Every book starts somewhere, and this one starts with the basics. Here you’ll get the information you need to know before you even begin using Google AdSense, as well as tips on how to better use AdSense after you do get started. This part introduces you to Google AdSense and then gets you ready to use AdSense. Not only that, but you also find out how to create a Web site that’s designed well for showcasing your AdSense ads. Along the way, I discuss Search Engine Optimization as a way to increase traffic to your Web site — optimizing your AdSense earnings in the process, by the way — and I close by discussing how to install that pesky AdSense code.
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