The Best Franchises To Open in 2021

WWW.THEENTERPRISEWORLD.COM | AMERICA EDITION | AUGUST 2021 The Best Franchises 2021To Open In MassageLuXe From Wellness to Rejuvenation ActionCOACH Where Tomorrow's Leaders are Born! Oksana Kolesnikova OKSANA FRANCHISING INTERNATIONAL Enriching students, Changing lives!







FROM EDITOR’S DESK “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” — Thomas Edison Some of the best franchise opportunities are just around the corner. If you give up too soon, you may miss out on the job that’s just right for you. Franchising opportunities give you access to become a part of a big, established, and successful brand. It also gives one a chance to provide proven and recognized services. This issue of The Enterprise World, The Best Franchises To Open in 2021 features, one of the best companies that provide franchises. These companies have proved their mettle over and over, perfecting their services, and creating a long list of satisfied and loyal clientele. On the cover story is the inspirational and visionary, the elegant Russian-born American, Oksana® Kolesnikova, is an internationally renowned pianist and composer, educator, innovative music, and personal mentor to the franchise owners of Oksana® Enrichment Programs. She is the CEO of three companies: Oksana® Franchising International, Inc. (OMG, Inc.), Oksana® Enrichment Programs, and Oksana® Foundation. Oksana Enrichment (www.OksanaEnrichment.com) provides franchising opportunities to entrepreneurs who are interested in working in the exciting fields of education, tutoring, after- school enrichment, local community classes/programs for youth/adults/seniors, and servicing an online community. They offer a myriad of programs to not only private, one-on-one students, but also to the public, private and charter schools; districts; municipalities, and counties. Featuring the spectacular journey and story of ActionCOACH. ActionCOACH is one of the largest and most successful business coaching franchises in the world. They have been in the industry for a long time, enabling enterprises to have better and more able leaders, and that too with coaching programs that have been highly acclaimed and regarded in the market for the past 29 years. ActionCOACH was the one that started the business coaching industry, it continues to innovate and transform the industry. With more than 1,000 coaches, working with more than 18K businesses worldwide in nearly 70 countries, ActionCOACH continues to grow and serve small to medium size businesses worldwide. There is a lot more to read inside. Happy Reading! Adeeb Malik Adeeb Malik

The Enterprise World, 420, Pride Purple Square, Above SBI, Wakad, Pune. 411057 9552931801 Follow Us On: For Editorial Concerns: [email protected] For Sales & Branding Enquiries: [email protected] For Subscription: [email protected] Publisher The Enterprise World Creative Content Editor Sanyukta | Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Lisa Creative Design Head: Sushant K. Social Media Manager Narendra S. Digital Circulation Manager Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight This issue of The Enterprise World, The (www.OksanaEnrichment.com) provides Best Franchises To Open in 2021 features, franchising opportunities to entrepreneurs who are interested in working in the exciting Franchising any company is much more than fields of education, tutoring, after-school finding a great investment opportunity. As it enrichment, local community is rightly said that relationships based on classes/programs for youth/adults/seniors, and money and greed do not go far, or end well. servicing an online community. They offer a Thus, investing in a franchise becomes a myriad of programs to not only private, one- tedious job, as one is not only investing in the on-one students, but also to the public, private products/services but also in the name, the and charter schools; districts; municipalities, beliefs, vision, and mission of the company. and counties. Then comes the search to find one of the most promising and recommended Featuring the spectacular journey and story of companies that offer exceptional franchising ActionCOACH. ActionCOACH is one of the opportunities. largest and most successful business coaching franchises in the world. They have been in the Featured here are some of the best industry for a long time, enabling enterprises franchising opportunities that are not only to have better and more able leaders, and that innovative but also their story, vision, and too with coaching programs that have been goals will make you believe in the name and highly acclaimed and regarded in the market the leadership of the companies. These for the past 29 years. ActionCOACH was the companies have withered every challenge one that started the business coaching thrown at them and turned every opportunity industry, it continues to innovate and they got into meaningful and spectacular transform the industry. With more than 1,000 milestones. Their tenacity, focus, and coaches, working with more than 18K dedication truly make them one of the best businesses worldwide in nearly 70 countries, franchises to open in 2021. ActionCOACH continues to grow and serve small to medium size businesses worldwide. On the cover story is the inspirational and visionary, the elegant Russian-born In conversation with the President & CEO of American, Oksana® Kolesnikova, is an MassageLuXe, Mark Otter. MassageLuXe is internationally renowned pianist and a nationwide spa franchise with 70 locations composer, educator, innovative music, and that offer high-quality massages, facials, and personal mentor to the franchise owners of waxing services. Licensed massage therapists Oksana® Enrichment Programs. She is the and estheticians help clients find relief for CEO of three companies: Oksana® chronic pain and skin conditions in a relaxing Franchising International, Inc. (OMG, Inc.), environment. MassageLuXe promotes health Oksana® Enrichment Programs, and and wellness for the body and mind through Oksana® Foundation. Oksana Enrichment massage and skin health treatments.

10. Oksana Management Group, Inc.

22. CONTENTS MassageLuXe 28. ActionCOACH

COVER STORY Oksana® Management Group, Inc. ENRICHING STUDENTS, CHANGING LI 0110| MAMu2g0u21st 2021

t IVES! IMAGE CREDIT : DANIELE BUCCHERI, @DBFILMSLA

| Cover Story 12 August 2021

Oksana Kolesnikova CEO OKSANA MANAGEMENT GROUP, INC. T alent always triumphs, and the story of Oksana Management Group, Inc. is no less. Oksana® Kolesnikova has set up an enterprise that has no bounds and empowers people around the globe to follow their passion. Oksana Management Group (OMG) provides best-in- class franchising opportunities, but most importantly a platform for enabling the artists of tomorrow. They are dedicated to equipping students with all the knowledge and help they require to pursue their life's dream. Be it one- on-one tutoring for K-12 subjects, a wide range of programs including music, languages, academic, etc. All this ensures that a student has all the support and guidance from the very best, and also gets to learn all the intricate details, with support from the very best coaches, and that too at the comfort of their homes. Inspirational and visionary, the elegant Russian-born American, Oksana® Kolesnikova, is an internationally renowned pianist and composer, educator, philanthropist and personal mentor to the franchise owners of Oksana® Enrichment Programs. She is the CEO of three companies: Oksana® Management Group, Inc. (OMG, Inc.), Oksana® Enrichment Programs, and Oksana® Foundation. In 2019, she launched franchising opportunities for her tutoring and arts-focused business, which was already successfully operating with a large roster of tutors and was established in numerous schools. Born from her love of music performances, composing, and teaching music and languages to students, she sought to provide a quality-based resource for student enrichment beyond what her high-demand, one-on-one lessons would allow. All these factors make Oksana® Franchising International, Inc. one of the best franchises to open in 2021. www.theenterpriseworld.com 13

| Cover Story The Company, the Journey Oksana says, “Looking back, I strategic planning, wouldn't have it any other way, as execution/analysis, and careful Oksana currently owns and all the mistakes I made and lessons selection of hired team members. In operates three companies: Oksana I learned in this industry can now addition to this, there was Franchising International be passed to my franchisees, so motivation, leading and inspiring (www.OksanaEnrichment.com), they don't have to experience the team, having faith in their Oksana Management Group, Inc. them”. abilities while taking calculated (www.OksanaManagementGroup.c risks, fostering the ability to find a om), and the 501 c 3 non-profit How has the company changed way to benefit from setbacks, and Oksana Foundation since the foundation, and what learning constructive lessons. (www.OksanaFoundation.org). makes Oksana Management Having grown up in a family of Group, Inc. so successful? The business model of Oksana educators, teaching has always Management Group proved to be been in her blood, and to say that Based on Oksana's background as a successful and ultimately withstood she is passionate about this industry performing music artist who has the test of time, and even recent would be something of a gross toured the world and an “educator challenges – such as the Covid-19 understatement. to the stars”, she initially started pandemic – did not shut their her business focusing solely on doors. They decided to introduce a Oksana has been in education and music education. Eventually, she national franchise system wholly performing arts for over 20 years, identified a demand for other based on the success of their launching her first company with services, even hinted at by way of business model, and it was just a her husband, Oksana Management her existing client base, being a natural progression for scaling and Group, in 2010. trilingual speaker herself, and expanding the brand while giving always showing an interest in other entrepreneurs opportunities to Every entrepreneur has to go foreign languages (while traveling work in this exciting field. through a series of hurdles and to different countries on tour and challenges, for Oksana it was no fortifying international connections Services offered by Oksana less. She withered through expanding her appreciation for Management Inc. and new everything thrown at the company, different cultures and languages), additions with an unwavering spirit and true she decided to branch out and leadership. Opening your first include languages as part of the Oksana Enrichment business can, of course, be a management entity. This proved to (www.OksanaEnrichment.com) frightening and overwhelming be the right move, as they received provides franchising opportunities venture, and Oksana faced a lot of interest from the market. to entrepreneurs who are interested numerous challenges when initially in working in the exciting fields of launching Oksana Management Years later, when she became a education, tutoring, after-school Group – from lack of funding and mother and her son started grade enrichment, local community economic downturn to stiff school, she identified another need classes/programs for competition and lack of guidance that she subsequently fulfilled youth/adults/seniors, and servicing and experience about running, through the efforts of her company, an online community. They offer a operating, and marketing her and that was offering a third myriad of programs to not only services and that's just to name a branch: academic tutoring and test private, one-on-one students, but few. They made a lot of costly prep offerings for all subjects on a also to the public, private and mistakes in the beginning, but K through 12 levels. charter schools; districts; learned and persevered; in funding municipalities, and counties. Their the entire endeavor themselves and As for the factors invoking the programs include, but are not being driven by a passion for success of the company, it was a limited to, music (piano, voice, success, they made the conscious myriad of factors: Perseverance, guitar, singing, and more); foreign decision to never give up on their passion, hard work, willingness to languages (Spanish, Italian, French, dream. improve, great customer service, Chinese, Korean, Russian, Hebrew, thinking “outside of the box,” Farsi among others); K through 12 14 August 2021

academic tutorings and test prep in Italy travel support agency recurring booking on the Home all subjects; art (drawing and promising participants an Shopping Network (HSN). painting); acting and drama; opportunity to visit places and live fitness/yoga; cooking classes; experiences that are normally In 2003, Oksana® became the first martial arts; summer camps; available only to the locals. The Russian female pianist to travel STEAM curriculum and more. first “Italy Dream Vacation,\" as it's overseas to entertain the U.S. being billed, will take place next Troops. She made two world tours Oksana is a “hands-on” type of summer and, given its exclusivity, on behalf of the Morale, Welfare, business owner, and such is the will be by invitation only. and Recreation (MWR) team of Oksana Management Department of the U.S. Navy. She Group, Inc., offering ongoing Italy has a very special place in made a solo tour to entertain the support and intense training to their Oksana's heart, given that her U.S. Troops in September 2003, franchisees. Furthermore, Oksana husband/business partner hails stopping in Italy, Spain, and takes their franchisees “under her from there. More details can be Greece. In February of 2004, she wing” and guide them through found at went to Asia, including stops in anything business-related; indeed, www.SerataItaliana.club/Italy. Guam, Korea, Japan, Okinawa, and since she has been in this industry Singapore with Navy MWR. She for so long and has encountered Leading Lady, Oksana also was invited to perform for (and was able to overcome) many U.N. officials in New York City. obstacles, challenges, and issues, After falling in love with the piano she is more than capable to guide at five years old, Oksana® began 2006 was a pivotal year. She franchisees in such a way to help classical piano lessons when her proudly received her U.S. them avoid, prevent and resolve family moved from Siberia to citizenship and also performed in most issues that may arise. She Kazakhstan Russia. Inspired and Italy at the Salento International believes in paving the road for focused on developing her talent, Film Festival on opening night. these new-to-franchising folks, so she began winning music Looking to relocate into the center to speak, which allows for a competitions only four years later. of the entertainment world, reduced learning curve so that in Blessed with parents who were Oksana® and Alex, her husband, just a few weeks, they absorb what educators who sought more moved to Beverly Hills, California. would normally have taken them opportunities for their children, There, she landed the prestigious decades. She is greatly vested in Oksana® emigrated with her position of the in-house pianist at the success of the franchisees. “If family to the U.S. after the Soviet The Polo Lounge, the legendary 5- they succeed, we succeed!”, Union dissolved. They settled in St. star restaurant in The Beverly Hills Oksana adds. Petersburg Florida. Hotel. Oksana® performed there every day from 2006 to 2013, They are relentlessly working on While enrolled in what is now St. entertaining an ongoing celebrity improving their services and are Petersburg College, Oksana® won roster of who's who in the world of working day in and out to provide the Florida State Young Artists entertainment and business. During nothing less than excellence. They Symposium Competition as a that time, a growing demand began recently partnered with the Italian junior. This honor secured her a for her to perform at private parties company LikeItaliansDo.com, scholarship to the School of Music and charitable galas, as well as to headed by fellow entrepreneur at Florida State University, where teach piano lessons to adults and Maria Catya Caradonna, whose she graduated with honors in 2001. children in the Los Angeles region. main goal is to “bring Italy to your Her entrepreneurial spirit and her She especially loves working with home” utilizing fun and engaging skills in marketing and branding children and met these new live cooking show broadcast took root as she began booking opportunities with ambition and directly from Italy (an import- piano performances to showcase grace, building an expansive and export activity for authentic Italian her talent across Florida. She had a well-connected list of high-profile products not available on Amazon growing fan base, and her gigs clients. Her fan base continued to or anywhere else online). All this is included charitable and business grow online. During her tenure at in addition to a one-of-a-kind USA- galas, private events, and a The Polo Lounge, she performed www.theenterpriseworld.com 15

“ | Cover Story “You fall, you rise, you make mistakes, you live, you learn. You're human, not perfect. You've been hurt, but you're alive. Think of what a precious privilege it is to be alive- to breathe, to think, to enjoy, and to chase the things you love. Sometimes there is sadness in our journey, but there is also lots of beauty. We must keep putting one foot in front of the other even when we hurt, for we will never know what is waiting for us just around the bend. - Unknown straight through her pregnancy, bringing her cherished son, Alessandro Concas, into their family in 2009. Skillfully utilizing her business experience and relationships in Los Angeles, she sought to meet needs expressed by schools and parents and to cultivate her brand. In 2010 she established Oksana® Management Group, Inc. (OMG). Her company was awarded the 2014 Best of Beverly Hills Award. Her stellar reputation translated into the company becoming the main choice of celebrities who sought lessons for themselves or loved ones. To meet logistical issues, she began incorporating lessons through Skype when appropriate, enabling her to teach out of town and international students. Pursuing cross-promotions, mutually beneficial collaborations, and endorsement arrangements, Oksana® studied the business practices of highly successful companies and carefully began partnering. Her focus and theme, which underpin her business, have always been to work only with people and companies with whom she has a deep respect and a friendship. Oksana® and Alex decided to move to Santa Clarita, California in 2016 to create a comfortable home, given that it is a very family-oriented, friendly community. This move enabled Oksana® to partner with local organizations to lead networking events, build her private lessons in music, languages, and tutoring, and grow her establishment of after-school enrichment programs in the region. She increased her roster of tutors and further developed her relationships with schools, school districts, and municipalities to offer arts and tutoring. 16 August 2021

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| Cover Story ” WITH GREAT POWER recordings, and her original compositions have been chosen by COMES GREAT international artists to record on their CDs. Her CD, “Best of Two RESPONSIBILITY Worlds,” evolved from a collaboration with notable fine artist Jim Warren. “Oksanabella,” her YouTube channel featuring her performances, has nearly 3 million upload views from all over the world, to date. The Team of Oksana Management Group, Inc. By 2019, Oksana® Management nationally and internationally. When it comes to the franchise arm Group, Inc, encompassed dozens She also founded in 2020 of Oksana Enrichment, the team is of tutors, countless students, and Oksana® Foundation, a 501 always excited about scaling and relationships with many schools in (c)(3) nonprofit whose goal is to growing their venture. They are Southern California and beyond. provide extracurricular education to currently selling franchises in 35 Maintaining her focus on quality underprivileged families. She also states, but expect to grow into all and integrity, she chose to organizes networking events to 50 states in the next five to seven personally select her tutors. A help others with business years, at which point they will also second-generation educator, development. She continues to expand their offerings to Oksana® sought to bring a range of mentor a limited roster of piano international markets. They are programs to meet rising student and protegees, business consulting, thrilled to serve in a billion-dollar school needs. Her company offers compose original music, and industry, especially knowing the private, one-on-one lessons in the perform Live concerts for special demand for educational services areas of music, foreign languages, events, especially fundraisers for extends across the globe – indeed, and academic tutoring in all her Foundation. not even the COVID pandemic subjects, K through 12, with In early 2020, Oksana® was negatively affected this niche. They potential for additional subjects presented with an Award of are also excited to keep creating such as voice/choir, art, Excellence in Education at a pre- and bringing new programs to their acting/drama, martial arts, and Grammy Awards party at the Los customers. foreign languages, as well as Angeles Chargers penthouse Financial Literacy and test headquarters, where she also Oksana feels projecting yourself preparation. performed some of her original and putting yourself in someone compositions. else's shoes does wonders when it Working for a year with a franchise comes to understanding others; specialist, Oksana® launched an Oksana® has recorded eight CDs after all, she has handpicked the official franchise opportunity for of original, classical, and popular team that surrounds her every day. her scholastic and arts youth music and her instructional video She looks for similar characteristics education platform in October of for students of piano. Her “Free to her own when searching for a 2019 by opening Oksana Floating” CD won the 2010 Best new team member. All of the team Franchising International, DBA Classical Album of the Year on players have the same passion for Oksana Enrichment. This step has SoloPiano.com. She has the vision and mission of the enabled the expansion of her collaborated with other company, and they believe in its scalable, innovative programs both international musical artists for legacy of doing good and trying to make this world a better place. All these factors make the team a close-knit family. 18 August 2021









Tell us about your company? MassageLuXe is a nationwide spa franchise with 70 locations that offer high-quality massages, facials, and waxing services. Licensed massage therapists and estheticians help clients find relief for chronic pain and skin conditions in a relaxing environment. MassageLuXe promotes health and wellness for the body and mind through massage and skin health treatments. MassageLuXe believes in the strength and power of massage therapy and treating your skin properly. Massage therapy can relieve stress and anxiety, which improves your mental health and wellbeing. Additionally, therapeutic massage provides pain management and relief for people suffering from numerous ailments and chronic conditions. Therapeutic massage and skin health treatments aren't just a luxury — they are methods of self-care that lead to better health, pain management, and overall improvements to your wellbeing. We are on a path of explosive growth and aim to have 250 locations open in the next 5 years. MassageLuXe is a fantastic investment opportunity and I want to help as many prospective MassageLuXe owners as possible reach their dreams through franchising with us. The more MassageLuXe locations we have, the more people we can help in reaching their health and wellness goals. With more locations, our message of the physical and mental health benefits of skin care and massage gets louder. www.theenterpriseworld.com 23

What are the products or services the company Chief Growth Officer, I am responsible for consumer focuses on? How are your services different from marketing and franchise growth. I am a Certified those in the market? Franchise Executive with the International Franchise Association and has been named as one of the Top 100 MassageLuXe Spas offer various massage services: influential Women in Franchising by Business Woman Swedish massage, deep tissue massage, prenatal Magazine. massage, and several specialty massages. Our therapeutic massage services will help you relax while Prior to MassageLuXe, I was with Self Esteem Brands offering relief from sore muscles and chronic pain. working on franchise and consumer marketing for Our skin health treatments and facials are perfect for over 5,000 global locations. I have also held roles in anyone who cares about the health of their skin. the NFL with the Minnesota Vikings and as an adjunct MassageLuXe believes in the strength and power of professor of marketing at University of Wisconsin massage therapy and treating your skin properly. River Falls. These services can relieve stress and anxiety, which improves your mental health and wellbeing. What are the key achievements of your business Additionally, therapeutic massage provides pain journey? management and relief for people suffering from numerous ailments and chronic conditions. We make My proudest moments come from when the self care easy. Our wide variety of membership franchisees that I support are winning and seeing options offer relaxation and health benefits, no matter success. There's nothing better than helping someone what your needs are. Our experience and product achieve their dreams of business ownership. partnerships ensure you receive the best service each time you visit us. Any client experience you would like to highlight? Please tell us about your team. MassageLuXe understands that in the hustle and bustle of your everyday life, it can be difficult to make Our individually owned and operated MassageLuXe the time for yourself, but you deserve to feel good and franchises choose friendly and professional staff who to live your healthiest life. As a society we have never are selected based on technical expertise and been more concerned with health and wellness and character. They are trained to put clients at ease from preventative and complimentary care through massage the moment they walk into the door. Their client's and facial services should be prioritized in your health is a top priority. routine. Franchise locations are backed by an in-house team Which one is your favorite quote? with extensive experience in all facets of business operations and assist franchisees in the operation of My favorite quote is “Find your Purpose”. Success to their business. MassageLuXe franchisees can expect me is centered around living and working with a to receive support at every level from site selection purpose. In franchising, I find purpose in helping to and grand openings to ongoing training, marketing, provide a framework for entrepreneurs to live out their coaching and more. dreams of business ownership. If you are not waking up every day with a passion and energy around what Please brief us about your professional experience. you do, you should reevaluate. You are only your best when you feel your best and that is the ultimately the I am the Chief Growth Officer at MassageLuXe. As pinnacle of success. 24 August 2021



Investing is taking a step up especially after witnessing with incentives being provided to invest in sustainable the staggering gains as the pandemic subsides. All this enterprises, it becomes a no-brainer investment. As value has hype has made people pay more attention to seekers, we should look out for companies who value their investing and adding value to their investments. There are customers as much as the environment. With sustainable various ways one can invest money, stocks being traditional finance, one can fund these enterprises and take a step with mutual funds, ETFs, etc. on the rise. As investing is towards a more sustainable future. Many organizations such picking pace, criteria to do the same are changing by the as WWF are working towards integrating environmental minute. An investor looks at the potential blue chips from considerations into the mainstream finance and lending every standpoint, fundamentals, sales, profits, turnover, etc. sector. Identifying sustainable opportunities, collaborating Amidst all this sustainable finance is becoming more and with banks, financial institutions, etc., spearheading the more important as it benefits both investors and customers. need for a sustainable economy. Sustainable finance refers to any financial service incorporating environmental, social, and governance (ESG) A good investment creates wealth, not money into investment or business decisions. Sustainable finance has brought major changes to the fresh Air or fresh Money? functioning of businesses and investing. This change and focus on the environment and result directly affect a brand's As we all know, the environment and its viability are of image and position in the market. All this adds to a greater extreme importance. Recent studies, figures, show the benefit to everyone, investors, customers, and most practical impact of the same in cities, etc. alarming the need importantly the world we live in. We need to be more for effective solutions. The goal of sustainable development cautious about the environment. We, investors, have the is being eyed on by every country, companies are also power to change the world. And if a step in the direction of taking major steps for the same. The concept of sustainable environmental conservation and preservation earns us a finance ensures that businesses are integrating environment- good return, then why not! friendly decisions into their roadmap. This further benefits their goodwill, as it merges with the goal of sustainable “Sustainable development is a fundamental break that's development. Combining to create a value creation in going to reshuffle the entire deck. There are companies economic terms, harvesting prosperity, efficiency, and long- today that are going to dominate in the future simply term stable growth. because they understand that”. - Francois-Henri Pinault As an investor seeks the hidden value and potential of a business, sustainability comes as a crucial factor. Moreover, 26 August 2021

What is SUSTAINABLE FINANCE? www.theenterpriseworld.com 27

Brad Sugars Chairman & Founder 28 August 2021

ActionCOACH Where Tomorrow's Leaders are Born! The right education and coaching are some of the most critical factors for any entrepreneur to grow. The right guidance can turn any venture into a successful enterprise. With growing ventures and entrepreneurs rising exponentially, not only the competition is increasing but also the world of business has turned into a fight for the survival of the fittest. This calls for specialist services that nurtures an entrepreneur and prepares them for the war that they have ahead of them. Consultancy only ensures the development part of an enterprise, but without having a sound knowledge about being a leader and how to run a business, no entrepreneur, regardless of how extraordinary products/services they offer, can evolve into a successful businessman. ActionCOACH® is a premier enterprise, founded with a mission; To help and grow leaders of tomorrow. They are a team of highly skilled and seasoned professionals, dedicated and focused to enable budding entrepreneurs and enthusiasts to learn the nuances of living and surviving in the world of business. ActionCOACH provides unmatched group, membership, and one- to-one coaching programs, which has resulted in a long list of successful and satisfied clients. They are not only empowering leaders of tomorrow but are also allowing them to become business owners themselves. They come highly recommended and are regarded as one of the best franchises to buy in 2021. The Company, and its story ActionCOACH is one of the largest and most successful business coaching franchises in the world. They have been in the industry for a long time, enabling enterprises to have better and more able leaders, and that too with coaching programs that have been highly acclaimed and regarded in the market for the past 29 years. ActionCOACH was the one that started the business coaching industry, it continues to innovate and transform the industry. With more than 1,000 coaches, working with more than 18K businesses worldwide in nearly 70 countries, ActionCOACH continues to grow and serve small to medium size businesses worldwide. Expanding globally is always a challenge but since ActionCOACH is a nimble and flexible organization where decision- making is handled quickly, we can address any challenge using our processes and systems established over the +28 years of operation. Services offered by ActionCOACH, and how it goes a step beyond They offer one-to-one coaching, membership programs, and group coaching programs where business owners learn in a peer- to-peer setting. The programs are tailored to the needs of the business clients and vary from coach to coach depending on the need of the client and services currently offered by the coach. Their coaching systems are intensive, and progress is determined by the effort of the business owners. Often their coach's clients stay long after their initial needs because they find value in the objective input from their coach. Often business owners discover opportunities for growth as they work with their coach over time. They are always looking ahead to client feedback and results from their coaching programs, which plays a major role in evolving their services, and how they can provide more efficient coaching and better tackle the needs and requirements of www.theenterpriseworld.com 29

their clients. ActionCOACH and its coaches are dedicated to a well-organized, systemized approach that leads businesses making a leader, an innovator out of you, all you need to do is to profits. trust them, and the rest will be history. Brad Sugars has always been entrepreneurial. Even from a Factors that make ActionCOACH the best coaching very young age, Brad was an entrepreneur. He displayed a franchise in the world natural curiosity for how to work smarter and get measurable results. When still at university, Brad Sugars ActionCOACH is built on business fundamentals and a core ran several small businesses. Perhaps due in part to his system that allows coaches to help business owners make talents which were developed at a relatively young age, lasting changes in their business. They instil the need for Brad's ability to make companies from every conceivable systems and processes and help the business owner set goals industry flourish led him to be known as “The Turnaround with the end in mind. Their certified coaches work with Kid”. Brad Sugars was soon asked to speak to business owners to transform their businesses, not just check off a list owners and executives – sharing his tips and advice on of “to-dos”. The coaching system they have developed marketing, sales, systemization, and team building. The permeates the entire organization and covers everything from Audience were wowed. Brad's “pull-no-punches” approach Cash Flow to Team Building. was a refreshing change from other speakers at the time. The content of his events was filled with simple and easy Today, ActionCOACH operates in over 70 countries and has ways to grow businesses. Brad Sugars' seminars quickly more than 1,000 coaches around the world, coaching 15,000 grew in reputation as the business-building event to see. businesses every week. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Business owners started approaching Brad Sugars to Satisfaction, Best Overall Company, and has been named the consult about their businesses. Despite the demand for his number one business coaching franchise in the world every services, Brad realized that consulting was not the answer. year since 2004. In 2006, Brad Sugars returned to the He wanted the business owners to implement the strategies company as CEO and helped guide the company through an he taught – but time restraints meant that he could not expanded period of growth and the challenge of changing service the demand. It was then that Brad Sugars realized economic conditions worldwide. Using the coaching strategies that the missing component between knowledge and that have helped thousands of companies around the world, implementation – was coaching and his company Action Brad Sugars and his executive team helped lead International (now known as ActionCOACH) was born. ActionCOACH and its coaches to some of its most profitable Brad Sugars started his business coaching company in and best years ever in the face of challenging economic Brisbane, Australia hiring and training business coaches to conditions. leverage his time and to help as many businesses as possible. After several years, yet again demand exceeded Leadership at ActionCOACH supply and he realized the only way to truly leverage his time and to provide coaching to as many businesses as The leadership at ActionCOACH not only led the company to possible was to franchise his concept. staggering heights, fetching it the recognition and position as one of the best in the world. Also making sure that the core Franchising not only afforded a pathway to international values and mission that ActionCOACH was founded on is expansion; it also allowed his business coaches to own their reflected in everything they do, and upholding the prolific very own business. standards set by the company. Brad's views on the competition in the market ActionCOACH was founded and led by the visionary and exemplary leadership of Brad Sugars. Brad feels that competition should never be a priority, as Brad Sugars started the ActionCOACH brand (formerly enterprises must provide and serve their clients with known as Action International) when he was in his early nothing less than excellence, and this has led twenties. Today the company is internationally recognized as ActionCOACH where it stands today, he adds. Brad says. the leading global business coaching firm and one of the “Since we are the leader in the industry we focus on leading and most awarded franchises in the world today. So innovating and improving our services and programs for how did a twenty-something Australian create this global our existing partners and new partners”. powerhouse? He did it through hard work, determination, and 30 August 2021



32 August 2021

There is a huge been a spurt in business ventures and - Convenience and Connection start-ups, especially since the wake of the With everything working over the internet, enterprises can work pandemic. This calls for radical ideas and 24x7, and customers can access the same at their convenience innovation in many fields, most importantly, marketing. and comfort. This is a crucial advantage as it saves time and cost The traditional marketing strategies and methods have been as there is less expensive as compared to offline stores. effective in recent times, but the pandemic and the norms it brought pushed the need for reform in the marketing Excess of everything is bad, and E-marketing has its cons too. industry as a whole. E-marketing has been there since the Some of the cons of are: past decade, but the momentum has radically changed in the past years. As the competition in the market gets fierce, - Legitimacy and Clarity companies strive to aim for the podium, and OLM (Online As there are a lot of websites, it becomes difficult to judge the Marketing) can prove as a crucial advantage to fetch that legitimacy of the same. Another factor that gives the clarity away goal. The population of netizens is on the rise, with nearly is ads that fill the pages, making potential customers turn away. 80% of the world population seeking the internet for information. The Internet has become a rich source for E- - Specialization commerce websites and companies to reach the target E-marketing, however easy it sounds, requires specialists with audience and have a pan world presence. Another factor experience and the right skills. To get maximum footfall or expanding the importance of E-marketing is the rising traffic, one requires knowledge of SEO, SEM, etc. that requires expenditures on advertisements, email marketing, etc. specialization. OLM has become a need for any business in today's time, if you still wonder, read on to know the good and bad of the - Reach and Reality same. As OLM offers wider reach, areas with less connectivity, the elderly, and illiteracy are deprived of the benefits of the same. As Any marketing is Good marketing? online businesses run on word of mouth publicity and feedbacks, people often post negative feedbacks to put down the Marketing has again come into the limelight and enterprises competition. are sparing no cents to win the race in the market. Some advantages of E-marketing are: Marketing, making business easy? - WiderAudience Pool E-marketing has surely benefitted customers and enterprises Undoubtedly one of the best pros of E-marketing, a pan alike, but the question of its viability and sustainability remains. world reach. Now an enterprise is working on a It is surely changing the new normal but also rising concerns. multinational level since day one. This makes reaching the OLM is growing and tends to provide a platform where anybody target audience accessible and cost-efficient as no physical can start a business of their own. This has brought a lot of outlets are required. products/services at competitive prices but also doubt on the source of legitimacy. The question of its relevance remains, as it - Visible Results dwells too deep into a person's personal space. As nobody likes As every transaction, inquiry, etc. is done online, it becomes recurring emails, messages, notifications, etc. but where does one easy and accessible to track traffic, popularity, etc. of draw the line? This remains a question for enterprises and products/services. Enterprises can keep a track of sales, marketing agencies, whether they want E-marketing to be a boon feedbacks, etc. all with a click, making tracking of business or a bane. performance simple. www.theenterpriseworld.com 33