Top 5 Successful Entrepreneurs To Watch In 2022

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | AUGUST 2022 Top 5 SUCCESSFUL ENTREPRENEURS To Watch In 2022 STIVENMUCCIOLIFounder&CEO BKN301 Promoting a World Without Financial Barriers







From Editor’s Desk An entrepreneur is the one that visualizes the future and success, realizes his vision and takes step to working towards it. Knocking off the hardships, keeping a straight head an entrepreneur is the one that inspires his employees and his peers to achieve the great milestones in their journey. This issue of The Enterprise World of Top 5 Successful Entrepreneurs to Watch features the stories of such select entrepreneurs who with their dedication, their zeal and excellence have surpassed all the hurdles that came their way and have emerged as the great story-tellers of their successful ventures. Inspiring others and themselves at every step, here are all the successful entrepreneurs that have been featured. For the cover story read about- Venturing again into the start-up space with BKN301, Stiven Muccioli is a well-known serial entrepreneur. Among his former start-ups, Tippest.it (couponing) was then sold to an Italian group in 2016, while Ventis (eCommerce and Fintech) to Iccrea Banca Group in 2020.  Those experiences gave Stiven the chance to engage in start-up investing. And with his successful stints, he has more than 30 stakes worldwide.  “I collaborate with leading investment banks and international funds on tech operations and have established a VC fund (SM Capital) in San Marino.” BKN301 marks his first of many ventures, where Stiven aims to open fintech banks outside the European Union and wishes to foray into the fast-growing markets of Central Asia and North Africa.  Best Version of You, LLC is newly founded company. Pam is an attorney and her greatest passion is when she am able to be there to support her clients through the hard transitions that life deals them. “However, what I found is that process IS my purpose.” Pam started the Best Version of You, LLC to be a life coach for professional women. It started by her desire to help others. She have recently co-authored in two different women series of books a total of six (6) books. Everyday Women and Unstoppable Women, both series have reached status as international best sellers and amazon best-selling in several categories. Penelope Przekop, CEO of PDC Pharma Strategy. “PDC Pharma Strategy is a consulting firm that offers services to the highly-regulated pharmaceutical industry. We develop and execute risk-based strategies that support comprehensive global regulatory compliance throughout the drug development process and product lifecycle. We’re particularly interested in working with clients at the strategic level as early in the drug development as possible to start at the start to create regulatory compliance strategies that can smoothly scale and pivot with the trajectory, twists, and/or turns that come, as we all know they will.” Let us unfold Natasha Makhijani’s journey as the CEO of Oliver Sanderson with this interview. “I come from a very entrepreneurial community, and I knew that I could make a wider impact as a business leader. People questioned whether it was the right thing to do, but I took the risk. I knew it was the right thing to do, and I have never looked back. Shalmali Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Follow Us On: For Editorial Concerns: [email protected] For Sales & Branding Enquiries: [email protected] For Subscription: [email protected] Publisher The Enterprise World Creative Content Editor Shalmali W. | Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Elena Kuo Creative Design Head: Sushant K. Social Media Manager Narendra S. Digital Circulation Manager Amanda V. Digital Marketing Executive Prachi K. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight For the cover story read about- Her next book will be released on Mother’s Day, May 8th called; “Becoming an Venturing again into the start-up space with Unstoppable Momprenuer.” Whether you are BKN301, Stiven Muccioli is a well-known looking to pivot to a new career, level up at serial entrepreneur. Among his former start-ups, your current career; or just know something is Tippest.it (couponing) was then sold to an missing and want to find you. Italian group in 2016, while Ventis (eCommerce and Fintech) to Iccrea Banca Group in 2020.  Penelope Przekop, CEO of PDC Pharma Strategy. Those experiences gave Stiven the chance to engage in start-up investing. And with his “PDC Pharma Strategy is a consulting firm successful stints, he has more than 30 stakes that offers services to the highly-regulated worldwide.  pharmaceutical industry. We develop and execute risk-based strategies that support “I collaborate with leading investment banks comprehensive global regulatory and international funds on tech operations and compliance throughout the drug development have established a VC fund (SM Capital) in San process and product lifecycle. Marino.” We’re particularly interested in working with A man of vision and a tech entrepreneur, Stiven clients at the strategic level as early in the Muccioli took up the challenge of launching drug development as possible to start at the San Marino’s first ever Fintech company and start to create regulatory compliance started BKN301, a B2B model that provides strategies that can smoothly scale and pivot embedded financial services with token issuing with the trajectory, twists, and/or turns that services. come, as we all know they will.” BKN301 marks his first of many ventures, Let us unfold Natasha Makhijani’s journey as where Stiven aims to open fintech banks outside the CEO of Oliver Sanderson with this the European Union and wishes to foray into the interview. fast-growing markets of Central Asia and North Africa.  “I come from a very entrepreneurial community, and I knew that I could make a Best Version of You, LLC is newly founded wider impact as a business leader. People company. Pam is an attorney and her greatest questioned whether it was the right thing to passion is when she am able to be there to do, but I took the risk. I knew it was the right support her clients through the hard transitions thing to do, and I have never looked back. that life deals them. I started Oliver Sanderson in 2011. I left a “However, what I found is that process IS my great job, sold my car to consolidate my purpose.” savings, and set up an office in the dining room. What started as one woman on a laptop Pam started the Best Version of You, LLC to be has grown into an international business at the a life coach for professional women. It started cutting edge of executive search, working by her desire to help others. She have recently with big clients, winning awards, and making co-authored in two different women series of a difference internationally!” books a total of six (6) books. Everyday Women and Unstoppable Women, both series have reached status as international best sellers and amazon best-selling in several categories.

12. Stiven Muccioli

22. CONTENTS Natasha Makhijani 28. Penelope Przekop 34. pamela kurt 42. Nicole Martin





COVER STORYSTIVEN Founder & CEOMUCCIOLI BKN301 Promoting a World Without Financial Barriers 12 | AUGUST 2022

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COVER STORYW With more and more players emerging in Fintech, the payments sector is evolving by the day to simplify the lives of many; this concept has taken the industry by storm.       Stiven Muccioli is the man who took up this challenge of promoting a world without financial barriers by launching BKN301, San Marino's first ever Fintech company. His story was featured on the cover of The Enterprise World's Top 5 Successful Entrepreneurs To Watch In 2022. Stiven Muccioli - The Serial Entrepreneur Venturing again into the start-up space with BKN301, Stiven Muccioli is a well-known serial entrepreneur. Among his former start-ups, Tippest.it (couponing) was then sold to an Italian group in 2016, while Ventis (eCommerce and Fintech) to Iccrea Banca Group in 2020.  14 | AUGUST 2022

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COVER STORY 16 | AUGUST 2022

“Innovation is surely the key to a company's growth only when applied at all levels.\" Those experiences gave Stiven the Top 150 Fintech Leaders and field. And every achievement marks a chance to engage in start-up investing. Influencers in Italy.  new journey. One accomplishment And with his successful stints, he has Stiven is very proud of is his constant more than 30 stakes worldwide.  Besides encouraging and empowering innovation track. He believes that young and profitable ideas, Muccioli innovation always comes from listening \"I collaborate with leading investment also volunteers as a mentor at San to the demands of the market and the banks and international funds on tech Marino Innovation. This platform people's needs. And thanks to rapidly operations and have established a VC manages start-up programs and increasing technology and globalization, fund (SM Capital) in San Marino.\" supports companies with solid there remain no more frontiers, and technological backing in San Marino, companies cannot set limits for A man of vision and a tech promoting them to an international themselves.  entrepreneur, Stiven Muccioli took up dimension.  the challenge of launching San Stiven and his team have explored new Marino's first ever Fintech company Backing Innovation in Every Way- perspectives to approach African and started BKN301, a B2B model that countries, where the people are provides embedded financial services Not only does this concern the determined to improve their conditions with token issuing services. 'product' or 'service,' but also the and therefore are more attentive to new constant training for people; the work technologies and processes still 'taboo' BKN301 marks his first of many environment, which must be attractive, for Europeans, like banking ventures, where Stiven aims to open intelligent, and comfortable; the way of disintermediation. fintech banks outside the European communicating and telling a story. In Union and wishes to foray into the short, innovation is a state of mind, a Starting BKN301 fast-growing markets of Central Asia cultural mood. It is the willingness not and North Africa.  to believe ourselves to be the best, not \"The start-up was born from the concept to feel that we have arrived, but to be of accessibility.\" The Financial Technology Report, a ready to question ourselves and platform that empowers leaders in everything, to improve ourselves It is an era of profound change where the Fintech and those innovating the space, through relationships with others and financial sector is at the centre of the awarded Stiven as one of the Top 25 the work we do. Whatever it may be.  evolution process. The future bank is not CTOs of the World in the fintech a bank as we understand it today but a industry, and his stints with finance Businesses and businessmen shine corporate with a customer relationship start-ups also got him a place in the thanks to their achievements in the based on value-added services. www.theenterpriseworld.com | 17

COVER STORY “Thanks to the potential of fintech, we are simplifying the shopping experience of Asian customers and tourists who can finally use their smartphones in our country.\" 18 | AUGUST 2022

BKN301's Suite of Services BKN301 delivers three interrelated products: 301wallet, a digital wallet system activating online payment accounts and cards in just a few clicks, adapting to typical banking infrastructures of high-growth markets (thus with different compliance and characteristics from the Western world).  Then there's 301pay, a checkout solution for accepting digital payments quickly and easily (with one-click pay) both online and offline, combining the convenience of the Buy-Now-Pay- Later model with recurring payments.  They also developed 301XB, the blockchain-based cross-border payments network, allowing for the first time to create actual interbank infrastructure for currency payments.  Consequently, the \"engine\" of global \"My partners (Federico Zambelli The road ahead, as Stiven cites, is finance will become Banking as Hosmer, founder and CBO at BKN301, mainly about insights and the ability to Service operators, capable of former General Manager of PayPal read the signs of change among transferring financial services to Italy, and Luca Bertozzi, founder and massive data and information, create operators that are not traditional CFO at BKN301, former CFO of new business spaces and dynamics, banks.    Ventis) and I came from professional and imagine a brighter future. success stories.\" This trend intersects with the Today, thanks to BKN301, San Marino substantial expansion of high-growth The pandemic has accelerated specific is among the first countries in Europe markets and a significant demographic processes: for example, the world has to feature Alipay+. This integration push. That prompted the idea of become further polarized economically within BKN301's payment methods is creating BKN301, a BaaS operator that and socially; technology has a significant development and growth can adequately supply emerging demonstrated all its usefulness and opportunity for the State. industries and fast-growing markets.   versatility, accelerating innovation with smart working, distance learning for This change will open up new Overcoming Challenges, Emerging schools, and digitization of PA. Also, international markets and welcome a Stronger. some emerging but technologically vast new pool of customers from the backward countries have been even East. To foster and promote the The biggest challenge at first was more ready to seize every possible evolution of banking and financial getting all the stakeholders around a opportunity to close the gap with first- services, BKN301 will bring new table in an ecosystem where no fintech world countries.  solutions to markets open to innovation start-up has ever been born. It was and looking beyond traditional necessary to dialogue with the various \"It is from these countries that we offerings, therefore showing growth institutions involved, but the strength receive an important stimulus to potential. of the idea and the development develop our services, for example, prospects it entails for the country's banking disintermediation.\" system have been successful.  www.theenterpriseworld.com | 19





Natasha Makhijani An Ambitious Leader Dedicated to Retaining Talents Being the ambitious leader, thing to do, but I took the risk. I knew We overcame these challenges by Natasha comes from a very it was the right thing to do, and I have hiring great colleagues, focusing on strong entrepreneurial never looked back. brand building, and working around background. After serving in the clock on our first assignments to multiple roles in various companies, I started Oliver Sanderson in 2011. I make the best possible impression on Natasha decided to take on her left a great job, sold my car to our early clients. Several of those dream job of starting her own consolidate my savings, and set up an early clients have stayed with us ever company- being the Executive office in the dining room. What since, and every successful Search Firm. started as one woman on a laptop has assignment led to numerous referrals grown into an international business and new business leads. Things Featuring in The Enterprise World's at the cutting edge of executive snowballed quickly, but it was all this issue of Top 5 Successful search, working with big clients, about making a strong start. Entrepreneurs To Watch In 2022, let winning awards, and making a us unfold Natasha's journey with this difference internationally! Being specific with your market interview. proposition is probably the most What are the initial challenges you important part of the initial journey as Brief us about your journey at the faced and what are the reasons an entrepreneur. company, what inspired you to behind company's long-standing start the company? success? What are the products or services the company focuses on? How are I left a comfortable job as a recruiter The first two years are especially your services different from those in to go it alone and set up my own difficult when starting a new business the market? company. It was a leap of faith, but it – you need to get your systems and was always a dream of mine to build processes in place, build a good team, Oliver Sanderson is an executive something important and lead a refine your market proposition, and search firm with a difference, team. I come from a very begin to establish a reputation. Each combining experience and expertise entrepreneurial community, and I of these steps is extremely with innovation and fresh thinking. knew that I could make a wider challenging, and financial pressures Specializing in permanent and interim impact as a business leader. People can overwhelm some entrepreneurs at assignments across a range of questioned whether it was the right this stage. industries, we solve recruitment 22 | AUGUST 2022

headaches and D&I challenges for our Founder & CEO, clients, going the extra mile to ensure Oliver Sanderson success. HR and Business Change have become particular specialisms of our research team in recent years. Our pioneering digital solutions set us apart from the competition. With our innovative suite of digital apps, including Snapp – the world's first voice-technology enabled mobile jobs platform with exclusive Amazon Alexa integration – we are leading the way in discovering the next generation of business leaders. Being a successful leader, please share your views on current business scenario across globe after Covid19 pandemic. The global pandemic has had a major impact on our daily business operations, but we have managed to survive and thrive since the first lockdown. Our firm has had to adapt to meet new challenges, becoming more flexible in our delivery models and transitioning to digital platforms through our in-house recruitment software Snapp and the OS Executive app. Thanks to our flexibility, we have managed to grow and expand our team. In my view, the recruitment industry has already undergone a process of transformation triggered by the pandemic. We are now seeing a candidate-led market – talented candidates are in demand, and they are now setting their own terms, especially with regard to flexible working arrangements. There is no longer any obligation to commute, or spend the whole working week in the office, and companies are building diverse, multi-talented teams www.theenterpriseworld.com | 23

operating across different countries them. At Oliver Sanderson, no two stay connected and supported and different time zones. There is now weeks are ever the same – we are together, constantly learning, and a bigger global talent pool to choose always working on new roles with constantly striving to improve as from, but the competition for talent is new organisations, and making new individuals and as a team. also increased. So it's a candidate-led connections and relationships with market, and the recruitment candidates. It is this aspect of our Can you please brief us about your businesses is booming across many work that ensures that we are professional experience? different sectors. constantly learning, keeping the working week fresh and challenging. After graduating with a Bachelor's Why it is said that the workforce degree from City, University of plays a vital role in every business's We set monthly and annual targets to London and a Master's from DePaul growth? Please tell us about your hit for our team across a number of University in Chicago, I began my team. areas, from sales to social media recruitment career on the Graduate engagement. But we also support each Scheme at Hays. Fast-tracked into Our team has driven our growth from other, understanding that growth isn't management roles, I achieved four day one, and I work hard every day to always linear, and we sometimes promotions in four years and took a keep my team motivated and engaged learn more from failure than from team from billing £10,000 to £80,000 with our vision and our journey. success. Dialogue is crucial – daily a month. conversations, feedback and As a leader, it is vital that I am always brainstorming sessions. These help us From Hays I moved to Michael Page, challenging, supporting, and inspiring where I worked on a hybrid desk 24 | AUGUST 2022

across permanent and interim senior What are the key achievements of businesses like British Airways, leadership roles. There I was given your business journey? Aviva, and Engie, and winning responsibility for growing Michael awards. I won a CEO Today Global Page's Public Sector division from its I am lucky enough to have celebrated Award 2021, and our firm was offices in London. I was soon the a number of achievements throughout shortlisted for the Global Recruiter company's number one biller in HR my business journey. A major Awards 2021 and the APSCo Awards across the UK. But I always wanted to highlight has been watching Oliver for Excellence 2021. Snapp was pursue another path – the Sanderson become established in the named Best Tech Innovation at the entrepreneurial route. Having set up UK and beginning to grow overseas – Global Recruiter Awards 2021, won executive desks at both Hays and having set up the company from my an APSCo Award for Innovation Michael Page, I switched my focus to dining-room table, it is so rewarding 2021, and was featured in the Mayor establishing a business of my own. to see how far we've come! Other of London's TechInvest programme. That's when Oliver Sanderson was successes include winning exciting born, in 2011. new client relationships with major 'Innovation is the key to business growth', Please share your views. Innovation is the key to business growth, and it is vital to foster innovation through suitable business processes. At Oliver Sanderson we are constantly learning, and we have systems and ways of working in place to foster creativity and innovative thinking. One of our specialisms is in digital recruitment - we are pioneers of digital innovations in executive search and recruitment. I co-founded Snapp, the world's first voice-technology enabled mobile jobs platform with exclusive Amazon Alexa integration. If you ask your Amazon Alexa device to “Find me a job”, the search will be powered by Snapp. The platform recently featured on the Mayor of London's TechInvest programme, an initiative delivered in alliance with the UK Business Angels Association to showcase London's most ground- breaking tech start-up businesses. www.theenterpriseworld.com | 25





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34 | AUGUST 2022 Coach, Best Version of You LLC

PAMELA KURT Helping You Work Towards the Best Version of You! Every now and then, it seems About Pamela- “These difficult as if we are at crossroads, experiences held all stuck in an endless loop of “I've assisted my clients through choices, and landing onto none. The what can be some of the greatest of the power to ambiguity it brings in life makes an seasons of transition in their lives.” catapult me into impact and can sway you from your who I am today.” goals. But in the fast world that we Divorce. live in, this is pretty unacceptable. passion and empower them to be of This is where a life coach enters to Adoption. service to other women. It's a powerful, turn your views and change your never-ending cycle if one does it right. perspectives, helping you to work to Domestic Violence. your goals. It was only through her own Family Rights. experiences, both in the family and Featuring for The Enterprise World's this issue of Top 5 Successful Gradually, Pam realized she was Entrepreneurs To Watch In 2022 is going through her own transition. Pamela Kurt, a Coach, helping you work towards your dreams. Her passion had evolved from law into coaching her clients through those transitions. Pam wanted to help women live lives full of www.theenterpriseworld.com | 35

professional lives, that she realized Pamela D. Kurt received her Associate mediation, domestic violence, and what was blocking her from living my Degree at Lakeland Community guardian ad litem, where she represents fulfilled life. College before continuing her children in juvenile delinquency, child education at Cleveland State abuse, or contested custody cases. As Pam's father, Daniel Kurt served in the University. There, she received her an attorney, her specialty is in family US Army and she lost him while she bachelor's degree in Urban Studies law and juvenile law. was still a little girl. So, like many who Management, graduating magna cum lost their parents at a young age, Pam laude in 2000. She later enrolled in the Pam is a very active business owner in has worked diligently to build a life her Cleveland State College of Law's dual her community, and as a result, has father would be proud of. Her work as degree program, graduating with her held multiple leadership roles, a coach, business owner, and attorney master's in Public Administration and including President of the Lake County is inspired by his sense of service, duty, Juris Doctorate in December of 2003. Bar Association for 2021. Other roles and honor. It was his privilege to serve include: the country and give back to his As a professional, Pam has added community. several additional certifications and Ÿ Ohio State Bar Foundation Fellow, advanced training in the areas of 2011 36 | AUGUST 2022

Ÿ National Association of and her greatest passion is when she ACHIEVE Professional Women am able to be there to support her DBA: YOU! clients through the hard transitions that Ÿ American Bar Association life deals them. As she was developing the programs, Advisory Panel speaking at summits, doing interviews, “However, what I found is that process and writing; Pam saw and felt the need Ÿ Ohio State Bar Association IS my purpose.” is there. Best Version of You is becoming a movement. This platform Ÿ Geauga County Bar Association, Pam started the company to be a life is going to be used to continue to Currently serving on Certified coach for professional women. It encourage other women to be the best Grievance Committee started by her desire to help others. She they can be. Ladies are wanting to have recently co-authored in two become a part of this community. It's Ÿ Ohio Women's Bar Association different women series of books a total satisfying, supporting, and you are Legislative Committee of six (6) books. Everyday Women worth it. The movement is about and Unstoppable Women, both series collaboration NOT competition. Ÿ Western Lake County Chamber have reached status as international Board Member best sellers and amazon best-selling in “I want to change lives and several categories. collaborate with as many women as I Ÿ Willoughby Chamber of Commerce can.” Board Member Her next book will be released on Mother's Day, May 8th called; Bringing them together to empower Ÿ Ohio Care Council, Former Board “Becoming an Unstoppable them! There are ladies that are joining Member Momprenuer.” Whether you are to be affiliate coaches as well. These looking to pivot to a new career, level coaches may have a special niche to Ÿ Forbes, Board Member up at your current career; or just know offer the community. There is something is missing and want to find merchandise, books, events, speaking Ÿ McKinley Outreach Center, Board you. events and a community membership member is forthcoming. This movement is “I want to help you on your journey to international. There also are ladies that Ÿ Lakeland Strategic Planning be the Best Version of you!” are part of the community globally. Committee The next big goal Pam is working However, in the process of developing towards is to strengthen the movement Ÿ Willoughby Hills Economic this life coaching business Pam has and bring this to Northeast Ohio. Development Committee created a signature coaching program: Dream. Believe. Achieve. DBA: People that know Pam personally or Ÿ Jo Ann Davidson Ohio Leadership YOU! So you can “DBA” or “Do professionally say, “I see the good Institute, Class of 2013 Business As” as YOU! The authentic you're doing”. But do they know what fulfilled and purposeful you. it is? The good is bringing the Ÿ Lake County District Mock Trial Sometimes we are so busy “doing”; we community together, united, and Judge, 2010 don't see what else there is out there empowering. Best Version of You, and miss our own purposes. LLC (BVU) offers workshops, Ÿ Leadership Lake County Alumni seminars, summits, group trainings and Looking at the big picture, a mission coaching, merchandise, books, and Ÿ Lake County Ohio ADAMHS Pam is on that she wants women to be more. The membership platform will Board Member empowered and taken to the next level. have free resources, discounts for other The program has three distinct sections merchandise and workshops and the Ÿ Lake County Planning Commission to the journey to becoming the best community of BVU. version of YOU! Ÿ Central Committee Member, \"Learning About Business\" Former To…. Board Member and Rotary DREAM The Journey of Best Version of you, BELIEVE LLC- Best Version of You, LLC is newly founded company. Pam is an attorney www.theenterpriseworld.com | 37





THE FUTURE OF The Evolution of Threats to Enterprise Networks ENTERPRISE Company networks have SECURITY faced an evolving threat landscape in recent years, Focus on to Protect Themselves alongside a rapidly- and their Customers expanding list of threats. The number of high-profile It's no secret that not only are data breaches has grown the threats to your company significantly over the past more numerous than ever few years. In 2016, the before, but they are also becoming largest breach of data in more sophisticated. You may have history took place when invested in expensive enterprise hackers stole the records of security solutions in the past only almost 150 million Verizon to see them rendered useless in a customers. Earlier that matter of weeks. The industry is at same year, Equifax a crossroads. What do you need to suffered a massive data be doing today to protect your breach affecting over 140 customers and your business? million people. This blog post will explore what Many other companies enterprises should focus on when it have suffered cyberattacks comes to security. It will also give and security breaches as you valuable tips on how to stay well. ahead of hackers by using advanced protection technology that can Even in the face of these detect known and unknown breaches, there has only vulnerabilities. We'll discuss risks, been a nominal increase in prevention methods, and show you cybersecurity awareness. how to protect your customers with Worse, many companies the best practices for today's don't have effective market. systems or processes in place, such as a small and medium business password manager. A core issue is how rapidly the cybersecurity landscape changes, and how difficult it is for businesses to keep pace. Every new trend, from the rise of the cloud to the decline of physical devices, prompts various 40 | AUGUST 2022

security upgrades for organizations. detect threats like malware and 3. Machine Learning in The reality is that any enterprise illegal software. They can also Pentesting should both be aware of the myriad detect all the software on a threats that exist and also device to determine if they have Artificial intelligence and machine understand the mindset that is been infected or if they have learning have some incredibly necessary to address them. been attacked. compelling applications in the cybersecurity sector, and With that in mind, here are three 2. Data is the New Oil penetration testing is arguably at major trends that have influenced the top of that list. Pentesting the way we think about Success now hinges on data; typically requires an immense cybersecurity and the things that availability, governance, amount of manual labor. Through businesses should consider when it orchestration, and analysis, for machine learning, security comes to safeguarding their both the public and private professionals can augment their customers and their businesses. sectors. This is especially true own expertise with tools that for the Fortune 1000. automatically probe for 1. IoT Goes Mainstream weaknesses, becoming The Internet of Things Moreover, many organizations progressively better at doing so now rely on their ability to through trial and error. essentially a catch-all term for any generate and manage data — it Internet-connected device or is the key to understanding Unfortunately, pentesting isn't the appliance that wouldn't ordinarily customer behavior, predicting only application of this connect to a network — has seen what to sell, and determining technology—it can just as easily be explosive growth in recent years. how to market against weaponized in the hands of IoT devices have become more competitors. cybercriminals. commonplace than ever as we increasingly embed connectivity in It is impossible for any human Technologies that Will Shape the everything from traffic lights to being to effectively organize and Future of Cybersecurity in 2022 fridges and microwaves. This also evaluate the vast quantity of means that devices in the business data generated by even a small Over the next few years, there will and consumer sectors are becoming or mid-sized business. Instead, be several new technologies that increasingly sophisticated at the role of human actors in this will impact cybersecurity in ways collecting and sharing data. new ecosystem is to ensure the neither seen nor predicted. From data is available and accessible artificial intelligence to blockchain On the one hand, this means that, for analytics tools. With that to IoT, the entire face of the armed with effective analytics, accomplished, they can unlock security landscape is changing. And organizations can learn more about insights about everything from it will continue to change well into both themselves and their clientele product intelligence to flaws in the future, evolving in ways we than ever before. On the other their security posture. neither expected nor predicted. hand, this means that even a small business may have to contend with Orchestration alone isn't an overwhelming threat surface, enough, either. Criminals are one in which anything could be an well aware of the value access point for a hacker. And yes, contained in corporate data. As that includes the kitchen sink. such, in addition to availability, modern businesses must ensure For example, AI-powered all data is encrypted both at rest intelligent security systems can and in motion. www.theenterpriseworld.com | 41

CEO & Founder, HRBoost® 42 | AUGUST 2022

Nicole Martin Building a Sustainable and Effective HR for the Growth of Your Company Workplaces often debate about the importance of a Human Resources Management. Some employees see the HR department as a policing and systemizing arm of the executive management, while for others HR is the gatekeepers. But nonetheless, it is important for any organization to build an HR department, to manage the talent, for the recruiting processes and for many organizations to form the culture. Featuring in The Enterprise World's Top 5 Successful Entrepreneurs To Watch In 2022 is Nicole Martin, the Chief Empowerment Officer, helping companies build an effective HR from scratch. In this interview with Nicole Martin, Founder and Chief Empowerment Officer, let us know more about HRBoost. www.theenterpriseworld.com | 43

Brief us about your journey at the company, what inspired you to start the company? You'll notice it instantly. Nicole Martin, CEO and Founder of HRBoost®, loves what she does, and she does it remarkably well. “I'm the accidental entrepreneur,” said Nicole, “I looked back after starting my own business and said, 'I started a business. Whoa!'” Nicole didn't set out to create HRBoost. She simply followed her passion to help clients understand the importance human resources can play in developing a strong business. Today Nicole is a successful entrepreneur and an HR industry innovator who is dedicated to helping small to mid-size business realize their potential through their employees. A self-professed “country girl in disguise,” Nicole Martin grew up in Montana, where, she says, “Everyone knows you and greets you on the street.” Nicole was also lucky to have a great mentor early in life: her mom. “My mother is highly spiritual, and she raised me with the philosophy of being happy,” said Nicole. “She always believed in that you are a special person—she ingrained that in me—and you are capable of anything.” What are the initial challenges you faced and what are the reasons behind company's long-standing success? I think the initial challenges of being a CEO are many. One is needing human capital and financial capital to scale and grow. Many will not grow because they are not investing in talent and often it is the CEO's job to bear debt. I made a calculated risk to invest in my talent and invest in my bench strength. In the early years, I was reacting to my business and as a mother and wife it can be a challenge to orchestrate work life integration. I look back and realize 44 | AUGUST 2022

that when I put down a process, hired How do you decide to take the made a calculated risk to invest in my capable talent, and disappeared to let company a step further? talent and invest in my bench strength. them work, the process proved through; In the early years, I was reacting to my and now, we can do it again, and again, I am honored to lead a high- business and as a mother and wife it and again. You must trust the people you performance team of HR leaders who can be a challenge to orchestrate work hire, and you must trust the process. partners with our business clients to life integration. I look back and realize When it is time to take a calculated risk, meet them wherever they are on their that when I put down a process, hired you invest and do what you can to journey, to being a best place to work. capable talent, and disappeared to let increase the odds. We have experienced tremendous them work, the process proved growth and proudly nearly every client through; and now, we can do it again, Success is relative. Many people would has been sourced through word of and again, and again. You must trust read my resume or some printed article mouth. Our appeal and success is due the people you hire, and you must trust about me but the real success comes in to our personal dedication for each and the process. When it is time to take a the joy of doing what you love every every client. calculated risk, you invest and do what day. It is amazing however, when you you can to increase the odds. turn around and see many others who I am blessed to have truly blessed work for you and source Joy and people on our team. Thankfully, they What are the key achievements of Purpose through our \\shared work and live our core values and instead of me your business journey? creation. Work and Life should be recognizing every time a core value is integrated not compartmentalized. I love witnessed, they have taken peer reward Success is relative. Many people would that there is no real dividing line recognition to be a strong read my resume or some printed article between work and play for me. reinforcement. Even today, I was about me but the real success comes in thanked by my Admin Extraordinaire the joy of doing what you love every What are the products or services the for her shout outs as she just cashed in day. It is amazing however, when you company focuses on? How are your on a new car seat for her beautiful turn around and see many others who services different from those in the child. What more can I say? It is all work for you and source Joy and market? about how you make people feel. Purpose through our \\shared work and creation. Work and Life should be We offer small and midsize businesses Being a successful leader, please integrated not compartmentalized. I HR services on an ala carte, project or share your views on current business love that there is no real dividing line retainer basis. We meet our clients scenario across globe after Covid19 between work and play for me. wherever they are on their journey to be pandemic. an employer of choice and we also meet It is my number one responsibility to them at their pace and budget. Our We have always trended with growth empower my team of Boosters, invest Shared Services approach allows us to year after year, however amidst the in ongoing education, tools and build HR departments from scratch and pandemic we were hard hit like many. resources to optimize my team. I have align them to business strategy. While Thankfully, we have successfully faith that they will in turn delight our we see great value in the middle market, returned to pre Covid-19 revenues clients. I was truly humbled when after we do have some larger companies that levels and this is something we are years of serving on Advisory Board augment their internal HR teams with pleased with given the level of and being part of a winning strategic project initiatives from our uncertainty in the market. We have organization in my prior roles, my own team. Software is not HR. And HR is revealed some new innovative ways to company took the stage of Best & more than payroll and benefits. Building reach our clients and as talent shifts Brightest ®Companies to Work For in a high-performance culture that drives occur, we are ready to help the Chicago in 2020. My philosophy is innovation and profitability requires businesses that seek to retain talent. that leadership must live at every level leaders at all levels. HR infrastructure in a business. The hierarchy is a thing can uphold the Culture Invitation and I think the initial challenges of being a of the past. once it is strategically aligned and CEO are many. One is needing human reinforced a company can create capital and financial capital to scale workforce alignment empowering and grow. Many will not grow because leaders to innovate amidst even the they are not investing in talent and toughest climate in business. often it is the CEO's job to bear debt. I www.theenterpriseworld.com | 45