW19 we successfully redefined the GARCIA Outerwear Key take outs: collections for Men, Women, Boys and Girls. Consulting Price/quality: we always offer an outstanding quality different independent sources like Hachmeister (Germany) & Euretco (Netherlands) our performance in Outerwear has for an affordable price been above average. On top; we received a lot of positive Colour is key: small boosts in details or use bold feedback from partners and store staff. pop colours For the Fall Winter 2020 season we teamed up again and Function: fashion and endurable function. defined the USP’s for this collection before we started the design and product development process. From water repellence towards full functional jackets. Devil is in the detail: attention for the smallest details. Here some highlights of the Fall Winter 2020 Outerwear On trend & commercial: we follow the trends emerging collection for the Kids and Teens. in fashion but make a commercial translation that fits our customers Denim heart: whatever we design we will always make sure our denim heart keeps beating. GJ040805 822 GJ040802 292 / GJ050805 292 GJ050802 2517 GJ050804 1532 GJ040804 3132 30

KID’S OUTERWEAR GJ020805 2685 GJ030802 586 Sweet colors, allover prints, faux fur or a longer GJ020804 1647luxurious coat for girls. Cool bright colors, playfulGJ030806 60 details or a parka with faux fur collar for boys. GJ020801 2517 / GJ030807 832The GARCIA Fall Winter 2020 Kids Outerwear collection offers it all! For Boys and Girls from 2-8 years young. WaterGJ030803 2014 repellent, warm, comfortable & strong!… Who doesn’t want to play outside all winter long!? :-) FOR THE FULL OUTERWEAR COLLECTION, PLEASE CONNECT WITH YOUR GARCIA SALES REPRESENTATIVE. TEEN’S OUTERWEAR A true wardrobe essential; the winter jacket. Protecting it’s owner from the elements like low temperatures, cold, wind, rain, hail and snow. GARCIA products stand the test of the fall and winter seasons. We offer a wide range of options for both boys and girls: cool, dark tones or bright pop colors, balancing functional and fashionable. This is the GARCIA Fall Winter 2020 Teens Outerwear collection. Warm, water repellent outerwear for Boys and Girls in the age range of 8-16 years. FOR THE FULL OUTERWEAR COLLECTION, PLEASE CONNECT WITH YOUR GARCIA SALES REPRESENTATIVE. 31

DENIM KIDS & TEENS FW20 INDIGO ROOTS The fabric of which jeans are made. The contemporary OUR DENIM use of the word ‘jeans’ comes from the French word for HEART Genoa, in Italy: Gênes. In 1972 in Urbania, known as ‘Denim Valley’, the first GARCIA jeans was made by Maurizio, husband of Isabella Garcia who named his product after his wife. Ever since, we have been globally known as a fashion brand with a denim heart. In everything we do, we start and end with denim. The Fall Winter 2020 denim collection for kids and teens offer a wide range of fits and styles. TEENS’ DENIM A wide range of fabulous fits and wonderful washes that keep the denim at the heart of the Teen’s collection. Let’s Indi-Go! 3 Fits for Teen Girls 4 Fits for Teen Boys ® Available with RADYGO Smart Pocket® NEW! SIENNA / 3 FINISHES SARA SUPERSLIM / 5 FINISHES See Above RRP from €39,99 RRP from €39,99 The Superslim fit with an extra High waist – Skinny leg Mid Waist – Superslim Leg A beautiful new basic 5-pocket jean with a cropped length NEW! ROCKO / 2 FINISHES XANDRO ® / 7 FINISHES TAVIO / 3 FINISHES RRP from €59,99 RRP from €39,99 RRP from €35,99 Great Slim Fit The new GARCIA slim fit with a tapered leg. Ultra stretch Awesome Superslim Fit fabric: for ultimate comfort and freedom of movement One of the GARCIA Bestsellers! 32

Introduced in 2018, improved in 2020. The GARCIA X Radygo Smart Denim Collection. By integrating the patented RADYGO Smart Pocket® in our denim collection, Designed to protect the body from 3G, 4G & 5G radiation from your smartphone. radiation exposure to vital body parts is being evidently reduced with 99,9%. Validated by TNO. KIDS’ DENIM We go deep down and denim for the kids and have a nice compact offer to highlight the Kids’s collection. 1 superslim Fit for Boys 2 Fits for Girls RIANNA SUPERSLIM / 6 FINISHES XEVI SUPERSLIM / 4 FINISHES RRP from €39,99 RRP from €29,99 High Waist – Superslim Leg Superslim Waist – Superslim Leg LAZLO / 3 FINISHES JESSY JEGGING / 2 FINISHES SANNA SUPERSLIM / 2 FINISHES RRP from €39,99 RRP from €27,99 RRP from €29,99 Regular fit, regular waist & tapered leg The perfect ‘jegging’ which fits any commercial offer Mid Waist – Superslim Leg Beautifull Mid Waist jean with a skinny leg 33

TEENS Blouse U02431 2326 / Sweater U02461 53 / Pants U02527 3570 DROP 3 GIRLS SEPTEMBER IT IS. The Girls collection in colors and keywords: Earth tones, like sand and rock orange, complemented by forest green and shades of black. Embellished photoprints, Metallics, Rock Americana, checks & romantic flowers. Utility. 34 Pullover U02444 53 / Dress U02481 2326 Sweater U02463 1464 / Pants U02524 2302 / Backpack T02741 292 Jacket GJ020804 1079 / Dress U02482 292 / Top U02402 53 Pullover U02441 1464 / Skirt U02521 292 Sweater U02462 2326 / Tee U02402 53 / Skirt U02522 2302

Shirt U03430 4022 / Sweater U03470 625 / Pants GS030708 2209 TEENSSweater U03465 4022 / Jeans 335 2940 / Beanie T03735 5527 DROP 3 BOYSSweater U03463 625 / Pants U03516 5527 MOUNTAIN TRAIL The Boys collection in colors and keywords: Tones of green, Bordeaux and shades of dark moon. Panel photoprints, top maps, sport influences, utilitarian. 35 Shirt U03432 2574 / Sweater GS030803 4022 / Pants GS030808 1330 Sweater U03460 7051 / Pants U03518 292 Sweater U03464 5527 / Jeans 335 4075

Dress T02681 3439 / Sweater GS020705 53 TEENS Jacket T02653 3439 / Tee T02603 53 / Pants T02727 2590 DROP 2 Jacket GJ020805 2605 / Sweater T02663 913 / Pants T02728 1755 GIRLS IT’S AUGUST 2020! The Girls collection We’re inspired by Urban Poetry. It’s hidden in every day life. A secret message in the gym’s bathroom or through graffiti. Rebels with a story share their messages through songs and spoken word. Let the city speak! 36 Jacket T02654 3417 / Tee T02605 1755 / Dress T02684 4306 Sweater T02662 3417 / Pants T02729 6142 Jacket 100 2097 / Top T02606 1755 / Skirt T02721 3417 Beanie T02732 1755

Sweater T03664 4961 / Pants GS030707 1755 / Beanie T03737 1855 TEENS Sweater T03662 321 / Pants T03716 1755 Shirt T03630 1755 / Sweater T03660 2962 / Jeans 350 3025 DROP 2 BOYS Tee T03601 2962 / Pants GS030707 1755 / Beanie T03737 292 Backpack T03731 66 THE CITY SPEAKS Jacket GJ030802 586 / Sweater T03641 1755 / Jeans 335 2940 The Boys collection in colors and keywords: Warm yellow, neutral sand combined with black Jacket GJ030804 60 / Sweater T03663 4961 / Jeans 350 3025 details. An urban outlook with rebel thoughts. Poster art. Graffiti. Urban Poetry. 37

Tee S02402 1755 / Skirt S02522 3096TEENS Jacket S02452 3096 / Tee S02401 53 / Skirt S02521 1755 DROP 1 Sweater S02464 1755 / Skirt S02526 2991GIRLS Tee S02406 1755 / Pants S02528 3096 / Bag S02742 53 Jumpsuit S02484 1755 Dress S02487 3096 / Jacket 100 2097 JULY ARCADE GLITCH The Girls collection is inspired by the endless universe. A source of inspiration for movie makers and game designers. Surreal moments capture the fine line between fiction and reality. Everything is possible in the infinite space and beyond. The Girls collection in colors and keywords: A color clash of soft pink with neon orange. Indigo and bright red combined; a new kind of retro sport feeling. Retro print design. 3D shading. Galaxy glow, sports influenced. 38

TEENS Sweater S03461 3051 / Pants GS030705 1755 Sweater S03460 2939 / Tee S03400 53 / Jeans 350 4225 DROP 1 Jacket S03470 2720 / Sweater S03463 53 / Pants GS030706 1755BOYS Sweater S03462 625 / Jeans 320 3025SYSTEM REBOOT Tee S03401 2939 / Pants GS030707 8976 Jacket GJ030801 627 / Tee S03402 8976 / Jeans 320 3025 July, the first delivery of the Fall Winter season. The Boys collection goes back to the 80s. Old consoles, glitches in games; inspiration for our artworks and prints. The Boys collection in colors and keywords: Mid grey, burned red; activewear with a touch of retro 90s feeling. Retro, Glitch, Pixel, Sport Influences. 39

KIDS Sweater V05660 3122 / Shirt V05630 5527 / Pants V05718 4023 DROP 3 Sweater V04662 2989 / Dress V04682 2974 / Legging V04725 53 Jacket V04652 2989 / Shirt V04602 53 / Jeans 535 5706 OCTOBER Mountain Trail. Enjoy nature in a more meaningful way. Let’s leave the beaten track. This delivery for GARCIA Boys and Girls is inspired by the need to leave urban life behind. Back to basic. We want some adventures, so we might get lost wandering through the forests. The Boys and Girls Kids collection in colors and keywords: Warm winter tones, burned orange, forest green together with bright and colourful pop colors. Panel Photoprints, handwritten notes and animal illustrations. 40

Cardigan V05665 3392 / T-Shirt V05603 3392 / Jeans V05719 4504 Sweater V05661 3051 / Pants V05717 3392 Scarf T05532 292 Sweater V05664 3051 / T-Shirt V05602 4023 / Pants V05716 3122 41 Beanie T04536 2889 / Cardigan V04653 2862 / Sweater V04663 2974 Beanie T04532 2862 / Jacket V04651 2878 / Shirt V04602 2862 Skirt V04723 2991 / Legging GS040802 2878 Skirt V04722 2974 / Legging GS040801 2878

KIDS Sweater U05461 6523 / T-shirt U05400 4023 / Pants U05517 6506 DROP 2 Beanie T05535 6506 Cardigan U05466 6506 / T-shirt U05404 53 / Denim U05518 2912SEPTEMBER Sweater U05467 625 / Shirt U05430 6523 / Jeans 370 3097 / Beanie T05535 6506 The City Speaks The September delivery is for this Kids delivery inspired by Rascal boys with a story to tell. Hanging around city playgrounds… Urban coolness and rebel thoughts. The Boys and Girls Kids collection in colors and keywords: Classic green with bright blue. Neon and faded mint details. Street art inspired, hand made illustration, hidden messages and streetstyle elements. 42

Sweater U04462 2889 / Dress U04528 2991 / Legging GS040801 2878 Beanie T04536 2889 / Cardigan U04452 2878 / Shirt U04404 2889 Pants U04529 2922 Bodywarmer U04453 822 / Dress U04482 2922 / Legging GS040802 2878 Jacket 490 3097 / T-shirt U05402 6523 / Pants U05515 6523 Jacket GJ040801 3554 / Sweater U04461 2878 / Jeans 590 6593 43

Beanie T04532 2862 / Cardigan T04654 2851 / T-shirt T04604 53 Beanie T04534 2389 / Dress T04681 2851 / Legging GS040801 2878 Jacket GJ050805 292 / Sweater T05663 5453 / T-shirt T05602 4023 Jeans T04728 2852 Pants GS050805 3051 Shirt T05630 4022 / Sweater T05660 4451 / Pants T05715 4023 44 Jacket 490 3097 / Sweater T05661 4023 / Pants T05718 5453

KIDS Cardigan T05666 3183 / Shirt T05604 2790 / Jeans 370 3086 DROP 1 Beanie T04536 2889 / Jacket T04653 3096 / Shirt T04603 53 Sweater T04662 2862 / Skirt T04722 2878 Legging / GS040802 2878 Skirt T04723 2109 / Legging T04724 2878AUGUST Arcade System Reboot The universe is endless. It has been a great source of inspiration for movie makers and game designers ever since the 60’s. The revival of the arcades invites kids to hang around in the weekends, playing vintage pinball machines in the glow of neon lights. The Boys and Girls Kids collection in colours and keywords: Color clash of bright blue and flashy yellow creates a new kind of retro sport feeling. print direction is stunning shuttles //3d shading// galaxy //sports influenced 45

WHAT’S IN THIS ISSUE KIDS & TEENS EDITION GET IN TOUCH 46 Kids & Teens Collection Schedule 2020/21 GARCIA HQ GARCIA BELGIUM GARCIA SPAIN 40 GARCIA Kids Fall Winter 2020 34 GARCIA Teens Fall Winter 2020 customerservice.netherlands customerservice.belgium customerservice.spain 32 Denim Boys & Girls @wearegarcia.com @wearegarcia.com @wearegarcia.com 30 Best of Outerwear Boys & Girls 29 Spring Summer 2020 Campaign +31 786832266 +32 24762656 +34 933040525 24 Start of Men's/Women's Section 22 GARCIA Sell out support GARCIA NORDIC GARCIA GERMANY GARCIA AUSTRIA 20 GARCIA ‘News’ customerservice.nordic customerservice.germany customerservice.germany @wearegarcia.com @wearegarcia.com @wearegarcia.com +45 3336 1513 +49 211 1576777 0 +49 211 1576777 0  GARCIA FRANCE GARCIA ITALY GARCIA SWITZERLAND customerservice.france customerservice.italy customerservice.germany @wearegarcia.com @wearegarcia.com @wearegarcia.com +33 140390190 +39 0516646922 +49 211 1576777 0  GARCIA KIDS BOYS & GIRLS - COLLECTION SCHEDULE 2020/21 THEME DROP DELIVERY COLLECTION SELL-IN PERIOD Fall 2020 August 20.07 Collection, Seasonals, Outerwear & Denim NOS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Fall 2020 Winter 2020 September 20.08 Collection, Seasonals, Outerwear & Denim NOS As from 13.01 Party 2020 As from 13.01 October 20.09 Collection As from 13.01 As from 13.01 November 20.10 Capsule collection Party 2020 November 20.10 Capsule collection As from 09.03 Pre-Spring 2021 February 20.01 Collection, Seasonals, Outerwear & Denim NOS As from 29.06 As from 29.06 Festive 2021 February 20.01 Capsule collection As from 29.06 As from 29.06 Spring 2021 March 20.02 Collection, Seasonals, Outerwear & Denim NOS Summer 2021 April 20.03 Collection GARCIA TEENS BOYS & GIRLS - COLLECTION SCHEDULE 2020/21 THEME DROP DELIVERY COLLECTION SELL-IN PERIOD Pre-Fall 2020 July 01.07 Collection & Seasonals JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Fall 2020 August 20.07 Collection, Seasonals, Outerwear & Denim NOS Fall 2020 Septmber 20.08 Collection, Seasonals, Outerwear & Denim NOS As from 13.01 As from 13.01 As from 13.01 Winter 2020 October 20.09 Collection As from 09.03 Winter 2020 November 20.10 Capsule collection As from 09.03 Pre-Spring 2021 January 01.01 Collection & Seasonals As from 29.06 As from 29.06 Spring 2021 February 20.01 Collection, Seasonals, Outerwear & Denim NOS As from 29.06 As from 29.06 Festive 2021 February 20.01 Capsule collection - Communion Spring 2021 March 20.02 Collection, Seasonals, Outerwear & Denim NOS Summer 2021 April 20.03 Collection As from 31.08 High Summer 2021 May 20.04 Collection As from 31.08 46

A new GARCIA line, launched in 2019, is denim related. Colors, unique prints, for the little ones. For the fantasy playful embroidery and modern adventurers, the bambini or the little fits are, next to the touch of denim, rascals as we like to call them. true characteristics. Inspired by fun and, like all GARCIA Carefree and fun. Playful and collections, the new KIDS collection free spirited. #nevergrowup 47

GAZZETTA ISSUE # 1 : FALL WINTER 2020 CIAO! THIS IS THE We make: GARCIA GAZZETTA • Strong independent N ew collections, inspiration, Womenswear denim and developments, company news, brand • Handsome and outgoing campaigns, updates from shop Menswear floors and shopping streets. In front of you lays the first edition of the • A tough and rebellious GARCIA GAZZETTA. The GAZZETTA Teen line will appear 4 times per year at the start of new sell in periods. • The cheeky little Rascals collection WHO WE ARE? OUR ROOTS We’re a bit Italian, a bit Dutch. It’s hard to say where one ends and Our story starts in Italy. It’s 1972. the other begins. What we agree Maurizio and Isabella open one on is our passion for family. Not of the very first denim factories because our founding values are in Urbania, later known as born from it, but because we are The Valley of jeans. Passion for a family business serving families. craftsmanship and beautiful It has been part of our DNA since jeans comes to life when Maurizio day 1. We are GARCIA. We make decides to name the brand after clothing for the entire family. For the love of his life, Isabella Garcia. men & women, teens and kids. A brand is born. A TRADITIONAL In 1985 misfortune strikes the FAMILY BRAND? small factory. To avoid the loss of his many patterns and denim A family business serving families. SALUTI! GARCIA archives, Maurizio decides to We state: for “People not parents”. RAGAZZI E RAGAZZE hand over these to his loyal This specific group of individuals is customer and friend from the demanding more from brands, to FALL WINTER 2020 / KIDS & TEENS Netherlands, who firmly promises look beyond the clichés of being to uphold the brand legacy. “young, free and single” or “older folks aspiring to be young once Today, this coming together of more”. A more multi-dimensional Italian passion and finesse, with person who has more sides to a typically Dutch entrepreneurial them than simply parenthood. design, remains key to the fashion brand with a denim heart. This group of people have made good ground in life. They have less Allora, ora e per sempre. to prove to the world than their Then, now and forever. younger counterparts and are not looking to re-live old memories. have 1 parent, two fathers or three archaic concept. They won’t make They seek a brand that strikes a cultures: the modern family. the same mistakes as their parents. more real resemblance of what They want to enjoy life now, not in their life looks like right now. People MODERN FAMILY 20 years. not parents. They didn’t settle down easily. In So yes we are a brand serving Traditionally ‘Family’ was purely a fact, for years they put off starting a families - and, as they say, family term shared by blood. Today that family partly out of fear of becoming is first and friends are forever, but definition is false. Family extends boring and old. Losing their sense our family, like any normal one, beyond those we share a genetic of self and style, or ignoring their is built up around the different code with and takes on new ambition. But now here they are, and dominant members all with meanings and dimensions. We with a fledgling family. For all their own personalities all playing believe that families today are born their skepticism, ultimately they still different roles in the family from shared passions, interests value the concept of family. It’s just dynamic. Each one free to express and beliefs. Today a family can about finding a modern take on this themselves with bags of character. Open and spontaneous. WE ARE GARCIA