WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | NOVEMBER 2022 Michael Quinn Chief Executive Ofcer Securing the Data Supply Chain
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From Editor’s Desk The FBI reports that cybercrime has increased by over 300% since the beginning of the pandemic. Not only can data breaches cause financial losses and disrupt business continuity, but reputational damage can be even more costly. Yet, data protection has not traditionally been a focus of security architecture. Cybercriminals pass through our strong perimeters in ways that appear effortless and steal unprotected data. We must shift our attention to enabling the data to protect itself and make cybercrime almost impossible. The security industry has evolved in a direction that lost sight of its goal. Instead of protecting critical information like strategic plans, intellectual property, personal information, etc., network security has focused on protecting and monitoring the digital infrastructure. Unfortunately, this focus has put organizations in a reactive mode that only provides the means to intervene in malicious threats after they have been initiated. Featuring for The Enterprise World's this issue of The Best Cyber Security Services Providers in 2022 are the stories of such successful businesses that have made it through every odd storm and made it to the top. For the Cover Story read about- Active Cypher - Active Cypher brings simplicity to the Data Loss Prevention space and fulfills its original promise of security and protection. They do this by providing baked-in, asset-level protection & security across the entire data supply chain, rendering sensitive data worthless to ransomware attackers and turning potential data breaches from catastrophes into inconveniences. In addition, Active Cypher places businesses in control of risk at the organizational level and restores the freedom to be effective at the individual level. Active Cypher is a Data Loss Prevention vendor specializing in protecting & securing data at the asset level across its lifecycle with far less complexity and cost. Their simple and effective approach redefines DLP by enabling data to be self-protected everywhere, even when firewalls and other security measures fail. The rapid acceleration of digital transformation across all industries provided the ideal environment for Active Cypher Solutions to protect what customers value most: the data. Aadya Security - AaDya Security combines the expertise of a complete cybersecurity team with the latest AI and machine learning technology within its all-in-one AI-powered security platform Judy. With its AI and machine learning capabilities, the platform continuously learns and defends SMBs against ever-evolving cyber threats. Powered by Judy, AaDya Security's innovative AI and machine learning, AaDya's product is simple, affordable and provides 24/7 cybersecurity protection and for SMBs who lack the time, expertise and capital to successfully implement these solutions. Techforing - TechForing is a premier team of certified cybersecurity professionals. We started in 2014 with only one goal: to provide safer cyberspace for everyone. And since then, we have been delivering best-in-class cybersecurity monitoring and management solutions to corporations, government agencies, and individuals. Since our conception, we have served security solutions to almost 7000 clients across 90+ countries. TechForing specializes in Risk Assessment, Incident Response, Security Compliance, and SMB Solutions. We provide cybersecurity services to both businesses and individuals. Shalmali Shalmali W.
The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Follow Us On: For Editorial Concerns: [email protected] For Sales & Branding Enquiries: [email protected] For Subscription: [email protected] Publisher The Enterprise World Creative Content Editor Shalmali W. Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Ginny S. Creative Designer Sushant K. | Sankalp K. Social Media Manager Narendra S. | Prachi K. Digital Circulation Manager Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.
Leaders in Spotlight For the Cover Story read about- technology within its all-in-one AI-powered security platform Judy. With its AI and Active Cypher - Active Cypher brings machine learning capabilities, the platform simplicity to the Data Loss Prevention space continuously learns and defends SMBs against and fulfills its original promise of security and ever-evolving cyber threats. Powered by Judy, protection. They do this by providing baked-in, AaDya Security's innovative AI and machine asset-level protection & security across the learning, AaDya's product is simple, affordable entire data supply chain, rendering sensitive and provides 24/7 cybersecurity protection and data worthless to ransomware attackers and for SMBs who lack the time, expertise and turning potential data breaches from capital to successfully implement these catastrophes into inconveniences. In addition, solutions. Active Cypher places businesses in control of risk at the organizational level and restores the Judy makes cybersecurity effortless and freedom to be effective at the individual level. efficient by protecting your virtual environment with a comprehensive suite of Active Cypher is a Data Loss Prevention security features you won't find anywhere else. vendor specializing in protecting & securing DNS filtering, Password Management, Single data at the asset level across its lifecycle with Sign On, Endpoint Detection & Response, far less complexity and cost. Their simple and Threat Detection & Automated effective approach redefines DLP by enabling Remediation, Ongoing Cybersecurity Training. data to be self-protected everywhere, even when firewalls and other security measures Techforing - TechForing is a premier team of fail. The rapid acceleration of digital certified cybersecurity professionals. We transformation across all industries provided started in 2014 with only one goal: to provide the ideal environment for Active Cypher safer cyberspace for everyone. And since then, Solutions to protect what customers value we have been delivering best-in-class most: the data. Active Cypher was started with cybersecurity monitoring and management the concept that Data Protection was the solutions to corporations, government primary goal of cybersecurity and the target of agencies, and individuals. Since our cybercriminals. Taking a Data First approach conception, we have served security solutions simplifies operational focus and changes how to almost 7000 clients across 90+ countries. the industry thinks about Data Loss Prevention. Additionally, 80% of the world's businesses TechForing specializes in Risk Assessment, run on Microsoft's rich infrastructure, which Incident Response, Security Compliance, and they leveraged to create a seamless dynamic SMB Solutions. We provide cybersecurity Data Protection solution. Active Cypher's services to both businesses and individuals. As prototype was introduced to the market in an example, businesses are constantly at risk of 2019. As with most great ideas, operational falling victim to cyber-attacks. Our Risk experience in customer environments helped Assessment services, such as Vulnerability them shape their offering in a way that solves Assessment and Penetration Testing can help both tomorrow's problems as well as today's. companies to identify and patch their security infrastructure's weaknesses. Our Incident Aadya Security - AaDya Security combines Response Services help businesses to deal with the expertise of a complete cybersecurity team cyber-attacks such as hack events, ransomware with the latest AI and machine learning attacks, data breaches, etc.
CONT A C T I V E
ENTS PROFILE AADYA SECURITY TECH FORING UPSHOT MEXICO CASESTUDY NIKE ARTICLE ENVIRONMENTAL SENSOR NETWORKS FOR LARGE-SCALE MONITORING
COVER STORY Securing the Data Supply Chain 12 | November 2022
Michael Quinn Chief Executive Ofcer www.theenterpriseworld.com | 13
T sight of its goal. Instead of protecting critical information like strategic plans, intellectual property, personal The FBI reports that cybercrime has increased by over information, etc., network security has focused on 300% since the beginning of the pandemic. Not only can protecting and monitoring the digital infrastructure. data breaches cause financial losses and disrupt business Unfortunately, this focus has put organizations in a reactive continuity, but reputational damage can be even more mode that only provides the means to intervene in costly. Yet, data protection has not traditionally been a focus malicious threats after they have been initiated. of security architecture. Cybercriminals pass through our strong perimeters in ways that appear effortless and steal Efforts to protect data directly have been abandoned unprotected data. We must shift our attention to enabling because they created an undue burden on the end-user and the data to protect itself and make cybercrime almost were onerous to administer. Instead, the focus has been on impossible. Data Loss Prevention, which requires a highly complex data categorization, service rule development, and user Featuring for The Enterprise World's this issue of The Best education that is time-consuming and expensive. Cybersecurity Service Providers in 2022 is Active Cypher, a data security organization helping you to secure the data The problems with this approach are that data security supply chain. decisions are left to non-technical professionals who do not fully grasp the significance of the extra time and effort The Company required to classify their files. Furthermore, service rules are developed to stop specific types of data from leaving the It's time for a comprehensive Data Loss Prevention solution organization in data patterns or human behaviours that are that provides security and protection across both internal and external network environments. “We encrypt data at the Active Cypher brings simplicity to the Data Loss individual le/object level Prevention space and fulfils its original promise of security and protection. They do this by providing baked-in, asset- within our clients' own level protection & security across the entire data supply chain, rendering sensitive data worthless to ransomware Microsoft Cloud attackers and turning potential data breaches from catastrophes to inconveniences. In addition, Active Cypher environments, providing places businesses in control of risk at the organizational level and restore the freedom to be effective at the access control to users that individual level. never exposes source data Overcoming the Challenges and enabling businesses to The security industry has evolved in a direction that lost remotely revoke access anywhere, anytime.” 14 | November 2022
Dan Gleason Chief Technology Ofcer “Your data stays 100% private and under your control.” www.theenterpriseworld.com | 15
“We provide simple, user- ideal environment for Active Cypher Solutions to protect what customers value most: the data. friendly, cost-effective DLP Active Cypher was started with the concept that Data solutions that shield Protection was the primary goal of cybersecurity and the target of cybercriminals. Taking a Data First approach sensitive data assets while simplifies operational focus and changes how the industry thinks about Data Loss Prevention. Additionally, 80% of the avoiding the pitfalls and world's businesses run on Microsoft's rich infrastructure, which they leveraged to create a seamless dynamic Data closing the gaps left by Protection solution. Active Cypher's prototype was introduced to the market in 2019. As with most great ideas, other cybersecurity operational experience in customer environments helped them shape their offering in a way that solves both solutions.” tomorrow's problems as well as today's. known but are not dynamic enough to cover unknown Their Products and Services scenarios. Active Cypher provides comprehensive encryption, Active Cypher puts Data First in the security architecture, complete access control, and threat monitoring/remediation enabling data to protect itself wherever you store it, solutions for businesses that run on Microsoft technology. wherever you send it, and maintain control of its privacy The team makes it possible for organizations to proactively even after sharing. secure their data from hacking, ransomware, and accidental disclosure at the business level. Unlike other DLP solutions, Furthermore, it must be adaptable to any digital they do this using high-level policy frameworks rather than architecture, whether on-premise, cloud, or both. complicated service rules or time-consuming classification. As a result, employees are free to carry out their work The Growth Quotient efficiently rather than jumping through hoops to prevent the loss or exposure of sensitive information. The accelerated awareness of cybersecurity risk is forcing organizations to look closely at the effectiveness of their This means even a data breach does not mean a data loss. security architecture concerning return on investment. Most Active Cypher's data security & protection solutions work organizations had digital transformation plans that migrated across all systems to shield data at its creation point, at rest, aspects of their business to the cloud. COVID accelerated or in motion in any environment, email, and file-sharing what was once a 1-4-year plan to 6 months. Remote work collaboration across any platform. capacity had to be rapidly expanded, and security concerns were foremost on business leaders' minds to confidently “Our customer base ensure business continuity and minimize risk. appreciated our future Active Cypher is a Data Loss Prevention vendor specializing in protecting & securing data at the asset level thinking approach but had across its lifecycle with far less complexity and cost. Their simple and effective approach redefines DLP by enabling issues they needed solving data to be self-protected everywhere, even when firewalls and other security measures fail. The rapid acceleration of today.” digital transformation across all industries provided the 16 | November 2022
Tom Tinor Chief Product Ofcer “I needed to be a part of this revolutionary approach.” www.theenterpriseworld.com | 17
“My career brought me to addressed in the early migrations to TCP/IP-based solutions. He provided leadership to a unique group of Microsoft to lead the people at cisco focused on the identification of product and the industry adoption of newer capabilities in video, file, Enterprise Cybersecurity and VOIP that required security. Group, again focused on a However, better minds still did not address the nagging issue of Data Protection at the file level that leveraged the similar goal as cisco.” existing systems and was simplistic for the users, IT, and the Business. Active Cypher is the ONLY solution on the market that fulfils the original promise of data loss prevention at a His interest in Active Cypher started with the idea that a fraction of the investment required to stitch together a simple, thoughtful solution allowing data to protect itself similar level of protection using other solutions and regardless of the point of creation, destination, and storage methods. is possible. This data protection approach can and must coexist with environments that include XDR, EDR, and Active Cypher's services help organizations protect and other automated controls. Active Cypher's platform secure information dynamically across the entire data enhances the Microsoft ecosystem and expands to all cloud supply chain. Their comprehensive encryption has no gaps providers' protection. because it works at the file level itself instead of only protecting data on a specific server, drive, or collaboration Michael's Advice to the Budding Entrepreneurs platform. No third-party trust is required. “The best advice for any entrepreneur is not to fear failure. Michael Quinn- Leading the Way Try many things, fail quickly, and move on by leveraging CEO the successful aspects of the experiment. A new business must quickly try different business models and not get Michael's career in data protection started in the bogged down with business infrastructure until you validate Intelligence Community from the obtain vs. protect aspect. a successful model and then focus on scaling that success. Data has always been the target, and today's world has opened huge new arenas that lack real controls. In the late Entrepreneurs need to get away from their offices and have '70s and the '80s, it was an electronic wild west. as much customer interaction as possible to validate concepts that solve significant business problems. The Critical changes that took the Intel world rushing from biggest mistakes are made early in a business by people that HUMINT (Human Intelligence) to ELINT (Electronic assume they know what the customer needs rather than Intelligence) were moving at such a rate that every working with customers to validate the value of solutions.” technology got a good review for how it operated and could be exploited. The winner's learned the Zero Day design “Our customers have made flaws allowed this exploitation. Today that is still the foundational key to that success. The research and it clear that security must development of DARPA Net, the Internet, and VOIP alone changed the security landscape. The users and IT/INFOSEC be simple or entirely battled ease of use vs. higher-level security. transparent for users and Michael went to cisco in 1991, seeing a very large market for Internet-driven data communications and already administrators.” emerging demand for better protections that had not been 18 | November 2022
Devin Jones Chief Strategy Ofcer www.theenterpriseworld.com | 19
AaDya SECURITY TRANSFORMING GENERATION INTO SMART AI Technology has developed and are recruited in every company to capabilities, the platform continuously evolved over the last few protect important data and to enhance learns and defends SMBs against ever- decades. As an effect of customers' trust and confidence. evolving cyber threats. evolution, many changes occurred in Cybersecurity consists of the industry the technology sector. For example, standards of confidentiality, integrity, ● What were the initial challenges E.g., computers were invented in 1822 and availability. you faced? and were built in 1991. The main use of computers was to store data as well Here is such a company looking Navigating a global pandemic when as to make work more effective in less forward to provide safer cyberspace the company was only a year old time. Storing confidential data was and to unite a cyber community definitely was our biggest challenge. made easy with inventions. The use of through the work and services. The recession has also been such inventions was mainly done by challenging for most small businesses, the government. sector and in many In this interview with Raffaele therefore, impacting their ability to multinational companies. As well as Mautone, CEO & Managing purchase our services data storing, in the last few years, Director of AaDya Security, we shall social media spread vigorously in the know more about the company's Designed with small businesses in common sector. Yet there comes growth and journey through the mind, this proactive AI approach another side of this boon. Hacking, hurdles and challenges. manages, monitors, protects and cybercrimes, and cyber-attacks now -a informs. It finds and mitigates issues - days have become more frequent. As The Company- quickly through machine learning and an option for this crime cyber security security automation. is discovered for such crimes. Cyber ● Tell us about the company. security is a basic yet important and ● Which was that point that useful process to protect confidential AaDya Security combines the expertise triggered the growth of the data. To avoid and protect companies' of a complete cybersecurity team with company? confidential data cyber security was the latest AI and machine learning developed. Cybersecurity professionals technology within its all-in-one AI- Recently, there has been an uptick in powered security platform Judy. With the number of Ransomware attacks, its AI and machine learning however Phishing, Malware and 22 | November 2022
Raffaele Mautone CEO & Managing Director www.theenterpriseworld.com | 23
Credential Stealing along with the old adage goes as much as things prioritization, cost, internal knowledge, Ransomware continue to be the biggest change they stay the same. specific expertise, dedicated security threats to any organization. staff, etc. For too long, small and Additionally, businesses are struggling ● What is the reason behind your midsize businesses have been with the fundamentals of security company's long-standing success? overlooked in favour of serving the hygiene - Vulnerability Management, enterprise. They are left to try to build Credential & Privilege Cybersecurity remains at the forefront a strong security stack with point Management, Multi-Factor of many leaders' minds as the need products that are often too expensive, Authentication and Defined (and increases to protect their companies. and too complicated for small teams to Tested) Incident Response Plans. As However, many small businesses do manage. And, while they have the not own security software because of 24 | November 2022
technical expertise to manage these ● How do you help companies FireEye, McAfee and Dell. He has solutions, the service providers that increase business scalability and been fortunate enough to serve these support these businesses have to pass sustainability? companies in a variety of roles of along the costs to their customers. The increasing responsibility. His strategic end result is the business makes the We believe the size of your company thinking and effective leadership have decision to operate with less (or your budget) shouldn't limit your been instrumental and paramount in his protection which puts their business ability to combat cyber threats. That's career as an IT, sales and operations and the customers they serve, at risk. why we've developed an all-in-one professional. In March of 2019, this software solution to provide smart, extensive experience in the IT and The Products and Services- simple, affordable and effective security industries inspired him to cybersecurity protection. launch AaDya Security with a mission ● What are the products and to provide smart, simple, effective and services that your company ● How do you decide to take the affordable cybersecurity solutions for specializes in? company a step further in terms of the small and medium business your products/services? customer. Powered by Judy, our innovative AI and machine learning, AaDya's Judy makes cybersecurity effortless ● What makes your team unique? product is simple, affordable and and efficient by protecting your virtual provides 24/7 cybersecurity protection environment with a comprehensive Our team has a breadth of and for SMBs who lack the time, suite of security features you won't find cybersecurity experience and have expertise and capital to successfully anywhere else. been fortunate enough to work for implement these solutions. some of the top cybersecurity and Ÿ DNS filtering technology companies in the world. ● How important is cybersecurity, Ÿ Password Management considering the changing Ÿ Single Sign On ● What would be your advice to the landscape? Ÿ Endpoint Detection & budding entrepreneurs? Cyber threats for small and mid-sized Response Rome wasn't built in a day and neither businesses are really the same as they is a company. Building a company is a are for larger enterprises, the Ÿ Threat Detection & messy process, there is so much to do differences being the size and and you are never really caught up. Set complexity of the attack surface and Automated Remediation high expectations and achieve them. little to no dedicated security Don't follow the same patterns, if resources. Ÿ Ongoing Cybersecurity Training something isn't working, use another Ÿ Compliance Mapping approach. Expect to hear ● How do you make sure your "NO" a million times, Be services are reliable? Leadership- prepared to hear how others would do what you are doing ... differently. They AaDya provides customers with a ● Can you please brief us about your will want to change your approach, flexible, comprehensive solution with professional experience? don't let them. Focus on creating new multiple cloud-based offerings. We opportunities and world-class solutions are not a point product and pride Mr. Mautone has had the opportunity for your customers. ourselves on offering a unified to work for several technology and approach to what small businesses cybersecurity companies such as Duo, need. Our Artificial Intelligence and machine learning differentiate us from our competition. Designed with Small Businesses in mind, this proactive AI approach manages, monitors, protects and informs. It finds and mitigates issues quickly through machine learning and security automation. www.theenterpriseworld.com | 25
28 | November 2022
CITY ME XICO CITY MEXICO MEXICO CITY Megacity of Latin America www.theenterpriseworld.com | 29
Situated on the group of Islands Mexico City would be the fifth-largest As the Mexico City predominantly of Lake Texcoco. Mexico City is economy in Latin America. The factors rests on Lake Texcoco. Earthshattering the capital and largest city of inclusive in the growth of Mexico City activity is incessant there. since 17th Mexico, and the most populous city in is almost tourism and education sectors century the Lake Texcoco started North America. Mexico's capital is rising day by day. In addition, evacuating. Even though if the lake both the oldest capital city in the according to the Secretariat of Tourism, waters don't remain the city stands on Americas and one of two founded by the city has about 170 museums is the heavily saturated clay of the lake's indigenous people. One of the world's among the top ten of cities in the world bed. Over-extraction of the alpha cities, it is situated in the Valley with highest number of museums over groundwater results in the of Mexico within the high Mexican 100 art galleries, and some 30 concert disintegration of the soft base generally central highlands, at an elevation of halls, all of which maintain a constant referred as Groundwater Related 2,240 meters. The city has 16 cultural activity during the whole year. Subsidence. megapolis or divided territorials, which Many areas have murals painted by are in turn divided into Diego Rivera. Although, the city has started sinking neighbourhoods or colonies. almost nine meters of some areas is Geographical aspects of Mexico City sunk since the inception of 20th century. According to the most recent rationale According to records Mexico City agreed upon by the allied and state Mexico City is situated in the Valley of sinks 20 inches or 50 cm every year. governments, the inhabitants count of Mexico, also, sometimes called as the This plunge is resulting in problems Greater Mexico City is 21,804,515, Basin of Mexico. This valley is with runoff and wastewater which makes it the sixth-largest situated in the Trans-Mexican Volcanic management, leading to flooding metropolitan area in the world. Mexico Belt in the high uplands of south- problems and several natural City is the second-larges urban cluster central Mexico. calamities, mostly during the summer. in the Western Hemisphere, and the The entire lake bed is now paved over largest Spanish-speaking city in the Mexico City has minimum altitude of and most of the city's remaining world. Greater Mexico City has a GDP 2,200 meters above sea level and is forested areas lie in the southern of $411 billion in 2011, which makes it enclosed by mountains and volcanoes metropolis of Milpa Alta, Tlalpan and one of the most productive urban areas that reach altitude of over 5,000 Xochimilco. in the world. The city was meters. As the valley has no natural superintended for initiating 15.8% of sewerage outlet for the waters that flow Etymology of Mexico City Mexico's GDP, and the metropolitan from the mountainsides, it makes the area accounted for about 22% of the city exposed to flooding and other The ancient residues of human country's GDP. If it were an natural calamities. Drainage was inhabitants found in the areas of individualistic country in 2013, manipulated through the use of canals Mexico City are those of Pennon and tunnels starting in the 17th century. woman and remaining found in San 30 | November 2022
Bartolo Atepehuacan. Firstly, it was on the main square or Zocalo. The metropolis after the blockade of believed that the findings keep Mexico City Metropolitan Cathedral, Tenochtitlan was skilled by the ample correspondence to the early age of the seat of the Archpriest of New indigenous labor in the encircling area. before common era. However, a study Spain, was on other side of the Zocalo, in 2013 states that the age of pennon as was the archbishop's palace, and Mexico City was the center stage of all woman was 12,700 years old. Hence, beyond from it the building housing the political disputes of the country resulting in the oldest human residue the city council of the city. A late during the 19th century. Events such as discovered in the Americas. Study seventeenth-century painting of the the Mexican–American War, French regarding her mitochondrial DNA it Zocalo by Cristóbal de Villalpando Interference and the Reform War left believed that she comes either from depicts the main square, which had the city relatively unaltered and it Asian, European or Aboriginal been the old Aztec official center. The continued to grow, mainly during the Australian origin. subsisting central place of the Aztecs rule of President Porfirio Díaz. During was productively and permanently this time the city enlarged a modern The city had been the capital of the transformed to the official center and infrastructure, such as roads, schools, Aztec Empire. In the dominion era, seat of power during the colonial transportation systems and Mexico City became the capital of period, and remains to this day in communication systems. However, the New Spain. The viceroy of Mexico or modern Mexico, the central place of authorities focused resources and vice-king lived in the vice regal palace the nation. The reconstruction of the wealth into the metropolis while the www.theenterpriseworld.com | 31
rest of the country deteriorate in University of Mexico. Designed by the compound craftsmanship, some of poverty. most reputable architects of the era, which are today exhibited at the world- including Mario Pani, Eugenio famous National Museum of The history of the rest of the 20th Peschard, and Enrique del Moral, the Anthropology and the Templo Mayor century to the present concentrated on buildings feature canvas by artists museum. While many pieces of pottery the extraordinary growth of the Diego Rivera, David Alfaro Siqueiros, and stone-engraving have survived, the metropolis and its environmental and and Jose Chavez Morado. It has since great majority of the Amerindian political effects. In 1900, the been recognized as a UNESCO World iconography was devastated during the inhabitants count of Mexico City was Heritage Site. defeat of the Aztec Empire. about 500,000. The city began to grow vigorously westward in the early part Traveling through the culture & During the 19th century, an important of the 20th century and then began to tourists points from the Mexico City creator of art was the Academia de San grow upwards in the 1950s, with the Carlos (San Carlos Art Academy), Torre Latino Americana becoming the Being capital of a gigantic pre- established during colonial times, and city's first skyscraper. Hispanic empire, and also the capital which later became the Escuela of prosperous viceroyalty within the Nacional de Artes Plasticas (the The rapid growth of Mexico City as a Spanish Empire. Mexico City has a National School of Arts) including center for modernist infrastructure was rich history of artistic expression. painting, sculpture and graphic design, most fully demonstrated in the mid- Since the Mesoamerican pre-Classical one of UNAM's art schools. Many of 1950s construction of the Ciudad period the population of the the works created by the students and Universitaria, Mexico City, the main settlements around Lake Texcoco faculty of that time are now exhibited campus of the National Autonomous generate many works of art and in the Museo Nacional de San Carlos. 32 | November 2022
During the 20th century, many artists moved to Mexico City from various regions of Mexico, such as Leopoldo Méndez, an sculptor from Veracruz, who supported the creation of the socialist Taller de la Grafica Popular, designed to help blue-collar workers find a distinct address to express their art. Other painters came from abroad, such as Catalan painter Remedios Varo and other Spanish and Jewish exiles. It was in the second half of the 20th century that the artistic movement began to meander apart from the Revolutionary theme. Museums Being oldest ancient city and rich in France. It also has a great collection of newspapers are published, including El artistic aspect Mexico City owns Dalí sculptures, and recently began Universal, Excélsior, Reforma and La numerous museums portraying various displaying pieces in its masters Jornada. Other major papers include arts and art styles. The museums collection including El Greco, Milenio, Crónica, El Economista and demonstrate various art including the Velazquez, Picasso and Canaletto. The El Financiero. Leading magazines Mexican colonial art, modern and museum inaugurated a new futuristic- include Expansión, Proceso, Poder, as contemporary art and international art. design facility in 2011 just north of well as dozens of entertainment The Museo Tamayo was inaugurated in Polanco, while maintaining a smaller publications such as Vanidades, Quién, the mid-1980s to preserve the facility in Plaza Loreto in southern Chilango, TV Notas, and local editions collection of international Mexico City. of Vogue, GQ, and Architectural contemporary art donated by Mexican Digest. It is also a leading center of the painter Rufino Tamayo. The collection The Memory and Tolerance Museum, advertizing industry. includes pieces by Picasso, Klee, opened in 2011, displayes historical Kandinsky, Warhol and many others, events of inequity and massacre. The city is also a major center of though most of the collection is Permanent antiquities include those on popular culture and music. There are preserved while visiting exhibits are the Holocaust and other large-scale abundant of venues presenting Spanish shown. The Museo de Arte Moderno is atrocities. It is also native for and foreign-language artists. These a warehouse of Mexican artists from temporary exhibits. counting the 10,000-seat National the 20th century, including Rivera, Auditorium that consistently organize Orozco, Siqueiros, Kahlo, Gerzso, Most of Mexico City's museums can be the Spanish and English-language pop Carrington, Tamayo, and also explored from Tuesday to Sunday from and rock artists, as well as many of the consistently hosts temporary exhibits 10am to 5pm, although some of them world's famous performing arts groups. of international modern art. In southern have expanded schedules, such as the the auditorium also beam grand opera Mexico City, the Carrillo Gil Museum Museum of Sociology and History, show from New York's Metropolitan showcases avant-garde artists, as does which is open to 7pm. In addition to Opera on giant, high definition screens. the Museo Universitario Arte this, entrance to most museums are In 2007 National Auditorium was Contemporaneo, designed by Mexican free on Sunday. In some cases, a designated world's best venue by architect Teodoro González de León, nominal fee may be charged. multiple genre media. Some other sites opened in late 2008. for pop-artist performances include the Mexico City is the Mexico's prime city 3,000-seat Teatro Metropolitan, the The Museo Soumaya, named after the for the printed media and book 15,000-seat Palacio de los Deportes, wife of Mexican tycoon Carlos Slim, publishing industries. many daily and the larger 50,000-seat Foro Sol has the huge private collection of original Rodin sculptures outside of www.theenterpriseworld.com | 33
Stadium, where popular international artists perform consistently. The Cirque du Soleil has held several seasons at the Carpa Santa Fe, in the Santa Fe district in the western part of the city. There are enormous venues for smaller musical ensembles and solo performers. These include the Hard Rock Live, Bataclán, Foro Scotiabank, Lunario, Circo Volador and Voilá Acoustique. Tasty Cuisine of Mexico City Once taken in grant inferior fare, by the 19th century tacos had become a standard of Mexico City's cuisine. subsequently, as authorities struggled to tax local cheese-breads, imposing authorising conditions and fines, as per records, some detailed types of foods was being served by the foundations. The most persistent reference was for tacos de barbacoa. Also penned are enchiladas, tacos de minero and gorditas, along with oyster shops and fried fish stands. There is confirmation of some local specialties being made available for current migrants; at least two shops were renowed to serve pozole, a type of stew similar to hominy that is a chief of Guadalajara, Jalisco. Mexico City is also known for having some of the freshest fish and seafood in Mexico's interior. After the Tsukiji fiesh market in Japan, Nueva Viga market from mexico city known as the second largest fish market in the wrold. Mexico City offers several cuisines: restaurants practicing in the local cuisines of Mexico's 31 states are available in the metropolis, and the city also has many branches of internationally acknowledged restaurants. These inclusively consists Paris' Au Pied de Cochon and Brasserie Lipp, Philippe; Nobu, Quintonil, Morimoto; Pámpano, owned by Mexican-based opera artist Plácido Domingo. There are branches of 34 | November 2022
Japanese restaurant Suntory, Italian environmental laws the contribution of contemplated a Triple-A league by restaurant Alfredo, as well as New Mexico City in agriculture is the Major League Baseball. Various sports York steakhouses Morton's and The comparatively smallest of all provisions in Mexico City are the Palm, and Monte Carlo's BeefBar. authorities in the nation. Palacio de los Deportes indoor arena, Three of Lima's Haute restaurants, Francisco Márquez Olympic serving Peruvian cuisine, have various Mexico City offers an huge and variety Swimming Pool, the Hipódromo de locations in Mexico City: La Mar, of consumer retail market, varied from Las Américas, the Agustin Melgar Segundo Muelle and Astrid y Gastón. basic foods to ultra high-end lavish Olympic Velodrome, and locations for goods. Costumors buy's goods from equestrianism and horse racing, ice According to the 2019 records of The variety of indoor markets, street hockey, rugby, American-style football, World's Best 50 Restaurants by the vendors, downtown shops, etc.Street baseball, and basketball. British Magzine Restaurant Mexico vendors usually setup their stalls in City ranked 12th in the list with best non-official areas like near metro Education Mexican avant-garde restaurant Pujol. stations, hospitals, etc. Also remarkable is the Basque- Unlike those of Mexican states' Mexican fusion restaurant Biko, which The Historic Center of Mexico City is schools, curricula of Mexico City's placed outside the list at 59th, but in widely known for exclusive, often low- public schools is managed by the previous years has ranked within the cost retailers. Certain blocks or streets federal Secretary of Public Education. top 50. Other that has been placed on are alloted to shops selling a certain The whole funding is allocated by the the list in 2019 is the restaurant Sud type of merchandise, with areas alloted government of Mexico City (in some 777 at 58th place. At the other end of to over 40 categories such as home specific cases, such as El Colegio de the scale are working class pulque bars appliances, lamps and electricals, México, funding comes from both the known as pulquerías, a adventure for closets and bathrooms, housewares, city's government and other public and travellers to locate and experience. wedding dresses, jukeboxes, printing, private national and international office furniture and safes, books, entities). Economic growth of Mexico City photography, jewelry, and opticians. The National Autonomous University Mexico City is one of the major Sports & Education of Mexico City of Mexico (UNAM), situated in economic hubs in Latin America. Mexico City, is the largest university 15.8% of the country's gross domestic Sports on the continent, with more than product is produced by Mexico City. In 300,000 students from all backgrounds. 2002, Mexico City had a Human The country's most popular and Three Noble immortals, diverse Development Index score of 0.915, broadcasted game is counted till date is Mexican entrepreneurs and most of similar to that of South Korea. In 2007, football. Its important emplacements in Mexico's modern-day presidents are inhabitants in the top 12% of GDP per Mexico City include the Azteca among its former students. UNAM capita holders in the city had a mean Stadium, native to the Mexico national conducts half of Mexico's scientific net income of US$98,517. The high football team and giants América, research and has presence all across the spending power of Mexico City which can accomodate 91,653 fans, country with satellite campuses, residents makes the city captivating for making it the largest stadium in Latin observatories and research centers. companies offering standard and lavish America. The Olympic Stadium in goods. As per the 2009 study held by Ciudad Universitaria is adobe to the PwC, Mexico City had a GDP of $390 football club giants Universidad billion, ranking it as the eighth richest Nacional, with a seating capacity of city in the world and the richest in over 52,000. The Estadio Azul, which Latin America. accomodates 33,042 fans, is near the World Trade Center Mexico City in the Mexico City is native for many large Nochebuena neighborhood, and is scale bank headquarters, insurance native to the giants Cruz Azul. companies as well as various finance consulting firms. Due to the bounded Another sports professionally played in non-developed space at the south most the city is Baseball. Mexico City is of which is secured through native of the Mexico City Red Devils of the Mexican League, which is www.theenterpriseworld.com | 35
CREATING A SAFER CYBERSPACE COMMUNITY Cyber security is a basic yet important and useful professionals. We started in 2014 with only one goal: to process to protect confidential data. To avoid and provide safer cyberspace for everyone. And since then, we protect companies' confidential data cyber security have been delivering best-in-class cybersecurity monitoring is developed. Cyber security consists of industry standard and management solutions to corporations, government of confidentiality, integrity, and availability or CIA. Privacy agencies, and individuals. means data be accessed only by authorities; integrity means the data may be changed or added through the authority Since our conception, we have served security solutions to whenever needed; availability means data, systems and almost 7000 clients across 90+ countries. functions must be available on demand according to authorised parameters. 2. What were the initial challenges you faced? Here is such a company looking forward to provide safer Usually, people get skeptical about new and unfamiliar cyberspace and to unite a cyber community through the organizations. They're more willing to rely on well-known work and services. and reputable organizations to resolve their problems. We had to overcome that skepticism with transparency and In this interview with Rabiul Islam, CEO & Managing communication. We were always reachable to our clients Director of TechForing, we shall know more about the and ready to answer any questions they may have. We company's growth and journey through the hurdles and provided excellent customer service constantly and always challenges. asked for feedback that we used to improve our services. These helped us in building trust with our clients and The Company increase our reputation. 1. Tell us about the company. The other challenge we faced was finding talents to back up our operations. Again, being a new organization made it TechForing is a premier team of certified cybersecurity difficult for us. Many applicants were willing to work in the 38 | November 2022
Rabiul Islam CEO & Managing Director www.theenterpriseworld.com | 39
cybersecurity field. However, finding fitting candidates was quick incident response and introduced services like Digital challenging to say the least. Even if we found the right Forensic Investigation, Crypto scam Investigation, person for the job, we had to show them we had something Ransomware Mitigation, Online Blackmail Investigation, unique to offer - for them to join our team. We overcame Hack Recovery, etc. these challenges with clear communication, focusing on the career growth of the talent and building an excellent 4. How have the company graphs changed since the culture. We were clear about our company's mission and foundation? Can you share a few statistics? (You can vision; gave applicants a good hiring experience, and share the charts/graphs here). provided them with a great environment to work in. We have seen massive growth since the foundation of our 3.Which was that point that triggered the growth of the company. Since 2014, we have opened regional offices in company? Michigan (USA), Istanbul (Turkey), London (UK), Toronto - Ontario (Canada), and Delhi (India). Currently, Our company's growth came from research, analysis, and TechForing employs 300+ experienced in-house understanding of our customer's pain points. Cybersecurity cybersecurity experts distributed across four continents. We services can be lengthy, complicated, and expensive in have provided our services to 1250+ businesses, and 7000+ general. We created our services in a way that focused on individual clients from over 90 countries. alleviating those issues. 5. What is the reason behind your company's long- We noticed that businesses and individuals were not getting standing success? the necessary help they needed during a cyberattack fast enough, which meant they lost the crucial time they needed Dedication and consistency. We have remained true to our to mitigate the damage. We aimed to solve that with our core values and beliefs throughout the years. We have 40 | November 2022
created a culture of trust and respect that allows us to build cyberattacks, ensuring their valuable information is safe relationships lasting for years. We provide a unique from harm. We also help companies by ensuring that their customer experience dedicatedly from the start to the end of systems are reliable and functioning properly, minimizing a project. By maintaining consistency, we have also been the risk of downtime and other problems affecting their able to maintain our competitive advantage over our business operations. competitors. We also provide seamless integration with no disruption to Our focus on staying true to our core values and beliefs a business's workflow. This way, we help companies enables us to continue delivering quality services that our increase business scalability and sustainability. customers can depend on. All of it has helped us provide our services for so long successfully. 5. How do you decide to take the company a step further in terms of your products/services? The Products and Services At TechForing, we are passionate about cybersecurity. Our 1.What are the products and services that your journey started with the goal of providing safer cyberspace company specializes in? for everyone, and we are constantly working toward that goal. TechForing specializes in Risk Assessment, Incident Response, Security Compliance, and SMB Solutions. We We make new decisions based on pure research, provide cybersecurity services to both businesses and implementation feasibility, and prototype testing; making individuals. sure the changes we make benefit our clients. As an example, businesses are constantly at risk of falling Leadership victim to cyber-attacks. Our Risk Assessment services, such as Vulnerability Assessment and Penetration Testing can What makes your team unique? help companies to identify and patch their security infrastructure's weaknesses. Our team consists of people from different backgrounds and various experience levels, yet all of them are focused and Our Incident Response Services help businesses to deal involved while having great communication skills. They with cyber-attacks such as hack events, ransomware attacks, also possess a good understanding of the outside world and data breaches, etc. business knowledge, helping them to deal with clients more effectively. 3. How do you make sure your services are reliable? Our team members are certified by some of the most reputable organizations such as C|EH, CISA, CISSP, Security+, CCE, ACE, AME, GIAC, EnCE, GSA, CMFF, and many more. With over 8 years of experience in digital services, we are confident that our information technology solutions are proven and repeatable. We use a data security approach that synergistically integrates people, processes, and platforms. Also, we strongly emphasize our clients' requirements, employing streamlined methodologies, and ensuring we're providing a reliable service. 4. How do you help companies increase business scalability and sustainability? TechForing helps companies to protect their data from www.theenterpriseworld.com | 41
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Environmental Environmental Sensor Networks Sensor Networks for Large-Scale for Large-Scale Monitoring Monitoring As the world becomes more digitized, the need for Common Use Cases for Environmental Sensor large-scale environmental monitoring increases. Networks: Environmental sensor networks (ESNs) consist of a network of devices that collect data on the surrounding ESNs are often used in business settings to monitor and environment. This data can be used to track and respond to manage various environmental factors such as temperature, changes in conditions such as temperature, humidity, light humidity, and air quality in business facilities. This can help levels, and air quality. ESNs can also be used to monitor ensure that the environment is comfortable and safe for noise levels, water usage, and other factors that can affect employees and can also help reduce energy costs by employee productivity or comfort. optimizing HVAC settings. In this article, we’ll discuss some common use cases for Sensor networks can also be used to monitor and optimize ESNs, how they can help you, and how to deploy one. Keep various industrial processes. For example, they can be used reading to learn more about how environmental sensor to monitor and adjust the temperature of a manufacturing networks work and how they can be used for large-scale process or to monitor the level of pollutants in a factory monitoring. exhaust stack. www.theenterpriseworld.com | 45
Furthermore, an Environmental Sensor Network can How To Deploy an ESN monitor the environment around critical assets such as data centers, wind turbines, and oil refineries. This can help Sensor networks are composed of many small, low-power ensure that the assets are operating within their safe devices that can collect and share data. The deployment of operating range and can also help identify potential Environmental Sensor Networks for large-scale monitoring problems before they cause serious damage. is a complex process that considers the needs of the system and its users. Network architecture, sensor placement, data Finally, ESNs can be used to help businesses prepare for processing and management, and communication protocols and respond to natural disasters. For example, they can be must all be considered when designing and deploying a used to monitor the condition of critical infrastructure, track sensor network. the spread of hazardous materials, or provide real-time information to emergency responders. The first step in deploying a sensor network is to identify the goals of the system. What information is needed? What The Benefits of Using ESNs for Large-Scale Monitoring areas need to be monitored? What kind of data will be collected? Once the goals have been identified, the next step ESNs are becoming increasingly important for monitoring is to select the appropriate sensors. Many factors must be environmental conditions in business settings. considered when selecting sensors, including environmental Environmental Sensor Networks can provide valuable conditions, range of detection, power requirements, and insights into issues such as energy consumption, indoor air cost. quality, and climate control. In particular, ESNs can help businesses save energy and money by optimizing their Once the sensors have been selected, the network operations in response to changing environmental architecture must be designed. The architecture defines how conditions. the nodes will communicate with each other and how data will be processed and shared. The design also determines ESNs can help businesses save energy in several ways. For how much bandwidth or storage capacity is required. example, if the temperature in a building rises too high, ESNs can be used to adjust the air conditioning settings After the environmental sensor network architecture has accordingly. ESNs can also be used to optimize lighting been designed, it’s time to place the sensors! The sensor levels and indoor air quality, both of which can affect placement is critical for ensuring accurate data collection in energy consumption. In addition, ESNs can be used to the building. The first step is to identify critical areas for monitor energy consumption in specific areas of a building, monitoring. These areas may include the HVAC system, allowing businesses to target areas where energy savings roof, windows and door, water systems, and electrical can be made. systems. Sensor networks can also help businesses save money by With the critical areas identified, the sensors should be providing insights into how climate control affects placed in these areas in a way that will provide the most employee productivity. For example, if the temperature is accurate data. Once the sensors have been placed, the data too cold, employees may be less productive. Environmental can be collected and analyzed to help improve the Sensor Networks can help businesses adjust the climate- efficiency of the building. Data management systems play control settings to find the ideal temperature for employees. an important role in ESNs by organizing and managing In addition, ESNs can be used to monitor humidity levels large volumes of data from multiple sources. and air quality, both of which can affect employee productivity. Utilizing ESNs Moreover, these sensor networks can help businesses save Environmental sensor networks are important for large- money by monitoring water usage. For example, businesses scale monitoring because they allow for the collection of can use ESNs to detect leaks and track water usage by area. data from a large number of sources simultaneously. This This information can help businesses save money on their data can be used to track environmental conditions and water bills by identifying areas where water usage can be changes over time, which can improve efficiency and keep reduced. building occupants safe and healthy. 46 | November 2022
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Nike most trusted America based N brand, rules over the sports world all over the globe. As of later 2020 the organization had count of 76,700 employees worldwide. Around in early 2020 the brand was at 89th position in brand fortune 500 list counting 32 billion making it shine as most valued brand in sports world. Nike is shining in the sports market since 1964 when started as a Sports equipment's company. This blog is a comprehensive examination of Nike marketing techniques, including their target market, social media strategy, marketing mix, digital marketing presence, campaigns, and marketing activities throughout the ongoing pandemic. About Nike: In 1964, Phill Knight track athlete and his coach Bill Bowerman founded Nike originally known as Blue Ribbon Sports (BRS) in Eugene. With partnership with Japanese shoemaker Onitsuka Tiger formed BRS. Till end of 1964 the BRS sold around 1300 pairs of sports shoes and earned 8,000. In early the annual net gross of BRS reached up to 20,000. Later in 1966 BRS opened its retail store at Santa Monica, California. Later in 1971 relationship between BRS and Onitsuka Tiger came to an end. Then BRS was www.theenterpriseworld.com | 49
newly born with expansion and a new name “Nike”. Its first Building Taglines and Stories product designed by Carolyn Davidson named as Swoosh was used by Nike on 18th June 1971. In middle of 1980 Nike got Nike focus on creating meaningful stories to build a 50% share in U.S. sports shoes market. In December of the loyal fan base. Nike prompts emotion in the customer same year Nike gone public and a new story began in the through “emotional branding”. Carefully crafted ads aim growth of Nike. give rise to particular feelings and make the Nike products more meaningful through the eyes of the Nike had Wieden+Kennedy as their primary advertising customers. partner. Co-founder of the advertising company Late Dan Wieden coined the most famous slogan for Nike “Just Do It” Financial Statistics in 1988 Nike ad campaign. Throughout the whole year Nike expanded with a rapid speed. The growth of Nike went on a Nike's digital marketing strategy has brought success. rapid rate. Around in 2013 Nike replaced Alcoa and was made Nike is the most valuable global apparel brand with a a member of the Dow Jones Industrial Average. In December brand value of 28 billion dollars as per the records of 2013 Nike's profit rose to 13% in global orders. For the 2018. They held the largest market share with 2.8 budgetary year 2018, Nike reported earnings of US$1.933 percent in 2017. The company's financial record is also billion, with annual revenue of US$36.397 billion, an increase strong. In the last consecutive 4 years, Nike generated of 6.0% over the previous budgetary cycle. Nike's shares over 30 billion dollars in revenue. traded at over $72 per share, and its market capitalization was valued at over US$114.5 billion in October 2018. Targeting Targeted Audience Marketing Strategies: Nike has a special targeting strategy who targets the audience who actually needs the products. E.g. Nike Nike being a global brand gained more popularity just because believes in sponsorships. Nike promotes their product of the quality products. Being a sports brand added more through celebrity athletes gradually leading in options for promotions and mouth publicity. In 1982 first approaching a targeted audience crowd. advertise of Nike was aired, created by advertising agency Wieden+Kennedy during the New York Marathon. With this The brand always uses cutting-edge technologies like the Cannes Advertising Festival honored Nike as the first hyperadapt. Their mission is “To bring inspiration and company to receive the honor twice of Advertiser of the Year innovation to every athlete in the world” and as we all in 1994 and 2003. know their tagline is “Just Do It”. They have a strong product portfolio in various interrelated business Nike now promotes its products through sponsoring segments to retain their customers and provide bundle agreements with celebrity athletes. Nike's first professional products to them. athlete to promote Nike's product was Romanian tennis player Ilie Năstase. Nike has also sponsored many other successful Campaigns: track and field athletes over the years, such as Sebastian Coe, Carl Lewis, Jackie Joyner-Kersee, Michael Johnson and Nike advertisements have always delivered powerful Allyson Felix. The underwriting of basketball player Michael messages that stay with viewers for a long time. Jordan in 1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon, The label's well-known \"Just Do It\" mission statement proved to be one of the huge boosts to Nike's glare and sales. has appeared in the list of iconic advertisements over the years. The company has earned a reputation for being Digital Marketing: one of the most creative advertisers in the business. Nike's best of the digital marketing campaigns has some basic Charles Barkley's \"I Am Not a Role Model\" (1993) aspects including some of the best digital marketing campaigns of Nike. The leading sportswear cast Charles Barkley in its 1993 commercial who raised a valid point “Just because I Nike believes in marketing strategy is brilliantly supported by dunk a basketball doesn't mean I should raise your kids”. effective ads. Nike doesn't just sell their product but they sell The statement created controversies in Unites states. aspiration. Barkley was not the only one to make this point at the time, but his message was amplified through this ad. 50 | November 2022
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