Top 5 Marketing Tech Companies 2022

WWW.THEENTERPRISEWORLD.COM | APAC EDITION | MAY 2022 Top 5 MARKETING TECH Companies 2022 Dr. Shiv M Kumar | Founder/Director Simple, All-In-One GTM Platform







From Editor’s Desk Martech, or the new marketing technology is the amalgamation of systems and tools that help marketers with better engagement with their customer base. Marketing Tech products are one of those that use advanced technology that helps them automate many of the time-consuming tasks that are often repetitive in nature. With this the marketers can focus on more important tasks like designing creative strategies for the business. Marketing technology has helped companies address one or more marketing activity layers that benefit the company in the long run. Featuring for The Enterprise World's this issue of Top 5 Marketing Tech Companies are the stories of such companies, who with their innovative strategies have helped organizations grow. For the cover story read- Founded by the Indian Institute of Management (IIM) grads, Camp Automation LLP is an AI and Automation technology company to digitally empower businesses to launch products, nurture relationships & scale revenues. Founders have 20+ years of global experience in brands like Microsoft, Tally, Capgemini, and BMC Software. Camp automation is an all-in-one AI technology platform for Digital Go to Market (GTM) needs. The platform offers AI Digital GTM through all routes to market (a) multiple marketing channels, (b) direct sales, and (c) indirect thru partnerships – backed by an AI-powered GTM Planner. The reason the company is standing strong in the market today with its mark is that it harnessed its core competencies. The founding team collectively has over 50 man-years of Go to Market (GTM) experience. Camp Automation delivers value to its customers by simplifying the GTM process, backed by Artificial Intelligence (AI) algorithms to plan the right campaigns for the right market, automate it with ease, and measure outcomes and ROI well. Simple experience is not replicable. In an interview with The Enterprise World, In this interview with Vishal Vadhera – Founder of Execlient, read more about the company. Execlient is recognized as a melting pot of vibrant ideas that offers astounding customer experiences. Execlient specializes in Strategic Consulting, Branding, Social Media Marketing, Creative Graphic Designing, Website designing & development, Logo Designing, Content Creation, Search Engine Optimization, Digital Insights and Analytics & Market research. Constituted by the CEO, Vishal Vadhera is a seasoned professional with an experience of 10 years in marketing. As a digital marketing consultant, he is constantly on the move meeting clients from various businesses, and he is also a serial entrepreneur catering to various verticals including Education, pharmaceutical, hospitality, lifestyle, etc the company has successfully delivered 200+ projects, acquired 50+ active clients and houses a team of 15+ super active stars. In this interview with Mr. Manjunatha KG, Founder and CEO of Kenscio, read more about the company. Aghreni Technologies Private Limited (Brand Kenscio) is an ISO/IEC 27001:2013 certified and European GDPR process compliant organization with its corporate office in Bengaluru and sales offices in Mumbai and Gurugram. Starting its journey in 2009 as an Email Service Provider, Kenscio has since evolved into a 360-degree digital marketing technology & services company. As a leading marketing and technology-driven organization, we offer a wide range of services including cloud-based digital marketing in Email, SMS, Push and WhatsApp. Our ground-breaking offerings include Customer Data and Experience Platform with omni-channel options as well for the web, Mobile, SMM, SEO, SEM, and SMO. Kenscio's round-the-clock Campaign Management and Deliverability Services along with user experience research & design, creative, content, web & mobile development helps you enhance your marketing ROI. Shalmali Shalmali W.

The Enterprise World, Pride Purple Square, Wakad, Pune, 411057 Follow Us On: For Editorial Concerns: [email protected] For Sales & Branding Enquiries: [email protected] For Subscription: [email protected] Publisher The Enterprise World Creative Content Editor Shalmali W. | Adeeb Marketing Coordinator(APAC) Suchita P. PR & Marketing Coordinator James H. Business Development Executive Mukesh J. Creative Design Head Sushant K. Social Media Manager Narendra S. Digital Marketing Executive Prachi K. Digital Circulation Manager Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight For the cover story, read about- Designing, Content Creation, Search Engine Optimization, Digital Insights and Analytics & Founded by the Indian Institute of Management (IIM) Market research. grads, Camp Automation LLP is an AI and Automation technology company to digitally Constituted by the CEO, Vishal Vadhera is a seasoned empower businesses to launch products, nurture professional with an experience of 10 years in relationships & scale revenues. Founders have 20+ marketing. As a digital marketing consultant, he is years of global experience in brands like Microsoft, constantly on the move meeting clients from various Tally, Capgemini, and BMC Software. businesses, and he is also a serial entrepreneur catering to various verticals including Education, Camp automation is an all-in-one AI technology pharmaceutical, hospitality, lifestyle, etc the company platform for Digital Go to Market (GTM) needs. The has successfully delivered 200+ projects, acquired platform offers AI Digital GTM through all routes to 50+ active clients and houses a team of 15+ super market (a) multiple marketing channels, (b) direct active stars. sales, and (c) indirect thru partnerships – backed by an AI-powered GTM Planner. In this interview with Mr. Manjunatha KG, Founder and CEO of Kenscio, read more about the company. The reason the company is standing strong in the market today with its mark is that it harnessed its core Aghreni Technologies Private Limited (Brand competencies. The founding team collectively has Kenscio) is an ISO/IEC 27001:2013 certified and over 50 man-years of Go to Market (GTM) European GDPR process compliant organization with experience. its corporate office in Bengaluru and sales offices in Mumbai and Gurugram. Starting its journey in 2009 Camp Automation delivers value to its customers by as an Email Service Provider, Kenscio has since simplifying the GTM process, backed by Artificial evolved into a 360-degree digital marketing Intelligence (AI) algorithms to plan the right technology & services company. As a leading campaigns for the right market, automate it with ease, marketing and technology-driven organization, we and measure outcomes and ROI well. Simple offer a wide range of services including cloud-based experience is not replicable. digital marketing in Email, SMS, Push and WhatsApp. In an interview with The Enterprise World, Our ground-breaking offerings include Customer Data In this interview with Vishal Vadhera – Founder of and Experience Platform with omni-channel options Execlient, read more about the company. as well for the web, Mobile, SMM, SEO, SEM, and SMO. Kenscio’s round-the-clock Campaign Execlient is recognized as a melting pot of vibrant Management and Deliverability Services along with ideas that offers astounding customer experiences. user experience research & design, creative, content, Execlient specializes in Strategic Consulting, web & mobile development helps you enhance your Branding, Social Media Marketing, Creative Graphic marketing ROI. Designing, Website designing & development, Logo

12. Camp Automation Platform

22. CONTENTS Execlient 30. Kenscio A 26.R How to Effectively Promote Your IT Business With Digital Marketing C L E





12 M A Y 2 0 2 2

COVER STORY Simple, All-In-One GTM Platform Dr. Shiv M Kumar | Founder/Director www.theenterpriseworld.com 13

W When you enter a market, one of the most important things to do is market your product. When you market your product the right way, you gain yourself, repetitive customers, and trustable customers. This is the way you can scale your business. There are many ways for you to market your product. Right from the very traditional ones to the newly emerging techniques. But whatever the product, one needs to deploy strategies that help growth. One of those is the Go-To-Market marketing strategy. Simply put, a Go- To-Market or GTM strategy is a plan that decides the fundamental steps for a product to be incredibly useful in the market. GTM is something that applies not only to the products and services of a company but to also a lot of other things like re-launching a company or even when entering a completely new market area. Featuring for the Cover Story of The Enterprise World's this issue of Top 5 Marketing Tech Companies 2022 is Camp Automation, a one-stop GTM Platform. 14 M A Y 2 0 2 2

COVER STORY The Company- Founded by the Indian Institute of Management (IIM) grads, Camp Automation LLP is an AI and Automation technology company to digitally empower businesses to launch products, nurture relationships & scale revenues. Founders have 20+ years of global experience in brands like Microsoft, Tally, Capgemini, and BMC Software. Camp automation is an all-in-one AI technology platform for Digital Go to Market (GTM) needs. The platform offers AI Digital GTM through all routes to market (a) multiple marketing channels, (b) direct sales, and (c) indirect thru partnerships – backed by an AI-powered GTM Planner. Cutting Through the Complexities- Launching a product, getting the first 25 customers, and retaining the customers – with frugal resources, are common challenges faced by start- ups. But taking a step ahead from that and confirming the initial scope of Minimum Viable Product [MVP] to launch as quickly as possible, was a major challenge the company faced. While they acquired the initial set of customers, there were challenges in retention, as businesses perform marketing programs sporadically. This trend resulted in subscribing to the platform whenever the need arises. “Fail fast and fail-safe” is good to know, but hard to practice. But with their zeal and dedication to move forward and create a market space, the company succeeded in marking its steps. There were two important growth triggers that helped Camp Automation to propel forward- one at an external/macroeconomic level and one internal to the company. www.theenterpriseworld.com 15

COVER STORY On the external side - the explosion in strong in the market today with its algorithm, that helps any the digital space, hastened by the mark is that it harnessed its core entrepreneur/businessperson to draft pandemic, forced the businesses to do competencies. The founding team the strategy in a step by step guided digital engagements with their collectively has over 50 man-years of way. customers, consistently. Go to Market (GTM) experience. The Products and Services- While this was happening, internally Camp Automation delivers value to its the company tried to get its acts customers by simplifying the GTM Product/Platform: together on various fronts – sales, process, backed by Artificial development & support. Based on Intelligence (AI) algorithms to plan Camp automation is an all-in-one AI initial feedback, the team put a the right campaigns for the right technology platform for Digital Go structure and processes in place and market, automate it with ease, and to Market (GTM) needs. The SaaS aligned their functions to this external measure outcomes and ROI well. platform offers (a) AI Digital GTM demand. Simple experience is not replicable. Planner, (b) multi-channel marketing automation, (c) sales app for field “We advocated the digital GTM How does a Good Marketing sales & inside sales teams, and (c) platform a perfect place to perform Strategy work for a Company? Partner app for co-selling and co- digital engagements, in an always-on marketing. way.” “We believe what David Packard said, “Marketing is too important to be left Multi-channel marketing automation The company took this opportunity to to the marketing department”. features social posts, social ads, Data roll out 3 programs viz., (i) an Management Platform (DMP) inbound drive to create awareness CMOs are storming the boardrooms integrations (for attraction and lead about Digital GTM, to attract and thanks to data-driven marketing, as generation), web tracking, push convert customers, (ii) to appoint marketing strategy influences the notifications, landing pages, Digital Marketing Agencies as our overall business. A good marketing progressive forms, lead points, buyer partners to deliver services around strategy is the lifeline of the company journey stages (for nurturing, lead Camp, and (iii) to signup top as it states how a $ in marketing qualifications, and marketing universities to deliver MarTech converts to $$$s in business revenue. conversions), and auto-assign leads education to MBA students, using to sales or partners basis criteria and Camp as Cloud Lab. These programs To make it easier for SMBs to create a lead temperature (end-mile triggered the growth of Camp marketing strategy, Camp Automation conversions) Automation in the last 12 months. has built a free-to-use Camp GTM Planner, and packaged years of Sales app helps inside sales or field The reason the company is standing marketing experience in the AI sales to perform their job. See incoming leads, swipe and make The below charts show the company's growth- calls / send WhatsApp messages, manage meetings, carry a digital briefcase, and book deals. Partner co-selling and co-marketing involve lead assignments, lead registrations, access to partner asset libraries, manage Market Development Funds (MDF). Camp caters to the new emerging area of Through Channel Marketing Automation (TCMA), for effective co-marketing. “Camp provides an integrated and seamless way to manage front office 16 M A Y 2 0 2 2

www.theenterpriseworld.com 17

functions – sales, marketing, and “Our mission is campaign, do social posts, and more. partnerships, similar to ERP for the to help Every small step you take takes you to back office.” greater heights. businesses With Camp, businesses can launch succeed, by 02 products, nurture relationships and launching grow business. With best-practice products, GUIDED ADOPTION templates readily available, companies nurturing can quickly test scale elements before relationships, You subscribed for sales and bigger investments. Multi-channel and growing marketing technologies. A set of digital presence can be established and businesses.” actions will help in good use of these lead leakages can be arrested. For the tech platforms. Get expert help in indirect model, using our hub and organizing your contact database, spoke architecture, enterprises can design templates that reflect your enable the channel partners to execute brand, and set up the initial always-on campaigns, share content and campaigns. visualize pipeline. 03 GTM Services: CAMPAIGN AS A SERVICE The company offers GTM services around the Camp platform, to help You got sales and marketing SMBs gear up by adding marketing technologies, but do not have the muscle. In 2 or 3 quarters, SMBs are internal resources to run consistent equipped well, and we hand them over campaigns. CAAS or Campaign as a to their internal teams. Service is meant for you. We become your extended marketing team, to plan Professional Services: and run campaigns on your behalf, and share leads & meetings. Growing businesses need to integrate Camp with other software they are 04 using for their business needs. Also, they have customization needs. GO TO MARET SERVICE Camp's professional services provide them with integration and You got great technologists, creators, customization, apart from the out of and out-of-the-world products. The box integration it has with 40+ GTM services by our team help you to applications. focus on your core strengths. We will manage the planning to execution of 5 Steps of Camp Automation- your business GTM. Set the objective, allocate budgets, outline boundary 01 conditions, and we will get it moving. DO IT YOURSELF 05 Camp is simple. Get started from day CAMP ACADEMY one. The tech platform allows you to start small, and scale as you go along. The business world is changing at a We will share training videos, and fast pace, with multiple factors organize a 1:1 session to clarify affecting it. Over 9000 technologies doubts. Once your team is ready, were introduced in the sales & simply upload a list, send out a marketing area. Innovations such as AI, 3D printing, AR, 5G are changing the landscape. The Camp Academy 18 M A Y 2 0 2 2

COVER STORY equips students and budding managers Ÿ 300+ users in our platform, using it What Makes the Team Unique? with GTM technologies that are becoming regularly Camp Automation is a small team of mainstream, with university partnerships. employees who are independent and Ÿ 900+ campaigns run on our Dr. Shiv M Kumar (Director)- Leading platform, tracking over 3 million responsible. With flexible timings and the Way! digital footprints. a 5-day work week, Dr. Shiv M Dr. Shiv M Kumar, a doctorate and a Kumar makes sure that the employee Ÿ Recognized as “Top 10 Market morale is high and that they are able fellow of the Indian Institute of Start-ups of 2021” by CIO Review to strike a perfect balance between Management (IIM, Indore) has over two magazine. personal and professional lives. decades of marketing journey in leading organizations and Fortune 500 brands to Ÿ Signed up large account Moreover, Camp Automation has relationships with Asian Paints, created a learning environment, for the ladder of success. He brings his people to learn and employ their expertise in this field by evolving strategic Sodexo, and Western Digital. skills, in the job at hand. plans in the areas of Marketing and Ÿ Partnered with IIM Indore, IMT Alliances. Hyderabad, and Jaipuria – to roll “A well-informed workforce, that is of Within 1 year of operations: out data-driven marketing courses high caliber, willing to learn and to PGP/EPGP students. experiment, in a flexible environment Ÿ Launched MVP and got the first 20+ – is what makes our team unique.” Business Customers. Ÿ Finalist in Elevate 2022 Karnataka www.theenterpriseworld.com 19





Vishal Vadhera, Founder 22 M A Y 2 0 2 2

Delivering Excellence Worldwide One of the most important features that help you to The digital media offers an incredible range of stand out from the market is that of branding. When economical, powerful, contemporary, and tech-driven the branding and its marketing is on point, it works mediums for effective marketing. A Businesses can truly as a giant magnet for your company, attracting loads of expect a surge in their prof-it-making if they try to keep clients. Since the pandemic, people are now online, and a pace with the latest technologies and develop a great good online portfolio is what they go looking for when they digital marketing strategy to work around it. One such come across the name of your brand. Having one that is agency is Gurgaon-based Execlient.com, with a name creative, innovative will make all the difference to your brand. stands for Excellence delivered in it, a 360-degree consulting and advertising agency that helps brands reach Featuring for The Enterprise World's this issue of Top 5 their full potential in engaging a broader spectrum of Marketing Tech Companies 2022 is Execlient, a company audience. delivering excellence worldwide. Execlient is recognized as a melting pot of vibrant ideas In this interview with Vishal Vadhera – Founder, let us that offers astounding customer experiences. Execlient know more about the company. specializes in Strategic Consulting, Branding, Social Media Marketing, Creative Graphic Designing, Website Brief us about the inception of the company. designing & development, Logo Designing, Content Creation, Search Engine Optimization, Digital Insights As we all know there has been a major shift in the way the and Analytics & Market research. companies used to do marketing before 5 years and now. Everything is moving from Offline to Online. Because of this Constituted by the CEO, Vishal Vadhera is a seasoned major shift more & more ways of connecting with audience professional with an experience of 10 years in marketing. are being invented frequently. Even the smartphone has As a digital marketing consultant, he is constantly on the become the basic need of everyone. Undoubtedly, when it move meeting clients from various businesses, and he is comes to businesses, the trend of digital marketing is on the also a serial entrepreneur catering to various verticals boom. Everybody wants to market their brands, products, and including Education, pharmaceutical, hospitality, lifestyle, services on the internet to have targeted reach. In retrospect etc the company has successfully delivered 200+ projects, the invasion of digital media has almost killed the existence of acquired 50+ active clients and houses a team of 15+ traditional marketing means that have undergone tremendous super active stars. changes. www.theenterpriseworld.com 23

Execlient works to help clients accomplish their digital How have the company graphs changed since the media goals combining various digital channels to increase foundation? Any notable milestones? visibility, online leads, calls and revenue. By offering be- spoke plans for all the budgets. There are so many brands A few of their work worth mentioning include out their world but not all of them are able to voice their BookmyShow, Paytm, VIVO IPL, BMW India, Havells, opinion or showcase their product in the right manner due Barbeque Nation, etc. Execlient handcrafted multiple to lack of resources and large funds, which many of the strategies for many startups and with advertising reached traditional advertising agencies may demand. over 40 lakh plus unique target users in combine. Execlient run campaigns for various real estate agents & developers What were the initial challenges that the company targeting IT employees over a certain band of pay scale faced? How have the graphs changed since the across Facebook, Instagram, Google, Search, Display, foundation? YouTube and Emails, which resulted in 90 percent sales in the first three months of its launch of there project. Also, the The marketing domain is thriving and the competition in company has played a pivotal role in the launch of NEXA; the industry is increasing, elaborate on the challenges here it did a prebooking campaign with an interesting pertaining to the industry. communication line using influencer marketing and social promotions which lead to over 600+ bookings in 45 days. Simply put, digital marketing can-not be ignored. An And the list goes on. “Our work speaks! Understanding effectively executed marketing and advertising campaign consumer behaviour and implementing the same with a can serve the needs of any business 10 times better. But clear picture for brands to achieve their digital goals in the times have changed, and while the need for marketing is key,” still essential, the choice of picking up the effective one has changed a lot. It's a big market and there are already many What is your company's vision? For today and for the players - big and small. The real threats are fresh future? individuals who claim to know-it-all and are ready to work at very cheap rates. This affects quality in a big way. Also, Throwing light on the uniqueness of Execlient, \"We such clients evaluate agencies based on money and not recommend & guide the best-suited services that would deliverables or results. drive the client's business towards excellence. We Provide smart ideas for there business growth as well once the level The team at Execlient has a clear lookout to face these of first benchmark achievement is received, we start work challenges. The company houses a team of experts who on the next level\" chalk down the strategy and a team of young minds along with the others to ideate as per the new generation and Describe 'Execlient' in a sentence. technology. \"Our objective is to deliver Excellence as work can be deliver by any other agency! To meet this objective Excellence Delivered ! our core (management) and spine (team) work on a motto, we keep on working for you till the time you get results, Who have been the biggest support for the success of the unlike other company which tries to showcase 4-5 samples company? A word for them? of artwork or campaign revisions etc. We believe if someone is paying us for some service it should be In mentors would like to mention here Riya, my better half delivered with 100% customer satisfaction. as been the biggest support & advisor in my journey. Growing at more than three times in terms of revenue, it has In a time where marketing has become a technology managed to acquire a clientele base that spans across USA, dependent process in business, Execlient is progressively UK, the Middle East and India. Currently based in Gurgaon incorporating marketing techniques that apply to the present Execlient is looking forward to expand its presence to other marketing trends. The firm is pivoting towards creating next cities as well in order to cater to more brands on a personal level personalization by using AI for data collection and level. It is also looking forward to expanding its team and interpretation. “We understand that a brand is not merely a clientele speedily. logo a website or a TV commercial but is much more than that. We make use of particular campaign goals to convey the brand declaration and are always ready to embrace change to drive the effect beyond the walls of advertising,” 24 M A Y 2 0 2 2



How to Effectively Promote Your Business With Digital Marketing

Most business owners these days are 3. Content marketing already inclined with digital marketing. In this modern era of technological Another significant type of digital marketing is advancements, utilizing technologies and the content marketing. When we talk about content internet is not even an argument any longer. marketing, it involves the creation of content such as Almost every business owner considers promoting videos, blogs, and social media posts. These online their products or services online. There are several materials or content will be shared with people across ways for you to promote your business online. You the whole world. Usually, the content does not can use blogging, you can use vlogging, and you explicitly promote a brand. However, by effective can use multiple social media platforms. At the end implementation of content marketing, your goal is to of the day, it all boils down to the effectiveness of create content that is intended to stimulate interest for your digital marketing campaigns. Considering the your products or services. large number of competitors that you have on the internet, you have to work your way to keep up 4. Create a website and implement SEO and effectively promote your business with digital marketing. Creating a business website is also highly recommended for your business. If you want to better Managing a business can be a lot more utilize your business website in promoting your complicated than what you imagine. If you want to business, you will need to consistently perform effectively promote your business with digital search engine optimization to achieve desirable marketing, here's how you do it: outcomes for your business. If you can do it yourself, you may consider getting help from experts like 1. Maximize online advertising Digital Spotlight. Pay your utmost attention to your online marketing 5. Video marketing campaigns. There is so much you can do with your digital marketing campaigns. You just have to If you go across the internet, videos are located bring the best out of your online advertisements. If almost everywhere. This is why video marketing is you want to start reaching your local target one of the ultimate priorities of business owners in audience and your business is in the city of promoting their products or services. In a video, you Chicago, you can look for a reputable Chicago- can effectively showcase your offers and persuade the based digital marketing agency to help you clients or customers into purchasing your products or maximize your online advertisements. You don't services. have to hesitate to prioritize your digital marketing campaigns because, in return, it will allow you to Summary boost your sales and profit. To wrap up the discussion, we can say that in order 2. Launch an email marketing campaign for you to have a successful business website that boosts your sales, you will need to effectively utilize One way you can effectively promote your digital marketing. No matter how brilliant and business is by launching an email marketing incredible your products or services are, if you do not campaign. An email marketing campaign refers to communicate effectively with your target audience, a coordinated set of individual email messages. you will never be able to achieve success in your line These particular messages are deployed across a of business. You have to communicate your business specific period of time with one specific purpose. offers and allow yourself to stand out among the rest Some of the most common purposes of email of your competitors. You can only achieve this if you marketing include downloading something, signing have effective utilization of digital marketing as one up for something, or making a purchase of a of your marketing strategies. product or a service. This is why email marketing is highly recommended for business owners because they can directly reach out to their target audience using email. www.theenterpriseworld.com 27





Mr. Manjunatha KG, Founder & CEO 30 M A Y 2 0 2 2

Technology Driven Marketing Agency In today's world, marketing is considered merely as advertising, but in reality, it is more than that. Marketing is a field that encompasses everything from choosing what to sell and to whom to sell it. It also deciding how to promote the product and make a mark in the market. But to understand the vast field of marketing you have to understand one of the most fundamental aspects of it, which is promoting your business. And it is only the beginning of it all. Featuring for The Enterprise World's this issue of Top 5 Marketing Tech Companies 2022 is Kenscio, a technology driven marketing agency. In this interview with Mr. Manjunatha KG, Founder and CEO, here are some exclusive insights about the journey of the company. Tell us about the company. Aghreni Technologies Private Limited (Brand Kenscio) is an ISO/IEC 27001:2013 certified and European GDPR process compliant organization with its corporate office in Bengaluru and sales offices in Mumbai and Gurugram. Starting its journey in 2009 as an Email Service Provider, Kenscio has since evolved into a 360-degree digital marketing technology & services company. As a leading marketing and technology- driven organization, we offer a wide range of services including cloud-based digital marketing in Email, SMS, Push and WhatsApp. Our ground-breaking offerings include Customer Data and www.theenterpriseworld.com 31

Experience Platform with omni-channel options as well for Our Services are as follows: the web, Mobile, SMM, SEO, SEM, and SMO. Kenscio's round-the-clock Campaign Management and Deliverability · Campaign Management Services along with user experience research & design, creative, content, web & mobile development helps you · Email Deliverability enhance your marketing ROI. · Marketing Automation Our futuristic products range from Marketing Cloud (email, SMS, push, etc), Real-Time Personalization (RTP), SMTP · User Experience Server, Analytics Platform McMIS, Email Intelligence, Email Validator, Mobility Cloud, Customer Engagement · UI, UX Platform and A.I based Kenscio Predictive Analytics. · Creative Services What were the initial challenges you faced? · Digital Marketing The initial challenges were more related to client acquisition, building a new brand, attracting talent & How important is a perfect marketing strategy for the retaining them for a long haul. growth of a company? Which was that point that triggered the growth of the In a dynamic market, to achieve stated goals of sales & company? customer satisfaction, a perfect Marketing strategy plays a significant role. Be it in building & enhancing a Brand There were a few over the last 13 years of Kenscio's value for Kenscio or communicating the value proposition journey. The partnership with Mapp Digital in 2009 was to the customer & prospects, making our own employees definitely the one. The last two years have been feel proud of brand Kenscio & talk proactively about the phenomenal with thrust on sales into large enterprise same are some key success factor for our Marketing accounts. strategy. How have the company graphs changed since the How do you make sure your services are reliable? foundation? Can you share a few statistics? Our combined expertise in various fields makes us strong The initial years growth was nominal but during the last 2 together and we have given many proven results to our years the company has grown in excess of 35% and by end customers for which we also won their loyalty towards us of the current FY, we will be doubling our revenue of FY20. during various ups and downs… Our R&D Team at Bangalore makes sure that the customer should be happy in What are the products and services that your company our journey. Our operations team assures the service specializes in? provided by us should be reliable by which the customer never leaves us. Our sales team puts their best in Our Products are as follows: understanding the needs of customers and gives them the perfect solution with a minimum time frame which can win · Customer Data & Experience Platform the customer's heart. We maintain our standards and we deliver an ISO/IEC 27001:2013 certified and European · Email Marketing Platform GDPR process compliant organization. · SMTP Server How do you help companies increase business scalability and sustainability? · Email Validator Our products and services are designed in such a way that · Email Open Time Personalization we can engage with a start-up and grow with them even when they attain multi billion dollars evaluation. And, all · Email Intelligence our product offerings are cloud based and services are delivered over the Internet. Our customers need not invest · Analytics & Reports in huge IT infra thereby minimizing carbon emission and contribute towards sustainability · Mobility Cloud (WhatsApp & SMS) · Predictive Analysis 32 M A Y 2 0 2 2

How do you decide to take the company a step further · Includes the employees in goal settings which in terms of your products/services? impacts their bonus/incentives We are always on the lookout for products and services that · Always meets expectations and always has time to will augment our current offerings and will add value to our talk to the employees clients. We have plans to add at least 1 new product & service every year for the next 3 years. · Appreciates the success of each employee which motivates them to work much more smarter to What do you think are the responsibilities of an achieve more entrepreneur? · During lockdown we had regular calls with the An Entrepreneur should have a clearly defined vision and employees to talk about everything and not only goals for the organization he/she is founding. He/She must about work possess well rounded experience in the domain and technology. He should be a leader, leading from the front. · Providing guidance for all the employees on all He/She should be able to network and leverage his things digital marketing professional connections to influence. He/She should have a good knowledge of finance and accounting. In addition, · Finally, know the employees personally including he/she should build and nurture a team of specialists to their families! Unique support the organizational goals. · We have many employees who have been with us Can you please brief us about your professional for over 10 years. It is an achievement considering experience? we are a small company. I have a Masters degree in Computer Science and · Provide direction and let the employees have the Engineering from IIT Madras and a one year course in freedom to make decisions with their expertise Strategic Management from IIM Calcutta. Worked for which gave them ownership of the project. This Small and Large Indian and Multinational companies in has been very successful. product development and services for 25 years both in India and USA, in several roles starting from a development · Always accommodate the employees when we engineer to Head of Business. This varied and hands on show interest in another part of the business. We experience in building products and influencing the have had developers get us more business. decision makers built the confidence in me to build a company myself. · Each member of the company knows their role and the expectation of them. What are the key achievements of your entrepreneurial journey? What would be your advice to the budding entrepreneurs? I would like to emphasize the difference rather than the numbers. How an entrepreneur made a difference to the He/She should have passion and perseverance and has a lives of 1000's of engineers and management graduates by problem to solve in a much simpler and cost-effective way. hiring, mentoring and making them successful, making his He/She should have tried solving the problem before, built clients winning awards for creative work and enhancing some models for evaluation. Getting cofounders with their ROI, and being recognised as a leader in the industry. similar vision and values with complementary skill sets is Looking back over the 13 years, I certainly would feel most important. He/She should be financially independent, satisfied and I am looking forward to an even exciting with no burden to his/her family as the first few years are journey ahead! going to be strenuous How do you look after your employees? What makes your team unique? · Transparency - regular town hall meetings informing the teams the status of the company www.theenterpriseworld.com 33