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About the Winslow Breakfast Nook A big project involves overseeing a lot of moving parts, oftentimes from different people. To have a successful rollout, project managers rely on a well-crafted project plan to ensure objectives are met on time and on budget. A project plan is a formal approved document which is used to define project goals, outline the project scope, monitor deliverables, and mitigate risks. It must answer basic questions like what is the purpose of the project, what activities are involved, who will be responsible for what, and when is it expected to be completed? It is not to be confused with the Gantt chart, which shows project deliverables against the timeline. The said chart is only one part of the project plan. Our Philosophy A big project involves overseeing a lot of moving parts, oftentimes from different people. To have a successful rollout, project managers rely on a well-crafted project plan to ensure objectives are met on time and on budget. A project plan is a formal approved document which is used to define project goals, outline the project scope, monitor deliverables, and mitigate risks. ANNUAL FINANCIAL REPORT / PAGE 2

Executive Summary A big project involves overseeing a lot of moving parts, oftentimes from different people. To have a successful rollout, project managers rely on a well- crafted project plan to ensure objectives are met on time and on budget. A project plan is a formal approved document which is used to define project goals, outline the project scope, monitor deliverables, and mitigate risks. It must answer basic questions like what is the purpose of the project, what activities are involved, who will be responsible for what, and when is it expected to be completed? It is not to be confused with the Gantt chart, which shows project deliverables against the timeline. The said chart is only one part of the project plan. Company Objectives 15% increase in comparable restaurant sales 20% increase in operating weeks 50% decrease in next quarter expenditures ANNUAL FINANCIAL REPORT / PAGE 3

Our Financial Highlights We opened 5 new branches, which translates into a 20% increase in the total operating weeks in 2020. 20,000,000 15,000,000 10,000,000 5,000,000 0 2005 2010 2017 2020 2000 ANNUAL FINANCIAL REPORT / PAGE 4

Q4 Budget Breakdown A summary of the company assets, liabilities, and owner's equity for Q4. 50 Liabilities Owner's Equity 40 30 20 10 0 Assets The first step to creating an effective project plan is to set a baseline. The baseline is the foundation on which the other project elements will be built on. This must include a scope statement. Start by identifying what business need the project aims to address and how the company will benefit from the project. Then create milestones as appropriate to the size of the project. ANNUAL FINANCIAL REPORT / PAGE 5

Analysis More than just the numbers, digital of Q4 marketers must also create a concise yet Assets & effective social media report that is Liabilities meaningful for all stakeholders involved. Looking into the company's Before even typing your report, first take assets and liabilities for Q4 the time to consider who the report is for. One good rule of thumb to remember is that the higher up the stakeholder is in the organizational ladder, the more succinct the report needs to be. With the ubiquity of smartphones With the myriad of metrics social media nowadays, we cannot deny the huge marketers have access to, it’s tempting impact of social media in driving to drown your audience in numbers. consumer behavior. That’s why brands While figures aren't bad per se, you do both big and small tap digital platforms have to make sure that these are in a bid to capture market share. But relevant to the role of those receiving being online simply isn't enough— the report. Strive to tell the story behind brands need to have insights of their the numbers by including learnings or consumers’ online behavior, and use insights. that data to drive revenue for their business. This is where social media reports come in. By tinkering with some data points here and there, social media marketers can tell middle managers and top-level executives how their brands are perceived by their customers. ANNUAL FINANCIAL REPORT / PAGE 6